Do you sometimes wonder why your content doesn't convert your audience to customers? The thing is that the content needs to be engaging first. Your content might currently be mainly static text, graphics, or videos that people can consume but not interact with. Content converts when it invites your audience to become a part of it. We created many articles and videos ourselves in the past but found that our audience values these new types of content much more. Plus, if you once know the how-to, they are hardly any more effort to create. That's why we have built this Interactive Lead Magnet guide for you. You will learn: 1. Different types of interactive content like quizzes, calculators, and many more. 2. How to create them with affordable tools without the need to code. 3. Our favorite interactive lead magnet ideas that you can apply to your business.

1. INTERACTIVE
LEAD
MAGNETS
Creating content that converts

2. Interactive
Lead Magnets
1. Types of interactive lead magnets
2. No-code tools for creating them
3. Our favorite lead magnet ideas
Creating content that converts

3. Download
pirateskills.com/interactive
INTERACTIVE LEAD MAGNETS
Creating content that converts
Types of interactive lead magnets Our favorite lead magnet ideas
Surveys Quizzes
Recommendations Giveaways
Calculators
Personality, Knowledge, Tests
Pricing, Skill Assessments
Discounts, Prizes, Promotions
Competitions
Products,
Questionnaire, Poll
Leaderboards, Viral Rewards
No-code tools for creating them
kickofflabs.com
Setup Viral Giveaways
In Minutes With
KickoffLabs
Quickly and easily setup viral giveaways,
sweepstakes, and product launches
where fans earn points and rewards for
referring friends and promoting your
brand! Over 50 million leads have been
collected with KickoffLabs. Leads unlock
rewards by referring …
outgrow.co
Interactive Calculators
| Outgrow
Use Outgrow's simple, no-code tools to
acquire qualified leads. Content
optimized for the modern marketer
"Outgrow performs better for us than
blogs and ebooks because of the
personalization it offers. It's not just
about reading or watching content any…
Outgrow
Best for B2B lead generation
Involve.me
Best for B2C lead generation
www.involve.me
Make A Lead
Generation Quiz For
Free
Identify personas Grow your email list
Segment leads earlier Free Forever *
Cancel Anytime * No Credit Card
Required * Need a Demo? Your browser
does not support the video tag. Gamify
your lead generation with branded
quizzes. See templates What's the p…
Kickofflabs
Best for contests and viral LPs
Surveys Quizzes
Recommendations Giveaways
Calculators Competitions
www.jonloomer.com
Facebook Ads Quiz:
Test what you know
with 10 questions!
WARNING: We have detected that you
currently have Javascript disabled. This
website requires the use of Javascript,
for the best possible viewing experience
we highly recommend that you enable
Javascript via your browser's options.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Car Loan Calculator
demos.kickofflabs.com
Reward Level Demo
Home Page Demos
Bonus Entry
Sweepstakes Demo
Bonus Entry Sweepstakes Demo
demos.kickofflabs.com
Purchase Rewards
Demo
Purchase Rewards Demo
Leaderboard Demo
Leaderboard Demo
demos.kickofflabs.com
Prelaunch Waitlist
Demo
Prelaunch Waitlist Demo
www.typeform.com
Online Market
Research Survey
Template | Typeform
Try it Full Screen Preview Get started -
it's free Customize to your heart's
content: backgrounds, Google fonts,
colors, buttons, and more. Choose from
thousands of beautiful images, videos
and icons. Or use your own. Create
beautiful forms with zero co…
www.typeform.com
Free Survey &
Questionnaire
Templates & Examples
Look awesome and get better data with
interactive, conversational surveys and
questionnaires. Pick your template
example, customize it, and launch it
today.
outgrow.co
Interactive Calculators
| Outgrow
Easily filter users and their responses
and then export particular data to an
integration or print it as a report. See all
data in real-time, or track by device,
browser, geography, traffic sources,
date, time, and a host of other factors.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
outgrow.co
Interactive Calculators
| Outgrow
Generate more leads and traffic with
Outgrow’s interactive quiz builder.
Create your first interactive quiz. Start
your free trial.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Templates
involve.me
pirateskills.com
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
outgrow.co
Interactive Calculators
| Outgrow
"I like how you can customize each part
of the quiz specific to the needs of each
quiz. The user interface is super simple
to set up, which makes this easy to
create and deploy."
Solar Panels Personalized Quote
involve.me
outgrow.co
Increase Ecommerce
Sales with Product
Recommendations |
Outgrow
Provide a unique shopping experiences
to your online store visitors and
increase sales with interactive product
recommendations.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Free $100 Coupon Giveaway
involve.me

