MRKT 3055 Quantitative Market Research Final Project-1
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This document outlines the requirements for a quantitative market research survey assignment. Students will conduct primary and secondary research to identify a marketing problem, design a survey methodology, administer a survey to at least 100 participants, analyze the results, and make recommendations. The project consists of five chapters that will be graded based on a scorecard. Chapter 1 introduces the research topic and questions. Chapter 2 discusses secondary research sources. Chapter 3 describes the survey methodology. Chapter 4 analyzes survey frequencies and relationships. Chapter 5 resolves hypotheses, makes conclusions, and recommends marketing strategies.
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Send your semester & Specialization name to our mail id :
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or
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Unit 6 Assignment: Design Appropriate Data Collection
Methods
In this Assignment, you will be assessed based on the following outcome:
MT355-3: Design appropriate data collection methods.
Marketing researchers must become highly skilled at designing appropriate methods of data collection,
especially when it comes to designing a data collection methodology and developing survey questions
used in the construction of a data collection form.
In Part 1 of this Assignment, you will demonstrate your ability to design a data collection methodology
using the knowledge obtained from Chapters 6 and 7 in your textbook.
In Part 2 of this Assignment, you will demonstrate your ability to develop a viable research study
questionnaire using the knowledge you obtain from Chapter 8 in your textbook. Be sure to conduct
additional research to learn best practices used in marketing research questionnaire development.
Directions for completing this Assignment
While completing this Assignment, it is essential that you consider the ethics behind your data collection
methodology in Part 1, and in every question you develop in Part 2. Always consider the validity of your
questions before making them ready for data collection.
Part 1: Situation Analysis – Research Problem Defined
It is essential for marketing researchers to develop an ability to design appropriate data collection
methods. Follow the theoretical and conceptual methods you learned about in Chapters 6 and 7 in the
“Essentials of Marketing Research” textbook.
Using the Random Scenario Generator (RSG), select a scenario for your Assignment. (Reminder: The
RSG will prompt you to select 1 of 3 options for each of the variables. Once you have selected from each
variable category, the resulting scenario is to be the basis for your work on this Assignment. Each
student’s scenario will be documented.)
Part 1 will include:
A 1,000-words (4-5 pages), in addition to the title, reference, and appendix pages, informative
essay to define a research problem.
Separate title and reference pages, standard paragraph structure, double-spacing, 12-point Times
New Roman font, and it should follow all other APA 6th edition formatting and citation guidelines.
Secondary research to support the need for a study (minimum of three academic resources) and
how this research will be useful in solving the research problem.
Discussion of the sampling design chosen to conduct the research and explanation of how you will
choose your sample and collect your data.
Survey validation methods.
Scales used in data collection.
https://kapextmediassl-a.akamaihd.net/business/Media/MT355/MT355_1904C/RSG/story.html
U
Unit 6 [MT355]
Page 2 of 3
Part 2: Research Survey Design
Part 2 will include the following sections:
Include a brief description of the seven steps in the questionnaire design, and a 10- ...
1. Click here to retrieve the Risk Management Template. Working wi.docx
1. Click here to retrieve the Risk Management Template. Working with the RFP you have selected and this template create a risk matrix and management plan for your project.
The Risk Management Template is filled out so you can see the level of detail needed. This template must be tailored to your specific project and presented as if you are giving this to your client, which means uniform font, color, graphics and a professional look.
The document should include a title page, verbiage on why risk management is important to your selected project and how it relates to the project (two to three paragraphs), the modified risk table, and a conclusion.
· Each risk must be scored, and mitigation plans must be outlined in detail.
· Each risk must be ranked, and therefore, the highest risk items should be on top: red, yellow, green in order.
Listing at least 10-15 risks is appropriate.
Unit VI Mini Project
Value Creation
Sellers create value for buyers in the form of providing leading edge technology, state of the art products, timely services, ease of buying, and quality of relationships, services, and products. These values are usually related to company finances (but not for all criteria, as compliance, safety, and other factors can be considered). Sellers will create value for you as the buyer, given the RFP you have selected, and then in turn you will create value for your buyer (client).
Taking into considerations the RFP you have selected to work with during this course, answer the following two questions in detail. Submit this assignment as one comprehensive MS Word document of no less than 200 words.
1. What are the most important value add criteria your sellers can provide you in order to make your project a success?
2. In turn, what value will you provide to your clients? Why should your clients select you as their future vendor?
Unit VII Mini Project
CMROAT
Use the RFP you have selected to work with during this course. Given the following list of possible risks/opportunities, name four that come into play, and give details about how each of the four you selected can impact the RFP (risks and opportunities) you have selected if it were to be a real project. How can these risks be mitigated? How can the opportunities (if any) be used to improve the project and procurement relationship? Submit this assignment as one comprehensive MS Word document of no less than 500 words.
· Budget
· Schedule
· Seller Experience
· Quality
· Technology
· Geography (location of buyer, seller, associates)
· Financial
· Strategic Direction (for both buyer and seller)
At the end of the course, a final procurement plan is due (the Procurement Plan Template is accessible from Syllabus Unit VIII Course Project below). Please take the time to begin working on this during Unit VII so you have enough time to complete it by the end of the official course date. This is a detailed document relating to the RFP you have selected.
BBA ...
Part_II.pptx
The document provides guidance on preparing marketing research reports and presentations, including how to organize written reports, prepare oral presentations, and address common problems in marketing research such as survey errors and mistaking correlation for causation. It also discusses key elements of research proposals such as the introduction, problem statement, objectives, literature review, and methodology.
VICKY FINAL2
Marketing research is defined as a function that links consumers to marketers through information. This information is used to identify opportunities and problems, monitor actions, and improve understanding of marketing. A marketing research process involves six steps: (1) defining the problem, (2) developing an approach, (3) designing the research, (4) collecting data, (5) analyzing data, and (6) reporting findings. Each step in the process builds upon the previous ones to systematically study a marketing problem or opportunity.
Market Research END-TO-END Benefits
This document discusses market research and its benefits. It defines market research as the systematic process of gathering and analyzing information about markets, customers, and competitors. The key stages of the research process are outlined, including problem formulation, method selection, research design, data collection, analysis and reporting. Both the pros and cons of market research are presented. Finally, the benefits of market research for management decision making are described, such as discovering customer wants, competitive positioning, and improving marketing effectiveness.
Research Proposal - Effectiveness of Sales
Research Proposal for Understanding the Effectiveness of Sales Force in the Organization and Suggesting Ways of Improving their Effectiveness
Mk0013 market research
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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Mk0013 market research
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Attachments 2012 06_18
This document provides an overview of marketing research and the marketing research process. It discusses the objectives of marketing research, defines marketing research, and outlines the five stages of the marketing research process: determining the purpose, planning the research, performing the research, processing the data, and preparing the research report. It also discusses limitations of the research process, ethical responsibilities of researchers, statistical techniques used, and marketing information systems.
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