Co-Creative Innovation by Tom De Ruyck (Managing Partner at InSites Consulting), presented at the ISPIM Innovation Conference in Budapest on June 15, 2015.
Smartees Summer School: The Consumer Consulting BoardInSites on Stage
This is the full slidedeck of the third session of our Smartees Summer School on the Consumer Consulting Board. In this session, Thomas Troch (Research Director, InSites Consulting) elaborate on why your key customers need a seat on your board and Online Research Communities will reshape your business.
This is the full slidedeck of the last session of our Smartees Summer School on the Art of Insighting. In this 45-minute session, Ashley Smith (Business Director FMCG) elaborates on different techniques you can use to embed a virtuous circle of consumer insight gathering, selection and activation within your business.
Smartees Summer School: How to market, research?InSites on Stage
This is the full slidedeck of the fourth session of our Smartees Summer School on the How to market, research? In this session, Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards) elaborates on how to bring research to life involving the entire organization.
The game of context: How mobile context-based measurement impacts the future of survey research.
Context is a key influencer of consumer behavior, yet we keep on conducting (survey) research without taking into account these context elements. Demonstrating how a context based survey design gives a more realistic measure of the potential of product concepts. Bringing insights into how in-context measurement leads to better and more predictable data based on an interesting project done in cooperation with DE Master Blenders 1753.
Presented at the MRMW Europe Conference on Sep 16, 2015 in London by Frans Van Bommel, Market Research Manager at Jacobs DouweEgberts (JDE) and Katia Pallini, Research Innovation Manager at InSites Consulting
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
Smartees Summer School: The Consumer Consulting BoardInSites on Stage
This is the full slidedeck of the third session of our Smartees Summer School on the Consumer Consulting Board. In this session, Thomas Troch (Research Director, InSites Consulting) elaborate on why your key customers need a seat on your board and Online Research Communities will reshape your business.
This is the full slidedeck of the last session of our Smartees Summer School on the Art of Insighting. In this 45-minute session, Ashley Smith (Business Director FMCG) elaborates on different techniques you can use to embed a virtuous circle of consumer insight gathering, selection and activation within your business.
Smartees Summer School: How to market, research?InSites on Stage
This is the full slidedeck of the fourth session of our Smartees Summer School on the How to market, research? In this session, Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards) elaborates on how to bring research to life involving the entire organization.
The game of context: How mobile context-based measurement impacts the future of survey research.
Context is a key influencer of consumer behavior, yet we keep on conducting (survey) research without taking into account these context elements. Demonstrating how a context based survey design gives a more realistic measure of the potential of product concepts. Bringing insights into how in-context measurement leads to better and more predictable data based on an interesting project done in cooperation with DE Master Blenders 1753.
Presented at the MRMW Europe Conference on Sep 16, 2015 in London by Frans Van Bommel, Market Research Manager at Jacobs DouweEgberts (JDE) and Katia Pallini, Research Innovation Manager at InSites Consulting
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
The Consumer Activated Organisation Smartees SeminarInSites on Stage
This is the full slidedeck of our Consumer Activated Organisation Smartees Seminar, hosted in our Ghent office on Thursday 20 November 2014. The main theme is elaborated, illustrated by cases from De Lijn, Comeos, 2dehands.be & Iliv.
Smartees Summer School: the Consumer-Activated CompanyInSites on Stage
This is the full slidedeck of the first session of our Smartees Summer School on the Consumer-Activated Company. In this session, our CEO Kristof De Wulf elaborates on how to combine consumer centricity with innovation to give your organisation a headstart on the competition.
Smartees Summer School: Collaborating for growth InSites on Stage
This is the full slidedeck of the first session of our Smartees Summer School on collaborating for growth. In this session, Sophie Van Neck (Senior Research Manager FMCG) & Dries Verhaeghe (Senior Research Consultant) elaborate on the different challenges companies are facing when implementing a growth strategy and solutions there are to grab to overcome these challenges, illustrated with international client cases.
