The document discusses situation analysis, which refers to methods managers use to analyze an organization's internal and external environment. The internal analysis focuses on strengths and weaknesses, such as resources, operations, and financial position. The external analysis examines opportunities and threats from factors like competitors, customers, technology, and economic conditions. Conducting a thorough internal and external analysis helps managers understand the organization's capabilities and business environment.
this presentation is on Strategic management.
It covers following topics in detail -
Introduction of strategic management
Definition of strategic management
Mintzberg’s Views of Strategy
Features of strategic management
Role of strategic management
Process of strategic management
Need of Strategic management
Benefits of Strategic management
Limitations of strategic management
Mission & Vision
This presentation is on Environment Scanning In Strategic management
It includes -
Introduction
Need for Environment Scanning
Appraisal of external environment
Dynamics of internal environment
Porter’s Five forces model
BCG Matrix
Porter's Generic Strategies
Value Chain analysis
Types of Adaptive strategies
this presentation is on Strategic management.
It covers following topics in detail -
Introduction of strategic management
Definition of strategic management
Mintzberg’s Views of Strategy
Features of strategic management
Role of strategic management
Process of strategic management
Need of Strategic management
Benefits of Strategic management
Limitations of strategic management
Mission & Vision
This presentation is on Environment Scanning In Strategic management
It includes -
Introduction
Need for Environment Scanning
Appraisal of external environment
Dynamics of internal environment
Porter’s Five forces model
BCG Matrix
Porter's Generic Strategies
Value Chain analysis
Types of Adaptive strategies
A compilation of Strategic Management chapter into PPT in alliance with SME. The intended idea was distribute the PPT as online resource with institute to promote online learning as well as quick sheet sheet for teachers/educators.
By regularly assessing your performance and making necessary changes, your organisation can keep pace with the fast-paced business environment and continue to grow and thrive.
An organisational appraisal is critical to improved performance and growth. In today's ever-changing marketplace of ideas, an internal appraisal is an essential tool for continuous improvement that organisations can leverage to develop and implement effective change management strategies.
As a business leader, it is important that you regularly assess performance. As a result, your organisation can identify their competencies, and areas for improvement, implement changes to enhance its operations, and ultimately achieve success.
One of the critical benefits of organisational appraisal is that it provides companies with valuable insights into their strengths and weaknesses. They can use the information to make informed decisions about where to focus resources, how to improve processes, and how to attract and retain the best talent.
Whether it's a new product launch, a major restructuring, or a shift in the company's direction, a thorough appraisal process can help ensure that the changes you make are well-planned, well-executed, and well-received.
In this deck, you'll learn:
The procedures involved in organisation Appraisals
Effective organisational appraisal methods and techniques
How organisation Appraisals can be a vital tool in the success of an organisation.
How workplace effectiveness can be improved through organisation Appraisals
Using established business models as investigative tools and linking them together to enhance their analytical value is proposed in this paper as a method of progressing from strategic situation analysis to competitive advantage. Moreover, internal analyses that result in the identification of distinctive competencies and external investigations that uncover industry key success factors give strategists the means to develop strategies that may achieve competitive advantage.
1 1 1 Answers for theses question with little notes anAbbyWhyte974
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Answers for theses question with little notes ant bullet point on power points. Two ppt is enough.
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Who supports the change? Who is resisting the change? Why?
5. What’s your communication objective? (Raise awareness, change behavior, change attitudes, build support, neutralize critics). Why?
Environmental Scanning for Google Inc. Introduction
Environmental scanning is a procedure that methodically inspects and interprets the relevant information to point out the external threats and opportunities that can influence future decisions. It is the consistent tracking of events, occurrences, and trends in the firm's internal and external environment that bear on its present and future endeavors. (Terry, 2020). Environmental scanning is related to SWOT analysis and should be integrated into the strategic planning process. An excellent environmental scanning process looks into both qualitative and quantitative changes. Ultimately, you should create a set of environmental indicators (external, internal, quantitative, and qualitative) that you think are the most important and could potentially impact the analysis you are performing.
The components of environmental scanning that should be analyzed include the following:
· Trends: What are the ongoing trends in the industry or marketplace that could impact your organization either positively or negatively.
· Competition: How are your competitors operating? What are they doing? Which of your competitor's weaknesses can you exploit?
· Technology: What are the developments in technology that could affect your business in the short or long term? Are there any existing technologies that could increase the efficiency of your organization?
· Customers: What is affecting your capability to offer top-notch customer service? How dynamic is your customer base?
