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Connecting
Module 1: Introduction to SMART
Module 2: Consultative Selling
Module 3: Building Your Consultative Sales Message
Module 4: Creating Sales Scripts, Emails, Voicemails, and Objection Responses
Module 5: Managing the Sales Process
Module 6: Cold Calling
Module 7: Cold Emailing
Module 8: Voicemail
Module 9: Connecting
Module 10: Objections
Module 11: Gatekeepers
Module 12: Qualifying
Module 13: Closing
Module 14: Networking
Module 15: Prospecting on LinkedIn
Module 16: Improving Mental Strength
Connecting is the
Biggest
Challenge
Prospects are extremely busy
Prospects get sold to a lot
Prospects get a lot of calls and emails
Prospects are away from their desks
Prospects rarely answer the phone
Prospecting Cadence
Organizational Movement
Concentrated Prospecting
How many times should I call?
Cold Calling
Cold
Emailing
Voicemail
Strategy
How many emails should I send?
How many voicemails should I leave?
SEND
EMAIL
CALL
DNLVM
CALL
LVM
CALL
DNLVM
PAUSE
CALL
DNLVM
Not Reaching Out Enough
Day 1 Day 2 - 7
Day 8
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
LVM
FOLLOW
UP EMAIL
PAUSE
Day 9 - 14
Round 1
Week 1
Week 2
VALUE
POINTS
Day 15 Day 16 - 21
Day 22
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
LVM
FOLLOW
UP EMAIL
PAUSE
Day 23 - 28
Round 2
Week 3
Week 4
PAIN POINTS
Day 29 Day 30 - 35
Day 36
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
LVM
FOLLOW
UP EMAIL
PAUSE
Day 37 - 42
Round 3
Week 5
Week 6
NAME DROP
Day 43 Day 44 - 49
Day 50
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
LVM
FOLLOW
UP EMAIL
PAUSE
Day 51
Round 4
Week 7
Week 8
PRODUCT
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
Week 1
CALL
LVM
FOLLOW
UP EMAIL
PAUSE
Week 2
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
Week 3
CALL
LVM
FOLLOW
UP EMAIL
PAUSE
Week 4
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
Week 5
FOLLOW
UP EMAIL
CALL
LVM
PAUSE
Week 6
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
Week 7
CALL
LVM
FOLLOW
UP EMAIL
PAUSE
Week 8
PRODUCT
NAME DROP
VALUE
POINTS
PAIN POINTS
SEND COLD EMAIL COLD CALLS WITH DNLVM
Week 1
COLD CALL LVM VM FOLLOW-UP EMAIL PAUSE
Week 2
SEND COLD EMAIL COLD CALLS WITH DNLVM
Week 3
COLD CALL LVM VM FOLLOW-UP EMAIL PAUSE
Week 4
SEND COLD EMAIL COLD CALLS WITH DNLVM
Week 5
COLD CALL LVM VM FOLLOW-UP EMAIL PAUSE
Week 6
SEND COLD EMAIL COLD CALLS WITH DNLVM
Week 7
COLD CALL LVM VM FOLLOW-UP EMAIL PAUSE
Week 8
Prospecting Cadence
Organizational Movement
Concentrated Prospecting
Finding a Different Way In
Vertical Movement
CXO (CIO, CFO, CEO, COO)
VP of [department] (IT, HR,
Finance, etc.)
Director of [department]
Manager of [department]
User/front-line worker
Horizontal Movement
CEO/Owner
Marketing Sales Finance IT Operations HR
CEO
HR
VP of HR
Director of HR
HR Manager
HR Specialist
Finance
CFO (Chief
Financial Officer)
VP of Finance
Director of Finance
Finance Manager
Accountant
Marketing
CMO (Chief
Marketing Officer)
VP of Marketing
Director of
Marketing
Marketing Manager,
Marcomm Manager,
Product Manager
Sales
VP of Sales
Director of Sales
Sales Manager
Sales Rep, Account
Manager
IT
CIO (Chief
Information Officer)
VP of IT
Director of IT
IT Manager
Engineer
Operations
COO (Chief
Operations Officer
VP of Operations
Director of
Operations
Operations
Manager
Engineer
Organizational Movement
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
Week 1
Call
LVM
FOLLOW
UP EMAIL
PAUSE
Week 2
Week 3
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
Call
LVM
FOLLOW
UP EMAIL
PAUSE
Week 4
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
Week 5
FOLLOW
UP EMAIL
Call
LVM
PAUSE
Week 6
SEND
EMAIL
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
CALL
DNLVM
Week 7
Call
LVM
FOLLOW
UP EMAIL
PAUSE
Week 8
ORGANIZATIONAL
MOVEMENT
Prospecting Cadence
Organizational Movement
Concentrated Prospecting
Focus on a concentrated list
Mile Wide
Mile Deep
Build Target Attack List
Prospecting Cadence
Organizational Movement
Concentrated Prospecting
Module 1: Introduction to SMART
Module 2: Consultative Selling
Module 3: Building Your Consultative Sales Message
Module 4: Creating Sales Scripts, Emails, Voicemails, and Objection Responses
Module 5: Managing the Sales Process
Module 6: Cold Calling
Module 7: Cold Emailing
Module 8: Voicemail
Module 9: Connecting
Module 10: Objections
Module 11: Gatekeepers
Module 12: Qualifying
Module 13: Closing
Module 14: Networking
Module 15: Prospecting on LinkedIn
Module 16: Improving Mental Strength
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SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Pain
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3
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SMART Sales System - Module 9: Connecting

  • 2. Module 1: Introduction to SMART Module 2: Consultative Selling Module 3: Building Your Consultative Sales Message Module 4: Creating Sales Scripts, Emails, Voicemails, and Objection Responses Module 5: Managing the Sales Process Module 6: Cold Calling Module 7: Cold Emailing Module 8: Voicemail Module 9: Connecting Module 10: Objections Module 11: Gatekeepers Module 12: Qualifying Module 13: Closing Module 14: Networking Module 15: Prospecting on LinkedIn Module 16: Improving Mental Strength
  • 3. Connecting is the Biggest Challenge Prospects are extremely busy Prospects get sold to a lot Prospects get a lot of calls and emails Prospects are away from their desks Prospects rarely answer the phone
  • 5. How many times should I call? Cold Calling Cold Emailing Voicemail Strategy How many emails should I send? How many voicemails should I leave?
