The document provides an overview of online social games, including: - Three classes of social games: self-focused, community-focused, and reality-focused. - An analysis of the gaming industry in subcontinents and a case study of the game "Zapak Tambola". - Recommendations around game mechanics, platforms, and revenue generation for social games. - Potential local partners for game development, including Bramerz, Mindstorm Studios, and TinTash.

1. An Overview of
Online Social
Games

2. Content
• Classes of Online Social Games
o Self Focused
o Community Focused
o Reality Focused
• Industry Research
o Gaming in the subcontinent
o Case Study – Zapak Tambola
• Recommended Approach
o Mechanics
o Platforms
o Revenue Generation
• Local Partners
o Bramerz
o Mindstorm Studios
o TinTash

3. Classes of Online Social Games
Self-Focused
Community Focused
Reality Focused

4. Self-Focused (a)
• The objective of such games are to
empower or enhance a social character
profile or property
• The gamer is not dependent on other
players and can continue to keep
playing as an individual, with all
benefits accrued to his own profile.

5. Self-Focused (b)
• Primary Example: FarmVille
• In Farmville, the objective of the games is to virtually
manage a farm, including harvesting crops and managing
livestock.
Self Focused
• Game offers short term rewards such as virtual goods • Long term + short
and points and long terms rewards in form of levels and term rewards
character customization.
• Brands sponsorship
• The game generates revenue through in game branding and in-game
by advertisements and sales of branded goods and experience
merchandise which generates greater mileage by
connecting to the social audience on the web. • Outcomes are for the
game
• The outcomes of such games are limited to the game
itself and do not add value to the gamer in any way • Community extends
outside the game. i.e. they are not able to use the virtual the game
money or goods in real life.

6. Community Focused (a)
• The objective of a community focused
game is to maintain a constant connection
with the players in the social gaming
community, with the players mutually
dependent on each other for success.
• The best real – life comparison would
be with a team sport like Basketball.
• Such games are considered hectic, as
they require constant engagement from
the gaming community,

7. Community Focused (b)
• Primary Example: Travian
• In Travian, a social gamer creates a virtual tribe and must
lead with other social gamers to form a nation. This
necessitates constant input from all gamers.
Community Focused
• The gameplay is such that all players must contribute fully • Constant Connection
for the continuity of the gameplay, and success and failure is with community
shared equally.
• Brands take part in the
• Such games are not very popular as they require game
constant engagement and long-term rewards which can
be very hectic for players. • Outcomes are for the
player community
• Community influences
the game

8. Reality Focused (a)
• Such games target a very specific group of
social gamers, primarily the early adopters
who are comfortable with new technology.
• The outcome of the gameplay is such that it
helps the community of players develop and
share knowledge.

9. Reality Focused (b)
• Primary Example: Foursquare
• The games allows players to provide real time updates to their
social network about their locations and activities. Consistent
and highly mobile activity is rewarded
Reality Focused
• In-game rewards include badges, which can then be used to
avail real world rewards such as discounts and offers.
• In-game and real world
rewards
• However, a primary disadvantage of such games are that
they are targeted at a niche market, and require high end
• Outcomes for the game
technology which is not widely available.
• Community develops
• Needs continuous involvement by players, which can be and shares knowledge
tiresome.

10. Industry Research

11. Gaming in the Sub Continent
• Over 12 million Indians (Pak: 5 million) on
Facebook, with about 7 million play social
games
• Globally, at least 250 million Facebook users
are likely to pick up on social games within two
years.
• With the advent of affordable and high-end
smart-phones, mobile and social gaming have
already started creating noticeable ripples with
India’s mobile gaming industry standing at Rs
541 crore, which is 4.6 % of the total VAS
revenue.
Source: http://www.indiasocial.in/social-games-now-every-indian-will-play/

12. Case Study : ‘Zapak Tambola’
• Zapak, India’s leading online gaming
portal has introduced a game called
‘Zapak Tambola’ the first ever massive
social game in India.
• The game takes advantage of all social
features of Facebook and allows users to
invite their friends, chat with them, send
virtual gifts and earn virtual money.
• Tambola tickets can be purchased by
using the virtual money assigned to a
character.
• If players run out of virtual cash, they can
purchase virtual money using phone SMS,
Net banking, credit cards, etc
• Zapak is a SELF-FOCUSED social game.

13. Recommended Approach
Self Focused Games
Self-Focused games empower gamers to build and improve their individual profiles or, in other
words, work, play and compete to increase their own rating and win individual rewards for
themselves
Gamers have access to individual incentives such as
• Short-term rewards
• Virtual goods.
• Less tiring

14. Types of Self Focused Games
Social RPGS (Role-Playing Games)
The gameplay involves collecting virtual money by performing quests in a confined energy
state which prevent the player from doing much too soon. E.g. Mafia Wars
Casual Games
These are the usual games which mostly involve Flash-gameplay and a very small set of
defined levels and can be played over and over again. Mostly 2-player e.g. Scrabulous
Virtual Villages
These sort of games revolve around the idea of players creating their presence in a defined
area and developing a community and performing tasks to earn rewards

15. What will be the mechanics?
Social Gaming
• The personalized avatar or property makes the gamer compete
against other players.
• The ability to share achievements and badges with friends adds a very
social element.
• To seek help from friends and inviting them to complete a quest adds
to the social gameplay.
• Limited energy and resources in the gameplay increase the retention
and likewise the socially viral factor.
• New item upgrades can be purchased by scoring more virtual points
that can be purchased with via credit cards.

16. What are the Platforms?
PRIMARY - Standalone Website
This would be dedicated website for the game module. The game would be
brought to the social sphere through Facebook Connect, a tool which will allow the
integration of the game with the social sharing elements of Facebook.
SECONDARY - Facebook
It provides a ready made platform for quickly getting the game out to the masses.
With a 5 million plus base in Pakistan, it is the most active social network and has
seen a lot of prior local games success with examples such as Farmville and Mafia
Wars being prominent.
ADD ON - Mobile Application
The selected game option will have a scaled down version available for gameplay
on handsets used by majority of the customers

17. Revenue Generation
• All users will be incentivized by offering various rewards
at certain stages of gameplay, eg:
o 50 Points 50 free sms
o 1000 points 100 free minutes
o 1,000,000 points Free Handset
• In-Game Banner Promotion allows co-branding
opportunities with existing partners such as HTC /
Samsung
• Customizations or level upgrades can be purchased via
SMS or by using existing airtime scratch cards.

18. Potential Partners
Game Development
• Bramerz
o www.bramerz.pk
• Mindstorm Studios
o www.mindstormstudios.com
• Tintash
o www.tintash.com

19. Bramerz
Game developed - Nestle Coffee Connexions
• This is a community focused
social game.
• The objective of the game is to
invite 3 friends to a virtual coffee
table and start discussion on a
particular topic.
• Increased discussion gets more
points for each team.

20. Mindstorm Studios
Game developed – Cricket Revolution
• This is a full featured self
focused , multi player cricket
game
• The game was selected as the
official game for Cricket Worldcup
2011.
• The gaming house has also
produced a same version of the
game for iPhone.

21. Tintash
• Stanford-based Tintash is an
emerging developer of social
games, and have an
established office in Pakistan.
• Their primary focus is on
Facebook social apps.
• They also make mobile games
for the iPhone platform.