Uploaded byKelli Schmith
Social Media Made Me Do It
The document discusses the transformative role of social media in business, emphasizing the need for companies to adapt to current social media trends to engage with customers effectively. It outlines challenges such as the gap between expectations and reality, and provides strategies for companies to assess their readiness and develop effective social media practices. Key recommendations include understanding customer demographics, defining clear objectives, and gradually integrating social media into business strategies.
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Social Media Made Me Do It
- 1. “Social Media MadeMe Do It” UNCOVER THE POWERFUL (AND PRACTICAL) ROLE FOR SOCIAL MEDIA IN YOUR BUSINESS Presented by: Kelli B. Schmith, Marketing Strategist December 2009
- 2. Trust me. I’mno expert.
- 3. Social Media isBig – Really Big The Big Aha The Big Promise The Big But (aka the gap) The Big Question
- 4. Today’s Goal: YourBig Aha Am I ready for social media? Is my company ready for social media? 3 ways to safely test the waters
- 5. The Big Promise Social Networ king will change the way you engage with your customer s, the mar ket, and your own people.
- 6. Big Stats, BigBrands
- 7. The Big But Business folk s get the Big Idea of social media, but there’s an even bigger GAP between the future payof f and today’s real business challenges.
- 8. What’s Inside theGap Too much noise Hype versus measurable ROI Who are all these experts? What will really stick?
- 9. Last But NotLeast 2 Twitter accounts Facebook LinkedIn Blog ??!! Chuck Musciano, CIO Martin Marietta Materials
- 10. The SM AnxietyScale Aversion Doubt Curiosity Fear Skepticism Possibility
- 11. What Social Mediais NOT…
- 12. It’s intertwined intoeveryday life. use social technologies each month Forrester Research, 2009
- 13. Be There orBe Square? If your company is not using social media, you are simply ignoring the conversations already happening online. Scott Monty, Head of Social Media Ford Motor Company Photo by CC Chapman, available under a Creative Common License
- 14. Putting Social Mediato Work Business Objective Social Media “Behavior” Better understand your customers Listen Spread messages about your brand Talk Find your most enthusiastic customers and Energize encourage them to pass along your message Help customers support each other Support Influence product (or service) design and Embrace corporate strategy Forrester Research, Three Steps to Measuring Social Media Marketing
- 15. What These CouldMean Listen Talk Energize Support Embrace
- 16. First Things First Your customer determines the platform. Your objective drives the metrics and how you measure them.
- 17. 2 Questions YouHave to Ask Who is your customer?
- 18. Customer Segmentation 101+1 Audience Review Demographic Sociographic Technographic Revenue Streams & Profit
- 19. 2 Questions YouHave to Ask What is the ONE objective?
- 20. Defining the ONEObjective What are you driving your customers to? Already exists Current engagement Company-wide touchpoints Looks like? Executed how? By whom? What isn’t measured?
- 21. Strategy & TechnologyLast Platform Freshness Factor Affect on Behavior User Transparency Interaction Your Role Community Dynamic
- 22. Platforms =Means tothe End. Source: Overdrive Interactive Search Marketing Map Downloadable map with live links at: ovrdrv.com/search-map
- 23. The SM AnxietyScale Aversion Doubt Curiosity Fear Skepticism Possibility
- 24. 3 Ways ToDip Your Toe In 1. Engage as a consumer. Twitter Facebook Etsy GoodReads 2. Establish your professional identity. It’s yours. LinkedIn Twitter 3. Lurk. Listen. and Learn. RSS Feeds #Hashtags
- 25.
- 26. You Define theBig Aha Enhance your relationships? Build (or deliver on) your brand? Recruit talent? Serve your customers? Boost morale?
- 27. Connect Here First. KelliSchmith kellischmith@karmicboom.com MarketingVeep linkedin.com/in/kellibschmith delicious.com/kellibeth Marketing Blog: DigDeepThinker.com This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.