The document discusses Oracle's offerings in cloud computing and SaaS, highlighting their leadership in technology and infrastructure. It outlines the benefits and challenges of cloud computing, Oracle's comprehensive cloud solutions, and its enterprise-grade SaaS offerings. Key features include high security, performance, and flexible deployment options, aimed at providing value through efficient service and integration.

1. <Insert Picture Here>
The global player for Cloud Computing and SaaS
Feb 2010
Vincent DESVERONNIERES - EMEA CRM Sales Development Manager

2. Safe Harbor Statement
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decision. The
development, release, and timing of any features
or functionality described for Oracle’s products
remains at the sole discretion of Oracle.

3. Agenda
• IT Imperatives & Cloud Trends
• Cloud Definition Refresher
• Oracle Cloud Offering
• Oracle SaaS Offering example
• Q&A

4. <Insert Picture Here>
IT Imperatives
& Cloud Trends

5. CIO Technology Agenda
Cloud Computing and Virtualization are Top Priorities
Source: Gartner – Gartner Executive Program January 2010

6. Cloud Computing: Benefits and Challenges
Benefits Challenges/Issues
Speed Security
QoS
Cost
Fit
Evo
Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008

7. Cloud Layers
Applications delivered as a service
Applications
to end-users over the Internet
App development & deployment
Platform platform delivered as a service over
the Internet
Server, storage and network
Infrastructure hardware and associated software
delivered as a service over the
Internet

8. Deployment Models
Private, Public, Hybrid
Private Hybrid Public
Customer A
Customer A
Intranet
Customer B Customer C Customer B Internet
Intranet Intranet
Customer C
Access restricted to single Access open to many
enterprise enterprises
•Greater Control •Larger Economies of Scale
•More Secure •Faster & Cheaper to Get Started
•Easier to Integrate, Less Latency •OpEx Only
•CapEx and OpEx
Company-specific Processes Common, Generic Processes
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9. <Insert Picture Here>
Oracle Cloud Offering

10. Oracle Corporation
Software. Hardware. Complete.
Oracle in Few Points
• Leader in Infrastructure with Sun
• Leader in Technology with DB et BEA
• Leader in Applications
• 105.000 employees
• Continuous Growth
• $143B of Market Cap.
• 11 years in the On Demand Market
Achieve the
benefits of cloud
and
The power of the Oracle product stack with
the Flexibility and the Cost Advantages of
address the
running a world-class cloud concerns
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11. Oracle Enterprise Cloud Platform
Most comprehensive in the industry
Applications Cloud Management
Horizontal Apps
Vertical Apps
(e.g. EBS, PSFT, Third Party and
(e.g. Financial, Retail, Configuration Mgmt
Siebel, CRM On
Demand, JDE,
Health Science, Legacy Apps
Communications)
Hyperion, Agile,…)
Lifecycle Management
Platform
Application Performance
Integration: Process Mgmt: Security: User Interaction: Management
SOA Suite BPM Suite Identity Mgmt WebCenter
Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit Application Quality
Management
Database Grid: Oracle Database, RAC, ASM, Partitioning,
IMDB Cache, Active Data Guard, Database Security
Self-
Self-Service
Infrastructure Assembly Builder
Operating Systems: Oracle Enterprise Linux, Solaris Chargeback
Policy-
Policy-based Resource
Virtualization: Oracle VM Scheduling
Capacity Planning
Servers
Storage

12. Enterprise-Grade Cloud Management
Powered by World-Class Oracle Products
Fusion Middleware
Connects Oracle products seamlessly
through open interfaces and pre-built
integration (e.g., PIP, AIA, SOA)
Identity Mgmt Applications
Cloud Management
Protects against un- Horizontal
Third Party
authorized access with Apps
Vertical Apps and Legacy Configuration Mgmt
Enterprise Manager
Apps
authentication, single- Lifecycle Management Proactively monitors
sign-on, role mgmt and Platform Application Performance
and manages the
Process User
entitlement mgmt Security
Mgmt:
Integration
Interaction
Management cloud’s software and
Apps Grid
Application Quality
Management
infrastructure
Database including self-
Oracle Grid Infrastructure Self-
Self-Service service
Assembly Builder
Enables pooled Operating System Chargeback
Policy-
Policy-based Resource
capacity and dynamic Virtualization Scheduling
Capacity Planning
capacity with Real Servers
Storage
Application Clusters
(RAC)
Database Security Oracle Virtual Machine
Secures customer data with Speeds application
encryption and masking, access deployments and maximizes
control, and audit vault mgmt server utilization

