Three conferences are being held in 2018 to connect capital with entrepreneurs in Europe and Israel and empower the European digital ecosystem. The conferences will be held in London, Berlin, and Tel Aviv to promote funding and relationships between Israel and Europe and bring together executives and investors in digital industries. The document discusses how earned media through user engagement on social networks creates opportunities for marketers to target audiences. It also notes that discovery is now digital-first and influencers and social media are important, so brands must keep up with changing consumer behavior to be effective. Small companies are better than large companies like P&G at using the internet to build their brands. The document provides details on ShareIQ, a platform that helps brands

1. 1

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

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Earned media creates its own
engagement signals.
In a world where consumer
discovery of goods and services is
changing rapidly, ShareIQ enables
marketers to take action and
target against those signals.
ShareIQ arms brands with the
complete set of tools to extract
full value of their earned media.

4. Brands who are not keeping up with changing consumer behavior will struggle
Digital Ads are
Ineffective
Social Media is
for Sharing
Influencers
Hold the Cards
Discovery is
Digital First
Earned Media is
the Secret
Weapon

5. 4
• .
Small companies are better than P&G at using the internet to build brands, despite fewer resources

6. Driving discovery through earned media in the Fast Fashion Category*
2017 YTD
5
Engagements
per Image
1054 41475370158192385571
Overall Engagements (Instagram/Pinterest) vs. Images
*Source: ShareIQ Fast Fashion Report, an internal analysis of 9 leading fast fashion companies and their image engagement, Q1-Q3 2017

7. .
To Pursue New Channels of
Consumer Discovery
To Identify Best Performing
Visual Content
To Target 1st Party Audiences
who Demonstrate Intent
To Measure and Optimize
Earned Media Value

8. 7
“ShareIQ enables Diageo to identify our best performing content, and to take
action on that content by targeting those who engage with it across the web.
By helping us measure and optimize our earned media value, we’re better at
creating content that drives engagement with our customers.”
- Benjamin Lickfoot, Director of Technology and Innovation, Diageo

9. “ShareIQ helps Tommy understand how great visual content creates
discovery, turning sharers into buyers.
They help us understand who is driving real engagement across our various
product lines. It’s providing us a real competitive advantage as we’re the
first apparel company to work with ShareIQ.”
- Maartje De Bruin, Social Media Manager, Tommy

10. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m