Ghar.tv is a highly optimized Indian property portal.
It is the simplest, most affordable, creative, fast & effective online real estate marketing & sales platform. Ghar.tv has multiple value added features for the entire ecosystem. It is being built to become 'The Thought and Solution' leader in the Indian real
estate marketing space.
Our clients include millions of property owners & seekers, lakhs of property brokers, thousands of property developers & millions of general users.
2. TABLE OF CONTENT
About
Story So Far
Problems
Solutions
Market Potential
Prop-Tech
Go-to-market Strategy
Target
Monetization
Income Sources
Current Valuation
Ask & Deployment
Present Share Holding Pattern
Core Team
Founder’s Note
Investment Details
Contact
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3. Ghar.tv is a highly optimized Indian property portal.
It is the simplest, most affordable, creative, fast & effective online real
estate marketing & sales platform.
Ghar.tv has multiple value added features for the entire ecosystem.
It is being built to become 'The Thought and Solution' leader in the Indian real
estate marketing space.
Our clients include millions of property owners & seekers, lakhs of property
brokers, thousands of property developers & millions of general users.
Mission
To modernize Indian real estate
advertising & marketing, making
it easy & cost-effective
Vision
To become India's largest content
driven holistic prop-tech
commerce platform
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ABOUT
4. With zero paid advertisements, Ghar.tv has organically achieved the following:
Created an entire real estate ecosystem with multiple engagement points, sign up,
property listing, post requirement, advertisement, advanced marketing options for
owners, brokers, developers, seekers as well as general users.
20 K +
Registered users
3 L +
Monthly visitors
1.50 L +
Leads generated
Multiple value added differentiators under development, including:
Micro level search options for preleased, luxury, weekend, co-working, co-living, auction, bidding, fractional ownership, REITs
Full-fledged app development
Creating scope to include almost 150 real estate allied businesses & professionals
Building a vibrant real estate video segment encompassing all areas of real estate.
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STORY SO FAR
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5. What problems are we addressing in the Indian real estate ecosystem?
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PROBLEMS
No single platform with complete information,
marketing, advertising & sales solutions for the
Indian real estate ecosystem and allied industries
that is new age, creative & cost-effective.
No single platform with complete video solutions
for Indian real estate.
No platform with micro real estate
category solutions and/or in-depth real
estate training.
No single platform with a holistic
approach towards Indian real estate.
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6. Ghar.tv provides innovative, creative, and cost-
effective solutions with regards to information,
marketing, and sales for the Indian real estate
industryandrelatedbusinesses.
Ghar.tv is building a vibrant real estate video
segmentencompassingallareasofrealestate.
With a holistic approach towards real
estate, Ghar.tv delivers micro real
estate category solutions in addition to
in-depthrealestateeducation.
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Wearetheeasiest&mostcost-effective
lead generation and advertising option
forIndianrealestate.
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TRANSACTION CONTENT FOCUSED
SOLUTIONS
What solutions are we providing to the real estate ecosystem?
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7. `800,000 Crores
This size of business will require a proportionate
size of marketing, advertising & sales spend.
This is the market is aiming for.
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MARKET POTENTIAL
Estimated real estate ecosystem size in India by 2030
8. Holistic environment, Videos, AI &
ML, Virtual walk-ins – real estate is
going to be more immersive,
expansive, intuitive & informative.
is leading this revolution.
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PROP - TECH
9. What is Ghar.tv selling?
Subscription / Advertising to real estate brokers,
developers, owners & others
Advertising – Real Estate Related Businesses
Branded Content
Sponsored Content
Custom Production
Content Subscription
Who is Ghar.tv selling to?
Brokers
Developers
Owners
Real estate fence sitters
Every Indian – spreading real estate
knowledge
Businesses connected to real estate
Why Ghar.tv?
Cost effective
Best visual language with a very strong design system
Founder has more than 20 years of real estate marketing experience
Core digital team has more than 10 years of real estate experience
First to market (value added differentiators – micro categories,
videos, etc.)
A solid base created already
How will Ghar.tv reach people?
People Powered Advertising*
(Unique strategy created by the in
house team.)
Organic search
News/Media/PR
Social Media Marketing
GO-TO-MARKET STRATEGY
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12. Listings Promotions & features Agency services Videos
Brokers
Developers
Owners Brands
B
Brokers
Developers
Brands
B
Brokers
Developers
Subscription fees (premium content) Tie-ups with other property professionals Advertisements
Custom Production
Branded Content
Sponsored Content
INCOME SOURCES
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13. CURRENT VALUATION
We aim to be an INR 5000 Crcompany
in 60 monthswith a public listing.
We have a current valuation of INR 200 Cr.
This is based on the current traction & projection.
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Micro details on users, revenue,
cash flow, income per year,
per quarter – available in the
project valuation report.
Valuation report by: Modilal Dhanraj Pamecha
IBBI Registration No: IBBI/RV/06/2018/10070
ICAI Mno : 117147
14. ASK & DEPLOYMENT
We are raising around 10% of our current company value amounting close
to INR 20 Cr in this round. This would be against allotment of equivalent
number of shares of the company.
Ask
Organic SEO
Video
App
AI chatbots, AI & ML
Customer Support
Tele callers
Tele Marketers
On field executives
Server & security upgrade
In house creative team for Ads, content, on field content creators
CTO, CCO, Activation Head, CRO, Industry Relations (PR), UXO
Core programming & Design team upgrade
Legal support
Deployment
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16. CORE TEAM
Gurunatha Dogi
Chief Technology
O cer
Bhavik Daruwala
Systems Programmer
Suhas Kataria
Founder / CEO
Devang Shah
Partner
Mohan Aiyer
Head - Design &
Development
Uday Bandodkar
Administrator
Pradeep Dhuri
Graphic Artist
Namrata Parab
Front End Developer
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17. FOUNDER’S NOTE:
As a property specialist with over 20 years of
experience, I feel that the Indian real estate industry
has evolved, yet many challenges remain.
On a broad level, customers lack access to Indian real
estate's technical expertise and distinctive
characteristics & current platforms aren't engaging and
immersive enough.
All stakeholders in the Indian real estate ecosystem are
under served.
Real estate marketing & advertising in India needs
to undergo a radical transformation with a convergence
of new tech and traditional real estate.
Suhas Kataria
Founder / CEO
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18. INVESTMENT DETAILS
We appreciate your interest in investing in Ghar.tv and
would like to invite you to join our company as a .
shareholder
Cheques to be made in favour of 'Zybeq Ventures Pvt Ltd’
Minimum Investment INR 10 L
& in multiples of INR 10 L
Maximum Investment INR 20 Cr
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19. THANK YOU
Let us know if this excites you as much as it excites us
and we can discuss all relevant micro details
Ghar.tv is a creation of Zybeq Ventures Pvt. Ltd.
Suhas Kataria
Founder / CEO
+91 98205 75619 suhas@ghar.tv