The poster uses a minimalistic style with dull colors like black and light gray that create a creepy and dismal atmosphere appropriate for a horror genre film. The main image depicts a possessed-looking girl smearing blood on a wall in a dimly lit scene, giving insight into the film's storyline. Text at the top in white contrasts with the black background to draw attention and introduce the producer. The large centered title "Sinister" makes the film name easy to notice and want to learn more. Additional text provides a tagline that hints at the male antagonist and generates interest in the story.

1. Emily-jane Mason.
Sinister Poster Analysis.
The house style of this poster is evidently quite minimalistic, not just in means of the layout
but also the colours that are used too. The dull colours or lack of colour used are very
effective in portraying the genre of horror; they particularly create a dismal and creepy
overall look for the poster. The use of black makes it look more dingy and dull and also
contrasts with the main image of the girl smearing the blood on the wall, which is dimly lit.
The girl seems somewhat possessed too; this gives a slight insight to what the film is about.
The blood is a dull red colour and seems to create a horrific image of a devilish face, of what
I believe to be the antagonist of the film; the colour contrasts greatly with background
colour, which is a light grey colour. The text, “From the producer of…” instantly grabs the
viewer’s attention not only because it’s situated right at the very top of the poster but also
because it introduces the producers of the film (although not directly mentioning the name)
to those who are interested in horror films and people who are familiar with the works of
that particular producer. The fact that is white too makes it contrast with the background
colour which is black, this also makes it ‘stand out’ and more clear. The name (Sinister) of
the film is positioned central on the poster and is fairly large too, this makes it easier to be
noticed by the reader/viewer; it also allows them to instantly want to find out more
information. The effects that are used on this text make it more aesthetically pleasing and
representative of the horror genre. The poster contains the slogan “Once you see him,
nothing can save you” which gives an insight into the films story. The word ‘him’ suggests a
male character as the antagonist. The fact that it is positioned directly underneath the
title/name of the film makes you immediately read it after reading the title; it’s obviously
key information. Although the text at the bottom of the poster is relatively important
information, it’s also fairly small compared to other text, meaning it doesn’t spur the
reader’s attention away from the main focus of the poster, which is the image and the word
‘Sinister’. I will use this particular poster as inspiration for my own by using a similar house
style i.e. colours, layout and fonts used within it.