This marketing audit report summarizes Jaffer Agro Services' (JAS) marketing strategies and performance. JAS is a leading agrochemical company in Pakistan that has been in business for over 30 years. The summary analyzes JAS's products, customers, competitors, distribution channels, marketing objectives, strategies, and organizational structure. Key findings include that JAS has a wide range of high-quality fertilizers and pesticides, serves both small and large farmers, faces increasing competition, and allocates resources optimally across its marketing mix to achieve its objectives.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The document appears to be an assignment submitted by a student to their lecturer. It includes:
1. An acknowledgement section thanking various people who provided assistance and guidance including lecturers.
2. An introduction to the brand Dove soap and its product ranges.
3. Three tasks completed as part of the assignment:
- Task 1 includes a PESTLE analysis, Porter's 5 forces analysis and competitor analysis of Dove soap.
- Task 2 provides category and brand volume data, segmentation of Dove's target market and use of the marketing mix.
- Task 3 outlines communication objectives, budget allocation across channels, and activities and budget for a new segment.
4. The assignment
To Know The Consumer Preference About NesCafe CoffeePrashant Dhanani
The document discusses the Fast Moving Consumer Goods (FMCG) industry in India, with a focus on the FMCG industry in Surat city. It provides an overview of the global and Indian FMCG industry, noting that it is the fourth largest sector in India valued at approximately $14 billion. It also discusses the growth potential in India, particularly in rural areas, as disposable incomes rise and consumption patterns change. Finally, it examines consumer preferences and characteristics of the FMCG sector in India.
This document provides an overview of Finwa Company's marketing strategy for launching a new purified water brand. It discusses segmentation based on demographic, geographic, psychographic, benefit sought, and situational factors. It targets middle and lower middle income consumers in specific cities where tap water quality is poor. Finwa will use an undifferentiated marketing strategy with consistent pricing, products, distribution and promotions. The positioning strategy emphasizes Finwa water as pure, safe and affordable. Competitive strategies include flank attacks on Nestle's weak areas such as high prices, weak customer relationships and low retailer margins. The marketing mix discusses products, pricing, placement, promotion, people, programs and policies.
This document summarizes Amway India's operations and obstacles faced in the Indian market. It lists the team members and notes a dip in Amway's sales revenue. It then outlines problems Amway faced such as expensive products, lack of awareness, and negative perceptions of multi-level marketing. The document proposes solutions like quality yet affordable products, advertising, and educating people. It concludes by discussing challenges and growth factors for the broader FMCG sector in India such as inflation, rising costs, and urbanization presenting new opportunities.
This document provides an overview of the dairy industry in India. It discusses that India is the largest producer of milk in the world. It also discusses the major players in the Indian dairy industry like Amul, Britannia, Mother Dairy. It provides details about the traditional and western milk products available in India. It discusses the market size and growth of products like butter, cheese and yogurt. It also provides information about the major companies involved in production of these products and their expansion plans.
The document discusses marketing strategies for Uttam Industries, a soap manufacturer. It analyzes the competitive soap industry and Uttam's target segment of urban/suburban upper-middle class. A SWOT analysis is presented along with segmentation based on demographics. A marketing mix strategy is proposed including production details, pricing around Rs. 30-37 to compete with major brands, and a communication plan using advertising, public relations, and digital marketing.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
The document appears to be an assignment submitted by a student to their lecturer. It includes:
1. An acknowledgement section thanking various people who provided assistance and guidance including lecturers.
2. An introduction to the brand Dove soap and its product ranges.
3. Three tasks completed as part of the assignment:
- Task 1 includes a PESTLE analysis, Porter's 5 forces analysis and competitor analysis of Dove soap.
- Task 2 provides category and brand volume data, segmentation of Dove's target market and use of the marketing mix.
- Task 3 outlines communication objectives, budget allocation across channels, and activities and budget for a new segment.
4. The assignment
To Know The Consumer Preference About NesCafe CoffeePrashant Dhanani
The document discusses the Fast Moving Consumer Goods (FMCG) industry in India, with a focus on the FMCG industry in Surat city. It provides an overview of the global and Indian FMCG industry, noting that it is the fourth largest sector in India valued at approximately $14 billion. It also discusses the growth potential in India, particularly in rural areas, as disposable incomes rise and consumption patterns change. Finally, it examines consumer preferences and characteristics of the FMCG sector in India.
This document provides an overview of Finwa Company's marketing strategy for launching a new purified water brand. It discusses segmentation based on demographic, geographic, psychographic, benefit sought, and situational factors. It targets middle and lower middle income consumers in specific cities where tap water quality is poor. Finwa will use an undifferentiated marketing strategy with consistent pricing, products, distribution and promotions. The positioning strategy emphasizes Finwa water as pure, safe and affordable. Competitive strategies include flank attacks on Nestle's weak areas such as high prices, weak customer relationships and low retailer margins. The marketing mix discusses products, pricing, placement, promotion, people, programs and policies.
This document summarizes Amway India's operations and obstacles faced in the Indian market. It lists the team members and notes a dip in Amway's sales revenue. It then outlines problems Amway faced such as expensive products, lack of awareness, and negative perceptions of multi-level marketing. The document proposes solutions like quality yet affordable products, advertising, and educating people. It concludes by discussing challenges and growth factors for the broader FMCG sector in India such as inflation, rising costs, and urbanization presenting new opportunities.
This document provides an overview of the dairy industry in India. It discusses that India is the largest producer of milk in the world. It also discusses the major players in the Indian dairy industry like Amul, Britannia, Mother Dairy. It provides details about the traditional and western milk products available in India. It discusses the market size and growth of products like butter, cheese and yogurt. It also provides information about the major companies involved in production of these products and their expansion plans.
The document discusses marketing strategies for Uttam Industries, a soap manufacturer. It analyzes the competitive soap industry and Uttam's target segment of urban/suburban upper-middle class. A SWOT analysis is presented along with segmentation based on demographics. A marketing mix strategy is proposed including production details, pricing around Rs. 30-37 to compete with major brands, and a communication plan using advertising, public relations, and digital marketing.