4. Types of interactive lead magnets
Surveys Quizzes
Recommendations Giveaways
Calculators
Personality, Knowledge, Tests
Pricing, Skill Assessments
Discounts, Prizes, Promotions
Competitions
Products,
Questionnaire, Poll
Leaderboards, Viral Rewards

5. No-code tools for creating them
kickofflabs.com
Setup Viral Giveaways
In Minutes With
KickoffLabs
Quickly and easily setup viral giveaways,
sweepstakes, and product launches
where fans earn points and rewards for
referring friends and promoting your
brand! Over 50 million leads have been
collected with KickoffLabs. Leads unlock
rewards by referring …
outgrow.co
Interactive Calculators
| Outgrow
Use Outgrow's simple, no-code tools to
acquire qualified leads. Content
optimized for the modern marketer
"Outgrow performs better for us than
blogs and ebooks because of the
personalization it offers. It's not just
about reading or watching content any…
Outgrow
Best for B2B lead generation
Involve.me
Best for B2C lead generation
www.involve.me
Make A Lead
Generation Quiz For
Free
Identify personas Grow your email list
Segment leads earlier Free Forever *
Cancel Anytime * No Credit Card
Required * Need a Demo? Your browser
does not support the video tag. Gamify
your lead generation with branded
quizzes. See templates What's the p…
Kickofflabs
Best for contests and viral LPs

6. Our favorite lead magnet ideas
Surveys Quizzes
Recommendations Giveaways
Calculators Competitions
www.jonloomer.com
Facebook Ads Quiz:
Test what you know
with 10 questions!
WARNING: We have detected that you
currently have Javascript disabled. This
website requires the use of Javascript,
for the best possible viewing experience
we highly recommend that you enable
Javascript via your browser's options.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Car Loan Calculator
demos.kickofflabs.com
Reward Level Demo
Home Page Demos
Bonus Entry
Sweepstakes Demo
Bonus Entry Sweepstakes Demo
demos.kickofflabs.com
Purchase Rewards
Demo
Purchase Rewards Demo
Leaderboard Demo
Leaderboard Demo
demos.kickofflabs.com
Prelaunch Waitlist
Demo
Prelaunch Waitlist Demo
www.typeform.com
Online Market
Research Survey
Template | Typeform
Try it Full Screen Preview Get started -
it's free Customize to your heart's
content: backgrounds, Google fonts,
colors, buttons, and more. Choose from
thousands of beautiful images, videos
and icons. Or use your own. Create
beautiful forms with zero co…
www.typeform.com
Free Survey &
Questionnaire
Templates & Examples
Look awesome and get better data with
interactive, conversational surveys and
questionnaires. Pick your template
example, customize it, and launch it
today.
outgrow.co
Interactive Calculators
| Outgrow
Easily filter users and their responses
and then export particular data to an
integration or print it as a report. See all
data in real-time, or track by device,
browser, geography, traffic sources,
date, time, and a host of other factors.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
outgrow.co
Interactive Calculators
| Outgrow
Generate more leads and traffic with
Outgrow’s interactive quiz builder.
Create your first interactive quiz. Start
your free trial.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Templates
involve.me
pirateskills.com
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
outgrow.co
Interactive Calculators
| Outgrow
"I like how you can customize each part
of the quiz specific to the needs of each
quiz. The user interface is super simple
to set up, which makes this easy to
create and deploy."
Solar Panels Personalized Quote
involve.me
outgrow.co
Increase Ecommerce
Sales with Product
Recommendations |
Outgrow
Provide a unique shopping experiences
to your online store visitors and
increase sales with interactive product
recommendations.
premade.outgrow.us
Interactive Calculators
& Quizzes
Easily create interactive experiences
that increase conversion and bring
traffic.
Free $100 Coupon Giveaway
involve.me

7. Ben Su
fi
ani
• Founder since 2008
• Growth Marketer
• Host of Pirate Skills

8. What’s the most
important metric for
business success?
Source: outfunnel.com/lead-generation

9. Download
pirateskills.com/interactive

10. INTERACTIVE
LEAD
MAGNETS
Creating content that converts