In this webinar, you will learn how LinkedIn can help you foster a community of clients and candidates, reach beyond your current follower base and differentiate your brand to drive new leads through content marketing.
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...LinkedIn Talent Solutions
Learn practical tips on building a community of clients and candidates that have a vested interest in your recruitment firm. Download the full guide: http://linkd.in/1AHS74e
Product Leaders Club #10 (25/10/19) by David Webb
As product leaders why do we often put our personal needs for self-development last? This presentation introduces the concept of "product managing yourself" and applying your product management skills inwards to invest in your own self-development.
Why is it that we don't treat ourselves as products? What is your personal vision and strategy? If you don't have a personal vision or strategy how do you know if you're on the right path to achieving your career ambitions...?
Fabrique University talk: branding in de digitale wereldFabrique
Een University talk over 'Branding in de digitale wereld'. Jeroen van Erp laat zien wat de waarde is van een goed merk en hoe je merkgedreven concepten ontwikkelt voor digitale producten en diensten. Daarbij geeft hij diverse voorbeelden over hoe je branding toepast bij het ontwerpen van visuele identiteiten en digitale producten.
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...LinkedIn Talent Solutions
Learn practical tips on building a community of clients and candidates that have a vested interest in your recruitment firm. Download the full guide: http://linkd.in/1AHS74e
Product Leaders Club #10 (25/10/19) by David Webb
As product leaders why do we often put our personal needs for self-development last? This presentation introduces the concept of "product managing yourself" and applying your product management skills inwards to invest in your own self-development.
Why is it that we don't treat ourselves as products? What is your personal vision and strategy? If you don't have a personal vision or strategy how do you know if you're on the right path to achieving your career ambitions...?
Fabrique University talk: branding in de digitale wereldFabrique
Een University talk over 'Branding in de digitale wereld'. Jeroen van Erp laat zien wat de waarde is van een goed merk en hoe je merkgedreven concepten ontwikkelt voor digitale producten en diensten. Daarbij geeft hij diverse voorbeelden over hoe je branding toepast bij het ontwerpen van visuele identiteiten en digitale producten.
Course Overview - Social Media Skills for Business Marketing and Networking. This is an introductory description of the TrainingAid course (Course # TA-C501) focusing on social media skills for businesses and professionals.
Learn more: http://www.trainingaid.org
Bursting digital marketing misbelief by Bhautik ShethBhautik Sheth
Digital Marketing industry has a dark side too. Many agencies are misguiding clients. Many institutes are misguiding the students to learn. Digital Marketing is a serious subject. Cities like Surat is facing a serious problem of right guidance for businesses.
Dan Galante Functional Marketing Resume Dan Galante
I use Marketing to increase Sales and Growth. As a Marketer, I've worked with
Start-Ups, a Political Campaign & a Digital Marketing Conference.
I'm Certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Prior to teaching & training students as a teacher, I served customers as an Outside Sales & Marketing Rep. In this role, I trained Dentists on the company's products using consultative selling, trade show marketing, field marketing & market research.
I write & publish a blog called Sales, Marketing & Social Media Today where I cover industry events & trends.
Dan Galante Chronological Marketing Resume hard copyDan Galante
I use Marketing to increase Sales and Growth. As a Marketer, I've worked with
Start-Ups, a Political Campaign & a Digital Marketing Conference.
I'm Certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Prior to teaching & training students as a teacher, I served customers as an Outside Sales & Marketing Rep. In this role, I trained Dentists on the company's products using consultative selling, trade show marketing, field marketing & market research.
I write and publish a blog called Sales, Marketing & Social Media Today where I cover industry events and trends.
I'm seeking a full-time role in:
Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Gen, SMM, Sales Enablement Enablement, Field Sales, Sales Strategy, Marketing Strategy, Employer Branding. Open on title, industry, company, location & level. Let's connect on LinkedIn or dan@dangalante.com.
This is the second session of LinkedIn September Webcast Series for Staffing Professionals.
