This document discusses the importance of data communication for managers. It states that while managers do not need to become "quant jocks", they do need to better understand quantitative analysis and be able to communicate what the data means. There is a growing need for businesspeople who can make decisions based on data analysis. However, data is worthless if it is not properly communicated. The document recommends managers follow a simple framework that includes outlining the business problem, available data, hypotheses, solutions, and impact when analyzing and communicating about data.