13. Oracle Cloud – Unparalleled Depth & Breadth
Complete and Expandable
Oracle Other Providers
Applications Applications
Insurance
Insurance
Finance
Finance
Procure
Procure
Clinical
Clinical
Collab
Collab
Trials
Trials
CRM
CRM
…
Hub
Hub
… … …
HR
HR
Platform Platform
Infrastructure Infrastructure
• Comprehensive and integrated set of functional • SaaS Players: Island solutions with limited ability
apps supported to support functional expansion (SaaS)
• Optimized solutions across the entire IT stack • IaaS/PaaS: Layer solutions without end-to-end
optimization

14. On Demand’s Flexible Deployment Options
On Premise
@Customer @Oracle SaaS
Software License Customer Customer Customer Oracle
Software Mgmt Customer Oracle Oracle Oracle
Infrastructure Mgmt Customer Customer Oracle Oracle Oracle
Data Center Customer Customer Oracle Oracle
Flexibly move and integrate between different models without
changing a single line of code
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15. Oracle Cloud – Built for Enterprise Requirements
Secure, Reliable, Integrated
Embassy-grade Security Performance & Availability Integration/Customization
• Virtual Private Clouds with • >99.9% uptime • Linux-based open standard
guaranteed data segregation • Complete redundancy platform
• Customizable security, • Multi-tier architecture • Pre-defined integrations
including full data encryption • Sub-millisecond access time leveraging Oracle
and data masking • Industry-leading IT mgmt Middleware
• Providing DoD and NIST tools, including Oracle virtual • Customizations fully
compliant service levels in machines supported via proprietary
Secure Zone • 24x7 multi-language support customization assessment
• Complete auditability of and remediation framework
system access and system
changes (SAS70 and ISO
certified)

16. Oracle SaaS Offering
CRM OnDemand
The Enterprise Grade solution

17. CRM SaaS Architecture – Commitment of A
UNIQUE vendor
+ unique services associated

18. Enterprise Grade SaaS
Flexible & Reliable Deployment Options
Shared Pods
Private Pods
@Customer
@ your premises
@ Oracle

19. Evolution vs changes in organization
@Customer
Private Cloud
Private environment On Demand
@Oracle @ Customer
Public Cloud On Demand
Deploy at
Shared environments Single Tenant
your site
Editions
@Oracle Oracle
managed
On Demand Oracle
Multi-
Multi-Tenant technology
Enterprise Oracle
Edition managed
Oracle Private
technology
Oracle
managed
Shared

20. Enterprise Grade CRM On Demand

21. Secured solution
• Oracle Cloud is “enterprise
?
graded”
• Leverage the unique Oracle
experience and know-how
in technology
Encryption & Masking
Access Control
Monitoring • Control of data security
Oracle Database Vault
Oracle Transparent Data Encryption
VPN
Dedicated circuit

22. Simplify and Gain Leverage with a ‘Complete
CRM’ Solution
Siebel CRM Oracle CRM On Demand Oracle Social CRM On Demand
Comprehensive •Feature-Rich SaaS
Functionality •Highly Task-Focused
Offering
Deep Industry Support •Easy to Use •Highly Collaborative
•Increase User
Fully Customizable •Fast to Deploy
Productivity
Integration (Oracle Application Integration Architecture)

23. <Insert Picture Here>
Keep in mind…

24. Why Cloud Computing with Oracle?
Value Delivered.
Get Up and Running Faster
Accelerated Time
to Value Run Most Current Software
Access Extended Value Add Services
Access to unmatched Oracle expertise
Reduced Risk Proven Best Practices and Automation
Security, Auditing, Governance, Standards
Lower, Pay for What You Use
Predictable Costs Global Sourcing Model to Optimize Costs
Reduce Complexity, Avoid Capital Expense
Choice of Deployment Models
Scalability and
Choice Scalable, Proven Cloud Infrastructure
Integration Platform
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