97% of staffing professionals are currently using social media, but 85% aren’t sure what tools are best or how to use them. This session will help you to start sharing your content, and provide you with strategies to maintain a dialogue and develop digital relationships with your target audiences.
Course Overview - Social Media Skills for Business Marketing and Networking. This is an introductory description of the TrainingAid course (Course # TA-C501) focusing on social media skills for businesses and professionals.
Learn more: http://www.trainingaid.org
Bursting digital marketing misbelief by Bhautik ShethBhautik Sheth
Digital Marketing industry has a dark side too. Many agencies are misguiding clients. Many institutes are misguiding the students to learn. Digital Marketing is a serious subject. Cities like Surat is facing a serious problem of right guidance for businesses.
Dan Galante Functional Marketing Resume Dan Galante
I use Marketing to increase Sales and Growth. As a Marketer, I've worked with
Start-Ups, a Political Campaign & a Digital Marketing Conference.
I'm Certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Prior to teaching & training students as a teacher, I served customers as an Outside Sales & Marketing Rep. In this role, I trained Dentists on the company's products using consultative selling, trade show marketing, field marketing & market research.
I write & publish a blog called Sales, Marketing & Social Media Today where I cover industry events & trends.
Dan Galante Chronological Marketing Resume hard copyDan Galante
I use Marketing to increase Sales and Growth. As a Marketer, I've worked with
Start-Ups, a Political Campaign & a Digital Marketing Conference.
I'm Certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Prior to teaching & training students as a teacher, I served customers as an Outside Sales & Marketing Rep. In this role, I trained Dentists on the company's products using consultative selling, trade show marketing, field marketing & market research.
I write and publish a blog called Sales, Marketing & Social Media Today where I cover industry events and trends.
I'm seeking a full-time role in:
Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Gen, SMM, Sales Enablement Enablement, Field Sales, Sales Strategy, Marketing Strategy, Employer Branding. Open on title, industry, company, location & level. Let's connect on LinkedIn or dan@dangalante.com.
This is the second session of LinkedIn September Webcast Series for Staffing Professionals.
97% of staffing professionals are currently using social media, but 85% aren’t sure what tools are best or how to use them. This session will help you to start sharing your content, and provide you with strategies to maintain a dialogue and develop digital relationships with your target audiences.
Binnen recruitment is content marketing momenteel een hot topic. Maar waarom is dit nou zo belangrijk?
In part 1 hebben we besproken en ook stap 1 en 2 van het 5-stappenplan. (Zie de presentatie van deel 1: http://www.slideshare.net/LinkedInTalentSolutionsBenelux/content-marketing-webcast-part-1)
In part 2 gaan we in op:
• Stap 3 t/m 5
3 – Waar, wanneer en hoe publiceer je content
4 – Hoe vergroot je de engagement met je content
5 – Hoe weet je of jouw content marketing werkt
• Praktische tips en voorbeelden
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
Explore how talent acquisition, HR, and learning and development teams can help create a more equitable and inclusive workplace for Black employees. Learn best practices for hiring, supporting, and developing Black professionals and discover unique insights on fostering inclusivity and belonging.
Explore the latest talent insights from and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
As our world evolves in response to recent challenges, recruiting will evolve along with it. In this virtual event, learn why talent development and diversity are coming to the forefront-and how your team can successfully adapt to the changing talent landscape.
Join talent leaders from LinkedIn, ViacomCBS, Arm, and Infosys for a discussion on how hiring teams can prepare for the future of recruiting.
You'll learn:
• How to drive internal mobility by partnering with learning and development
• Why candidates' transferable skills and potential will matter more than their hard skills
• What it takes to support your organization in building a diverse workforce
Explore the latest talent insights and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
Explore the latest talent insights and product updates designed to help you plan for the year ahead. Plus, learn how to engage remote candidates, upskill internal talent, and hire more strategically with our latest enhancements.
