Chapter 1
Executive Summary
EXECUTIVE SUMMARY is one page which is the full gist of your project so that a
person can understand, at one go, what you want to say.
One para on what you want to do. Also state your hypothesis if any, and what will
be your conclusion (expectation).
One para on the type of research basically of 3 types – exploratory, explanatory and
cause – effect.
Page 1 of 19
Chapter 2
Introduction
2.1 Introduction to the Subject: (State exact Subject here)
The issue or Problem in hand (generic) that is your subject of investigation
Include scores of topics: anything that will help to understand & appreciate
the problem
The premise on which you will be building the case
(Where any Secondary Data used, state exact Source of the data – i.e. the
original generator of the data)
Page 2 of 19
The issue or Problem in hand (generic) that is your subject of investigation
Include scores of topics: anything that will help to understand & appreciate
the problem
The premise on which you will be building the case
(Where any Secondary Data used, state exact Source of the data – i.e. the
original generator of the data)
Page 3 of 19
2.2 Introduction to the Industry: (State exact Industry here)
Characteristics of the Industry
Economic Relevance: both Global & National scenario
Growth of the Industry
Future of the Industry
(Where any Secondary Data used, state exact Source of the data – i.e. the
original generator of the data)
Page 4 of 19
Characteristics of the Industry
Economic Relevance: both Global & National scenario
Growth of the Industry
Future of the Industry
(Where any Secondary Data used, state exact Source of the data – i.e. the
original generator of the data)
Page 5 of 19
2.3 Introduction to the Company: (State the Company name
where you have interned)
Historical Background
Company Profile
Financial Stature
Growth Propositions
Future Plans
Industrial Recognitions
(Where any Secondary Data used, state exact Source of the data – i.e. the
original generator of the data)
Page 6 of 19
Historical Background
Company Profile
Financial Stature
Growth Propositions
Future Plans
Industrial Recognitions
(Where any Secondary Data used, state exact Source of the data – i.e. the
original generator of the data)
Page 7 of 19
2.4 Introduction to the Project
Purpose of your Report: Description of the Purpose of your Work /
Investigation / Research
State Secondary or Collateral purposes: Convince on your Report’s
worthiness
Scope of the Problem
A Positive approach by telling what the probable solution to the problem can
do for the organization
Page 8 of 19
Purpose of your Report: Description of the Purpose of your Work /
Investigation / Research
State Secondary or Collateral purposes: Convince on your Report’s
worthiness
Scope of the Problem
A Positive approach by telling what the probable solution to the problem can
do for the organization
Page 9 of 19
Chapter 3
Project Details
3.1 Objective
Culmination of your Project thoughts in 2-3 pointers
Essence of your Project Work
Can be more than one, but, in that case, each Objective needs to be addressed
separately
Page 10 of 19
3.2 Methodology
Complete yet concise description of how research was conducted
Primary Research: How-it-was-done description; step-by-step approach
Secondary Research: Description of Basic sources consulted – inclusion in
the Bibliography
Description of the Research, Data Collection procedure, Statistical methods
adopted, etc.
