The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation\'s purpose is to clarify what ROI is and isn\'t within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.
Your Brand Is Not My Friend: Twin Cities VersionAlan Wolk
The Classic "Your Brand Is Not My Friend" presentation adapted for the students at MCAD and for the Conversations About the Future of Advertising Series
Jumpstart: The Guide To Growing A Startup With Inbound MarketingHubSpot
Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
Evolving Beyond Analytics - Getting To Meaningful MeasurementThe Content Advisory
A presentation on content marketing measurement that I did at the #BCon Event in Toronto Canada. This presentation discusses the measurement pyramid - and how working toward a more structured series of measurements and reporting can help us drive toward meaning instead of mediocrity.
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
Prospects don’t want to be sold to, so stop selling to them. Instead guide them through their buyer journey as their trusted advisor. Once you make them feel safe, get them emotionally engaged with your company and then give them the information them need to rationalize their decision you’ll have a new customer 100% of the time. Learn how to create an experiential sales process using Inbound Sales and HubSpot Sales that excels at making prospects feel safe, so they say YES, every single time.
Your Brand Is Not My Friend: Twin Cities VersionAlan Wolk
The Classic "Your Brand Is Not My Friend" presentation adapted for the students at MCAD and for the Conversations About the Future of Advertising Series
Jumpstart: The Guide To Growing A Startup With Inbound MarketingHubSpot
Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
Evolving Beyond Analytics - Getting To Meaningful MeasurementThe Content Advisory
A presentation on content marketing measurement that I did at the #BCon Event in Toronto Canada. This presentation discusses the measurement pyramid - and how working toward a more structured series of measurements and reporting can help us drive toward meaning instead of mediocrity.
Mike Lieberman - How to Push the Prospect's Buy Button with Inbound SalesINBOUND
Prospects don’t want to be sold to, so stop selling to them. Instead guide them through their buyer journey as their trusted advisor. Once you make them feel safe, get them emotionally engaged with your company and then give them the information them need to rationalize their decision you’ll have a new customer 100% of the time. Learn how to create an experiential sales process using Inbound Sales and HubSpot Sales that excels at making prospects feel safe, so they say YES, every single time.
Zero-to-One - Building a Marketing Plan for Your Small BusinessAnalytive
Are you trying to figure out how to grow your small business? In this talk, Tyler Brooks from Analytive breaks down how to put together a strategy for your business that gets you leads.
B2B organizations struggle with hefty marketing costs, low margins and a hollow pipe-line. Marketing automation coupled with a sound strategy delivers results right away, at a significantly lower cost and increases profit margins.
Find out exactly how to leverage power of targeted social marketing campaigns so you no longer have to chase down agents or wonder when the next lead may come in. In these slides, I will share with you how to get qualified exclusive leads (that are home buyers in your area) in your inbox consistently every. single. week. with predictability.
In her session, Jill will share data that illustrates the benefits of aligning Sales and Marketing, the key elements required to effectively align Sales & Marketing teams, how salespeople can leverage content to visible and valuable to buyers, and the mindset, skillset and toolkit required to successfully find, relate, connect, engage and nurture modern buyers
In 1943, Lockheed Martin created a 'skunk works' team to focus on advanced innovation. Most important, the group operated autonomously & unhampered by corporate bureaucracy. Today, that trend continues in some of the world's most innovative companies like Google's X team and Facebooks F8 Skunk Works.
So ask yourself: Should you create your own Skunk Works team?
Join Nicholas Holland, Director of HubSpot Labs, as he discusses the pro's and con's of establishing a Skunk Works group.
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
Creating a marketing campaign is easy. Scaling that into a successful omni-channel strategy is hard. During this session, Rebekah shares tactical ways to produce targeted campaigns across multiple channels. Learn how you can increase engagement, social referral traffic and your customer base through creative, consistent and compelling campaigns.
What is ROI? Where can I find it on Twitter? and why should I care about non-financial outcomes of social media?
A little look into fan behaviour and how you might cultivate better non-financial results from social media.