An effective study on promotional activities of nandini milkProjects Kart
An effective study on promotional activities of nandini milk. This project is more about sales promotion activities in rural areas. Visit for http://www.projectskart.com/p/contact-us.html more information.
Marico Limited is an Indian consumer goods company founded in 1857 and headquartered in Mumbai. It produces coconut and edible oils, hair oils, hair care products, fabric care products, and personal care products which it sells in India and internationally. The company aims to put consumers first, promote excellence and innovation, and generate wealth for shareholders and growth. Its brand portfolio includes Parachute, Saffola, Hair & Care, Shanti Amla, and others. Managing its brand portfolio effectively allows it to utilize resources optimally, prioritize growth areas, increase efficiency, provide clarity to customers, and create leverage across brands.
An effective study on promotional activities of nandini milkProjects Kart
The document discusses promotional activities, specifically sales promotion. It begins by defining sales promotion and explaining its role in a marketing strategy. Sales promotion aims to stimulate trial, demand, or quality through time-limited incentives. It then discusses common sales promotion techniques like samples, coupons, and rebates. The document explains that sales promotion can target consumers, resellers, or a sales force. It acts as a competitive tool by providing extra incentives for a brand. Sales promotion is particularly effective for trial and impulse purchases. The importance of sales promotion depends on factors like budget, product lifecycle stage, competition, and product type. For small businesses, sales promotion can be an attractive, low-cost option.
This was the IMC marketing plan that my colleague and I developed in my MBA program for Wendy's. It earned us the first ever 100% grade on an IMC plan for the course.
1) The document analyzes brand awareness and perception of Red Chief leather footwear products in Kanpur City, India. It assesses brand image, attitudes, and value drivers when purchasing shoes.
2) A sample of 88 consumers were surveyed using a structured questionnaire. Most respondents were male students with a monthly income under Rs. 10,000.
3) The findings show high brand awareness of Red Chief but also perceptions that it is costly. Advertising and quality were major brand influences.
This document is a project report on the role of sales promotion in the fast moving consumer goods (FMCG) sector. The report was submitted by two students, Vishal Patel and Jitendra Rajai, to fulfill requirements for their MBA degree from the N.R. Institute of Business Management in Ahmedabad, India. The report examines the effect of sales promotions on consumer buying habits in FMCG products like soaps and detergents. Primary research in the form of consumer surveys and secondary research on industry sources were used to study consumer preferences and behavior regarding sales promotions for these everyday household items.
The document provides details about a live project report on the impact of sales promotion in retail outlets. It discusses customer profiling, market placement of Matrix lifestyle stores, competitors, and the marketing strategies adopted by the stores. The objectives are to study customer perception of Matrix, competitive analysis, the effectiveness of mall branding and promotional offers, and loyalty programs. The methodology involves collecting data through customer profiling, competitor analysis, and examining the impact of mall branding and promotions.
This document provides information about Parle Products Pvt Ltd, an Indian company that is the largest manufacturer of biscuits in India. Some key points:
- Parle was founded in 1929 and launched popular brands like Parle-G biscuits and Thumbs Up soft drink.
- It was later split into three companies owned by different family factions, including Parle Products which owns popular brands like Parle-G, Melody, Mango Bite.
- Parle Products has over a 35% share of the Indian biscuit market and a 15% share of the confectionery market.
- Popular Parle brands include Parle-G, KrackJack, and Monaco bisc
My project title is -- ANALYTICAL STUDY ON CREAM BELL ICE CREAM COMPANY MARKET SHARES, PRODUCTS & SERVICES & CONSUMER PERCEPTION , BEHAVIOR & SATISFACTION ABOUT CREAM BELL ICE CREAM – in LUCKNOW MARKET.
Also to find retail network size of CREAM BELL ICE CREAM in LUCKNOW and to go through the retail network to know retailers view about supply chain of CREAM BELL ICE CREAM, to know the complaints of CREAM BELL ICE CREAM and to find suggestions from retailers for more penetration of CREAM BELL ICE CREAM in LUCKNOW region.
“ The study of customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation.”
This helps to know customer satisfaction with a service by using the gap between the customer’s expectations of performance. This provides the measurer with a satisfaction “GAP” which is objective and quantitative in nature. “Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.” Customer Satisfaction data are among the most frequently collected indicators of market perceptions.
It is seen as a key performance indicator within business and is a part of the four perspectives of Balanced Scorecard.
Regards
RAHUL SINGH
The document is a report on the strategic management of the fast food industry in Pakistan. It provides an overview of the fast food industry in Pakistan, discussing its growth and structure. It then analyzes the external factors, competitive forces, and opportunities/threats to the industry using Porter's five forces model. The conclusion states that the fast food industry in Pakistan is growing continuously and will depend on innovation, value, and competitive strategies in the coming years.
Marketing Strategy of Unilever Bangladesh Ltd.MD Alauddin
This document provides an overview of Unilever Bangladesh Ltd's (UBL) marketing strategy according to their marketing mix and segmentation, targeting, and positioning (STP) model. It begins with an introduction and objectives of the report. It then provides details on UBL's company profile, mission, and vision. The bulk of the document discusses UBL's marketing mix, including their product lines, pricing strategies, placement strategies, and promotional activities. It also analyzes UBL's STP model, describing how they segment the market, target specific segments, evaluate segments, and position their products. The summary highlights UBL's major personal care, home care, and food brands and provides an overview of their 4P and STP
Project report on marketing mix and competitive analysis of pureit hulJitender Kumar
This document provides an overview of Hindustan Unilever Limited (HUL), India's largest fast-moving consumer goods company. It details that HUL was founded in 1933 and today has a portfolio of over 35 brands across 20 categories. The document outlines HUL's history of mergers and acquisitions over the decades. It also provides brief descriptions of HUL's business segments and historical milestones such as name changes. In summary, the document introduces HUL as India's largest FMCG and describes its portfolio growth through mergers and brand/business acquisitions over 80+ years of operations in India.
study of sales and distribution of slice and its market share at pepsico indi...Babina Baburaj
This document provides an introduction and background for a study on the sales and distribution of Slice, a soft drink produced by PepsiCo, in Kerala, India. It includes:
1) An introduction outlining the objectives of studying Slice's sales and distribution channels and its market share in Kerala.
