Cloud computing is more than an opportunity to lower the costs of IT as it has been; it's a chance to re-envision IT as fundamentally more connected, more immediate, and more responsive to the needs of tomorrow's competitive environment.
Having the Cloud Conversation: Why the Business Architect Should CarePeter Coffee
Peter Coffee presentation at The Open Group in Seattle, February 2010, on business incentives and handling of business concerns surrounding cloud computing
The Enterprise Cloud: Immediate. Urgent. Inevitable.Peter Coffee
Peter Coffee presentation to 2010 Spring Conference of Colorado Government Association of IT on cloud computing status and prospects for application development, collaboration and cloud/legacy integration
Moving Beyond Migration: Reinventing Process in the CloudPeter Coffee
Cloud computing should do much more than merely relocate the current delays, risks, and costs of application development. Peter Coffee, former Technology Editor of eWEEK, explores the status and prospects of the multi-product, multi-vendor cloud, where complementary services offer proven development leverage and enable next-generation business processes. Presented to 2010 Convention of Chinese-American Engineers and Scientists Association of Southern California on 24 April in San Gabriel, CA.
Peter Coffee presentation on enterprise cloud computing to CIO Forum in Schaumburg IL 6 April 2010 with new material on Chatter and social tools as well as U.S. Census case study
Building and Managing Cloud Applications and InfrastructureDarren Cunningham
While service-based infrastructure can improve TCO and streamline IT management, it also presents some challenges that need to be met head-on. How do you ensure your data is secure in transit and available when you need it? How do you manage and communicate with your infrastructure? How do you enable service quality metrics and disaster recovery? And, how do you integrate data from legacy systems with data from web-based systems? Join AT&T and Informatica as they share their experience in building and managing cloud applications and infrastructure.
Having the Cloud Conversation: Why the Business Architect Should CarePeter Coffee
Peter Coffee presentation at The Open Group in Seattle, February 2010, on business incentives and handling of business concerns surrounding cloud computing
The Enterprise Cloud: Immediate. Urgent. Inevitable.Peter Coffee
Peter Coffee presentation to 2010 Spring Conference of Colorado Government Association of IT on cloud computing status and prospects for application development, collaboration and cloud/legacy integration
Moving Beyond Migration: Reinventing Process in the CloudPeter Coffee
Cloud computing should do much more than merely relocate the current delays, risks, and costs of application development. Peter Coffee, former Technology Editor of eWEEK, explores the status and prospects of the multi-product, multi-vendor cloud, where complementary services offer proven development leverage and enable next-generation business processes. Presented to 2010 Convention of Chinese-American Engineers and Scientists Association of Southern California on 24 April in San Gabriel, CA.
Peter Coffee presentation on enterprise cloud computing to CIO Forum in Schaumburg IL 6 April 2010 with new material on Chatter and social tools as well as U.S. Census case study
Building and Managing Cloud Applications and InfrastructureDarren Cunningham
While service-based infrastructure can improve TCO and streamline IT management, it also presents some challenges that need to be met head-on. How do you ensure your data is secure in transit and available when you need it? How do you manage and communicate with your infrastructure? How do you enable service quality metrics and disaster recovery? And, how do you integrate data from legacy systems with data from web-based systems? Join AT&T and Informatica as they share their experience in building and managing cloud applications and infrastructure.
Making of a Successful Cloud Business:
Current Status & Future Requirements
Rajarshi Bhose and Sumit Kumar Bose
Infosys Technologies Limited
Delivered as part of Cloud symposium, at ACM Bangalore COmpute 2009.
Internap’s Adam Weissmuller and Michael Carman of VMware discuss different paths businesses take toward cloud adoption, how to evolve your own cloud strategy and key considerations for choosing a pro
Internap’s Adam Weissmuller and Michael Carman of VMware discuss different paths businesses take toward cloud adoption, how to evolve your own cloud strategy and key considerations for choosing a provider.
Overview of SaaS and online services and the business reasons why organisations should be considering these. Delivered by Ben Kepes at Intergen's ON seminar series in May 2010.