As companies commit to improving diversity within their workforces, talent teams and business leaders are being called upon to turn commitments into actions — whether actively hiring or pipelining for the future. Join us for a discussion with industry experts from Netflix and Whirlpool to learn how to build a more inclusive talent pipeline and bolster diversity, inclusion, and belonging.
Insights on Talent Management from Europe, the Middle East and Latin AmericaLinkedIn Talent Solutions
Discover actionable insights on emerging hiring trends in EMEA and Latin America, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come.
Whether you're actively hiring or pipelining for the future, explore:
· Global and regional hiring trends, powered by LinkedIn data
· New product updates designed to deliver an improved candidate experience
· Tips and best practices from LinkedIn insights and talent industry experts
Discover actionable insights on emerging Asia Pacific hiring trends, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come.
Whether you're actively hiring or pipelining for the future, explore:
· Global and regional hiring trends, powered by LinkedIn data
· New product updates designed to deliver an improved candidate experience
· Tips and best practices from LinkedIn insights and talent industry experts
Discover actionable insights on emerging North American hiring trends, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come.
Whether you're actively hiring or pipelining for the future, explore:
· Global and regional hiring trends, powered by LinkedIn data
· New product updates designed to deliver an improved candidate experience
· Tips and best practices from LinkedIn insights and talent industry experts
Join us for a live session packed with valuable TA insights designed to help you stay informed, connected, and productive during these uncertain times. Hear from LinkedIn’s Chief Economist on the latest economic outlook and hiring trends. Get best practices for navigating this new world of work from fellow TA leaders, and preview LinkedIn’s newest product updates.
Presenters:
• Sankar Venkatraman, Global Product Evangelist, LinkedIn
• Karin Kimbrough, Chief Economist, LinkedIn
• Melissa Thompson, SVP, Talent Acquisition, Nielsen
• Brendan Browne, VP, Global Talent Acquisition, LinkedIn
As more companies are impacted by an unprecedented global health issue, teams are learning how to quickly manage evolving priorities.
Hiring freezes, layoffs, and budget shifts are creating new challenges—but there are also new opportunities on the horizon. Companies can now focus on equipping employees with new skills to succeed in a primarily remote environment.
Join us for a special discussion on how to develop the skills your team will need to be ready for the future of work.
Navigate this new work-from-home world by:
· Finding out which three skills are becoming more important
· Getting tips to foster engagement and productivity
· Learning the technology that can help you, your team, and employees succeed
Tune in and experience LinkedIn Talent Hub in action! During the course of the webinar, you’ll learn about how and why LinkedIn Talent Hub was developed and how Talent Hub can help with common hiring problems.
LinkedIn's Future of Recruiting report features 7 predictions on how the world of recruiting will change, actionable tips on each prediction, original LinkedIn data insights, and illuminating advice from thought leaders around the world.
This edition of the Quarterly Product Release Webinar explores LinkedIn Talent Insights Integration, Talent Hub, and Social Profiles, now in Recruiter.
Presenters:
Delisha Yang, Senior Customer Success Manager
Allison Macur, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Get an in-depth look at all the new features rolling out this quarter.
New Features: Learn about the most exciting features released this quarter, designed to help you get work done faster and deliver more intelligent results.
Live Demos: Get an in-product demonstration of the updates with our product experts.
Presenters:
Maridawn Lamb, Customer Success Manager
Brad McIntyre, Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
When it comes to investing in diversity, 71% of talent professionals
report that achieving gender parity* at their company is a
top priority.1 And while there is a long way to go to get there, a
thoughtful, data-driven recruiting strategy can help you make
meaningful gains toward that goal.
To understand how gender impacts the candidate journey, we
analyzed LinkedIn data on billions of interactions between
companies and candidates from job applications to recruiter
outreach and hires. The results show that while women and men
explore opportunities similarly, there’s a clear gap in how they apply
to jobs — and in how companies recruit them.