2) A literature review summarizing key concepts related to sales, distribution, and market share.
3) An outline of the document structure which will analyze Slice's sales and distribution effectiveness and provide findings and recommendations.
The document discusses The ACME Agrovet & Beverages Ltd., a leading conglomerate in Bangladesh. It operates in several sectors including pharmaceuticals, FMCG, IT, and aviation. As part of an internship, the report aims to analyze the company's integrated marketing programs and their role in the FMCG sector. It outlines the company's history, operations, objectives of the study, and methodology which includes interviews and reviewing sales reports. Limitations include lack of prior research and limited access to information.
This document provides a synopsis and methodology for a research study on "Sales Promotion Strategy of Selected Companies of FMCG Sector in Gujarat Region".
1. The study aims to understand concepts of promotion, sales promotion, and the need for a sales promotion strategy. It will examine tools, impact, and management of sales promotion measures.
2. Both primary and secondary data will be collected through questionnaires, interviews, and company records. The sample includes 400 respondents from salespeople, dealers, retailers and customers of selected FMCG companies in Gujarat.
3. The study expects to clarify concepts relating to marketing communication and sales promotion strategy. It intends to benefit academics, managers and future researchers
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.
Report on launching of new product roughJunaid Ahmad
Junaid Ahmad presents a marketing plan for Bolt Jam Juice, a new energy drink product to be launched in Peshawar, Pakistan. The plan outlines the company's vision, the new factory, product details including flavors and ingredients, target markets of students and workers, and competitors like Shezan and Nestle. The marketing strategy discusses segmentation, the 4Ps of marketing, and establishing distribution and controls to measure performance.
Hello Friends. This project is represent that what they suffer(like - claims regarding for leakage in pack milk or other customer complains regarding milk, margin on pack milk). All those things has been included in this project and at last i have given some suggestion what should to do for increase in sales and with agents and customer satisfaction also.
A report on supply chain of agora in bangladeshManas Saha
Rahimafrooz Superstores Ltd. launched Agora the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for customers and team members.
Hemp Based Products Market: Outline
The use of hemp in various products and applications is rising at a great rate over the years. The medicinal benefits of hemp are tremendous and this aspect may bring substantial growth opportunities for the global hemp based products market during the forecast period of 2020-2030.
This document discusses the importance of fast-moving consumer goods (FMCG) in rural markets in India. It notes that the FMCG sector plays a vital role in rural marketing and is an important contributor to India's GDP. Rural India represents a large untapped market and opportunity for FMCG brands to expand. The document provides background on the size and growth of India's FMCG sector, key product categories, and examines strengths, weaknesses, opportunities and threats. It also discusses the role of government policies in supporting rural FMCG marketing and growth potential in converting more consumers to branded products.
An effective study on promotional activities of nandini milkProjects Kart
An effective study on promotional activities of nandini milk. This project is more about sales promotion activities in rural areas. Visit for http://www.projectskart.com/p/contact-us.html more information.
Marico Limited is an Indian consumer goods company founded in 1857 and headquartered in Mumbai. It produces coconut and edible oils, hair oils, hair care products, fabric care products, and personal care products which it sells in India and internationally. The company aims to put consumers first, promote excellence and innovation, and generate wealth for shareholders and growth. Its brand portfolio includes Parachute, Saffola, Hair & Care, Shanti Amla, and others. Managing its brand portfolio effectively allows it to utilize resources optimally, prioritize growth areas, increase efficiency, provide clarity to customers, and create leverage across brands.
An effective study on promotional activities of nandini milkProjects Kart
The document discusses promotional activities, specifically sales promotion. It begins by defining sales promotion and explaining its role in a marketing strategy. Sales promotion aims to stimulate trial, demand, or quality through time-limited incentives. It then discusses common sales promotion techniques like samples, coupons, and rebates. The document explains that sales promotion can target consumers, resellers, or a sales force. It acts as a competitive tool by providing extra incentives for a brand. Sales promotion is particularly effective for trial and impulse purchases. The importance of sales promotion depends on factors like budget, product lifecycle stage, competition, and product type. For small businesses, sales promotion can be an attractive, low-cost option.
This was the IMC marketing plan that my colleague and I developed in my MBA program for Wendy's. It earned us the first ever 100% grade on an IMC plan for the course.
1) The document analyzes brand awareness and perception of Red Chief leather footwear products in Kanpur City, India. It assesses brand image, attitudes, and value drivers when purchasing shoes.
2) A sample of 88 consumers were surveyed using a structured questionnaire. Most respondents were male students with a monthly income under Rs. 10,000.
3) The findings show high brand awareness of Red Chief but also perceptions that it is costly. Advertising and quality were major brand influences.
This document is a project report on the role of sales promotion in the fast moving consumer goods (FMCG) sector. The report was submitted by two students, Vishal Patel and Jitendra Rajai, to fulfill requirements for their MBA degree from the N.R. Institute of Business Management in Ahmedabad, India. The report examines the effect of sales promotions on consumer buying habits in FMCG products like soaps and detergents. Primary research in the form of consumer surveys and secondary research on industry sources were used to study consumer preferences and behavior regarding sales promotions for these everyday household items.
The document provides details about a live project report on the impact of sales promotion in retail outlets. It discusses customer profiling, market placement of Matrix lifestyle stores, competitors, and the marketing strategies adopted by the stores. The objectives are to study customer perception of Matrix, competitive analysis, the effectiveness of mall branding and promotional offers, and loyalty programs. The methodology involves collecting data through customer profiling, competitor analysis, and examining the impact of mall branding and promotions.