Prototype of an Instruction manual
In case of research-based projects, should include the following:
• Specific Information Areas
• Nature of Research: Exploratory / Primary / Secondary / Quantitative /
Qualitative
• Instrument of Enquiry: Structured Questionnaire / Depth Interview /
Focus Group Discussion
• Sampling Design
 Population Size & Characteristics (Target Audience)
 Sample Size
 Sampling Frame (Information Source for Sampling)
 Sampling Method (Random / Stratified Random / Cluster…)
In case of non-research-based projects, should include the step-wise process
followed – to be discussed with your internal guide
Page 11 of 19
3.3 Limitations of the Report
Anything that in some way has impeded the investigation
Deterring effect on the report
Should be a positive representation
Page 12 of 19
Chapter 4
Analysis & Findings
A. (Section A / Question 1)
Covers Interpretation of the data collected
Pareto Analysis (80:20 rule)
Summarizing the findings & connecting to the problem at hand – must,
therefore address/answer the objectives laid out
Covers activities such as classifying, tabulating & verifying results
Graphical representation
In case of non-research-based projects as well, must include data [e.g. in
projects involving actual sales or promotional activities, to include data on
aspects such as No. of people called on/approached, No. of people who could
be spoken to (minus those who did not want to speak to you at all), No. of
people who heard you out fully, No. of people who rejected, No. of people
who converted, Reasons for conversion, Reasons for rejection, etc. etc.] – to
be discussed with your internal guide
Page 13 of 19
B. (Section B / Question 2)
Covers Interpretation of the data collected
Pareto Analysis (80:20 rule)
Summarizing the findings & connecting to the problem at hand – must,
therefore address/answer the objectives laid out
Covers activities such as classifying, tabulating & verifying results
Graphical representation
In case of non-research-based projects as well, must include data [e.g. in
projects involving actual sales or promotional activities, to include data on
aspects such as No. of people called on/approached, No. of people who could
be spoken to (minus those who did not want to speak to you at all), No. of
people who heard you out fully, No. of people who rejected, No. of people
who converted, Reasons for conversion, Reasons for rejection, etc. etc.] – to
be discussed with your internal guide
Page 14 of 19
Chapter 5
Conclusions & Recommendations
5.1 Conclusions
Taking interpretation one step further - Logical outline of the meanings &
explanations derived from the data
Overall Summarization of the data studied – must include key overall
observations/insights
Page 15 of 19
5.2 Recommendations
Lines of action to which conclusions logically point
The ultimate test of the effectiveness of your research
Page 16 of 19
ANNEXURES
A. Extra Tables (if any)
Table A1, Table A2, Table A3, Table A4, & so on..
These are the additional tables not included in Analysis & Findings
Page 17 of 19
ANNEXURES
B. Questionnaire or Information/Data Recording Format
The actual Questionnaire/s or the Information/Data Recording Format/s
used during the Project need/s to be included here
Page 18 of 19
ANNEXURES
C. Bibliography
All the References used during the Project. Includes the following, as the case
may be:
Books Referred
• (“Title of the Book”, Chapter/Page number, Author, Edition, Publisher)
Journals/Magazines Referred
• (“Title of the Article”, Author, Name of the Journal/Magazine, Year &
Month of Publication)
Websites/Portals Referred
• (State the actual URL)
Page 19 of 19

Sip 2013 15 main report-student name_date

  • 1.
    Chapter 1 Executive Summary EXECUTIVESUMMARY is one page which is the full gist of your project so that a person can understand, at one go, what you want to say. One para on what you want to do. Also state your hypothesis if any, and what will be your conclusion (expectation). One para on the type of research basically of 3 types – exploratory, explanatory and cause – effect. Page 1 of 19
  • 2.
    Chapter 2 Introduction 2.1 Introductionto the Subject: (State exact Subject here) The issue or Problem in hand (generic) that is your subject of investigation Include scores of topics: anything that will help to understand & appreciate the problem The premise on which you will be building the case (Where any Secondary Data used, state exact Source of the data – i.e. the original generator of the data) Page 2 of 19
  • 3.
    The issue orProblem in hand (generic) that is your subject of investigation Include scores of topics: anything that will help to understand & appreciate the problem The premise on which you will be building the case (Where any Secondary Data used, state exact Source of the data – i.e. the original generator of the data) Page 3 of 19
  • 4.
    2.2 Introduction tothe Industry: (State exact Industry here) Characteristics of the Industry Economic Relevance: both Global & National scenario Growth of the Industry Future of the Industry (Where any Secondary Data used, state exact Source of the data – i.e. the original generator of the data) Page 4 of 19
  • 5.
    Characteristics of theIndustry Economic Relevance: both Global & National scenario Growth of the Industry Future of the Industry (Where any Secondary Data used, state exact Source of the data – i.e. the original generator of the data) Page 5 of 19
  • 6.
    2.3 Introduction tothe Company: (State the Company name where you have interned) Historical Background Company Profile Financial Stature Growth Propositions Future Plans Industrial Recognitions (Where any Secondary Data used, state exact Source of the data – i.e. the original generator of the data) Page 6 of 19
  • 7.
    Historical Background Company Profile FinancialStature Growth Propositions Future Plans Industrial Recognitions (Where any Secondary Data used, state exact Source of the data – i.e. the original generator of the data) Page 7 of 19
  • 8.