Presentation of Vincent Desveronnieres, Oracle at the TMT.CloudComputing'11 Warsaw conference organized in Warsaw, Poland on February 10th, 2011 by New Europe Events
Making of a Successful Cloud Business:
Current Status & Future Requirements
Rajarshi Bhose and Sumit Kumar Bose
Infosys Technologies Limited
Delivered as part of Cloud symposium, at ACM Bangalore COmpute 2009.
Internap’s Adam Weissmuller and Michael Carman of VMware discuss different paths businesses take toward cloud adoption, how to evolve your own cloud strategy and key considerations for choosing a pro
Internap’s Adam Weissmuller and Michael Carman of VMware discuss different paths businesses take toward cloud adoption, how to evolve your own cloud strategy and key considerations for choosing a provider.
Overview of SaaS and online services and the business reasons why organisations should be considering these. Delivered by Ben Kepes at Intergen's ON seminar series in May 2010.
Presentation of Vincent Desveronnieres, Oracle at the TMT.CloudComputing'11 Warsaw conference organized in Warsaw, Poland on February 10th, 2011 by New Europe Events
Social Models and Innovation EcosystemsPeter Coffee
Keynote presentation to MIT's conference, "Democratizing Innovation," 23 February 2013 -- by Peter Coffee, VP & Head of Platform Research, salesforce.com inc.
Label of "Web 3.0" deserves to be backed up by a fundamental change in what can be done, and what can be ignored, on the global network. Platform-as-a-Service abstraction earns the left-of-decimal uptick. Published under Creative Commons Attribution-No Derivative Works 3.0
"It\'s not WHAT you know, it\'s WHO you know that counts." Maybe that sounds unfair or calculating, but think of it another way: If no one knows about your skills, talents, and projects, who\'s going to help you make the best of them? This highly interactive Professional Development Seminar will arm you with the tools you need to network your way to success.
Browser tools that make web development easierAlan Seiden
A departure from my usual PHP talks, I discussed browser-based tools that help with client-side tasks such as performance diagnostics, page analysis, HTTP flow analysis, the ability to step through javascript, and much more. Developers can work smarter with downloadable browser tools.
Twitter presentation by Sally Witzky, Owner & Chief Strategist, Traction Group LLC. First presented at AMA-Richmond's Market Dialogue, a members-only event.
Enabling Innovators for the Era of the Social Enterprise: presented to Triple Helix 9 conference at Stanford University to address the opportunities for expanding the Silicon Valley model to emerging economies
PHP is famous for its ability to build web-based front ends, but it's also a flexible tool within batch processes--that is, as a utility language. Alan will show how to accomplish marvelous tasks by calling PHP from ordinary CL programs and with Job Queue functionality in Zend Server.
This deck was presented to the San Francisco Android User Group on 5/31/2012.
It describes the benefits and architecture of using a PaaS Cloud platform like Force.com to build the server-side/backend logic for an enterprise mobile application.
Internap’s John Freimuth and Steve LeClair of VMware discuss different paths businesses take toward cloud adoption, how to evolve your own cloud strategy and key considerations for choosing a provider to meet your virtualization goals.
Virtual Appliances: Simplifying Application Deployment and Accelerating Your ...Novell
Virtual appliances are the wave of the future, declares IDC, because appliances dramatically simplify application deployment and accelerate the shift to cloud computing. Learn how the landmark strategic partnership between Novell and VMware is delivering innovative appliance versions of VMware products running on SUSE Linux Enterprise Server, and how it can help you move your applications to the cloud. See an exciting demonstration of Novell's award-winning SUSE Studio appliance construction tool, used by software vendors to build appliances in minutes for on-premise and cloud environments, and by enterprises to quickly create optimized Linux image builds. The session will also cover Novell's industry-leading lifecycle management capabilities for appliances. If you're a software vendor, you will leave this session with new ideas on how to simplify delivery of your software, perform appliance lifecycle management and extend your applications to the cloud. If you're an end-user organization, you will learn how to reduce the time spent creating and updating core OS images by 90 percent or more.
