This document provides information about P. Vishak, a first year MBA student studying Business Analytics at Bharathiyar University. It discusses the trends of SMAC - social media, mobility, analytics, and cloud computing. It explains how each component of SMAC impacts business operations and customer interactions. Specifically, it describes how social media and mobile technologies change communication and commerce, while analytics and cloud computing allow businesses to access and analyze large amounts of customer data in real-time to quickly adapt to changing markets. The document indicates analytics has the greatest impact and will continue growing as more objects generate petabytes of digital data daily.

1. SMAC
Name: P.VISHAK
E-mail: vishakprabhu@gmail.com
Twitter Id: vishakprabhu@gmail.com
University: Bharathiyar University
Year/Semester: 1ST YEAR/2ND
SEMESTER
Branch: MBA BUSINESS ANALYTICS

2. SOCIAL MOBILE ANALYTICS CLOUD
 SMAC creates an ecosystem that allows a business to
improve its operations and get closer to the customer
with minimal overhead and maximum reach.
 Experts predict that the confluence of SMAC --
social media, mobility, analytics, and cloud
computing -- will be a potent and leading
business-technology enabler of the next decade
 SMAC is new enterprise IT model delivering an
organization that is more connective,
collaborative, real-time and productive.

3. SMAC
Social media has
provided businesses
with new ways to reach
and interact with
customers.
Mobile technologies
have changed the way
people communicate,
shop and work
Analytics allow businesses
to understand how, when
and where people consume
certain goods and services
Cloud computing provides a
new way to access
technology and the data a
business needs to quickly
respond to changing markets
and solve business
problems.

4. TRENDS
 Social
 People use social media to analyse the product ,
comparing with other products and where to buy.
 Many start-ups and big firms use social media for
selling and marketing their products.
 Mobile
 Mobile technology has brought entire digital world in
finger tips.
 Mobile banking which helps the people to transfer
money to anyone in the world using smart phones and
tablets.

5.  Analytics
 Datafication is what happens when technology reveals previously
invisible processes which can then be tracked and optimized.
 Multipolar Analytics where data is collected and analyzed in multiple
places, according to the type of data and analysis required in Traditional
data warehouses , hadoop/Spark and Standalone BI.
 Cloud
 IT organizations are increasingly looking to cloud computing as the best
structure to support their big data projects.
 Analyzing the data where it resides makes big data in the cloud more
appealing in terms of cost and gaining faster insights.
The trend which is has greater impact is “ Big Data Analytics” as every object in
the world leads to data creation . This leads to data creation in petabyte .
When any information required the huge amount of data has to be analysed
and which will be trend in future.

6. Interest Area
ANALYTICS:
 Data is of soul business analytics which is having a great scope in
the near future.
 The analytical tools helps in analyzing the data and formulating the
inference out of it.
As a part of my curriculum I am trained on SAS (Statistical
Analysis Software) which is used for performing analysis. If I
being provided with real data to work with it will be great learning
experience for me where I can utilize my analytical skill to work on
the same and gain experience on it.

7. Thank You