Social Media Engagement Management for Nonprofits

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Social CRM strategies can help nonprofits manage relationships with donors and supporters through social media. By tracking relationships and influence online, nonprofits can better understand supporter subgroups and campaign impact. Integrating social media data into an organization's CRM allows them to build community, empower leadership, and monitor influential supporters. This approach bridges social media with traditional CRM to create a powerful "Community CRM". Tools like Gist and FlowTown can help nonprofits collect social media data and import it into their CRM, allowing them to proactively engage with supporters and scale their community outreach.

Business Technology

Social CRM Strategies for Nonprofits Social Media Meets Engagement Management Kevin Spidel, Community Architect GannettLocal | Local Marketing Made Simple

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Social Media is about 1:1 conversations/connectionsA powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. Clue Train Manifesto (circa 1999) Full book here: http://www.cluetrain.com/book/

Why CRM for Nonprofits? ,[object Object]

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In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy. Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs. This can be very helpful for: -Improved lead nurturing -Better lead scoring -Accurate lead attribution

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Social Media Engagement Management for Nonprofits

1. Social CRM Strategies for Nonprofits Social Media Meets Engagement Management Kevin Spidel, Community Architect GannettLocal | Local Marketing Made Simple

3. Social Media is about 1:1 conversations/connectionsA powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. Clue Train Manifesto (circa 1999) Full book here: http://www.cluetrain.com/book/

5. Convio

6. Microsoft Dynamics

7. MyNGP

8. Salesforce

9. KinteraSub-Header 2

10.

11. Manage Your Activists / Supporters

12. Manage and Monitor Activity

13. Community Analysis

14.

15. Influencers within social groups – permission based marketing

16. Group Buying / Fundraising / Advocacy – Trending

17. Serendipity – Chance Agents / EnginesSub-Header 2

18.

19. Track Influence

20. Understand sub-groups

21. Understand impact

22. Build Opportunity

23. Community Empowerment & GrowthSub-Header 2

24. What does this look like? Sub-Header 2

25. What does this look like? (Corp)

26.

27. Email to “Like” or “Follow”

28. Import email lists to Gmail w/ Social Sync

29. Custom Fields within your CRM for Social Accounts

30. Track Accounts

31. Score/Grade Accounts on Digital Footprint

32. Community Hashtags & Empower Leadership

33. Monitor Influencers (volume and quality)Sub-Header 2

34.

35. Proactive Sales

36.

37. Teams work queues

38. Managed process

39.

40. Engagement marketing

41. Brand dashboarding

42.

43.

44. Reactive/surprised by social mediaListening (or ignoring)

45.

46. FlowTown – Social media audit per email ($)

47. Klout – Free influence toolSub-Header 2

48. Kevin, you make my brain hurt! “If we can empower philanthropic identity, we can create more philanthropic activity because it’s easier,” said Causes’ Matthew Mahan. “As people interact with each other, and see millions of people interacting, it will become a more worthwhile experience. It’s part of making the experience more meaningful. We think this is a win-win, and that people will end up donating even more.” Sub-Header 2

49. Can you send me this presentation? Facebook.com/kspidel @kspidel kevinspidel.com Kevin.Spidel@Gannett.com ask me how we can help your nonprofit http://Blog.GannettLocal.com

Social Media Engagement Management for Nonprofits

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