A presentation for #Twitterman conference Manchester - October 5th 2011
Financial vs. Non Financial Measurement
Oliver Blanchard (Brandbuilder Marketing) - Outlining the differences between financial measurement (R.O.I.) and non-financial measurement, then explaining why understanding that distinction is important to organizations.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
Zero-to-One - Building a Marketing Plan for Your Small BusinessAnalytive
Are you trying to figure out how to grow your small business? In this talk, Tyler Brooks from Analytive breaks down how to put together a strategy for your business that gets you leads.
B2B organizations struggle with hefty marketing costs, low margins and a hollow pipe-line. Marketing automation coupled with a sound strategy delivers results right away, at a significantly lower cost and increases profit margins.
Find out exactly how to leverage power of targeted social marketing campaigns so you no longer have to chase down agents or wonder when the next lead may come in. In these slides, I will share with you how to get qualified exclusive leads (that are home buyers in your area) in your inbox consistently every. single. week. with predictability.
In her session, Jill will share data that illustrates the benefits of aligning Sales and Marketing, the key elements required to effectively align Sales & Marketing teams, how salespeople can leverage content to visible and valuable to buyers, and the mindset, skillset and toolkit required to successfully find, relate, connect, engage and nurture modern buyers
In 1943, Lockheed Martin created a 'skunk works' team to focus on advanced innovation. Most important, the group operated autonomously & unhampered by corporate bureaucracy. Today, that trend continues in some of the world's most innovative companies like Google's X team and Facebooks F8 Skunk Works.
So ask yourself: Should you create your own Skunk Works team?
Join Nicholas Holland, Director of HubSpot Labs, as he discusses the pro's and con's of establishing a Skunk Works group.
Rebekah Radice - How to Scale Successful Omni-Channel marketing CampaignsINBOUND
Creating a marketing campaign is easy. Scaling that into a successful omni-channel strategy is hard. During this session, Rebekah shares tactical ways to produce targeted campaigns across multiple channels. Learn how you can increase engagement, social referral traffic and your customer base through creative, consistent and compelling campaigns.
What is ROI? Where can I find it on Twitter? and why should I care about non-financial outcomes of social media?
A little look into fan behaviour and how you might cultivate better non-financial results from social media.
A presentation for #Twitterman conference Manchester - October 5th 2011
Financial vs. Non Financial Measurement
Oliver Blanchard (Brandbuilder Marketing) - Outlining the differences between financial measurement (R.O.I.) and non-financial measurement, then explaining why understanding that distinction is important to organizations.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
Dharmesh talks about the lessons learned in his 10 years at Hubspot.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Idea to Success, a Guide for First Time EntrepreneursGaurav Oberoi
Learn the steps involved in going from having a great idea, to building a successful startup around it, from an entrepreneur who has sold two internet companies in the last four years.
MobileCatch: Generate repeat customers for your business on demand!Squeeze Mobi
Is it possible to create a $10,00/month recurring revenue in the next 30days working only a few minutes with each client you come in contact with? This is always what comes up as goal with the type of business we have. In this presentation, we will show you how to create passive review in your business.
Onetime payment: http://squeeze.mobi/mobicatch
2pay: http://squeeze.mobi/mobicatch2pay
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Social Media should be treated as part of an overall marketing and
communication plan and, as such, should be measured and monitored along
with all other marketing and communication activities.
How do you measure the return you’re getting on your social media efforts? Social media marketing is an investment, and like any other investment, you need to be able to demonstrate the value it brings to your organization in hard numbers.
During this session, we’ll cover quantifying success in relation to your business goals, tracking & measuring the effectiveness of your campaigns, and tools that can help you report your social media ROI.
Presented at Social Media Rockstar Event 2016 - #SMRE2016
Similar to Oliver Blanchards Basics Of Social Media Roi (20)
7. These resources = 100% of your budget E-Marketing Each resource has a specific cost Head Count Advertising I.T. Inbound Call Center Each resource yields specific results Marketing Sales Dept. Accounting Public Relations
8. These resources generate 100% of your business E-Marketing Losing even 1% of your budget’s efficiency could seriously ruin your day. Head Count Advertising I.T. Inbound Call Center Marketing Sales Dept. Accounting Public Relations
9. Okay fine. But if I’m going to take a chance on this social media thing, it had better make good business sense! Why should I allocate resources to it?
