Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
How to Use Email Newsletters & Announcements to Drive ActionThe URL Dr.
View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/
Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.
Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.
This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time
Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
These are the slides from Gertie's session at Social Media Week Bristol 2019. This talk will teach you all about the different types of content you should be producing in order to capture the attention of your prospects on the social feed.
Social Marketing Presentation - How to Make it Work For You. November 2013 at the Unleashing Ideas Conference in Kelowna, celebrating Global Entrepreneurship Week.
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
How to Use Email Newsletters & Announcements to Drive ActionThe URL Dr.
View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/
Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.
Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.
This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time
Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
These are the slides from Gertie's session at Social Media Week Bristol 2019. This talk will teach you all about the different types of content you should be producing in order to capture the attention of your prospects on the social feed.
Social Marketing Presentation - How to Make it Work For You. November 2013 at the Unleashing Ideas Conference in Kelowna, celebrating Global Entrepreneurship Week.
What goes out when and where, and who is responsible? How can we communicate as efficiently and as effectively as possible? We’ll help you answer these questions by talking about some essential communications practices, including using an editorial calendar, curating content (using materials created by others) and re-purposing content (recycling your own materials).
More information about this training series, including video recordings and handouts: https://lwvc.org/new-information/2015/aug/communications-training
Our goal is to give local League of Women Voters leaders the knowledge, tools, priorities and shared language so that they communicate more effectively online. This is a fun, interactive, practical 3-part communications training webinar series.
The trainings are being created by Nonprofit Marketing Guide's fantastic Kivi Leroux Miller for League Easy Web (LEW), a technology used by over 260 Leagues to host, create, and maintain their web sites.
We cannot overlook the ongoing significance of email as a marketing tool as well personal use. .But we must always put ourselves in the recipients shoes
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.
Unlocking potential and growing junior staff sustainably | Bethan Vincent | B...Bethan Vincent
Junior or less experienced people are our industries biggest asset; they’re entrepreneurial, motivated, and imaginative. However they also require time, budget and resources to grow and develop into their roles.
This can result in a tricky balancing act for organisations who have to weigh up profitability and efficiency against giving someone the chance to break into the industry.
This talk by Bethan Vincent explores some of the common mistakes made when onboarding junior staff and offers practical advice on supporting, mentoring and growing the people in your business sustainably.
Presented at BrightonSEO, September 2021
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017!
Agenda includes:
- Television vs. Digital Video
- Social Video Stats & Facts
- The Facebook Organic/Paid Wave
- Video Ad Call To Arms
- Video Ad Best Practices
- Case Study
MaRS Best Practices: Where, What, Who(m): Smart Social Media for Small Busine...melledotca
Engaging in social media is no longer optional for many businesses, especially those online. But in a startup environment, everyone already wears a lot of hats. Who should take this on? What types of media should they embrace? Should a startup try to reach the entire internet?
We’ll discuss adopting and adapting social media for startups (as well as a bit of community management) so that it’s useful to your business and audience. Real-world examples will demonstrate the value.
Pretty soon, there will be more cell phones than people, but how can your nonprofit leverage this important trend to further your mission? A group of experts will share data, case studies, and insights that will help you learn the benefits of entering and accessing data remotely, using both the mobile Web and SMS.
What goes out when and where, and who is responsible? How can we communicate as efficiently and as effectively as possible? We’ll help you answer these questions by talking about some essential communications practices, including using an editorial calendar, curating content (using materials created by others) and re-purposing content (recycling your own materials).
More information about this training series, including video recordings and handouts: https://lwvc.org/new-information/2015/aug/communications-training
Our goal is to give local League of Women Voters leaders the knowledge, tools, priorities and shared language so that they communicate more effectively online. This is a fun, interactive, practical 3-part communications training webinar series.
The trainings are being created by Nonprofit Marketing Guide's fantastic Kivi Leroux Miller for League Easy Web (LEW), a technology used by over 260 Leagues to host, create, and maintain their web sites.
