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The chief consumer officer jmrx
The document discusses structural collaboration with consumers and the role of the Chief Consumer Officer. It outlines five key areas for a Chief Consumer Officer: 1) consumer collaboration initiatives, 2) activating internal stakeholders, 3) inspiring employees, 4) leveraging results externally, and 5) impact measurement. The Chief Consumer Officer would lead these cross-functional efforts to better integrate consumers into the company.
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- 5. ‘For impact, speedis at least as important as the weight you can put behind it’ Stan Knoops – Unilever R&D @TOMDERUYCK
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- 10. We need tomake Consumers an integral part of everything we do! Mariken Kimmels – H.J. Heinz @TOMDERUYCK
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- 13. #2 Activation of internal stakehol- dersto take rele- vant action #1 Consumer collaboration initiatives #3 Inspiring and empowering employees at all levels #4 Leverage of results & culture externally #5 Impact measurement Lead and coordinated by the Chief Consumer Officer @TOMDERUYCK
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- 17. Bringing down thesilos #1 @TOMDERUYCK
- 18. Even the CFOwill be happy! #1 @TOMDERUYCK
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- 21. Avoid a CollaborationHangover! #1 @TOMDERUYCK
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- 23. #2 Activation of internal stakeholders totake relevant action @TOMDERUYCK
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- 26. Inspiring and empowering employees at alllevels #3 @TOMDERUYCK
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- 28. HighLow Direct Indirect Levelintheorganization Relationship withconsumers #3 @TOMDERUYCK Executives Management Frontline Staff
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- 30. Leverage of results &culture externally #4 @TOMDERUYCK
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- 35. Consumer Coach People Engager EcosystemBuilder Action Hero @TOMDERUYCK
- 36. Ready for atransformation? linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com Tom De Ruyck Managing Partner & Head of Consumer Consulting Boards