Branding yourself is never an easy task but this presentation helps get you off to an incredible start by eliminating the guesswork. From branding yourself on Social Media to building trust with your audience, this presentation helps you to position yourself to WIN. Find more helpful content at http://bklyncustomdesigns.com/turn-clicks-into-profit

1. 20 Smart Strategies
You Can Use to
Master Your Brand
Profitability and Gain
Lasting Authority in
Your Industry!
© 2016 Bklyn Custom DesignsBy Charlene Brown @bkcustomdesigns

2. Creating a memorable, profitable brand is a
great way to increase the value of every blog
article you publish and every product or
service you create.
© 2016 Bklyn Custom Designs@bkcustomdesigns

3. With the right branding, everything you
produce becomes an opportunity to market
yourself.
This also allows you to build your reputation
and become a thought leader in your
industry or niche.
© 2016 Bklyn Custom Designs@bkcustomdesigns

4. In this presentation we will look at 20 smart,
efficient tactics that will help YOU Master
Your Brand’s Profitability quickly and
effectively…
© 2016 Bklyn Custom Designs@bkcustomdesigns

5. Logo Needs to Be Versatile
When you create your logo it must be versatile. This should be
something you can use in videos, on your website and on your
products.
Create a simplified version of your logo to include in profiles,
business cards, and social media.
@bkcustomdesigns © 2016 Bklyn Custom Designs

6. Build your Website Around your Logo
Your website should reinforce the color palette of your logo
and it should include other elements in the navigation and
user interface (UI).
You want to bring your branding throughout every aspect of
your website without it confusing your visitors.
@bkcustomdesigns © 2016 Bklyn Custom Designs

7. E-mail Signatures: Include Logo & Relevant Links
This is a great place to remind people who they're working with
and how they know you.
If you have a blog, service, or product that you want to
promote, include your link in your signature. However, don’t
go overboard.
@bkcustomdesigns © 2016 Bklyn Custom Designs

8. Business Cards Still Count
Business cards are great to be creative with and remind people
what you do.
If you have a blog, service, or product that you want to
promote, include your link on your business card.
Keep it simple and clean!
@bkcustomdesigns © 2016 Bklyn Custom Designs

9. Don’t Forget the Invoices (Electronic & Print)
Logos look great on an invoice and allows your customers to
quickly recall what they paid for and to whom.
@bkcustomdesigns © 2016 Bklyn Custom Designs

10. Honest Reviews Gets You Views
If you want to become an authority that people actively look
for, you don’t have to only write positive reviews.
Be honest. It’s perfectly normal to write negative reviews or
that talk about your struggles with a product or service.
This will help you gain the trust of your audience.
@bkcustomdesigns © 2016 Bklyn Custom Designs

11. Try Guest Blogging
This option gets mixed emotions, but it doesn’t hurt for a
newbie on a budget.
This brings more eyes to your blog but it also means you
benefit from the reputation of the host blogger.
Be sure to share relevant information that will benefit your
host blogger’s audience.
@bkcustomdesigns © 2016 Bklyn Custom Designs

12. Ad Swaps Help
Ad swaps also increases attention to your blog.
Keep your ads updated and relevant to current products and
affiliates you are promoting.
@bkcustomdesigns © 2016 Bklyn Custom Designs

13. Be Visually Consistent on Social Media & Promo Materials
If your promoting a business or personal brand, your brand
should be represented in your cover photo or profile image.
Your username should be consistent, as much as possible,
across all of your social media channels.
@bkcustomdesigns © 2016 Bklyn Custom Designs

14. Wow ‘Em in Your Video Intro
If you use video marketing (you should) invest in a video
opener.
This make your videos more professional while reinforcing your
brand at the same time.
@bkcustomdesigns © 2016 Bklyn Custom Designs

15. Awesome Promo Giveaways
You'll win people over and at the same time gain more
exposure.
The better the promotional item; the more likely you’ll attract
qualified audience members to your brand.
@bkcustomdesigns © 2016 Bklyn Custom Designs

16. Mention Notable Brands in your Industry
Simply by mentioning other big names you'll benefit from the
association.
Find a connection and make sure that it makes sense and
would benefit your audience.
It’s also Free Advertising for them!
@bkcustomdesigns © 2016 Bklyn Custom Designs

17. Trademark It
Trademarking your brand makes you look more professional.
More to the point though, it protects you from others who
might try to use your name and likeness.
@bkcustomdesigns © 2016 Bklyn Custom Designs

18. Get Your App On!
This will give you brand recognition in the Google Play Store
and iTunes App store while at the same time impressing your
fans and customers.
You can check out UpWork to hire your App Developer today.
@bkcustomdesigns © 2016 Bklyn Custom Designs

19. Work the Hell Out of Free Press Releases
Free coverage!
There is a simple formula to writing Press Releases and they
can be free coverage for you brand, product, and website.
You don’t have to have tons of money to test this option as
sites like PRLog, Online PR Media, and I-Newswire have Free
Submission options for those of us on Tight Budgets!
@bkcustomdesigns © 2016 Bklyn Custom Designs

20. Implement PPC Marketing
Pay-Per-Click (PPC) marketing only costs you when someone
actually clicks on your ads.
This means you can gain free exposure at zero cost.
@bkcustomdesigns © 2016 Bklyn Custom Designs

21. Visually Stylize Your Products
Think of Apple – all their products are identifiably 'Apple
products'.
Brand on a wide scale but in a Smart Manner. Sticking your logo
everywhere does NOT equate to Smart or Profitable Branding.
Be Strategic!
@bkcustomdesigns © 2016 Bklyn Custom Designs

22. Package your Logo
It worked wonders for Amazon…
…and it keeps your brand at the forefront of everyone’s mind.
@bkcustomdesigns © 2016 Bklyn Custom Designs

23. Have a Google+ My Business page
And submit yourself to other business directories
It makes you easier to find & lets people take you seriously.
This is not just true for Online Businesses, but Local Businesses
especially. Learn how to start.
Claim your Business Page Now!
@bkcustomdesigns © 2016 Bklyn Custom Designs

24. Write a Mission Statement.
This will focus all your subsequent efforts. With a mission
statement your brand becomes an idea and a set of values –
and that's incredibly powerful.
@bkcustomdesigns © 2016 Bklyn Custom Designs