On March 23, TD Azlan held the "Build 4 the Cloud" seminar at De Olifant in Breukelen, Utrecht.
By organizing this seminar, TD Azlan was able to show her resellers which opportunities TD Azlan can offer to their enterprise, for virtualization and datacenter solutions.
Speakers Marc Samsom (Cisco) and Jan Smit (VMWare), among others, shared very useful information about upcoming changes in the datacenter market.
A presentation on how enterprises can adopt Cloud Computing. Starting with a brief overview of Cloud Computing, this presentation provides Cloud services that enterprises can adopt saving costs and providing the much sought after Agility. The presentation also talks about a customer case study that I worked with. It provides insights into how an airline customer utilized Cloud Computing to drive more sales and reduce costs during their sales promotion cycles.
DDHS 2009 Microsoft Heads In The Cloud Feet On The Ground Peter de Haas...Peter de Haas
Presentation I gave on 15 Sept 2009 at the Dutch Datacenter & Hosting Summit 2009.
Main topics of the presentation :
- Look beyond the hype of cloudcomputing
- Microosft vision for cloud computing / online slutions
- Importance of a Partner ecosystem
- The ability to choose the right sourcing and deployment scenario for your organisation
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
Game of Phones - Becoming the Architects of Connection (Midwest Dreamin' Clos...Peter Coffee
Over a span of 30-something years, the CPU speed of a mainstream personal computer has grown by less than a factor of one thousand -- while the connectivity bandwidth that people expect (in workplace, home, and even in mobile activities) has grown 200 times that much. If we called them "(inter)personal connectors," we might be capturing more correctly the role of the "PC" and its descendants in our lives -- but in most organizations, we still treat IT more as a discipline of automation and calculation and archival than as a medium of connection and collaboration. Peter Coffee shares current research and a global perspective on what it means for the Salesforce community to take the lead in repurposing and reculturing the modern era's defining technology.
Inside Out and Upside Down - FOO Camp 2016 - Peter CoffeePeter Coffee
Four "truths" of IT are still true enough to yield ROI by pursuing their further development -- but you'll never realize how much you left on the table by failing to appreciate their transformation in a massively connected world.
Big Data Goes to Work - Liberating Latent Value in a Connected World - P.CoffeePeter Coffee
Material presented to a session of the Mathematical Sciences Colloquium series at University of Montana - Missoula on 7 December 2015: opportunities, challenges, enabling technologies, practices and impacts of "big data" strategies
Unleash innovation on the Customer Success PlatformPeter Coffee
It's not about being just an "implementation partner." What the customer wants is a transformation advisor. On an enterprise cloud platform, the tech is part of the service -- which makes more time for more interesting things.
It's About The Citizen - Changing Needs and Rising ExpectationsPeter Coffee
Presented as keynote to GTEC 2014 in Ottawa, 28 October 2014 by Peter Coffee of Salesforce
A “cloud computing” conversation used to be a plan to cut IT costs and accelerate project schedules. Today, it’s becoming a citizen-driven discussion of improving the visibility, availability and accountability of every institution of modern life — in a world where people have a whole new level of power to discover, share, and collaborate in identifying and confronting challenges as well as pursuing new opportunities. Not merely the execution, but even the basic mission, of government and other organs of society is in the crosshairs. Peter Coffee brings salesforce.com’s global perspective, as thrice-named “World’s Most Innovative Company” (Forbes), to share with theGTEC community and to offer opportunities for action.
Security is too often discussed in terms of what it prevents rather than what it assures. Too much trust in narrowly focused technology, combined with too much fear of the unknown in areas like adoption of the cloud, combine to make many enterprise and other IT systems unnecessarily expensive and inadequately trustworthy.
