The document summarizes the work done by students during an internship with Bharat Insecticide Limited. The students collected information from over 1800 farmers in Ahmednagar, Narayangaon, and Malegaon districts. They entered information for 1050 farmers into an online portal. The students also distributed posters and gave presentations to farmers to provide information on Bharat Insecticide Limited and its products. Product demonstrations were conducted as an effective way of conveying messages to farmers. The work helped increase awareness of Bharat Insecticide Limited among farmers in multiple tahsils across three districts.

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“MARKET DEVELOPMENT AND BRAND BUILDING
ACTIVITY
OF BHARAT INSECTICIDE LIMITED”
BY
Mr. Mohite Vaibhav Sanjay
Short Term Internship Project
PGDM ABM 2015-17
Centre for Management Education
Udaybhansinhji Regional Institute of Cooperative
Management,
Gandhinagar, Gujarat.
(Ministry of Agriculture, Government of India)

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INDEX
Sr.
No.
TITLE PAGE
NO.
1 Acknowledgement 3
2 Preface 4
3 Executive Summary 5
4 About Organization 7
5 Work Done 12
6 Findings 13
7 Suggestions 14
8 Conclusions 15
9 Bibliography 16

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ACKNOWLEDGEMENT
This acknowledgement is not merely a catalogue of names but an expression of a deep
sense of gratitude to all those who helped me in this project directly or indirectly.
I take this opportunity to express my sincere and deepest gratitude to “Bharat
Insecticide Limited” for providing me a chance of learning. The project really helped me to have
an insight of agri. Input companies in India.
I am beset while expressing my sense of gratitude towards all those who helped and guided
me during the course of project.
I feel immense pleasure in expressing my sincere and profound sense of gratitude to
Mr. Satish Gavas (Regional Sales Manager) & Mr. Ganesh Khade (Market Development
Officer) of Bharat Insecticide Limited. For his inspiring and affectionate guidance, unending
kindness, constant encouragement and constructive criticism during the course of Short Term
project and in the preparation of this report.
Vaibhav Mohite

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PREFACE
Practical study plays a vital role in the field of education. How management principles are
implemented in business can only be known through practical study, students can be very well
aware about industrial environment like problems, opportunities, different situations etc. this helps
the student for better understanding and also gives them a chance to show their skills and ability.
PGDM (Agri. Business) is the stepping stone to management career. In order to achieve practical,
positive and concrete result, the classroom learning has to be effectively supplemented in relation
to the situation existing outside the classroom for developing healthy managerial and
administrative skills in a potential manager. It is necessary that the theoretical knowledge must be
supplemented with exposure to the real environment. The report comprises all the important
aspects of my training and all the aspects have been presented under different headings in the
fourth coming pages. An attempt has been made to present a report covering different aspects of
my training. This report would not have been possible in present form without the support and
guidance that I received from various people at different stages of the project.
This report shows light on one of the key sector of Economy. I have prepared this project with the
help of collective information sustaining the theoretical principles. I have gone through all the
practical aspect of our research and the same has been depicted in this report. The report is prepared
in such a manner which can give comprehensive and relevant information about the role of Bharat
Insecticides Ltd. in the production of BIL especially with respect to the perceptions of farmers and
the other pesticides industries.
This report is submitted with a hope of fulfilling the entire requirement as per the rules and
regulation.
Vaibhav Mohite

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EXECUTIVE SUMMARY
Project title: “Market Development and Brand Building activity of Bharat Insecticide
Limited”
Organization: Bharat Insecticides limited
Reporting officer: Mr. Ganesh Khade (Market Development Officer)
Student name: Vaibhav S. Mohite
OBJECTIVES
 To Study the Market Development and Brand Building activities of Bharat Insecticide
Limited.
 To find out the market potential of Ahmednagar District.
 To study the scope of products of Bharat Insecticide Limited.
 To create awareness among the farmers of Bharat insecticides ltd
 To reach maximum number of farmers and give them the introduction about the products
of Bharat insecticides ltd.
 To create relationship with the farmers.
 To make the farmers trust about products of Bharat insecticides ltd.
 Advertising and marketing of new product like ‘TOKI’ and other products.
 To convince the farmers so that they use the products of Bharat insecticides ltd.
 To study the Dealer’s and Retailer’s and farmers perceptions about Bharat Insecticide
Limited at Ahmednagar District.
 To study the suggestions that the dealer’s and Retailer’s will give to increase market.
Targeted area: Ahmednagar district
 Rahuri
 Newasa
 Shrirampur

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 Shrigonda
 Parner
 Pathardi
 Shevgaon
SAMPLE SIZE: Total sample size 150
A sample size of 150 farmers were selected randomly from allotted District. The data collection
was done by personal interaction with the farmers and dealers through interviews and personal
observation.
Period of Study:
The study was conducted from 12 Dec 2016 to 17 Dec 2016.

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ABOUT ORGANISATION
Bharat Insecticides Limited (BIL) is the Flagship Company of Bharat Group of Companies.
Starting with a meager two products in Bharat Pesticides Manufacturing Company in 1977, the
group, through team effort has progressed in leaps and bounds and today has a turnover of 650
Corers approx. The Group manufactures a wide array of Insecticides, Fungicides, Weedicides&
others.
Beginning with one company in 1977 the Bharat Group has never looked back. With commitment
and devotion to serve the country's farming community "Bharat Group" has incorporated more
Companies to attain self-sufficiency.
Under the stewardship of Mr. S. N Gupta, Mr. M. P Gupta and Mr. R. P Gupta, it was converted
it into a public limited company and since then Bharat Insecticides Limited (BIL) has never looked
back. Currently, the profile and track record of the company are listed in Dun-7 and Bradstreet
Global Database.
The company has two manufacturing plants, located at Bahadurgarh that comes under Delhi NCR
and Kathua in Jammu and Kashmir. Both the units are equipped with latest processing technology
and function as per appropriate safety and environmental norms in spacious buildings with in-
house R&D laboratories and also pilot plant facilities for assessing new products.
The company has assigned top most priority to the safety, security, health and welfare of its 700-
strong workforce. Commitment to quality and professional ethics has earned BIL the tag of ISO

