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DAC 
Campania Region Aerospace District 
Youth attraction in Campania 
Enrico Viceconte 
Stoà – Istituto di Studi per la Direzione e gestione d’Impresa 
Skills HUB project 
4° Workshop 
"Training the trainer and concepts for an international VET system“ 
Bordeaux October 23rd 2014
• The project is sponsored by The Boeing Company 
and Alenia Aermacchi. 
• The aim is both to attract high school students to the 
aviation industry either to raise awareness of the 
challenges of environmental sustainability 
• The students, with the help of university teachers 
and students, have ventured in the design and 
development of a business plan for a sustainable 
enterprise in the aviation business 
• Environmental, economic and social issues have 
been considered, about products and services 
related to aviation and aerospace
Training Young Aviation Entrepreneurs
Training Young 
Aviation 
Entrepreneurs
CANVAS methodology 
13-12-2014
I.I.I.S. Luigi Vanvitelli di Lioni Green Catering 2015 
Corner 
Dentro aeroporto 
Punto fuori aeroporto
ITA, Villaggio dei Ragazzi Maddaloni 
Airport Carpooling
Liceo Nobel di Torre del Greco 
RICARICA 
BATTERIE 
SOLARE
And the winner is…
And the winner is…. 
… Classical Lyceum “Giannone”, Caserta 
Hemp-made products for aviation
The (green) business idea of the students 
• In Campania there are large areas contaminated by the illegal dumping of toxic 
industrial waste 
• The land can no longer be allocated to alimentary crops 
• Instead, we can recover the ancient vocation for hemp farming (which was used to 
build ropes, twines and other products now in disuse). 
• Hemp is a fiber that has many “green” industrial applications today 
• The project would create a supply chain originated from the fields, creating jobs in 
the territories that would be taken away from harmful and illegal economic 
activities. 
• The supply chain would serve a highly differentiated market niche. 
• The supply chain would connect hemp farms to relevant manufacturing 
capabilities existing in the Campania aerospace district. 
• The airport facilities in Campania can be the first market that can be served by a 
mix of "green" products for air transportation. 
A sustainable impact on 
•Economic 
•Environmental 
•Social 
objectives
According with Forbes…
The winners at the 
Farnborough Air Show 
The award 
ceremony 
Visiting Alenia Aermacchi 
Grottaglie Plant
How the project could be extended? 
Lesson learned 
• Inspiring entrepreunership in 
aerospace clusters 
• Creating more communication 
about aerospace and aviation 
among schools, higher education 
and companies 
• Making young people aware of 
aerospace industry 
• Hitting the imagination of young 
people, tuning in to their 
increasing environmental 
awareness
Thanks for your kind Attention 
Enrico Viceconte, trainer of trainers 
Stoà -Istituto di Studi per la direzione e gestione d’Impresa 
www.stoa.it 
enrico.viceconte@gmail.com

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Skills HUB project 4° Workshop "Training the trainer and concepts for an international VET

  • 1. DAC Campania Region Aerospace District Youth attraction in Campania Enrico Viceconte Stoà – Istituto di Studi per la Direzione e gestione d’Impresa Skills HUB project 4° Workshop "Training the trainer and concepts for an international VET system“ Bordeaux October 23rd 2014
  • 2.
  • 3. • The project is sponsored by The Boeing Company and Alenia Aermacchi. • The aim is both to attract high school students to the aviation industry either to raise awareness of the challenges of environmental sustainability • The students, with the help of university teachers and students, have ventured in the design and development of a business plan for a sustainable enterprise in the aviation business • Environmental, economic and social issues have been considered, about products and services related to aviation and aerospace
  • 4. Training Young Aviation Entrepreneurs
  • 5. Training Young Aviation Entrepreneurs
  • 7. I.I.I.S. Luigi Vanvitelli di Lioni Green Catering 2015 Corner Dentro aeroporto Punto fuori aeroporto
  • 8. ITA, Villaggio dei Ragazzi Maddaloni Airport Carpooling
  • 9. Liceo Nobel di Torre del Greco RICARICA BATTERIE SOLARE
  • 10. And the winner is…
  • 11. And the winner is…. … Classical Lyceum “Giannone”, Caserta Hemp-made products for aviation
  • 12. The (green) business idea of the students • In Campania there are large areas contaminated by the illegal dumping of toxic industrial waste • The land can no longer be allocated to alimentary crops • Instead, we can recover the ancient vocation for hemp farming (which was used to build ropes, twines and other products now in disuse). • Hemp is a fiber that has many “green” industrial applications today • The project would create a supply chain originated from the fields, creating jobs in the territories that would be taken away from harmful and illegal economic activities. • The supply chain would serve a highly differentiated market niche. • The supply chain would connect hemp farms to relevant manufacturing capabilities existing in the Campania aerospace district. • The airport facilities in Campania can be the first market that can be served by a mix of "green" products for air transportation. A sustainable impact on •Economic •Environmental •Social objectives
  • 14.
  • 15. The winners at the Farnborough Air Show The award ceremony Visiting Alenia Aermacchi Grottaglie Plant
  • 16. How the project could be extended? Lesson learned • Inspiring entrepreunership in aerospace clusters • Creating more communication about aerospace and aviation among schools, higher education and companies • Making young people aware of aerospace industry • Hitting the imagination of young people, tuning in to their increasing environmental awareness
  • 17. Thanks for your kind Attention Enrico Viceconte, trainer of trainers Stoà -Istituto di Studi per la direzione e gestione d’Impresa www.stoa.it enrico.viceconte@gmail.com