A situation analysis is a process that critically evaluates the internal and external factors affecting an organization prior to a new initiative. It provides knowledge of current opportunities and challenges to help devise a strategy. A situation analysis identifies an organization's capabilities, customers, environment and their impact. It allows assessing growth projections, defining customers, and evaluating competitors and a business's state. Key factors to consider in a situation analysis include a business's products, competitors, distribution channels, environmental conditions, and strengths, weaknesses, opportunities and threats.

2. • Searching info, viewing info, analysing info…

3. No matter if you are planning to
introduce a new service, product,
project or a program, or if you are in
the need of finding which are your
strengths and weaknesses regarding
your own school or any organization, a
micro, as well as macro environmental
factors situation analysis, can indicate
the strategies which you should follow.

4. This is the purpose of the
Situation Analysis.
• Involving several methods of
situation analysis, this concept
guides businesses and
organizations on how to
communicate the benefits of
their products, programs, or
projects to the needs of the
potential customers.

5. Situational Analysis
Ernie C. Cerado
Facilitator

6. What is SA?
• Situation analysis is basically the process of
critically evaluating the internal and external
conditions that affect an organization, which is
done prior to a new initiative or project.
https://creately.com/blog/diagrams/what-is-a-situation-analysis/
It provides the knowledge to identify the current opportunities
and challenges to your organization, service or product. This in
turn helps with devising a strategy to move forward from your
current situation to your desired situation (Athuraliya, 2021).

7. What is SA?
• Situation analysis is defined as an
analysis of the internal and external
factors of a business. It clearly identifies
a business's capabilities, customers,
potential customers and business
environment, and their impact on the
company.
https://www.thebalancesmb.com/purpose-and-elements-of-a-situational-analysis-2295754
It is an essential part of any business plan and should be
reviewed periodically to ensure that it is current (Lake, 2020).

8. What is SA?
• A situational analysis is a
collection of methods used
to analyze the internal and
external factors in a
business.
https://www.indeed.com/career-advice/career-development/situational-analysis
It allows you to use market research to evaluate projected
growth, define your potential customers, assess your
competitors and evaluate the state of your business (Indeed
Editorial Team, 2021).

9. Examples

10. • PEST is an acronym for Political, Economic, Social and
Technological.
• This analysis is used to assess these four external factors in
relation to your business situation. Basically, a PEST
analysis helps you determine how these factors will affect
the performance and activities of your business in the
long-term.

11. • A SWOT analysis is a method that examines
the internal strengths and weaknesses of an
organization as well as external
opportunities and threats (social, political,
economic, legal environmental) that would
affect that organization.

12. • Porter's Five Forces is a framework for analyzing a
company's competitive environment. The number
and power of a company's competitive rivals,
potential new market entrants, suppliers,
customers, and substitute products influence a
company's profitability.

13. • The VRIO framework is a strategic analysis tool
designed to help organizations uncover and
protect the resources and capabilities that give
them a long-term competitive advantage.
• It should be put into play after the creation of a
vision statement, but before the strategic
planning process.

14. Importance of Situation Analysis
Helps define the nature and scope of a problem
Helps identify the current strategies and activities in
place to overcome the problem
Helps understand the opinions and experiences of
stakeholders
Helps give a comprehensive view of the current situation of
the organization

15. Importance of Situation Analysis
Helps detect the gaps between the current state and desired
state
Provides information necessary to create a plan to get to
reach the goals
Helps identify the best courses of action to take during
the project
Helps make sure that efforts and actions are not repeated and
wasted unnecessarily

16. Determine if Your Situation Analysis is Useful
To determine if your situation analysis is
functional and provides value, it should:
• Be simple and practical to use
• Be clearly understandable to an outsider
• Focus on key factors impacting your business, both
internally and externally
• Clearly identify future goals for your
business/organization
• Spark even further analysis

17. Common Challenges in Situation Analysis
You also may encounter one or more of these common
challenges:
• You have listed an excessive amount of strengths, weaknesses,
opportunities, and threats, so that the information appears
confusing and makes it difficult to get a strong picture of your
business/organization at a glance.
• You are lacking prioritization within your analysis.
• You are too broad going through the factors, thus, it is difficult to
really focus on them.
• The factors you have listed are opinion, NOT fact.
• Strengths, weaknesses, opportunities, and threats lack
distinguishing factors.

18. Factors to Consider in Situation Analysis
• Product situation. Determine your
current product. You may want to
view this definition in parts such as
the core product and any secondary
or supporting services or products
that you offer. Viewing your
products and services separately
helps determine how each relates
to your core clients' needs.
When
considering
performing a
situation
analysis of your
organization or
business, it is
important to
look at several
factors:

19. Factors to Consider in Situation Analysis
• Competitive situation.
Analyze your main
competitors and determine
how they compare to your
business such as competitive
advantages.
When
considering
performing a
situation
analysis of
your business,
it is important
to look at
several factors:

20. Factors to Consider in Situation Analysis
• Distribution
situation. Review your
distribution situation in terms
of how you get your products
to market, such as through
distributors or other
intermediaries.
When
considering
performing a
situation
analysis of
your business,
it is important
to look at
several factors:

21. Factors to Consider in Situation Analysis
• Environmental factors.
Determine the external and
internal environmental
factors, which can include
economic or sociological
factors that impact your
business's performance.
When
considering
performing a
situation
analysis of
your business,
it is important
to look at
several factors:

22. Factors to Consider in Situation Analysis
• Opportunity and issue
analysis. Conduct
a environmental
scanning analysis to
determine any strengths,
weaknesses, opportunities,
and threats that may affect
your organization and its
performance.
When
considering
performing a
situation
analysis of
your business,
it is important
to look at
several factors:

23. If performed properly, situation analysis can
be a USEFUL TOOL for determining the health
of your ORGANIZATION. Once you know how
your business, project or program is doing,
you can set proper strategies to ensure its
success in the future.

24. What’s your approach
to conducting a
Situation Analysis?

25. Thank you for listening.