We cannot overlook the ongoing significance of email as a marketing tool as well personal use. .But we must always put ourselves in the recipients shoes
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
January 2010 CASE Presentation within Communications and Marketing track with Tamsen McMahon, Director of Digital and Strategic Initiatives at Sametz Blackstone Associates.
Unlocking potential and growing junior staff sustainably | Bethan Vincent | B...Bethan Vincent
Junior or less experienced people are our industries biggest asset; they’re entrepreneurial, motivated, and imaginative. However they also require time, budget and resources to grow and develop into their roles.
This can result in a tricky balancing act for organisations who have to weigh up profitability and efficiency against giving someone the chance to break into the industry.
This talk by Bethan Vincent explores some of the common mistakes made when onboarding junior staff and offers practical advice on supporting, mentoring and growing the people in your business sustainably.
Presented at BrightonSEO, September 2021
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Facebook Video: How Companies are Succeeding with Videos on FacebookMari Smith
Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017!
Agenda includes:
- Television vs. Digital Video
- Social Video Stats & Facts
- The Facebook Organic/Paid Wave
- Video Ad Call To Arms
- Video Ad Best Practices
- Case Study
MaRS Best Practices: Where, What, Who(m): Smart Social Media for Small Busine...melledotca
Engaging in social media is no longer optional for many businesses, especially those online. But in a startup environment, everyone already wears a lot of hats. Who should take this on? What types of media should they embrace? Should a startup try to reach the entire internet?
We’ll discuss adopting and adapting social media for startups (as well as a bit of community management) so that it’s useful to your business and audience. Real-world examples will demonstrate the value.
Pretty soon, there will be more cell phones than people, but how can your nonprofit leverage this important trend to further your mission? A group of experts will share data, case studies, and insights that will help you learn the benefits of entering and accessing data remotely, using both the mobile Web and SMS.
In this presentation for the #SM4NP DC conference on June 18, 2015, Ben Coit presented on how to get a mobile strategy in place to accelerate and enhance your existing marketing, fundraising, and communication initiatives. He discussed how to build the case for mobile, the elements to include in your strategy, and the most appropriate types of mobile solutions to consider.
Pushpa Aman Singh, CEO of GuideStar India, shared some quick tips for nonprofit success with social media at the December 5, 2012 Social Media for Nonprofits- New Delhi conference.
This session will explore how to effectively harness social media to drive traffic and attendance for your nonprofit event. Dawn will share clear strategies, tactics, and resources for using social media to ensure maximum engagement from the community you serve using Facebook, LinkedIn, and Twitter.
There are various problematic areas which will make the road of GST difficult for the assessees to ride upon. We have summarized some of the problems in the draft Model GST Law in this article.
The State of Email and Social Media Marketing with Alex de CarvalhoHeidi Richards Mooney
On January 24, 2014 Alex de Carvalho shared the State of Email and Social Media Marketing with members of Women in Ecommerce. Here is his slide presentation. Members of WECAI.org have access to the video files of this presentation.
Grow Your Business with Email and Social MediaVanessa CEO
This session will teach you how to make the most of the combination of email and social media for your business and gain a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and you’ll walk away with simple yet powerful tips to get your messages opened and read, shared and socially visible.
October 22 Robyn Quinn - Grow Your Business with Email Marketing and Social M...Robyn Quinn, APR
Presentations to Greater Victoria and Salt Spring Island Chambers of Commerce to celebrate Small Business Week 2013. The presentation illustrates the value of email marketing and social med. Highlights how understanding your audience and using multiple platforms to connect can grow your business.
Email marketing is directly sending a trade message, typically to a group of people, using email. In its broadest sense, every email sent to a possible or current customer could be considered email marketing. It usually involves using email to send ads, request business, or seek sales or donations, and is meant to build loyalty, trust, or label awareness.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors!
Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
Marketing has changed, some of the change is obvious, but I want to talk briefly about one of the subtle changes that affects you, and your ability to grow your business using all of the new online tools...that is a basic
shift in the way you may find and keep customers with today’s business climate. And it’s a fundamental change in the way most small business owners think about their marketing – but it works. We see it working every day using the tools of Email and Social Media Marketing/ Engagement!