This is the full slidedeck of Katia Pallini's part on our Who's up NXT? Smartees Seminar in Hilversum on Tuesday 30 June, 2015. Katia is elaborating on can we do research with these youngest generations and what should we change in order to make marketing NextGen proof?
Gen Zurveys: Taking the research time machine to a GenZ dominated world beyon...InSites on Stage
What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and clients. Are we ready to embrace this young generation in research?
Based on insights gathered by, and with this newest generation, we will give you a glimpse of how market research might look like in the future. Join us in our time machine and discover how to make your research future-proof.
This is the full slidedeck of our Smartees Workshop on Co-Creative Innovation, hosted in London on Thursday 26 March 2015. The presentation elaborates on how to involve your consumers (or co-creators) in all stages of your innovation process,all of this illustrated with different client cases and followed by an interactive workshop session.
Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015InSites on Stage
Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015, presented by Thomas Troch (Senior Research Manager at InSites Consulting) in NYC on Tuesdag March 17, 2015.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
The Game of Context for Market Research Summit 2015, presented by Annelies Verhaeghe (Managing Partner & Head of Research Innovation) and Katia Pallini (Research Innovation Manager) on Wednesday May 20, 2015.
Millennials & Collaborative Innovation Smartees SeminarInSites on Stage
This is the full slidedeck of our Smartees Seminar on Millennials & Collaborative Innovation in New York on Thursday 23 October, 2014. Presentation by Joeri Van den Bergh (Gen Y expert & co-founder) and Thomas Troch (Senior Research Manager).
Introducing TIM & REAL influencer marketing (for agencies)Dorit Roest
Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.
11 Ways to Turn Your Digital Strategy Upside DownCourtney Herda
Marketing can be a scary place, filled with hazardous pitfalls and dastardly villains that sidetrack your plans, derail your ROI, and endanger your productivity. In this session, we will discuss the most important 11 digital strategies and tools that will dramatically impact your marketing efforts, turning your efforts upside down. From repurposing content to telling powerful stories and supercharging your analytics, we will explore not only the best strategies but the best tools to help you maximize your marketing, whether you are a team of one or a team of one hundred.
The Consumer Activated Organisation Smartees SeminarInSites on Stage
This is the full slidedeck of our Consumer Activated Organisation Smartees Seminar, hosted in our Ghent office on Thursday 20 November 2014. The main theme is elaborated, illustrated by cases from De Lijn, Comeos, 2dehands.be & Iliv.
Smartees Summer School: the Consumer-Activated CompanyInSites on Stage
This is the full slidedeck of the first session of our Smartees Summer School on the Consumer-Activated Company. In this session, our CEO Kristof De Wulf elaborates on how to combine consumer centricity with innovation to give your organisation a headstart on the competition.
Smartees Summer School: Collaborating for growth InSites on Stage
This is the full slidedeck of the first session of our Smartees Summer School on collaborating for growth. In this session, Sophie Van Neck (Senior Research Manager FMCG) & Dries Verhaeghe (Senior Research Consultant) elaborate on the different challenges companies are facing when implementing a growth strategy and solutions there are to grab to overcome these challenges, illustrated with international client cases.
This is the full slidedeck of Katia Pallini's part on our Who's up NXT? Smartees Seminar in Hilversum on Tuesday 30 June, 2015. Katia is elaborating on can we do research with these youngest generations and what should we change in order to make marketing NextGen proof?
Gen Zurveys: Taking the research time machine to a GenZ dominated world beyon...InSites on Stage
What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and clients. Are we ready to embrace this young generation in research?
Based on insights gathered by, and with this newest generation, we will give you a glimpse of how market research might look like in the future. Join us in our time machine and discover how to make your research future-proof.
This is the full slidedeck of our Smartees Workshop on Co-Creative Innovation, hosted in London on Thursday 26 March 2015. The presentation elaborates on how to involve your consumers (or co-creators) in all stages of your innovation process,all of this illustrated with different client cases and followed by an interactive workshop session.
Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015InSites on Stage
Rethinking Nightlife Experience for Heineken at ARF Re:Think 2015, presented by Thomas Troch (Senior Research Manager at InSites Consulting) in NYC on Tuesdag March 17, 2015.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
The Game of Context for Market Research Summit 2015, presented by Annelies Verhaeghe (Managing Partner & Head of Research Innovation) and Katia Pallini (Research Innovation Manager) on Wednesday May 20, 2015.
Millennials & Collaborative Innovation Smartees SeminarInSites on Stage
This is the full slidedeck of our Smartees Seminar on Millennials & Collaborative Innovation in New York on Thursday 23 October, 2014. Presentation by Joeri Van den Bergh (Gen Y expert & co-founder) and Thomas Troch (Senior Research Manager).
Introducing TIM & REAL influencer marketing (for agencies)Dorit Roest
Dorit Roest en Myrthe Stapper zijn de oprichters van het exclusieve matching platform voor influencers en marketeers TIM (theinfluencersmovement.com) en influencer agency Bloggers Network. Dorit en Myrthe hebben één doel. Zij willen met hun bedrijven een verandering teweeg brengen van irrelevante en storende advertenties naar REAL Influencer Marketing. REAL staat hierbij voor Relevant, Engaging, Authentic en Likable. Waardevolle verhalen gebracht door oprechte influencers die écht enthousiast zijn over een merk of product.
11 Ways to Turn Your Digital Strategy Upside DownCourtney Herda
Marketing can be a scary place, filled with hazardous pitfalls and dastardly villains that sidetrack your plans, derail your ROI, and endanger your productivity. In this session, we will discuss the most important 11 digital strategies and tools that will dramatically impact your marketing efforts, turning your efforts upside down. From repurposing content to telling powerful stories and supercharging your analytics, we will explore not only the best strategies but the best tools to help you maximize your marketing, whether you are a team of one or a team of one hundred.
SoLomo Thursday 280814 Fashion Marketing - On Mobile!SoLoMo Thursday
Mobile marketing is no longer just fashionable -- it's been taken over by Fashion! Hear how top Fashion labels are branding themselves on Mobile & Social Media, check out case studies from luxury fashion house Burberry and trendy lifestyle brand Converse, and hear how Fashion marketers measure ROI on their social marketing efforts.
This talk was delivered by Rena Koh, Director of Marketing & Communications at The Fashory, a fashion platform that allows users to discover and shop exclusive fashion from social celebrities. The platform has received supports and endorsements by international fashion brands.
SoLoMo Thursday is powered by Techsailor and The Vault. Check out the next talk at SoLoMoThursday.com!
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
Understanding Strategy, Copy and Design
Creative is the vehicle that delivers a product's message. Jordan Atlas, SVP & Creative Director at Edelman PR, will show us how important it is to create breakthrough work.
Having a product is great but do you have a brand that captures consumer imagination and is built for the long-run?
In the startup world, especially, the focus on short-term growth often means that investment in longer-term elements, ie brand, fall by the wayside. Whether a startup or trillion dollar business, you should never stop investing in your brand.
A brand is so much more than a logo or a colour scheme and your values have to mean more than some post-its stuck on a wall. It's everything you do, say, think and create. It's how you hire, retain staff, build culture, provide solutions to problems and acquire customers.
With increasing competition and greater consumer demand for brands to stand for something, to neglect investing in your brand because it seems too hard, time-intensive, costly or simply, unimportant, is a mistake.
Here are some simple steps to help you think about and build greater structure into the brands you're building and the stories you're telling along with examples of brands who nail purpose and some who miss the mark.
Millennials & Collaborative Innovation Smartees SeminarNatalie Mas
This is the full slidedeck of our Smartees Seminar on Millennials & Collaborative Innovation (23 Oct, 2014) in New York. Presentation by Joeri Van Den Bergh (Gen Y expert and co-founder) and Thomas Troch (Senior Research Manager).