This document provides information about Parle Products Pvt Ltd, an Indian company that is the largest manufacturer of biscuits in India. Some key points:
- Parle was founded in 1929 and launched popular brands like Parle-G biscuits and Thumbs Up soft drink.
- It was later split into three companies owned by different family factions, including Parle Products which owns popular brands like Parle-G, Melody, Mango Bite.
- Parle Products has over a 35% share of the Indian biscuit market and a 15% share of the confectionery market.
- Popular Parle brands include Parle-G, KrackJack, and Monaco bisc
My project title is -- ANALYTICAL STUDY ON CREAM BELL ICE CREAM COMPANY MARKET SHARES, PRODUCTS & SERVICES & CONSUMER PERCEPTION , BEHAVIOR & SATISFACTION ABOUT CREAM BELL ICE CREAM – in LUCKNOW MARKET.
Also to find retail network size of CREAM BELL ICE CREAM in LUCKNOW and to go through the retail network to know retailers view about supply chain of CREAM BELL ICE CREAM, to know the complaints of CREAM BELL ICE CREAM and to find suggestions from retailers for more penetration of CREAM BELL ICE CREAM in LUCKNOW region.
“ The study of customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation.”
This helps to know customer satisfaction with a service by using the gap between the customer’s expectations of performance. This provides the measurer with a satisfaction “GAP” which is objective and quantitative in nature. “Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty.” Customer Satisfaction data are among the most frequently collected indicators of market perceptions.
It is seen as a key performance indicator within business and is a part of the four perspectives of Balanced Scorecard.
Regards
RAHUL SINGH
The document is a report on the strategic management of the fast food industry in Pakistan. It provides an overview of the fast food industry in Pakistan, discussing its growth and structure. It then analyzes the external factors, competitive forces, and opportunities/threats to the industry using Porter's five forces model. The conclusion states that the fast food industry in Pakistan is growing continuously and will depend on innovation, value, and competitive strategies in the coming years.
Marketing Strategy of Unilever Bangladesh Ltd.MD Alauddin
This document provides an overview of Unilever Bangladesh Ltd's (UBL) marketing strategy according to their marketing mix and segmentation, targeting, and positioning (STP) model. It begins with an introduction and objectives of the report. It then provides details on UBL's company profile, mission, and vision. The bulk of the document discusses UBL's marketing mix, including their product lines, pricing strategies, placement strategies, and promotional activities. It also analyzes UBL's STP model, describing how they segment the market, target specific segments, evaluate segments, and position their products. The summary highlights UBL's major personal care, home care, and food brands and provides an overview of their 4P and STP
Project report on marketing mix and competitive analysis of pureit hulJitender Kumar
This document provides an overview of Hindustan Unilever Limited (HUL), India's largest fast-moving consumer goods company. It details that HUL was founded in 1933 and today has a portfolio of over 35 brands across 20 categories. The document outlines HUL's history of mergers and acquisitions over the decades. It also provides brief descriptions of HUL's business segments and historical milestones such as name changes. In summary, the document introduces HUL as India's largest FMCG and describes its portfolio growth through mergers and brand/business acquisitions over 80+ years of operations in India.
study of sales and distribution of slice and its market share at pepsico indi...Babina Baburaj
This document provides an introduction and background for a study on the sales and distribution of Slice, a soft drink produced by PepsiCo, in Kerala, India. It includes:
1) An introduction outlining the objectives of studying Slice's sales and distribution channels and its market share in Kerala.
2) A literature review summarizing key concepts related to sales, distribution, and market share.
3) An outline of the document structure which will analyze Slice's sales and distribution effectiveness and provide findings and recommendations.
The document discusses The ACME Agrovet & Beverages Ltd., a leading conglomerate in Bangladesh. It operates in several sectors including pharmaceuticals, FMCG, IT, and aviation. As part of an internship, the report aims to analyze the company's integrated marketing programs and their role in the FMCG sector. It outlines the company's history, operations, objectives of the study, and methodology which includes interviews and reviewing sales reports. Limitations include lack of prior research and limited access to information.
This document provides a synopsis and methodology for a research study on "Sales Promotion Strategy of Selected Companies of FMCG Sector in Gujarat Region".
1. The study aims to understand concepts of promotion, sales promotion, and the need for a sales promotion strategy. It will examine tools, impact, and management of sales promotion measures.
2. Both primary and secondary data will be collected through questionnaires, interviews, and company records. The sample includes 400 respondents from salespeople, dealers, retailers and customers of selected FMCG companies in Gujarat.
3. The study expects to clarify concepts relating to marketing communication and sales promotion strategy. It intends to benefit academics, managers and future researchers
The document provides a business plan for Mentzer Company Limited, an Indian corporation that produces freshly blended fruit juices. The plan outlines the company's vision to be a leading producer in India through world-class performance. The mission is to provide healthy juice products with a commitment to making a positive impact. Key objectives include survival, growth, developing a good public image, earning profits, innovating, and satisfying customers. The plan also discusses the company's values, CSR initiatives, products, production process, markets, competitors, and promotional strategies.
Report on launching of new product roughJunaid Ahmad
Junaid Ahmad presents a marketing plan for Bolt Jam Juice, a new energy drink product to be launched in Peshawar, Pakistan. The plan outlines the company's vision, the new factory, product details including flavors and ingredients, target markets of students and workers, and competitors like Shezan and Nestle. The marketing strategy discusses segmentation, the 4Ps of marketing, and establishing distribution and controls to measure performance.
Hello Friends. This project is represent that what they suffer(like - claims regarding for leakage in pack milk or other customer complains regarding milk, margin on pack milk). All those things has been included in this project and at last i have given some suggestion what should to do for increase in sales and with agents and customer satisfaction also.
A report on supply chain of agora in bangladeshManas Saha
Rahimafrooz Superstores Ltd. launched Agora the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for customers and team members.