Connected things are quickly expanding, beyond their traditional scope of industrial plumbing and their recent emergence as lifestyle novelty, to become a global and everyday norm. After the revolution comes the need for sustainable operation: what's involved in assuring that today's Internet of Factories, Internet of Transactions, and emerging Internet of Personal Devices can scale to the demands of billions of people and tens of billions of everythings? Peter Coffee, VP for Strategic Research at salesforce.com inc., examines the challenges and highlights the opportunities for robust and responsible leadership in the world that's taking shape today.
The Rising Floor of Platform - MIT Platform Summit 2014Peter Coffee
If someone thinks that they can create differentiating value by starting at the level of what you sell, at a cost that enables them to sell the result, then you are - to them - a platform. Too much lower, you're plumbing. Above that level, you're a competitor or an irrelevant product. What should a platform provide today, as 24x7 connected people want trustworthy access to data and command of useful function?
New Services, No Silos: The Next 15 YearsPeter Coffee
The cloud is now the mainstream. Congratulations. That means it’s no longer special to be cloudy. What’s needed now is a re-thinking of what IT does. Let legacy IT incumbents relocate the past century’s silos to the past decade’s server farms. The salesforce.com community is already re-inventing business processes, around the informed and elevated expectations of cloud-native collaborative customers and their connected things. Peter Coffee shares a global perspective on present facts, near-term implications, and the opportunities and challenges of continued leadership above the cloud.
Presented as opening keynote at Midwest Dreamin' 2014 in Chicago by Peter Coffee of salesforce.com inc.
How To Thrive In A World of Connected CustomersPeter Coffee
What it means to be customer-centric; how mobile devices, apps and social networks transform behaviors of customers and require new analytics and new commitments from organizations
Looking Back at the Next Ten Years - Fusion Symposium 2024Peter Coffee
In 2024, what will we say we should have seen coming ten years before? Opening keynote to Fusion Symposium in Madison, Wisconsin by Peter Coffee of salesforce.com inc.
Presentation to CleanTech Future Conference II in San Francisco, 4 November 2013, on multi-tenancy's 95% reduction of IT CO2 footprint - versus timid incrementalism of virtual-machine approach
1. Smart Clouds
for Smart Companies
Peter Coffee
Director of Platform Research
salesforce.com
2. Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-
looking statements including but not limited to statements concerning the potential market for our existing service offerings
and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or
uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results
expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in
our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our
service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain
profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating
history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to
release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of
the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective
tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and
interest rates.
Further information on these and other factors that could affect our financial results is included in reports on Forms 10-K,
10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These
documents are available in the SEC Filings section under Investor Information at www.salesforce.com/investor.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as
required by law.
3. IT’s Had Some Very Bad Years
Global IT spending estimated down 5.2% during 2009
Spending won’t return to 2008 level until 2012
Half of CIOs will see zero growth or further cuts this year
– Gartner (informationweek.com, 26 Oct.)
5. “If you take the ideal
world, everything is
done as a service:
computing, storage,
software and
operations.”
“The risk for enterprises
that don't start a SaaS
migration strategy soon
is that their IT
organizational
structures will be a
competitive
disadvantage.”
Geir Ramleth
www.networkworld.com/news/2008/102908-bechtel.html
CIO, Bechtel Corp.
