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GROUP 10
 Ajay wagh M-06
 Amit Walawalkar M-10
 Bharat Gade
 Akash Dubey
 Aniruddha Bhave
 Dilshad Mansoori
SUMMARY
 History of Amway
 Types of product
 Current scenario
 Problems faced
 How they tackled?
ABOUT AMWAY
 Headquarters: Ada Township, Michigan, United States
 Founded: 9 November 1959, Ada Township, Michigan, United States
 Revenue: 9.5 billion USD (2015)
 Founders Richard DeVos, Jay Van Andel
 Parent organization: Alticor
 Subsidiaries: Amway Australia, Amway (China) Co., Ltd.
AMWAY INDIA TURNOVER
 ANNUAL AMWAY SALES
• 2015: $9.5B, down 12%
• 2014: $10B , down 10 %
• 2013: $11.8B, up 4.4%
• 2012: $11.3B, up 4%
• 2011: $10.9B, up 17%
• 2010: $9.2B, up 9.5%
MULTILEVEL MARKETING
 What is Multilevel marketing?
 MLM in India
 Companies which used MLM
 Challenges
QUESTIONS
 Concept of Networking and Multilevel Marketing
 Is it feasible for India?
 Contrast between Traditional and MLM
TRADITIONAL AND MULTILEVEL MARKETING
Traditional
 High Start up cost
 Employees are needed
 Financial Risk is higher
 Restricted to a location
Multilevel marketing
 Low start up cost
 Employees are not needed
 Financial risk is lower
 No restrictions on location
AFTER AMWAY ENTERED INDIA
 What did Amway offer?
 Was the direct selling strategy accepted?
REASONS FOR BAD PERFORMANCE
 Distribution attrition
 False premium image
 Customer Dissatisfaction
CURRENT MARKET SCENARIO IN INDIA
•Amway India forays into refreshing drinks market
with Nutritive Fruit Drink Mix
Amway

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Amway

  • 1. GROUP 10  Ajay wagh M-06  Amit Walawalkar M-10  Bharat Gade  Akash Dubey  Aniruddha Bhave  Dilshad Mansoori
  • 2. SUMMARY  History of Amway  Types of product  Current scenario  Problems faced  How they tackled?
  • 3. ABOUT AMWAY  Headquarters: Ada Township, Michigan, United States  Founded: 9 November 1959, Ada Township, Michigan, United States  Revenue: 9.5 billion USD (2015)  Founders Richard DeVos, Jay Van Andel  Parent organization: Alticor  Subsidiaries: Amway Australia, Amway (China) Co., Ltd.
  • 4. AMWAY INDIA TURNOVER  ANNUAL AMWAY SALES • 2015: $9.5B, down 12% • 2014: $10B , down 10 % • 2013: $11.8B, up 4.4% • 2012: $11.3B, up 4% • 2011: $10.9B, up 17% • 2010: $9.2B, up 9.5%
  • 5.
  • 6. MULTILEVEL MARKETING  What is Multilevel marketing?  MLM in India  Companies which used MLM  Challenges
  • 7. QUESTIONS  Concept of Networking and Multilevel Marketing  Is it feasible for India?  Contrast between Traditional and MLM
  • 8. TRADITIONAL AND MULTILEVEL MARKETING Traditional  High Start up cost  Employees are needed  Financial Risk is higher  Restricted to a location Multilevel marketing  Low start up cost  Employees are not needed  Financial risk is lower  No restrictions on location
  • 9. AFTER AMWAY ENTERED INDIA  What did Amway offer?  Was the direct selling strategy accepted?
  • 10. REASONS FOR BAD PERFORMANCE  Distribution attrition  False premium image  Customer Dissatisfaction
  • 11. CURRENT MARKET SCENARIO IN INDIA •Amway India forays into refreshing drinks market with Nutritive Fruit Drink Mix