Hemp Based Products Market: Outline
The use of hemp in various products and applications is rising at a great rate over the years. The medicinal benefits of hemp are tremendous and this aspect may bring substantial growth opportunities for the global hemp based products market during the forecast period of 2020-2030.
This document discusses the importance of fast-moving consumer goods (FMCG) in rural markets in India. It notes that the FMCG sector plays a vital role in rural marketing and is an important contributor to India's GDP. Rural India represents a large untapped market and opportunity for FMCG brands to expand. The document provides background on the size and growth of India's FMCG sector, key product categories, and examines strengths, weaknesses, opportunities and threats. It also discusses the role of government policies in supporting rural FMCG marketing and growth potential in converting more consumers to branded products.
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
Customers’ Satisfaction on Agro-Chemical Products: An Evaluation with Referen...Mohammed Al-Amin
This study sought to determine customer satisfaction in the pesticide industry in Bangladesh with a focus on agro dealers in Kushtia, Jashore & Natore territory. It was guided by the following research objectives: to determine the level of customer satisfaction in the pesticide of Auto Crop Care Ltd (ACCL); and, to identify factors that contribute to customer satisfaction in the pesticide products of ACCL, The study used the descriptive survey design. The target of study consisted of all 50 registered agro dealers in Kushtia, Jashore & Natore areas
1. The document reports on Atul Dukare's 6-day training program with Bharat Insecticides Ltd. in Junnar, Maharashtra to conduct market development and brand building activities.
2. During the program, Atul held farmer meetings, field days, distributed promotional materials, demonstrated products, and collected farmer data to enter into Bharat's portal.
3. Atul recommends that BIL increase employee numbers, improve weedicide products, provide farmer booklets and albums, conduct agronomist seminars, and increase dealers and working areas to better serve farmers and capture more of the pesticide market in the region.
Purchase behaviour of Plant Protection ChemicalsAjit Majumder
OBJECTIVES OF THE STUDY
1. To study the general purchase behavior of plant protection chemicals of the farmer specific to potato crop.
2. To understand the brand awareness of Indofil’s products.
3. To assess satisfaction and the benefit of specific Indofil’s products. (Indofil M-45 and Moximate)
4. To study the acceptability of Indofil’s products.
Role of Promotional Strategies in Rural Marketijtsrd
Promotional schemes influence to rural customers for purchasing the products. Rural market is one of the toughest markets because it is not easy to persuade the customers regarding the products and brands. The objective of this study is to review the effective promotional tools for rural consumers and analyse what the promotional strategies has been adopted by companies for rural consumers. This study is based on the survey method conducted in the rural area to investigate the penetration of products and brands and analyse the purchasing decision of rural consumers. Bijendra Kumar Pushkar | Shilpi Pandey ""Role of Promotional Strategies in Rural Market"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23519.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23519/role-of-promotional-strategies-in-rural-market/bijendra-kumar-pushkar
Scope of rural marketing in fmcg industriesShami Zama
This document provides an overview of the research methodology used in a report on the scope of rural marketing in fast-moving consumer goods (FMCG) industries in India. The report uses secondary research methods, collecting data from sources like magazines, journals, books, and the internet. The objective is to analyze the present and future of rural FMCG marketing in India, strategies used by different companies, challenges faced, and opportunities available. The research design involves both descriptive and conclusive secondary research to understand the industry and select key issues to explore further.
The document discusses the marketing environment and how it consists of internal and external factors that affect a company's ability to serve its customers. It describes the microenvironment as being close actors like suppliers, marketing intermediaries, customers and competitors. The macro environment includes larger societal forces like demographic, economic, natural, technical, political and cultural factors that influence opportunities and threats beyond a company's control.
Running head UPTOWN FINAL BUSINESS PLAN1UPTOWN FINAL BUSINE.docxtodd521
Running head: UPTOWN FINAL BUSINESS PLAN 1
UPTOWN FINAL BUSINESS PLAN 2
Uptown Swirl Final Business Plan:
Students Name:
Institutional Affiliation:
Professors Name:
Date:
Table of Contents
1.0 Introduction 3
1.1Company Description 3
1.1 Mission Statement 3
1.2 Trends in the Industry 4
1.3 Strategic Position 4
1.4 Distribution Channels 5
1.5 Risks 5
2.0 SWOT 6
3.0 Marketing Plan 6
3.1 Company Target Market 6
3.2 Company market competition 7
3.3 Clarification of the company’s Message 9
3.4 Marketing Vehicles for Uptown Swirl 10
4.0 Operations, Technology, Management, and Ethics Plan 11
4.1 Operations Plan 11
4.1.1 Cost and Time Efficiencies 11
4.1.2 Competitive Advantages 12
4.1.3 Problems Addressed and Overcome 12
4.1.4 Research and Development 12
4.2 Technology Plan 13
4.2.1 Software needs 13
4.2.2 Hardware Needs 13
4.2.3 Telecommunication Needs 14
4.2.4 Personnel Needs (for technology) 14
5.0 Management & Organization 14
5.1 Management Plan 14
5.1.1 Key Management and Employees 14
5.1.2 Advisors 14
5.1.3 Management Structure and Style 15
5.1.4 Management Hierarchy 15
6.0 Corporate Citizenship 16
6.1Environment Protection 16
6.2 Health Issues 16
7.0 Conclusion 17
8.0 References 17
1.0 Introduction1.1Company Description
Uptown Swirl is a NAB company that deals in the production of soft drinks within the market. The company focuses on the creation of services that are based on the needs of the customers within the market. The name is based on the positive focus on the company which focuses on the key interest of the market in a positive way. Ideally, Uptown Swirl is based on the energy that is generated in the activity. The action leads to the creation of positive interactions between the customers and the company because it reflects on the interest of the company in a manner that is perfectly appealing. The soft drink would have different flavors that are based on the interest of the customers. Some of the flavors would include orange, mango, pineapple and black current. Ideally, it is a practice that leads to the creation of a positive appeal to the market. 1.1 Mission Statement
The mission of the company is to create products that satisfy the thirsty needs of the customers through different flavors. The mission statement selected is based on the interest of the development of a program that focuses on the needs of the company only. It is a factor that enables the team of employees to positively adhere to the company practices that entails the creation of goals that focus on the interest of the company (Nab, van Keulen& Pilot,2014). It creates an organizational culture that is focused on the implementation of realistic goals that are based on the purpose of the company. The application of mission in encouraging and motivating employees is a key issue of concern that is based on the interest of the company. Therefore, the mission statement of the company is fully effectual in the implementation of company goals.