6. The Cloud as a Multi-Product Marketplace
Platform as a Service PaaS as Enterprise
“Servers as a Service”
(PaaS) for the Application Framework
Inquiring Developer
Virtual
Servers Programmable Programmable User
Cloud Logic Interface
Virtual
Servers Python/Java
Virtual
Application Server Real-Time Workflow Integrated Content
Servers & Approvals Library
Database as a Service Database as a Service Unlimited Real-Time
Customization
Granular Security &
Sharing
Infrastructure as a Service Infrastructure as a Service Infrastructure as a Service
~Familiar Developer Model β Offering Supports Large-Scale SaaS
Rapid Scalability Innovative Technology Deep-Dyed Multitenancy
7. What it Means to Promise “The Cloud”
Moving toward an ideal: “Zero, One, Infinity”*
0 On-premise infrastructure
Acquisition cost
Adoption cost
Support cost
1 Coherent and resilient environment – not a brittle “software stack”
∞ Scalability in response to changing need
Integratability/Interoperability with legacy assets and other services
Customizability/Programmability from data, through logic,
up into the user interface without compromising robust multi-tenancy
* From The Jargon File: “Allow none of foo, exactly one of foo, or any number of foo”
8. Faster Results; Lower Risks; Predictable Costs
On-Premise Operations: Cloud Computing:
53% of software projects cost Average 49% investment recovery
189% of original estimate1 within 10 Months2
Fixed Costs and Variable Cost Aligned with
Excess Operating Business Value
Expenses
Value
Buying Function,
Value
not Infrastructure
Time
Minimal
Initial Cost
Upgrade Expense &
Up-front Capital Opportunity Costs
Expense & Delay
1 Standish Group, Chaos Report 2006
2 Third-Party CustomerSat Research on 4,165 Salesforce.com
customers, February 2008
9. Enterprise Clouds Enable Deep Customization
Build strategic applications
Your Clicks
User Interface
Customize any aspect
Logic Upgrade when convenient
Your Code
Database Your IP under your control
Metadata representations:
Rigorously partitioned data, logic and customizations for multiple customers
Coherent Code Base and Managed Infrastructure
Coherent Code Base and Managed Infrastructure
10. Enterprise Clouds Enable Powerful Connections
Build strategic applications
Your Clicks
User Interface
Customize any aspect
Logic Upgrade when convenient
Your Code
Database Build vital communities
Metadata representations:
Selectively shared data, logic and customizations for multiple customers
Coherent Code Base and Managed Infrastructure
Coherent Code Base and Managed Infrastructure
11. Cloud Integration: No Need for Rip/Replace
Mash-ups from Native Integration Developer
Native ERP
Web and Desktop Partner Toolkits
Connectors
AppExchange Connectors Ecosystem
12. Cloud Security: No Need for Excuses
Facility Security Network Security Platform Security
• 24x365 on site security • Fault tolerant external firewall • SSL data encryption
• Biometric readers, man traps • Intrusion detection systems • Optional strict password policies
• Anonymous exterior • Best practices secure systems mgmt • SAS 70 Type II & SysTrust Certification
• Silent alarm • 3rd party vulnerability assessments • Security certifications from Fortune 50
• CCTV financial services customers
• Motion detection • May 2008: ISO 27001 Certification
• N+1 infrastructure
“There are some strong technical security arguments in favor of Cloud
Computing… (Craig Balding, Fortune 500 security practitioner)
13. Transparency Surpassing Enterprise Norms
Full Public Disclosure
Live System Status
Security Best Practices
Historical Performance
May-July 2009
• 99.997% of planned
availability
• Continually narrower
maintenance windows Amazon
Google
14. Real-World Results: Financial Services
The Phoenix Companies sought a new CRM solution with flexibility, ease of use,
mobile accessibility, low-cost modification capabilities, minimal user training
requirements, and simplified integration with other apps.
Changeover to Salesforce CRM took less than two months. Working with
salesforce.com partner OKERE (now part of Fujitsu Consulting), Phoenix used the
Force.com platform to create customizations for contracts and underwriting.
Using the Force.com API, Phoenix integrated several legacy systems with
Salesforce CRM to provide consolidated, real-time access to information.
The Salesforce CRM implementation cost the company less than one-fourth of the
project’s original budget.
By streamlining communication between field and inside sales within Salesforce
CRM, Phoenix has reduced phone and email inefficiencies, boosted productivity,
and, in 2005, increased life insurance sales by more than 33%.
Following its upgrade to Salesforce CRM Unlimited Edition, Phoenix achieved 96%
user adoption.
15. Real-World Results: Health Care
CRC Health—the nation's largest provider of drug and alcohol treatment
services—acquired the country’s largest youth treatment provider. The combined
organization required a platform to manage patient intake, track Web entities, and
streamline operations to increase revenue.
The company used ACT!, spreadsheets, and other proprietary systems to
manage extensive patient data. Only one call center operator could open the
spreadsheet at a time, making the process inefficient, opaque, and unscalable.