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9001:2008 and ISO 14001:2004 certified company. The wide range of products include
insecticides, fungicides and herbicides with applications in agriculture, preventive public health
measures and veterinary treatment. These are formulated in various concentrations, quantities and
fool-proof packing with directions on their usage.
Established in the Year 1977
 Two manufacturing facilities:
 One Located in National Capital Region, Unit-I.
 And one Located in the State of J&K, Unit-II.
 Facilities for Emulsified Concentrate (EC), Soluble Liquid (SL) & EW (Water in Oil
Emulsion)
 Facilities for Soluble Powder (SP), Dust Powder (DP) & Wettable Powder (WP)
 Facilities for Granular (Gr.)
 Facilities for SC (Soluble Concentrate)
 Facilities for WG (Wettable Granules) / WDG (Wettable Dispersible Granules)
 8 Reactor Vessels with Formulation Capacity of 12,000 KL per year
 Formulator of wide range of Insecticides, Fungicides and Herbicides in various
concentrations and Packing sizes.
 Laboratory Equipped with HPLC, GLC And Latest Analytical Instruments.
 Well Established Brands Marketed through 21 Offices, 20 Warehouses, Chain of more than
3000 distributors & 30000 dealers spread across India.
VISION
We are determined to be one of the largest, the most preferred and ethical source of tech grade
pesticides and their formulations across the globe.

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MISSION
We remain dedicated to satiate our customers on all occasions by supplying quality products at
prevailing competitive prices with no compromise on timelines and also our steadfast commitment
to EHS while encouraging all endeavors in development of new formulations.
CONTINENT WISE EXPORT– Bharat Group
Export market
Bharat Group products are available to the farming community at their doorsteps through a
network of 23 warehouses, 4000 distributors and a large number of retailers.

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The company’s team of scientists and farm experts work hand in hand with Govt. Institutions for
farmers’ training aimed at improving farm productivity. The group’s products are sold under the
brand name Bharat and the branded sales account for more than 50% of the total sales. The
domestic sales accounted for 70% of the total sales in FY14 (71% in FY13) and have an even
distribution of regional sales.
Two most important things to enhance productivity are
 Increase number of leaves – will lead to more number of layers in the bulb
 Ensure health of the leaves – will lead to healthy layer of the bulb.
How to increase number & health of leaves
 Many bulk fertilizers applied by you are in unavailable form to the plants. E.g. Urea – 3%
available to the plant
 Intensive cultivation- Soils is exhausted of nutrients.
TOKI
Technical imported from USA

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BUILDER+ BILOXY
LABRADOR+ BILTOP sc

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WORK DONE
 8 students were allotted for this short internship project from Udaybhansinghji regional
institute of cooperative management, Gandhinagar, Gujarat.
 These students were distributed among 4 groups with the S.O and F.A of the company to
different regions like Ahmednagar (4 students), Narayangaon (2 students) and Malegaon
(2 students).
 All 8 students have collected about 1800 farmers information and they have successfully
punched about 1050 farmers information on farmers’ portal.
 The students have also pasted posters at their desired regions.
 The students had given the information of Bharat Insecticides ltd to farmers by
presentation.
 The students conducted demonstrations (TOKI, IGNITION) this was the effective way to
convey the message to the farmers.
 Each group reached farmers of minimum 5 tahsils.

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FINDINGS
 Particularly in Ahmednagar district I have covered maximum no. of villages so that the
farmers will use the products of Bharat Insecticides ltd.
 Because of putting posters the benefit was that the awareness about the Bharat Insecticides
ltd. products will increase.
 This was also a good experience for me I have learnt a lot. This knowledge will surely help
me in future.
 Practical work is always better than theory. I took lots of demonstrations of TOKI,
IGNITION therefore there is benefit like people got the result of IGNITION immediately
and they got impressed so this will lead to higher sales.
 Because of good work of employees and students DEALERS also came to know that
Bharat Insecticides ltd going well and they are actively working, so perception of dealers
have changed towards BIL.
 Farmers got the information regarding regional crop onion and also their diseases and pests.
And previously they were not aware about these things because of presentation they came
to know about all these things, I think this is big success for the company.

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SUGGESTIONS
 Company should take measures and use new techniques to increase the awareness.
 There are several multinational companies, so BIL have to concentrate on its products to
increase the competitive advantage of its different products.
 They should offer some schemes or tours to the dealers to make them happy.
 Company should invest in training programmes, farmer meetings, soil testing labs etc.
 Company should offer discounts to the farmers while purchasing product this may lead to
increase the motivational level of the farmers.
 Market development campaigning should also help to increase market share.
 Company can introduce schemes like lucky draw at the time of taking presentations, so
therefore more number of farmers will come.

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CONCLUSIONS
 Gained both theoretical as well as practical knowledge.
 This was also a good experience for me I have learnt a lot. This knowledge will surely help
me in future.
 Demonstrations (TOKI, IGNITION) was the effective way to convey the message to the
farmers.
 The all we have done like farmers meetings, postering, presentations, etc. which will
helpful to increase market share.
 Campaigning is always effective because company representatives directly meet the
farmers, they create the mutual relation that’s why that connection maintain for long time.

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BIBLIOGRAPHY
 bharatgroup.co.in
Thank you