1.2 Trend.
IG International is a leading importer and distributor of fresh fruits in India that was founded in 1965 and has expanded over the decades to include import, export, cold storage, logistics and retail operations. The company imports over 30 varieties of fruits from 20 countries and has a presence across India with 15 regional offices, 20 wholesale outlets and extensive cold storage facilities. IG International is led by Chairman Gian Chand Arora and aims to be the largest integrated fresh produce supply chain provider in India.
The document discusses the marketing environment and its importance for business planning and competition. It describes the internal and external environments. The external environment includes the micro and macro environments. The micro environment comprises suppliers, marketing intermediaries, competitors, publics, and customers. The macro environment includes the demographic, economic, socio-cultural, natural, technological, and political-legal environments. Understanding these environments helps businesses identify opportunities and threats and compete more effectively.
Isbm clinical pharmacology.cost & management accounting.consumer behaviorNMIMS ASSIGNMENTS HELP
The document provides information about clinical pharmacology case studies and questions. It includes four case studies related to clinical drug development, clinical trials, roles of clinical research coordinators and investigators, and fraud/misconduct in clinical research. For each case study, it lists several questions to consider. It also provides contact information for the case study answer website and consultants who can be reached by phone or email.
This document summarizes a research project on consumer behavior regarding detergent washing powder in semi-rural areas. The researchers surveyed 100 rural consumers from different age groups about their brand preferences, purchasing behaviors, and satisfaction levels related to detergent powder. Key findings include that most respondents use the Wheel brand and purchase detergent from general stores monthly. Price and quality are main factors in purchase decisions. Most consumers are satisfied with the brands they use and their household incomes are between 10,000-20,000 rupees. The conclusion is that rural markets are heterogeneous so marketers need different strategies but can also capitalize on similarities between rural areas.
FMCG Industry Analysis PESTLE Analysis, SWOT Analysis, Dabur, ITC and Colgate ratios and Industrial analysis.
Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly
and at a relatively low cost. Examples include non-durable goods such as packaged foods, beverages,
toiletries, over-the-counter drugs, and other consumables
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Marketing audit (jaffar group)
1. Marketing Audit Report
ON
Strategic Marketing
MBA (Morning) 3 ½ Years
Session: 2011-2015
Submitted To:
MR ZAIN-UL-ABIDEEN
Submitted By:
Jawwad Jaskani
Huzaifa Ameen
Rana Umar Farooq
Muhammad Omair
Saifal Hussain
(12)
(09)
(31)
(26)
(33)
Department of management sciences
The Islamia University of Bahawalpur
2. Jaffer Agro Services (Pvt) Limited (JASPL) is a unit of Jaffer brothers is a well known
and reliable name in the crop farming community of Pakistan. JAS has been supporting
farmers working in fields through its pesticides, fertilizers, seeds, harvesters and
consultancy services for more than 30 years. JAS’ primary focus is on the supply of farm
inputs including pesticides and fertilizers and to provide consultancy services to farmers
in order to increase their output. Years of working experience with the farming
community along with international agriculture exposure has helped JAS identify new
areas of interest, based on technological advancement and the evolving requirement of
the country’s agriculture sector.
Water soluble fertilizers, Bio-organic stimulants, corporate farming and High Efficiency
Irrigation Systems are some of the new ventures addressed by JAS in collaboration with
the most prestigious names worldwide. By virtue of such technical affiliations, JAS is
able to access the most appropriate modern technology for cost effective services and has
developed the required expertise to serve the farmer community in an efficient manner.
Jaffer Brothers CHronology
1950s:
Jaffer Brothers – Mainly involved in indenting of pesticides & fertilizer for
government of Pakistan.
2000:
Jaffer Agro Services (Pvt) Limited (JASPL) Launch marketing of Maize hybrid
seeds.
2013:
Name of JAS Agro Chemical division has changed from National Insecticides
Company (Pvt.) Ltd. To Jaffer Agro Services (Pvt) Limited (JASPL)
3. THE MARKETING ENVIRONMENT AUDIT
THE MARKETING ENVIRONMENT AUDIT
I. Micro-Environment
Economic-Demographic
1.
What does the company expect in the way of inflation, material shortages
unemployment and credit availability in the short run, intermediate run, and long run?
Ans: Jaffer Agro Group imports major of its products from suppliers in Belgium and
India, so by changing Dollar price it also change its selling price of product. They rarely
face material shortages as they have sufficient inventories in their ware houses. They
have their own investment and they do not depend on the bank loaning.
2. What effect will forecasted trends in the size, age distribution, and regional distribution
of population have on the business?
Ans: Among the above discussed point of size, age and region, the regional distribution
affects the most in the Pesticides Industry. To meet this factor, Jaffer Brothers has
divided the country in three zones i.e. Head Office Zone (Hyderabad), Central Zone
(Upper and Central Punjab and KPK) and South Zone (Interior Sindh and South Punjab).
As the crops are different in each region and the climate required for the farmers is
different, their products are also different. to cover different segments a they have to
maintain a wide range of employees throughout all branches in the country.
Technology
1.
What major changes are occurring in product technology? In process technology?
Ans:
The major changes occurring in the product technology are concerned with the
productivity of the crops and how to increase the per acre yield of the land. Various
technological products have been introduced in the market after proper research.