· Economy: What is the present pattern of the economy, and how could it affect the future of the business?
· Labor Supply: How are the labor market and environment in your areas of operation?
How will you ensure there is ready access to workers with high demand?
· Academic interests: Employment interests and the famous fields of the prospective students together with their families.
· Research: Funding from private, governmental, and foundation sources and changes in
interests.
· Philanthropy: The changes in the available funding and donors' interests, attitudes, and approaches.
· Legislative/Political environment: Are there any impending legislation that will affect your business in the future? What impacts will the election results have on your organization?
("TOPPR", 2021A and "TOPPR", 2021B)
Every firm should identify the external factor with the most impact to make environmental scanning a helpful tool. The next step should be to perform an internal scan of the firm. Perform a review of the organization's mission, strategic plan, and vision. Examine the organization's weaknesses and strengths. Look at the ...
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1
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Answers for theses question with little notes ant bullet point on power points. Two ppt is enough.
4.
Who supports the change? Who is resisting the change? Why?
5. What’s your communication objective? (Raise awareness, change behavior, change attitudes, build support, neutralize critics). Why?
Environmental Scanning for Google Inc. Introduction
Environmental scanning is a procedure that methodically inspects and interprets the relevant information to point out the external threats and opportunities that can influence future decisions. It is the consistent tracking of events, occurrences, and trends in the firm's internal and external environment that bear on its present and future endeavors. (Terry, 2020). Environmental scanning is related to SWOT analysis and should be integrated into the strategic planning process. An excellent environmental scanning process looks into both qualitative and quantitative changes. Ultimately, you should create a set of environmental indicators (external, internal, quantitative, and qualitative) that you think are the most important and could potentially impact the analysis you are performing.
The components of environmental scanning that should be analyzed include the following:
· Trends: What are the ongoing trends in the industry or marketplace that could impact your organization either positively or negatively.
· Competition: How are your competitors operating? What are they doing? Which of your competitor's weaknesses can you exploit?
· Technology: What are the developments in technology that could affect your business in the short or long term? Are there any existing technologies that could increase the efficiency of your organization?
· Customers: What is affecting your capability to offer top-notch customer service? How dynamic is your customer base?
· Economy: What is the present pattern of the economy, and how could it affect the future of the business?
· Labor Supply: How are the labor market and environment in your areas of operation?
How will you ensure there is ready access to workers with high demand?
· Academic interests: Employment interests and the famous fields of the prospective students together with their families.
· Research: Funding from private, governmental, and foundation sources and changes in
interests.
· Philanthropy: The changes in the available funding and donors' interests, attitudes, and approaches.
· Legislative/Political environment: Are there any impending legislation that will affect your business in the future? What impacts will the election results have on your organization?
("TOPPR", 2021A and "TOPPR", 2021B)
Every firm should identify the external factor with the most impact to make environmental scanning a helpful tool. The next step should be to perform an internal scan of the firm. Perform a review of the organization's mission, strategic plan, and vision. Examine the organization's weaknesses and strengths. Look at the ...
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Situation Analysis
Situation analysis refers to a collection of methods
that managers use to analyze an organization's
internal and external environment to understand
the organization's capabilities, customers, and
business environment.
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6. Internal Analysis
The internal analysis is a thorough knowledge and
understanding of the strengths and weaknesses within an
organization.
These factors are seen in company culture and image,
organizational structure, staff, operational efficiency and
capacity, brand awareness, financial resources, etc.
Strengths are positive attributes, which can be tangible or
intangible, and are within the control of the organization.
Weaknesses are factors that may hinder the achievement of
the desired goal.
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7. Internal Analysis is focused on:
Corporate objectives
Size and power of company
Resources
The way the organization is operated: procedure
and practices
Stakeholders’ expectation
Position in market place
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8. Areas of Internal Analysis
Financial position
Product position
Marketing capabilities
Research and development capabilities
Organizational structure
Human resources
Facilities and equipment
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9. Process of Internal Analysis
Strategic Intent Identification (To know and study vision,
mission and goals of the firm)
Strength and weakness analysis (Resource audit)
Analysis of competencies (Unique resources and core
competencies)
Finding the strategic advantages
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10. External Analysis
Opportunities and threats are measured as part of an
external analysis.
Both can occur when things happen in the external
environment that may require a change within the business.
These external changes can be attributed but not limited to
market trends, suppliers, partners, customers, competitors,
new technology and economic environment.
Opportunities present themselves as attractive factors that
can propel or positively influence the organization in some
way.
Threats are external factors that could place the
organization’s goal at risk.
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