Smartees Summer School: Collaborating for growth

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This is the full slidedeck of the first session of our Smartees Summer School on collaborating for growth. In this session, Sophie Van Neck (Senior Research Manager FMCG) & Dries Verhaeghe (Senior Research Consultant) elaborate on the different challenges companies are facing when implementing a growth strategy and solutions there are to grab to overcome these challenges, illustrated with international client cases.

Marketing

@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

Challenges
of companies willing to
GROW
Solutions
for companies willing to
GROW
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

#1.
We are one
but not the
same
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

#2.
Living in the
fast lane
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

#3.
I’ve got the
power
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

#4.
Me, myself
and I
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

#5.
Blurred lines
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

#6.
The fall of the
mighty
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

#7.
Another brick
in the wall
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

60/40
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

60/40
<15
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

60/40
<15
70%
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

60/40
<15
45%
70%
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

Limits of the 20th century models
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

“Doing the same thing over and over again
and expecting different results is stupidity”
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

SPEED UP YOUR
INTERNAL CLOCK
#1
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

Looq
iPow
DigiPower
Okeyn
CamKix
Jökul
Savfy
iProtect
Rollei
Selfie stick
Look ridiculous
Shoot great
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
EXECUTIVES MANAGEMENT
FRONTLINE STAFF
Organization-wide:
Everyone needs
To be involved
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

120 urban parents
7 cities
3 weeks
2900 posts
Urban Parents
Consulting Board
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

New product
innovations
Prioritize product ideas
Guide internal discussions
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

The story of the
longboardstroller
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

LEARN FROM THE
EDGES
#2
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

EMBRACE
WE
#4
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

CHERISH
DIVERSITY
#5
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

PEER 2 PEER
CONNECTIONS
#6
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

GLOCALisation
#7
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

Technique
Consumers as culture
experts
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

#8?
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

Sophie Van Neck
sophie@insites-consulting.com
+32 9 269 15 39
Dries Verhaeghe
dries@insites-consulting.com
+32 9 269 14 28
@SOPHIEVANNECK @DRIES_VERHAEGHE #insites

Smartees Summer School: Collaborating for growth

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Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.

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Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT). Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!

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27. New product innovations Prioritize product ideas Guide internal discussions @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

28. The story of the longboardstroller @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

29. LEARN FROM THE EDGES #2 @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

30. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

31. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

32. BRAND BEATS PRODUCT #3 @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

33. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

34. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

35. EMBRACE WE #4 @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

36. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

37. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

38. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

39. CHERISH DIVERSITY #5 @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

40. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

41. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

42. PEER 2 PEER CONNECTIONS #6 @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

43. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

44. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

45. GLOCALisation #7 @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

46. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

47. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

48. Sleep Well Community wEEK CONNECTION SLEEPING HABITS HEALTH AND WELL-BEING IN CHINA SLEEPING PROBLEMS REVIEW SOLUTIONS PHILIPS BRAND AND SOLUTIONS Identifying Sleeping problems In China @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

49. Technique Consumers as culture experts @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

50. #1. Speed up your internal clock #2. Learn from the edges #3. Brand beats product #4. Embrace we #5. Cherish diversity #6. Peer to peer #7. Glocal- isation @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

51. #8? @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

52. @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

53. Sophie Van Neck sophie@insites-consulting.com +32 9 269 15 39 Dries Verhaeghe dries@insites-consulting.com +32 9 269 14 28 @SOPHIEVANNECK @DRIES_VERHAEGHE #insites

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