The good news is that this data is actionable. This report will help
you improve every step of the job seeker journey on LinkedIn, from
how you position your employer brand and interact with candidates,
to benchmarking your gender diversity hiring goals against your
industry. Your push for #BalanceForBetter can start today.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you an in-depth look at the New Recruiter & Jobs.
Presenters:
Shawn Mealy, Senior Customer Success Manager
Anusha Bagchi, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Jonathan Pohl, Senior Product Manager
Leveraging Your Content on LinkedIn to Drive Leads [Webinar Deck]
1. Stephanie Wilbrandt & Jill Bockenstette
Media & Marketing Solutions Consultants
LinkedIn
Drive leads through content
marketing on LinkedIn
2. 2
v Ex-agency recruiter
v 6 years at a global job board
v Brand strategy, search marketing, email marketing,
social media strategy
v Today I help staffing & recruiting firms unlock
opportunity on LinkedIn by getting their brand in front
of the right members at the right time
Stephanie Wilbrandt
Media & Marketing Consultant
LinkedIn | Chicago, IL
Jill Bockenstette
Media & Marketing Consultant
LinkedIn | Chicago, IL
v 8 years at a global job board and SAAS company
working with both enterprise clients and staffing agencies
v Well versed on recruiting landscape evolution
v Today I help staffing & recruiting firms strategize ways to
be an agency of choice by using highly scalable tools to
reach new candidates and prospects
3. Topics we’re going to cover
Game plan for the next 25 minutes
Ø Value of content marketing
Ø Creative ways to expand on your current posting strategy
Ø Drive new leads with comprehensive targeting
Ø Success stories
4. 4
Content Marketing:
Producing information that engages
your target audience to educate and
convert
Success in marketing today is not
based solely on quantity; quality of
engagement is essential.
10. 10
Social media, social selling and content
marketing is not just your job…
Everyone in your business needs to be
involved.
11. Knowledge
Be the definitive
professional publishing
platform
Network
Connect all of the world’s
professionals
Identity
Be the professional
profile of record
11
Why are professionals on LinkedIn?
17. Check out these resources
17
Where can you find great content to share?
18. Step 1: Use a targeting framework to define your content audience(s)
18
Now that you have followers, engage them
Persona
Professional
Personal
Behavioral
Candidate
Title
Seniority
Experience
Skill
Education
Age
Gender
Location
Active on mobile
Time spent online
Client
Employee
19. Step 2: Develop a content calendar
19
Set yourself up for success
Monday Tuesday Wednesday Thursday Friday
Status
Update
We couldn’t be more
excited to announce
this...
HOT JOB: Do you
love to be challenged
by your amazing
peers and clients
every day? Look no
further for the perfect
career move!
Developing apps
without being able to
test changes to your
code in real time is
painful. Check out
these tips on how to
alleviate the pain.
Calling all Stanford
techies…We will be
on your campus next
week -- let’s talk
about summer
internships. Click this
CheckIn link to pre-
register.
Friday fun: insert
image of team lunch
OR any catchy image
found online OR
interesting fun fact.
Content
Type
Press release Job post link Blog post Event registration Image
Target
Audience
Clients UX designers Engineers Students Everybody
Publish
Where
LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook,
Twitter
LinkedIn, Facebook,
Instagram, Pinterest
Content
Themes:
Thought
Leadership
Talent Brand Company/product
news
Event promotion Just for fun
21. Narrow Down Your Audience
21
Targeting Sponsored Updates Company Updates
Location ✔ ✔
Company Size, Industry ✔ ✔
Function, Seniority ✔ ✔
Company Name ✔
Job Title ✔
School ✔
Skills ✔
Group Membership ✔
Gender ✔
Age ✔
Negative targeting ✔
22. Sponsored Updates Best Practices
1. Always aim to target 100,000 members+ per
campaign
2. Budget at least $500/campaign
3. Diversify your content
25. Take Aways
25
1. Content Marketing is here to stay
2. Content Updates come in all shapes and
sizes
3. Taking your updates to the next level
through Sponsored Updates.
4. Please take 60 seconds to give us
feedback on today’s session.