The company developed a customized user interface on Force.com for 12 users.
With help from salesforce.com partner Appirio, CRC Health extended the
application to broadly leverage the platform.
Security levels are matched to what’s required to comply with HIPAA and other
industry regulations. Open APIs enable tight integration with legacy tracking
systems, Microsoft Outlook, eFax, and other third party apps. Web marketing
effectiveness tracking within Salesforce CRM indicates to the dollar what is
performing and what is not.
16. Real-World Results: Green Manufacturing
Vetrazzo, a leader in the rapidly growing market of recycled glass countertops,
required an enterprise resource planning (ERP) system it could customize to
handle its unique manufacturing processes. The eco-friendly small business
lacked the budget and personnel required to purchase and implement a
traditional on-premise ERP system.
Without an IT department, executives wanted to avoid having to purchase and
manage hardware infrastructure. The company needed a Web-based solution
for its national staff that could handle anticipated growth.
With the help of salesforce.com partner The Claiborne Company, Vetrazzo
expanded on a prototype to build an ERP system customized to fit its specific
business processes. The company’s custom apps include Customer Service and
Order Management; Finished Goods Inventory Management; Production
Planning and Scheduling; Raw Materials Management; Shipping and Logistics;
Document Management, and Warranty Management.
Integration with Quickbooks ties in financials.
17. Development Reinvented, not Just Relocated
Nucleus Research analyzed Force.com deployments: found
average 4.9 times faster development (range 1.5x-10x)
versus Java or .Net
– Custom objects
– Administrative tools
– Workflow engine
– Pre-tested platform
Galorath Inc. compared developers’ Force.com productivity to
Java development
– Requirements definition time reduced 25% due to rapid prototyping
– Testing effort reduced by (typically) more than 10%
– Development productivity of new code 5x greater
– Overall project cost 30-40% less
CustomerSat sampled more than 1,100 Force.com
development teams during summer 2009
– Average experience: 4 applications deployed to date
– Average project cost savings: 48%
– Average project acceleration: 5.1x
18. Handling Social Situations
merges social feeds into Gmail
USAToday says “iGeneration…has no ‘off’ switch”
– Research suggests teens “survive distractions…better than
we would predict by their age and their brain development.”
– Teens/tweens “don't remember a time without the constant
connectivity to the world that these technologies bring… [and]
everything is customized and individualized”
But same-day article also reports that
– “Desire to unplug has made an unexpected success out of
websites such as Web 2.0 Suicide Machine…
…that automate and turbocharge the otherwise laborious
manual process of scrapping your online self”
19. You Can Be Social…Safely
It’s hard to add security to a tool that shares by default
It’s possible to add social tools to a proven trust model
20. To Everything There is a Season
’50s ’60s ’70s ’80s ’90s ’00s
Windows
IBM PC Windows XP
PC MITS Altair 3.x/9x/NT
Macintosh & Mac OS X
& Linux 1.0
DEC DEC Sun Sun/AMD
Sun/ILM
Mini Workstations x86 Servers
PDP-8 VAX 11/780 Render Farms
& Servers Niagara CPUs
Mainframe IBM 701 S/360 S/370 4300 S/390 zSeries
21. ’50s ’60s ’70s ’80s ’90s ’00s
Cloud Apps
Grid
& X Window
Computing
Platforms
e
nc
da
en
sc
A
Windows
IBM PC Windows XP
PC MITS Altair 3.x/9x/NT
Macintosh & Mac OS X
& Linux 1.0
e
nc
ge
er
Em
DEC DEC Sun Sun/ILM
Sun/AMD
Mini Workstations x86 Servers
PDP-8 VAX 11/780 Render Farms
& Servers Niagara CPUs
…
e
nc
t
en
ra
em
a
pe
in
Ap
ef
R
Mainframe IBM 701 S/360 S/370 4300 S/390 zSeries
22. Peter Coffee
Director of Platform Research
pcoffee@salesforce.com Q&A?
facebook.com/peter.coffee
twitter.com/petercoffee