    2.4 Introduction tothe Project Purpose of your Report: Description of the Purpose of your Work / Investigation / Research State Secondary or Collateral purposes: Convince on your Report’s worthiness Scope of the Problem A Positive approach by telling what the probable solution to the problem can do for the organization Page 8 of 19
  • 9.
    Purpose of yourReport: Description of the Purpose of your Work / Investigation / Research State Secondary or Collateral purposes: Convince on your Report’s worthiness Scope of the Problem A Positive approach by telling what the probable solution to the problem can do for the organization Page 9 of 19
  • 10.
    Chapter 3 Project Details 3.1Objective Culmination of your Project thoughts in 2-3 pointers Essence of your Project Work Can be more than one, but, in that case, each Objective needs to be addressed separately Page 10 of 19
  • 11.
    3.2 Methodology Complete yetconcise description of how research was conducted Primary Research: How-it-was-done description; step-by-step approach Secondary Research: Description of Basic sources consulted – inclusion in the Bibliography Description of the Research, Data Collection procedure, Statistical methods adopted, etc. Prototype of an Instruction manual In case of research-based projects, should include the following: • Specific Information Areas • Nature of Research: Exploratory / Primary / Secondary / Quantitative / Qualitative • Instrument of Enquiry: Structured Questionnaire / Depth Interview / Focus Group Discussion • Sampling Design  Population Size & Characteristics (Target Audience)  Sample Size  Sampling Frame (Information Source for Sampling)  Sampling Method (Random / Stratified Random / Cluster…) In case of non-research-based projects, should include the step-wise process followed – to be discussed with your internal guide Page 11 of 19
  • 12.
    3.3 Limitations ofthe Report Anything that in some way has impeded the investigation Deterring effect on the report Should be a positive representation Page 12 of 19
  • 13.
    Chapter 4 Analysis &Findings A. (Section A / Question 1) Covers Interpretation of the data collected Pareto Analysis (80:20 rule) Summarizing the findings & connecting to the problem at hand – must, therefore address/answer the objectives laid out Covers activities such as classifying, tabulating & verifying results Graphical representation In case of non-research-based projects as well, must include data [e.g. in projects involving actual sales or promotional activities, to include data on aspects such as No. of people called on/approached, No. of people who could be spoken to (minus those who did not want to speak to you at all), No. of people who heard you out fully, No. of people who rejected, No. of people who converted, Reasons for conversion, Reasons for rejection, etc. etc.] – to be discussed with your internal guide Page 13 of 19
  • 14.
    B. (Section B/ Question 2) Covers Interpretation of the data collected Pareto Analysis (80:20 rule) Summarizing the findings & connecting to the problem at hand – must, therefore address/answer the objectives laid out Covers activities such as classifying, tabulating & verifying results Graphical representation In case of non-research-based projects as well, must include data [e.g. in projects involving actual sales or promotional activities, to include data on aspects such as No. of people called on/approached, No. of people who could be spoken to (minus those who did not want to speak to you at all), No. of people who heard you out fully, No. of people who rejected, No. of people who converted, Reasons for conversion, Reasons for rejection, etc. etc.] – to be discussed with your internal guide Page 14 of 19
  • 15.
    Chapter 5 Conclusions &Recommendations 5.1 Conclusions Taking interpretation one step further - Logical outline of the meanings & explanations derived from the data Overall Summarization of the data studied – must include key overall observations/insights Page 15 of 19
  • 16.
    5.2 Recommendations Lines ofaction to which conclusions logically point The ultimate test of the effectiveness of your research Page 16 of 19
  • 17.
    ANNEXURES A. Extra Tables(if any) Table A1, Table A2, Table A3, Table A4, & so on.. These are the additional tables not included in Analysis & Findings Page 17 of 19
  • 18.
    ANNEXURES B. Questionnaire orInformation/Data Recording Format The actual Questionnaire/s or the Information/Data Recording Format/s used during the Project need/s to be included here Page 18 of 19
  • 19.
    ANNEXURES C. Bibliography All theReferences used during the Project. Includes the following, as the case may be: Books Referred • (“Title of the Book”, Chapter/Page number, Author, Edition, Publisher) Journals/Magazines Referred • (“Title of the Article”, Author, Name of the Journal/Magazine, Year & Month of Publication) Websites/Portals Referred • (State the actual URL) Page 19 of 19