10. Reason #1: It will result in a cost reduction. Maybe in customer service? You mentioned something about business intelligence and market research? Reason #2: It will generate more revenue. I want more transactions, more net new customers, more customer loyalty, etc.
11. Now go figure out what Program you have to cut to fund this Social Media thing. Remember that our bonuses are on the line.
12. Understand that a new Social Media program’s funding doesn’t appear out of thin air.: Which buckets do we empty to fill this new one?
16. THE R.O.I. EQUATION (GAIN FROM INVESTMENT - COST OF INVESTMENT) ROI = COST OF INVESTMENT
17. Truth about R.O.I. ROI is a business metric, not a media metric. ROI is 100% media-agnostic. Only measuring digital or social won’t get you anywhere.
18. Reason #1: COST REDUCTION Reason #2: REVENUE GENERATION Remember what Mr. Bossman said…
19. I shrank my PR budget by 20% and my outbound call budget by 40%. Now I can afford a team of social media Rock stars. Can I get a hellz yeah? Okay, hotshot, You have your Social Media doohickey. Now I’d better see some real results! Or else…
23. What about our Twitternets? Oh my! Look at all the new visitors to our website! and all of our FaceBook friends! Hot Damn, we even have comments on the blog!
26. Yeah but… What about the P&L? Monitoring to base… Monitoring to base… Our Google Analytics are through the roof! Even our social mentions are wicked good! We have liftoff!
29. What kind of mood is The old man in today? Not good. He doesn’t care how many visitors the website gets, or how many eyeballs we estimate we’ve reached unless it means we’re selling more stuff.
30. But why? Our website is getting mad hits, Jack! And we have 3,000 followers on Twitter now! I’m sorry, son. If your Social Media program is generating revenue, we aren’t seeing it. We need to allocate resources where we can make money. It’s just business.
31. Darn it. This media measurement stuff isn’t working. We need to start tying this stuff to actual Business performance. Where to start? Let’s see… At the beginning?
47. Transaction data should be specific F.R.Y. FREQUENCY, REACH, YIELD How often customers transact. (transactions per month) How many customers you are reaching. (net new customers) How much they spend. ($ per transaction)
48. The latest numbers indicate that our YoY sales $ are up 60%. Our individual transactions have doubled, as have our transacting customers. Something’s working! Groovy! Let’s figure out what.
52. We overlaid all of our timelines and noticed that since our social media activities began, our website visits are up, our social mentions are also up, and everyone seems to love us. So is there a discernable pattern in this?
53. Step 5: Overlay all timelines activities social data web data transactions loyalty metrics etc.
54. Step 6: Look for patterns Impact Uncertain Impact Impact Impact No Impact Before After
55. Step 7: Prove relationships How was this group Touched by SM? Before After
56. How long will all this analysis take? It’s all a process of elimination, really. Isolating patterns, quantifying deltas, proving ad-hocs… Then all we have to do is figure out what the cost savings and revenue gains are, and plug them into the equation.
57. THE R.O.I. EQUATION (GAIN FROM INVESTMENT - COST OF INVESTMENT) ROI = COST OF INVESTMENT
59. Oh wow. This R.O.I. thing wasn’t at all about measuring media, impressions and eyeballs!
60. All things remaining the same… We may have proof of concept. Hot damn! ACCOUNTING First things first: Prove that Social Media works
61. So it turns out that our Social Media program is impacting every aspect of our business except traffic in our brick and mortar stores. Can you get on that? Yeah. We need to find out why we aren’t having an effect there. Kthxbye. Then use what you know to make it work better.
62. More store traffic. Roger that. Dudes, we are ON THIS!!! Let’s start engagin’!!! I’ll start crafting some wicked blog posts.
63. Finally, someone with some real metrics for me to sink my teeth into! Good job, Sparky! You done gewd!
64. So I guess Social Media is going to stick around a little while longer after all, isn’t it? Yessir. Looks like our budget is safe for now.