1. ATTRACTING
LEADS TO YOUR
BUSINESS

2. As a business owner you might find yourself
struggling with lead generation because you
wouldn’t have a marketing department to support
you by providing quality leads. Neither will you
have a sales team at your disposal to go convert
those leads into deals.
Here are some very effective tips that would help
you generate quality leads yourself -

3. WEB PRESENCE
Establish a strong web presence. As a business
owner, you will not have a physical office
address, as such, but that shouldn’t stop you from
getting a virtual office space. We’re talking about
websites here! Having a business website will lend
credibility and a touch of professionalism to your
home business.

4. ADD VALUE
If you want to attract leads make sure you add
value to them through your products, services and
even the content that you have on the web. For
example, if you sell baked goods from home, it’s a
good idea to provide culinary tips on your website.
Something like that will attract people to your
site, where they will eventually find more about
what you do and perhaps become a customer.

5. GET INFORMATION
Get as much information as possible about your
prospects. You could have your prospects fill up
one line web forms that help you gather
information about them. When someone visits your
website or social media page, you should be
tracking their online behavior. There are good
marketing automation software programs that
allow you to do so. You can later use this insight to
position your business offerings in a manner that
most appeals to them.

6. ADVERTISEMENTS ON FACEBOOK &
GOOGLE
Facebook and Google Ads are catching up big time.
These advertisements place your product/services
on relevant web search results and web pages. For
example, if you are selling baked goods from
home, then you can choose to place
advertisements of your products on sites and
Facebook pages that talk about cooking or on the
search results for ‘cake shops’ or ‘bakeries’ on
Google

7. SOCIAL MEDIA
Social networking sites such as
Facebook, Twitter, LinkedIn etc. are fast becoming
a home business owner’s best friend. Not only do
these sites offer unlimited audience for your
services, but are also low-cost marketing media.
Along the same lines are blogs, newsletters and
YouTube videos. All these avenues act as great
platforms to showcase your expertise and
knowledge in the domain of your business and to
attract leads in the process.

8. PARTNERS & REFERRALS
It can get a little overwhelming to do it all at
once—all alone. That’s when you could use a
partner to help you out. You could partner with
businesses that complement your start-up. For
example, if you bake cakes at home, consider
partnering with the local supermarket or grocery
vendor. Similarly, ask every happy customer to
provide you with a referral. Leads through referrals
are more likely to convert than the ones you
generate in random.

9. So, even though lead generation can seem like a
challenge for business owners, it can be easily
surmounted if you have the right strategies in
place.

10. From Lead Tracking to creating sophisticated Marketing Materials to Social
Media Exposure to better Search Engine Rankings, Newplans takes care of all
your marketing needs in just 5 simple steps. With ready-to-use templates you
can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-
mails Campaigns, e-Book or Videos and share them on major social networking
sites. Not just that, marketing materials generated using Newplans.com is
automatically optimized for search engines so that your marketing material get
good web exposure and better search engine rankings.
For more information visit us at www.newplans.com or call us at 412-567-0010
x 217.