This document is a questionnaire that asks respondents about how they find out about new films, whether they find black and white horror films scary to watch, their preferences for trailer length and content, and their expectations for codes and conventions in horror films and trailers. It collects information on age, gender, sources for learning about new releases, opinions on black and white horror, preferred trailer length and elements, and thoughts on effective scare techniques.

1. Questionnaire.
Age - ………………………
Gender - ………………………
How do you find out about new films that are released?
- Trailer
- Poster
- Magazine
Do you find black and white horror films scary or difficult to watch?
- Scary
- Difficult to watch
- Other
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What do you think is a suitable length of time for a trailer? And why?
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What attracts you the most to a horror film from watching a trailer?
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Do you like captions/phrases or text throughout the trailer?
- Yes
- No
Do you think a voice over has a large impact on a horror film trailer?
- Yes
- No
What types of code and conventions do you expect in a horror film?
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The main purpose of a horror film is to scare its audience. What codes and
conventions are most effective in aiding this purpose?
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