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Email Marketing presentation for Startups and new business entrepreneurs. Topics include: Why Small Businesses and Non-Profits Use Email, What is SPAM, 5 Tips to Improve Your Email Marketing Results, What is the 2 x 2 x 2 Principle, How to Get Your Emails Opened, How an Email Service Provider Can Make Your Life Easier, How You Can Listen, Learn & EARN from Email Reports, Next Steps
It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
Now that social media channels are a part of the fabric of how we communicate, nonprofits are looking beyond shiny social tools to understand the value of community. Learn strategies from Megan Keane for setting up organizational processes to create a culture of engagement at your organization and find quantifiable ways community can contribute to your mission and impact.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Did you know that 8 out of 10 donors say that online reviews influence their giving decision? If you are a great nonprofit waiting to be discovered, build social proof around it by putting it in front of the right early supporters and create marketing campaigns designed to be shareable. Use it to find new supporters and remind existing supporters why they made a smart choice. In the age of the social web, social proof is the new marketing.
Sending a text message is the easiest way for new supporters to connect with your cause. Nick Allen talked about how to maximize mobile donations and how mobile activist networks run by organizations like the Humane Society and No Kid Hungry are recruiting new supporters. Nick also shared the first US test of a mobile strategy that’s recruited thousands of new monthly donors in the UK by inviting people to send a text message for info, triggering a phone call from the nonprofit.
We’ve all felt the emotional pull of a great video. Videos can convey messages, emotions and impact in seconds. Now, with social media platforms seamlessly integrating video, it’s more important than ever for nonprofits to understand how to leverage this powerful tool. In this very tactical session, Michael Hoffman of See3 Communications shared the best practices for incorporating video into your communications strategy and across social media platforms, with a focus on how it can be used to help make an impact on your year-end fundraising.
Watch the recording on our site: http://socialmedia4nonprofits.org/webinars/use-video-to-drive-donations
Cultivating community is a key way to keep a group in engaged around an idea or cause. In this session Regina Walton talked about building and growing community in a group that meets in person around a central idea: technology for social good. You'll learn about SFTech4Good, the largest of the many worldwide Netsquared groups and NTEN 501 Tech Clubs, and how they keep their member count growing, keep events fresh, and the tools they use to effectively communicate with their large and growing group.
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before. This presentation from John Haydon will show you innovative ways to get more engagement on Facebook, from high-quality fans.
140 characters and a constant feed can seem like a waste of time. But, if you know how to navigate the good from the stuff that’s for the birds, you can definitely find a pipeline. Stephanie St Martin showed #SM4NP Boston how to use tools like Twitter lists, find influencers, and find potential volunteers from those tweeting.
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance of how you are crafting meaningful ties with your stakeholders. In this session at #SM4NP Boston, Debra Askanase profiled successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution and measurement.
Crowd-funding for #GivingTuesday, the global day of giving back to launch the holiday season, has fast become a cornerstone of fundraising. These slides from a #SM4NP webinar with Leo Buc and Bre DiGiammarino will give you practical and tactical resources for making it a success.
The data doesn’t lie, the mobile era is upon us. But how do you go beyond the data to make mobile work for your nonprofit? Learn from Ethan Kearns of the Nature Conservancy about many of the real life examples of mobile adoption and understand specific ways to go beyond the surface level statistics to fully grasp the mobile potential.
Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media?
In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.
Connections matter. Often it is easiest to connect with other people like us, but being able to build relationships across differences and learn from different perspectives is powerful. Discover how to use Twitter chats (or any social platform) to cultivate conversations which amplify your message and increase impact for your constituents. Dorothy Ponton gave this presentation at #SM4NP Silicon Valley.
Do you ever feel like messaging decisions are made in a vacuum at your organization? Some simple testing can make the difference in connecting with your target audience. Learn from Marcia Silva how the Second Harvest Food Bank leveraged a small budget on Facebook Ads to test branding elements, as well as how the data helped them tighten their 2015 childhood hunger messages and improve campaign results.
