Can you create viral videos

CAN YOU CREATE VIRAL
VIDEOS?
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INTRODUCTION
Creating a viral video should never be an objective in
itself although many companies still ask for it, let's
see what a viral video is according to Wikipedia:
A viral video is a recording that has been widely
disseminated through the Internet, by advertising or
by sending, by email, by instant messaging, by blogs
and through other websites. Social networks such as
Facebook, Twitter, Google+ and some other videos
such as YouTube or Vimeo, have greatly facilitated the
virilizations power of these videos. Viral videos are
usually humorous and can come from televised
programs or amateur videos uploaded without the
intention of causing such an impact.

In this part, I want to differentiate that a video is viral so that a video
has many reproductions because it is invested in digital advertising.
There are many videos that are said to be viral because their counters
have many visualizations, but that does not mean it is viral.
Today I want to talk to you about certain techniques that you can use to
increase the visibility and reach of a video that you publish, but always
from a quality and results point of view, not to get tens of thousands of
visits to a video that do not make any impact on the audience. The
important thing is to reach the mind of the potential client, and stay
there or get the desired conversion.

I want you to take a look at this video that went viral in 2014:
Do you think this is a potentially viral video? To date, it has more than 58
million views and only in the first 48 hours it exceeded 10m of
visualisations. What characteristics does the video have and what can we
identify as patterns that promote virality?

 Entices the user in the first 5-10 seconds
 Tells a story
 Is human
 Transmit emotions: laughter, empathy, hate ...
 Keep the viewer's attention throughout the video
 Surprise!
 It offers something different

It is a video that if you had to define it almost encourages you to share
it, because when you see it, it generates certain emotions in you, that
you want other people close to you to have them. This is for me a video
that fulfils the premise of being potentially viral.
Everyone knows that the leading platform for viewing videos on the
internet is YouTube. Millions of people everyday access the network at
the expense of finding or searching for content that entertains them.
Hence, more and more companies are using Viral Marketing as the main
ally of their advertising campaigns, all for strengthening the personal
brand.

How to make a video go viral
It is not surprising that when we
enter a Social Network, be it
Facebook, Twitter or any other one,
let's see that several people share the
same Video on their wall. As if it
were a domino effect, we reacted by
seeing it, commenting and sharing it,
all in one. This effect is caused by
the videos that become viral and end
up getting the popularity that puts
them on the front page of all the
walls and spaces.

One of the cases that raise more controversy, the announcement of the
Christmas lottery, both positive and negative, ends up achieving not only
greater visibility but even parodies of all kinds. Even so, they are videos
that proliferate on the web for days, with consumption as fast as its
short duration.
Who is behind all this machinery? Among all the users stand out the more
than popular YouTubers, seated on their throne in the portal network and
with a legion of fans that manage to convert their content into the most
watched on the network. Even so, not everyone resembles them and the
vast majority generate content for their advertising agencies as just to
have a good time. If you also want to join the train, we recommend a
series of tricks to Viralize all kinds of video content.

 Entertaining Message or what is the same as a Message with
Attractiveness. The title of the video must be clear with the message
that is being taught. Likewise, we must also pay attention to the
contents. Add subtitles to extend your search better some posterior.
Either to be able to position it in third-party search engines, so that
people from other languages can understand it or to add a description
with more precise detail. If people want to consult a specific part,
they will do it from the description. Hence it is considered to leave
them the work done.

 Concise descriptions and in many cases detailed about what we are
seeing or what we will see. For example; who appears in the video,
what you will talk about and leave a link to your web page. In the
videos, you can create your call to action or "call attention" to attract
the public's attention to the web you want to promote, or simply to
subscribe to your channel.

 Quality. It offers quality content based on the niche you want to go
to. Pay attention and look for your audience to be able to build
loyalty. To this quality, the duration of the same video is added.
Although there is no exact time formula, an estimate of between 1
and 3 minutes’ maximum is always recommended. Remember that the
priority is to keep the audience until the end of the video and that is
where you share and subscribe.

 Add essential Tags or Keywords to position the video correctly.
Highlight those contents that define it clearly. For example, the topics
to be discussed within it and the possible debates that may be
generated.

 Pay attention to the comments left by your followers in such a way
that they see that you are participative in the different conversations
or debates while listening to your audience. Being present from the
first comment is the key.

 Share it in your Social Networks. Start with the best known and try to
reach the friends of your friends. Crossing geographical borders today
is possible, whether you are a cat with a magic keyboard or an
unknown singer on the other side of the world. You can not take the
viral video to the people; it's the people who have to viralize the
video.

 Snowball effect. The effect that these videos cause is not going to be
lasting much less. Although sometimes we want to give up we have to
know that like everything that goes up quickly, like the number of
visits, can also descend suddenly. But do not despair, we can always
repeat the same strategy and continue generating more content.

CONCLUSION
For all those who are preparing to go
online with a powerful video loaded with
the best content, the Master in
Community Management and Social
Networks awaits you. Learn the latest
tools in the market to be able to get on
the front page with your YouTube channel.
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Can you create viral videos

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