The document outlines the mission and activities of a European influencer marketing platform, emphasizing connections between Israeli startups and European investors. It highlights its achievements in the gaming sector, including extensive audience reach and automated campaign tracking capabilities. Additionally, it showcases Noah Advisors' expertise in M&A transactions within the internet sector and their focus on facilitating investment opportunities across various verticals.

1. The leading influencer marketing
platform for games
NOAH Berlin, June 2018
Confidential and proprietary

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. Panu Paljakka, COO
Ex- CEO & COO, Startup Sauna
Jiri Kupiainen, CEO & Founder
17 years in games & tech. Previous startup Rocket
Pack acquired by Disney for 8 figures in 1 year
Leo Lännenmäki, CTO & Co-founder
11 years in tech. First hire & lead platform developer
at Rocket Pack & Disney
Heini Vesander, CMO
10 years in marketing & PR. Ex- Slush, Supercell &
Super Evil Megacorp
Eeva Hattara, CFO
17 years in finance. Ex- Digital Chocolate & Wooga
Gary Bartlett, CRO
6 years in adtech sales. Ex- Fiksu, Remerge, Adikteev
Dream team to build a new industry standard
Jordan Tayer, GM US
Early Twitch streamer & employee,
Forbes 30 under 30

4. eMarketer, recode.net
$0B
$75B
$150B
$225B
$300B
$375B
$450B
2015 2016 2017 2018 2019 2020
Social ad spend Digital ad spend (-social)
Digital and social ad spend
will reach $342B and $76B in 2020.

5. Where will those ad
dollars go when
millennials drive
the economy?
0%
6%
11%
17%
22%
28%
33%
2014 2015 2016 2017 2018
Ad blocking penetration rate in the US

6. Evolution of marketing channels
Convenience
platformsOne-to-one
Automated, targeted,
self-service platforms
Agencies and
networks
WebConnect
Sources: A Brief History of Online Advertising, Social Pro Daily
Web
Influencer
marketing
Matchmade is the Google AdWords of influencer marketing

7. Campaigns
2M+ installs delivered
375M+ subscriber reach
11 attribution integrations
End-to-end campaigns, accurate targeting & full transparency –
audience demographics, realtime performance tracking,
performance forecasts, pricing based on CPI goals
Data & analysis
234M gaming videos
2.5M gaming channels
19k game titles
Automated index of all 5k+ view YouTube gaming videos.
For each video, we identify and store relevant game titles
and keywords, as well as user engagement data.
Beta launched in March 2017 ~$100k MRR

8. Scaling on 3 axes
Stage 1 done, stage 2 underway
Each new platform, vertical and
customer type opens up new
opportunities elsewhere
1.Games
2.Hightech3.Lifestyle
3. Instagram
2. Twitch
1. YouTube
1. Direct deals
2. Agencies & networks
3. W
hitelabel

9. 5M€ Series A 1.8M€
1.4M€ Launch 3+ new verticals
Marketing & sales
Develop the breakthrough
Matchmade platform
1.8M€

10. matchmade.tv
jiri@matchmade.tv
Thank you

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com