4. 2.
What are the major generic substitutes that might replace this product?
Ans: Syngenta, Four Brothers, Ali Akbar Group etc, are providing substitutes of this
product.
Political-Legal
1. What federal, state, and local agency actions should be watched? What is happening in
the areas of pollution control, equal employment opportunity, product safety, advertising,
price control etc. that is relevant to marketing planning?
Ans: The regulatory authority on this company is Punjab Plant Protection and Agri
Extension Department. The chemical composition of the pesticides and fertilizers are
watched by this department, for example, this department has banned sulphur products
recently. They also focus on the pollution control and price control of the products. They
import raw material and pay import duties and Government don’t provide any type of
subsidy.
Socio-Cultural
1. What attitudes is the public taking toward business and toward products such as those
produced by the company?
Ans: According to their survey the public opinion about their product is;
“Jaffer Brothers products are highly standardized but are costly.”
2. What changes are occurring in consumer life-styles and values that have a bearing on
the company’s target markets and marketing methods?
Ans: A few years before people were not well aware of the use and benefits of pesticides
and fertilizers and cannot compare the product that were available in the market but now
the trend has been shifted to the quality products and through our distributors we have
5. made our product available and we give some presentations on how to use and tell the
benefits to the farmers.
II. Task Environment
Markets
1.
What is happening to market size, growth, geographical distribution, and profits?
Ans: Our industry has an annual turnover of about 44 billion and it has still growth
potential as Pakistan is an agri based economy out of which 3 billion is contributed by
Jaffer Brothers. It is a nationwide company.
2. What are the market segments? What are their expected rates of growth? Which are
high opportunity and low opportunity segments?
Ans: Jaffer Brothers is an agro chemical industry. This industry has growth potential and it targets all
those people who belong to agricultural sector.
Customers
1. How do current customers and prospects rate the company and its competitors?
Particularly with respect to reputation, product quality, service, sales force, and price?
Ans: Acoording to their survey, customers rate Jaffer Agro Service as best quality
product and the prices of products are high. The services are efficient.
2. How do different classes of customers make their buying decisions? What are the
evolving needs and satisfactions being sought by the buyers in this market?
Ans: There are basically two types of customers:
a. Small Farmer:
They directly buy from dealers.
6. b. Large Farmers:
They buy directly from company in bulks.
The customers who need quality products and increase their yield buy our product
because we strongly believe in quality.
Competitors
1. Who are the major competitors? What are the objectives and strategies of each major
competitor? What are their strengths and weaknesses? What are the sizes and trends in
market shares?
Ans: Syngenta, Ali Akbar, 4B are the major competitors. They focus on the bulk selling
and customer easily afford their product as their products are comparatively low priced.
We are in top 10 with regards to market share.
2. What trends can be foreseen in future competition and substitutes for this product?
Ans: the competition is increasing to very much extent as just locally operating companies are more
than 100 in Bahawalpur.
Distributions and Dealers
1. What are the main trade channels bringing products to customers?
Ans: Products come through head office to regional offices and then through territory
manager to the distributor and reach to the customers.
Facilitators
1. What is the outlook for the cost and availability of transportation services?
Ans: Jaffer Brothers has their own transportation to avoid the losses on the rent.
7. 2. What is the outlook for the cost and availability of warehousing facilities?
Ans: The only warehouse that is owned by the company is the warehouse of Head Office
in Karachi.
3. What is the outlook for the cost and availability of financial resources?
Ans: They totally relay on their own investment.
III. Marketing Strategy Audit
Marketing Objectives
1. Are the corporate objectives clearly stated and do they lead logically to the marketing
objectives?
Ans: Our mission is JAS business will grow and perform through persistent customer
services, innovation, product quality, and commitment of our employees in Agro
Chemicals, Plant nutrient solutions and Efficient Irrigation Systems. And its marketing
objectives are in line with the corporate objectives.
2. Are the marketing objectives stated in clear form to guide marketing planning and
subsequent performance measurement?
Ans: Yes marketing objectives stated to guide marketing planning, the objectives are set
on the annual basis and in one year there are two crops season.
3. Are the marketing objectives appropriate, given the company’s competitive position,
resources, and opportunities? Is the appropriate strategic objective to build, hold, harvest,
or terminate this business?
Ans: Of course they are in line with the corporate objective and they are giving edge in
front of competitor.
Strategy
8. 1. What is the core market strategy for achieving the objectives? Is it a sound market
strategy?
Ans: Their selected market strategies including brand names, products, logo, slogans,
quality ISO certificates, warranty, size of product, packing etc.
2. Are enough resources (or too many resources) budgeted to accomplish the marketing
objectives?
Ans: No, there are not enough resources budgeted but a small amount is reserved for the
farmer surveys and to achieve marketing objectives.
3. Are the marketing resources allocated optimally to prime market segments, territories,
and products of the organization?
Ans: yes their resources are allocated optimally.
4. Are the marketing resources allocated optimally to the major elements of the marketing
mix, i.e. product quality, service, sales force, advertising, promotion, and distribution?
Ans: yes their all resources allocated optimally to the maximum elements of the
marketing mix, i.e. product quality, service, sales force, advertising, promotion, and
distribution.
IV. Marketing Organization Audit
Formal Structure
1. Is there a high-level marketing officer with adequate authority and responsibility over
those company activities that affect the customer’s satisfaction?
Ans:
Jaffer is a diversified Group active in Agriculture, IT, Projects, Machinery,
Construction and Indenting businesses. The business landscape today requires a
continued and careful analysis of the businesses and formulation of strategies at the
9. Group level. Strategy development and its execution have become a continuous and no
longer a periodic process, based on rapid and effective decision making at all levels. The
Strategy, Planning and Diversification (SPD) department plays a vital role to facilitate the
Group as well as the business divisions management in their long-term strategic planning
and further diversification into related industries and they are responsible for the
activities that affect customer satisfaction.