This presentation explores how we map the phases of the customer journey against specific areas of inquiry related to customer needs and then apply this framework to a review of competitive and comparative brand experiences. The outcomes of this analysis deliver both qualitative and quantitative results that inspire our clients and us. In turn, the insights gained enable our design team to deliver far more compelling experiences.
Nicholas Bean, Nordic Senior Analyst and Mads Brandt, Lead Social Strategist at DigitasLBi presented how social media insights and intelligence can be used to:
• Qualify the brand value across the customer decision journey,
• Develop campaigns ideas, and
• Identify the best way to engage their audience.
NB! Some of the case slides from the original presentation not included.
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
On October 17, 2018, The Utah Digital Marketing Collective hosted an event titled "The Poer of Podcasting to Build Your Brand. We had Jessica Rhodes, founder, and co-owner of Interview connections, and Justin Schenck, host of the Inc top-rated podcast The Growth Now Movement.
Learn more about our monthly events at https://www.utahdmc.org/
Trasocial Marketing: Interweaving Social Media Into Your Traditional CampaignsCowley Associates
Traditional marketing is still one of the most popular advertising methods, even here in 2016. But, all of us recognize social media as an important aspect to a well-rounded marketing effort for a company in the 21st Century. So, how do we integrate traditional and social together to make one seamless campaign that fits the best of both worlds? That’s the beauty of “Trasocial Marketing” and the science behind campaigns that go across mediums and reach target audiences everywhere they look.
This presentation was given at the BizBuzz Social Media Conference in Syracuse, NY on 2/25/16.
Similar to Co Creative Innovation at ISPIM Innovation Conference (20)
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Stockholm on Thursday 12 November 2015 by Hakim Zemni (Managing Director, InSites Consulting) & Tom De Ruyck (Managing Partner, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in New York on Tuesday 3 November 2015 by Filip De Boeck (Managing Partner, InSites Consulting), Tom De Ruyck (Managing Partner, InSites Consulting) & Niels Schillewaert (Managing Partner & Co-Founder, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dannon case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Ghent on Tuesday 27 October 2015 by Hakim Zemni (Managing Director, InSites Consulting Belgium), Tom De Ruyck (Managing Partner InSites Consulting) and Tim Duhamel (Chief Strategy Officer, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Amsterdam on Thursday 15 October 2015 by Anita Peerdeman (Managing Director, InSites Consulting the Netherlands), Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Insight Activation Studio: Dorel Juvenile case by Anouk Willems, Head of Insight Activation Studios at InSites Consulting
Dorel Juvenile is on a mission to move from a product-oriented company towards a more service-oriented company. To understand consumer’s needs, and share ideas and interesting thoughts from employees, the company was on the lookout for an easy way to collaborate across their different offices. As an answer to this, the Dorel Insight Activation Studio was launched.
The Dorel story will show how the Studio works, how it connects Dorel’s employees across their 13 offices and what best practices are to implement this new way of working.
How did we launch this Dorel Studio? What are success factors in terms of implementing the Dorel Studio? And what are the possible outcomes? These are some of the questions that will be tackled during this case presentation.
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in London on Tuesday 7 October 2015 by Tom Goderis (Managing Director, InSites Consulting UK) , Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
20. Impact
measurement
#5
empathy
To develop relevant ideas and
concepts, companies need to identify
with and understand the context, the
emotions and the (unarticulated) needs
of their customers.
@TOMDERUYCK
26. I love discovering new neighborhoods in
my city. Now that I am a parent I am
rediscovering the city in a new way, but I
feel limited in my mobility. I wish their was
a quicker way to conquer the city together
with my baby.
Urban parents insight
@TOMDERUYCK
35. Impact
measurement
#5
incubation
As innovation is by nature an
iterative process, empathy and
diversity need to be an integral part
of the process, not just an ad hoc
intervention. Ideas shape in time,
so does collaboration.
@TOMDERUYCK
36. Ideas shape in time
NPD is an iterative process
@TOMDERUYCK