  • 6.
  • 8. Day 1 Day 2 - 7 Day 8 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM CALL LVM FOLLOW UP EMAIL PAUSE Day 9 - 14 Round 1 Week 1 Week 2 VALUE POINTS
  • 9. Day 15 Day 16 - 21 Day 22 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM CALL LVM FOLLOW UP EMAIL PAUSE Day 23 - 28 Round 2 Week 3 Week 4 PAIN POINTS
  • 10. Day 29 Day 30 - 35 Day 36 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM CALL LVM FOLLOW UP EMAIL PAUSE Day 37 - 42 Round 3 Week 5 Week 6 NAME DROP
  • 11. Day 43 Day 44 - 49 Day 50 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM CALL LVM FOLLOW UP EMAIL PAUSE Day 51 Round 4 Week 7 Week 8 PRODUCT
  • 12. SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM Week 1 CALL LVM FOLLOW UP EMAIL PAUSE Week 2 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM Week 3 CALL LVM FOLLOW UP EMAIL PAUSE Week 4 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM Week 5 FOLLOW UP EMAIL CALL LVM PAUSE Week 6 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM Week 7 CALL LVM FOLLOW UP EMAIL PAUSE Week 8 PRODUCT NAME DROP VALUE POINTS PAIN POINTS
  • 13. SEND COLD EMAIL COLD CALLS WITH DNLVM Week 1 COLD CALL LVM VM FOLLOW-UP EMAIL PAUSE Week 2 SEND COLD EMAIL COLD CALLS WITH DNLVM Week 3 COLD CALL LVM VM FOLLOW-UP EMAIL PAUSE Week 4 SEND COLD EMAIL COLD CALLS WITH DNLVM Week 5 COLD CALL LVM VM FOLLOW-UP EMAIL PAUSE Week 6 SEND COLD EMAIL COLD CALLS WITH DNLVM Week 7 COLD CALL LVM VM FOLLOW-UP EMAIL PAUSE Week 8
  • 16. Vertical Movement CXO (CIO, CFO, CEO, COO) VP of [department] (IT, HR, Finance, etc.) Director of [department] Manager of [department] User/front-line worker
  • 18. CEO HR VP of HR Director of HR HR Manager HR Specialist Finance CFO (Chief Financial Officer) VP of Finance Director of Finance Finance Manager Accountant Marketing CMO (Chief Marketing Officer) VP of Marketing Director of Marketing Marketing Manager, Marcomm Manager, Product Manager Sales VP of Sales Director of Sales Sales Manager Sales Rep, Account Manager IT CIO (Chief Information Officer) VP of IT Director of IT IT Manager Engineer Operations COO (Chief Operations Officer VP of Operations Director of Operations Operations Manager Engineer Organizational Movement
  • 19. SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM Week 1 Call LVM FOLLOW UP EMAIL PAUSE Week 2 Week 3 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM Call LVM FOLLOW UP EMAIL PAUSE Week 4 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM Week 5 FOLLOW UP EMAIL Call LVM PAUSE Week 6 SEND EMAIL CALL DNLVM CALL DNLVM CALL DNLVM CALL DNLVM Week 7 Call LVM FOLLOW UP EMAIL PAUSE Week 8 ORGANIZATIONAL MOVEMENT
  • 21. Focus on a concentrated list Mile Wide Mile Deep
  • 24. Module 1: Introduction to SMART Module 2: Consultative Selling Module 3: Building Your Consultative Sales Message Module 4: Creating Sales Scripts, Emails, Voicemails, and Objection Responses Module 5: Managing the Sales Process Module 6: Cold Calling Module 7: Cold Emailing Module 8: Voicemail Module 9: Connecting Module 10: Objections Module 11: Gatekeepers Module 12: Qualifying Module 13: Closing Module 14: Networking Module 15: Prospecting on LinkedIn Module 16: Improving Mental Strength
  • 26. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @sales_halper
  • 28. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 29.
  • 30. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 31.
  • 32. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 33.
  • 34. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 35.
  • 36. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 37. Get your copy here https://www.amazon.com/dp/0578615762