2. Are the marketing responsibilities optimally structured along functional product, end
user, and territorial lines?
Ans: Yes we have given territory manager the targets and the responsibilities and their
incentives are linked with their performance.
Functional Efficiency
1. Are there good communication and working relations between marketing and sales?
Ans: Jaffer Brothers is one of the leading company. There is a strong collaboration
between the strategies of selling and marketing to achieve maximum growth in the
industry and to achieve the targets set each year.
2. Is the product management system working effectively? Are the product managers able
to plan profits or only sales volume?
Ans: yes their managers are very efficient to achieve its corporate objective. They mainly
focus on quality and quantity. They are capturing largest marketing share of agricultural
industry.
Interface Efficiency
1. Are there any problems between marketing and manufacturing that need attention?
Ans: No till now we don’t have such issue.
10. 2. What about marketing and R & D?
Ans: We have a separate R&D Department and we conduct continuous research for the better of our
products. Jaffer consulting is dealing with this.
V. Marketing System Audit
Marketing Information System
1. Is the marketing intelligence system producing accurate, sufficient, and timely
information about developments in the marketplace?
Ans: yes the marketing intelligence system producing accurate, sufficient, and timely
information about developments in the marketplace.
2. Is marketing research being adequately used by company decision makers?
Ans: yes we conduct marketing research for the decision making because which roduct
shuld we bring and which not, we are told by this research.
Marketing Planning System
1. Is the marketing planning system well-considered and effective?
Ans: yes, as you know this is the era of marketing we know its effectiveness so consider
it as necessary.
2. Is sales forecasting and market potential measurement soundly carried out?
Ans: to some extent it is sound.
3. Are sales quotas set on a proper basis?
Ans: proper sales forces are arranged to attain their target sales. There is different areas
and their respective managers who are responsible to meet the quota and targets.
11. Marketing Control System
1. Are the control procedures (monthly, quarterly, etc.) adequate to insure that the annual
plan objectives are being achieved?
Ans: as discussed earlier that there are two seasons of crops and the annual objectives
divided into two semi annually objectives.
2. Is provision made to analyze periodically the profitability of different products,
markets, Territories and channels of distribution?
Ans: Yes setting targets differently.
3. Is provision made to examine and validate periodically various marketing costs?
Ans: Yes to some extent.
New Product Development System
1. Is the company well-organized to gather, generate, and screen new product ideas?
Does the company do adequate concept research and business analysis before investing
heavily in a new idea? Does the company carry out adequate product and market testing
before launching a new product?
Ans: through research and development we make better screening of product ideas and
then try to make products that increase per acre yield.
VI. Marketing Productivity Analysis
Profitability Analysis
1. What is the profitability of the company’s different products, served markets,
territories, and channels of distribution?
12. Ans: Profitability varies with the areas, the area with more productivity and farms are the
source attraction and profitability to the firm.
2. Should the company enter, expand, contract, or withdraw from any business segments
and what would be the short and long-run profit consequences?
Ans: There were some products that we withdraw because of sulphur, that was banned by
the government, we continuously expanding our portfolio.
Cost-Effective Analysis
1. Do any marketing activities seem to have excessive cost? Are these costs valid? Can
cost reducing steps be taken?
Ans: All marketing functions are managed properly. Company arrange demonstrations
as needed. No extra work is carried in marketing.
VII. Marketing Function Audit
Products (and Services)
1.
What products and services does your organization offer?
Ans: Fertilizers & Commodities, House hold Hygiene and decorative, Agriculture,
Information Technology and Machinery and Allied Equipment.
2.
Which are the primary products and services and which are of lesser importance?
Ans: Fertilizers & Commodities, House hold Hygiene and decorative, Agriculture,
Information Technology and Machinery and Allied Equipment.
2.
How does the organization make it known what its offerings are?
Ans: We advertise our products through Wall Choking, Bill Boards & Radio.
13. 3.
To what degree are these products and services standardized or tailored to meet
specific needs of individuals or groups?
Ans: Almost all of our products are imported from India and Belgium
4.
Are the products or services "branded" in any way (that is, do they carry a
distinctive name or logo or are they packaged in such a way that they are instantly
recognizable as coming from the organization)?
Ans: Yes our products are branded with our logo.
6. Are there new products that are worth adding?
Ans: Yes new products adding worth in business because Pakistan agricultural country
and we try to give new products.
7. Are any products able to benefit from quality, feature, or style improvements?
Ans: We focues on quality and import the quality material.
Sales Force (People)
1. Describe the employees who interface with the clients -- how are they dressed? What is
their customary manner when interacting with customers? Other customers or
intermediaries may also have an impact. Comment on the personal appearance and
behavior of other customer groups or intermediaries.
Ans: employees at their distributions and the sale forces performing field work at
villages are trained and well discipline. They behave with farmers very politely.
2. What are the organization’s sales force objectives?
14. Ans: The objective of the sales force is to reach our customers and to meet our sales
objectives
3. Is the sales force large enough to accomplish the company’s objectives?
Ans: Yes it is.
4. Is the sales force organized along the proper principle(s) if specialization (territory,
market, product)?
Ans: Yes, among the regions there are territory that are in control of territory managers.
5. Do the sales force show high morale, ability, and effort? Are they sufficiently trained
and incentivized?
Ans: Yes at the start of every season the employees have training workshops and they are
motivated and able to do the task.
6. Are the procedures adequate for setting quotas and evaluating performances?
Ans: performance are evaluated on the basis of seasonal targets.
Advertising, Promotion, and Publicity
1.
What are the organizations’ advertising objectives? Are they sound?
Ans: The objective of the advertising is to convey the benefits and usefulness of our
products to our customers.
2. Is the right amount being spent in advertising? How is the budget determined?
Ans: Yes of course there is a budget. The budget is determined on the basis of the targets set for the
season.
1.
Are the advertising media well chosen?
15. Ans: We mostly use Radio and wall chalking as advertise media because our customers
are farmers.