You’ve heard it over and over again: storytelling gets you more donations. It’s actually easier than you think to create a compelling story. Fairy tales, fireside stories, and your favorite Hollywood movies all follow the tried and true storylines every popular story follows. In this session, Rob Wu, CEO of CauseVox, walked through three storylines that you can use for nonprofit fundraising, and to help you understand how to repurpose storylines for your nonprofit at #SM4NP Silicon Valley.
While content creation is a top priority for most nonprofits, a huge challenge is distribution. When thinking about how to get your amazing content beyond your existing network, consider this: the top 5% of supporters in your CRM, on average, have a reach 200 times greater than your entire email file. These social media influencers not only help extend the reach of your amazing content, but expose more people to your good work. Cheryl Contee, CEO of Fission and Co-Founder of Attentive.ly, explored how to identify your influencers, the best sharable content and how to get them talking about your campaigns at #SM4NP Silicon Valley.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Welcome, and thank you for coming today…we’ve got a great session planned, with a little bit of marketing theory, a whole lot of practical marketing tips. This session is about how you can use email marketing and social media to grow your business or organization.[click to next slide]
Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact.(Ask people in the room if any of them have ever attended a previous seminar. If there are a lot,Clarify that this is new content but that some of the same strategies we have taught in the past still applySo they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to itThroughout the session with short exercises for them to complete. Next ask …)How many people in the room are small businesses or work for a small business?How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the informationCovered in the session should help them start to move the needle.
Marketing has changed….maybe you’ve noticed? How many of you use [click to build] Facebook for business? How many are on Linked In? Twitter? Anyone tweetingright now? (remind of twitter handle) [click to build] Who uses Pinterest? Instagram? YouTube?[click to build] And how many have checked your email today? (all hands up) …. [click to next slide]Mobile stat from: research from:email open by platform: https://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
Marketing has changed….maybe you’ve noticed? How many of you use [click to build] Facebook for business? How many are on Linked In? Twitter? Anyone tweetingright now? (remind of twitter handle) [click to build] Who uses Pinterest? Instagram? YouTube?[click to build] And how many have checked your email today? (all hands up) …. [click to next slide]Mobile stat from: research from:email open by platform: https://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
(Maybe throw in the back fence from engagement slide here) We used to tell people over the back fence, nowWe tell everyone – our family, our friends, our colleagues, our clients, old highschool boyfriends/girlfriends, grandparents, teens.We have flipped the funnel – it’s less about spending all of your time/money and energy finding new customers and more about fully engaging your existing happy customers and making it easy for them to tell others. The changes have leveled the playing field for smaller organizations to compete with the big boys….[click to next slide]
Email is hard to beat for real marketing value. And it’s very much a part of social media. Email is how you can monetize your social media activities.And it still has the highest delivery and response, much higher than social media.In addition to the actual email, there are a number of tools you can use to expand the reach of your emails and help you build your lists for the future.[click to next slide]http://www.istockphoto.com/stock-photo-1322200-carpentry.php?st=6ca4679
Your new best friends are the forward button on your emails, the share and retweet buttons on social mediaand [click to build] the social share bar – (show a social share bar, up close if possible, on a CTCT email). If you were to scroll to the bottom of this email you’d also see [click to build] buttons allowing readers to follow the business on three different social media channels.Let’s look closer at this example. It looks good, nice layout, graphics, etc…Is marketing simply looking good? Having a pretty email?No, clearly there’s more to it…you want to look good, but colors and pictures and branding alone aren’t what make it “marketing.”[click to next slide]
Marketing has changed….maybe you’ve noticed? How many of you use [click to build] Facebook for business? How many are on Linked In? Twitter? Anyone tweetingright now? (remind of twitter handle) [click to build] Who uses Pinterest? Instagram? YouTube?[click to build] And how many have checked your email today? (all hands up) …. [click to next slide]Mobile stat from: research from:email open by platform: https://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
We finally come back to what got us started…this idea that marketing, at its core, is about eliciting a physical and measurable RESPONSE. You want someone to do something…call you, come to your store, donate, Like your Facebook page, etc. We discussed just discussed the different ACTIONS that you want your reader, follower, member to take.As you look back through what we’ve done today, you’ll see that we started by understanding this point first, and throughout the process of building out your plan we were never far away from the idea that the more specific you were with your thinking and the more focused you were on that end result the better able you’d be to evaluate the success of your efforts.[click to next slide]
[click to next slide]
I love my job, I love this part of my job. Getting to talk to small businesses and nonprofits all the time. As small organizations,You actually have an advantage over “big business” that you may or may not be aware of – it is specific to your use of email and social media marketing. You have an advantage because you can be the face of the company, the person people associate with that business or organization.You can be your authentic self. Best Buy cannot do that. Pepsi cannot do that. Today we’re going to talk about someOf the ways you can leverage this advantage and also take some of the mystery out of online marketing strategies and how email and social media can help you grow your business.[click to next slide]
Look at these three words. These three words rule your world as a marketer and as a consumer or business person. Every email or social media post that you get and every one that you send or post falls into one of these three categories. Now. Later. Or Never.Think about this morning when you checked your email. Whether you were aware of it or not, you were sorting your messages into these three categories automatically. Now, later, never.And I apologize now for bringing this to your attention and making it a conscious experience for you now. For the next two or three days, when you go through your email, you will find yourself saying it out loud, “now, later, later, never, never, never” and you’ll want to curse me for making something that was seamless now very obvious to you. It will go away. But it’s important that you know that – you need to know this both as a recipient and as a sender or poster. How do you make sure that you are a now? You don’t want to be never – obviously. And a later, let’s face it, is a well-intentioned never. Right? You flag it or tell yourself, “oh, I’ll come back to that” but 9 times out of 10…do you? (they will usually laugh and say no)[click to next slide]
So how do you win the battle of priorities and get more people to stop and open your email or to stop and read your facebook post or your tweet or to share your pin on pinterest? Think about how you sort your email – or if you’re on facebook, think about the newsfeed. Typically when you open up your email – think about it this morning – you start at the top of the list and you go down, sorting by who it’s from.WHO the email or the social media post came from turns out to be the most important part of winning the battle of priorities. You do it based on WHO, so it’s important for you to [click to build] be recognizable…You do need to exercise care [click to build] and consider how you’re identifying yourself across the channels you’re using. If you send your emails as “Jane Doe,” but your Facebook page shows up in people’s newsfeeds as “Famous Cookies,” people might not make the connection. Just be sure that you’re consistent with the name you use – and ensure that it’s the one that you’ll be recognized by, so that ultimately your readers and followers will stop and open your email, read your posts – because they know they’re going to get something of value and relevance from you.Now, there are some important considerations that shouldn’t be overlooked, and they relate to something called the [click to build] “CAN-SPAM” act…which is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.One provision of CAN-SPAM is that the “from,” “to,” and “reply to,” names “must be accurate and identify the person or business who initiated the message.” Therefore if I signed up for an email from Joe Pizza the from address should be “Joe Pizza” and not “Joe Smith.”(If you have a longer session, here are more notes for talking points)If you are not sure that people will recognize you because they mostly know the company name, then use a combinationOf your name, then a comma, and then the company or brand name – so you can piggy back off of the recognition of thatBrand but knowing you’ll get more people to stop and pay attention to an email from a person.Another way to look at it – when you get an email from a company, don’t you automatically assume thatIt is a marketing message so if you are busy or going thru your own battle of priorities, that one usually goesInto the later or never pile. One other note, for nonprofits in the room, you are – and sorry to say this – often starting at later. And not because peopleDo not care about your message. That’s not it at all. It is more about the timing of your messages (which we will cover in a little bit)But if you think about it, if people are at work and their focus is supposed to be on their work, and then they get an email About your cause or program, even if they really care about it, they cannot always pull away from their primary responsiblities at the office.
Templates make the process of sending emails much easier…while still allowing you to preserve the look and feel of your brand.
Here is a simple method for writing more powerful subject and headlines. It’s called the 2-2-2 principle.Let’s walk through it quickly. The first two is for the 2 seconds you typically have to compel them to pay attention.The second two if for the first two words of your subject line or headline. That’s really all they read before making a decision.And not a decision about whether to read your message, but as to whether or not they will bother to read the rest of the subject line.The third to is for “why does this email or message matter today” Today – that’s the third two. If you can answer that questionIn your subject line or headline, as close to the first two words as possible, more people will stop and at least open your message.So – how do you do it? How do you write one of these? Is anyone here on my email list? Do any of you get my class invitations?(some will raise their hands) …have you ever noticed that my subject lines sometimes begin with something like “12 seats left for tomorrow”Or “ten seats open tomorrow”? … first, let me tell you that it’s always true. And you should always be honest in your messages as well.But the reason I start with that is because it expresses very quickly why the message matters today. Seats are running out for an upcoming session.Some of the emails I send you start with “some seats left”… ever notice those? That’s when I have a lot of seats left and I don’t want to lie to you,But I want it to be more compelling than saying “57 seats still open for tomorrow”… that’s not compelling. It’s important to point out that you don’t need to go to the “urgency well” all the time, meaning you don’t always have to put a time stamp on it orSay things like “today only” or “by close of business” or like that. It’s more about making it very clear to people that your message is relevant and timely in order to win that now, later or never battle.
When to send is another very common question. Both for how often to send and also when in terms of the time of day and the day of the week. For social media, we recommend a baseline frequency of at least 3-5 times a weekly. It’s what they used to tell us for exercise. There are tools and guidelines for what times have the highest traffic and most response but it really depends on your industry, your audience and what you are trying to get them to do.For email marketing frequency, monthly is the most common but it’s also a good idea to add unexpected messages every once in a while[click to build through the steps for testing]
To determine the best day of the week and time of day for you to send your emails, you can do an ABC test.It’s a simple method to narrow down when you get the best response and then you can adjust accordingly.First, take your list of contacts and divide it into three equal lists. So just take the whole list and break it into thirds.Next, choose three days of the week that you want to test. So – mon, wed, fri? or maybe tues, thurs, sat.(if you’re a B2B you’ll likely want to send during “regular” business hours, but know your audience in case that doesn’t hold true. For all others, it’s all up for testing)So you have three lists, and you want to test on three different days of the week.So you send your email – the same email – to each of your lists. The first group on Monday, the second group gets it Wednesday,And the 3rd group gets it on Friday. And then you measure your results. You can do this as long as you are Using an email marketing service. They tell you who opened, who clicked, what they clicked on, how many times and when.So you look at the stats and you will know which day was best of the three you tested. Now you’re ready for the second part of the process.[click to next slide]
Use the same three groups of people and now you will choose three different times of day you want to test.So, a morning, midday and afternoon or evening. The next time you are ready to send out an email,Send it on your best performing day from the last test. Send the first group their email in the morning,The second group gets it midday and the third group gets it in the afternoon or evening. And look at your stats. You will know which time of day did the best. So now you will know the best day and the best time of that day to send your emails for the best response. Please make sure you are not romanced by a high open rate. Just measuring the open rate will notGive you a clear picture of success. You might have a lot of people open it but very few take theAction you want them to take. Measure the physical, measurable responses
So now you have the best day on which to send and the best time at which to send. Excellent!! But let me caution you… [click to build] DO NOT BE ROMANCED BY A HIGHOPEN RATE – MEASURE ACTIONS!
Source for 67%: Jeanne Jennings, Marketing Sherpa: “Preview Panes, Image Blocking and My Pitch to Have Microsoft Outlook Turn Images on by Default,” June 2010
Want to use this slide as a resource reminder, withVisual of engagement marketing book, text to join my listFor the presenter, visual of the workbook and a thank you
What questions do you have?(Also, please help us continue to improve these sessions by filling out the form…)[click to build] if you’re looking for more help, don’t hesitate to call one of our fantastic coaches…they’re eager to help and make things work for you.[click] and finally, if you’d like to drop me a line or follow me on Facebook or Twitter, here are my details…I’d love to hear from you and hear how your campaigns are doing!