Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
In honor of Labor Day, this webinar will be all about the difference between a job you like and a job you dread. Sure, it is work, but how bad does it need to get to become unreasonable?
Ignored or engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Hear first-hand accounts from top marketers as they discuss redesigns, drivers for change, metrics for success, and best practices acquired along the way.
Email marketing Best Practices with Chad WhiteSmart Insights
Innovators in Email Marketing follow some best practices but break others. In this presentation Slideshare from our webcast, Chad White shows examples of how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly. Chad White is author of Email Marketing Rules and Chad White - Principal of Marketing Research ExactTarget.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
In honor of Labor Day, this webinar will be all about the difference between a job you like and a job you dread. Sure, it is work, but how bad does it need to get to become unreasonable?
Ignored or engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Hear first-hand accounts from top marketers as they discuss redesigns, drivers for change, metrics for success, and best practices acquired along the way.
How to read your members’ minds - Stephanie BeadellFeverBee Limited
We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data.
Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions.
You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.
Learn how to avoid the 7 sins of cold email to write sparkling emails that wow your prospects, turning cold emails into warm conversations that get new customers.
This is part 2 of 3 of a presentation given at the Fancy Foods Show, New York City, June 2008 on Narrowcasting and Interactive PR and Marketing for emerging food businesses. Features Lisa Donoughe from LAD communications, Lizzy Caston, and James Curry - the Editor in Chief of Epicurious.com
LinkedIn 101: Unlocking the Power of LinkedInBrenda Meller
LinkedIn 101: Unlocking the Power of LinkedIn, as presented to the Royal Oak Chamber Alpha Group on September 5, 2018 at the Office Coffee Shop in Royal Oak
Why Your Email Campaigns Aren’t Getting the Responses You DesirePinpointe On-Demand
Learn What You're Doing Wrong and How to Fix It...
You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses from their email campaigns.
These slides look at problems that many companies make when building and sending campaigns, including:
Email frequency
Selling a product vs. solving a problem
Call to action blunders
Campaign landing page mistakes
And more…
How College Students Feel About Sales CareersWill Reed
We set out to discover how college students feel about salespeople and sales careers. The results may surprise you.
If you would like to help recruiting the top talent for your sales roles, please visit us at www.willreedjobs.com.
In addition there are 3 Circle Guiding Principles:
• The opinions of others are exceptionally important to me
• My opinion is exceptionally important to others
• There are no contradictions between our opinions
How to read your members’ minds - Stephanie BeadellFeverBee Limited
We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data.
Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions.
You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.
Learn how to avoid the 7 sins of cold email to write sparkling emails that wow your prospects, turning cold emails into warm conversations that get new customers.
This is part 2 of 3 of a presentation given at the Fancy Foods Show, New York City, June 2008 on Narrowcasting and Interactive PR and Marketing for emerging food businesses. Features Lisa Donoughe from LAD communications, Lizzy Caston, and James Curry - the Editor in Chief of Epicurious.com
LinkedIn 101: Unlocking the Power of LinkedInBrenda Meller
LinkedIn 101: Unlocking the Power of LinkedIn, as presented to the Royal Oak Chamber Alpha Group on September 5, 2018 at the Office Coffee Shop in Royal Oak
Why Your Email Campaigns Aren’t Getting the Responses You DesirePinpointe On-Demand
Learn What You're Doing Wrong and How to Fix It...
You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses from their email campaigns.
These slides look at problems that many companies make when building and sending campaigns, including:
Email frequency
Selling a product vs. solving a problem
Call to action blunders
Campaign landing page mistakes
And more…
How College Students Feel About Sales CareersWill Reed
We set out to discover how college students feel about salespeople and sales careers. The results may surprise you.
If you would like to help recruiting the top talent for your sales roles, please visit us at www.willreedjobs.com.
In addition there are 3 Circle Guiding Principles:
• The opinions of others are exceptionally important to me
• My opinion is exceptionally important to others
• There are no contradictions between our opinions
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and don’t!), this webinar will give you the keys to the most effective marketing you can do: email marketing. We will show you:
– What it really is (and isn’t)
– What it can do for your business
– And the five easy steps you must take to harness the power of the inbox!
– Grow a healthy list
– Create great content
– Customize a beautiful, mobile-friendly template that matches your brand
– How to get your emails opened
– Tracking your results
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based “guerilla marketing?”
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
Set Up Your Marketing for Success in 2023: Exactly What You Need to KnowSamantha Russell
In this webinar, Director of Product and Enterprise Marketing, Elise Lambert, shared what you need to do to set up your business for marketing success in 2023 and beyond.
Set Up Your Marketing for Success in 2023: Exactly What You Need to KnowSamantha Russell
In this webinar, Director of Product and Enterprise Marketing at FMG, Elise Lambert shared actionable marketing tips so that you can succeed in 2023 and beyond.
Trust is the foundation of every good relationship. In personal life and in business.
Many business professionals have to handle clients and bosses that don't trust them. It usually takes a long time to build trust with them. This slideshare will show you 6 proven ways to build trust with clients, co-workers and bosses.
It's campus recruitment time! Its a crucial time for students ready to embark on their career journey.
You are eager to take you first job, but are you in control of where you are headed? Do you know which is the right company to start your journey with?
To get an alternate perspective about this question, join Mithi Academy in our upcoming webinar, to learn:
Why it is important to start your career with the right company and how to go about choosing the "Right company, Right industry" to begin with.
During this webinar we discussed:
1. How to determine whats the best industry for you.
2. How to research the industry you want to build a career in.
3. How to shortlist companies to apply for the job.
4. How to go about preparing for your Dream Interview.
5. Personal Tips: For a balanced Work life.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Are you an email marketing sinnner?
Chances are, you’re committing a serious email marketing offense (or a few) with every email campaign send. You probably don’t even realize it.
This deck reveals the ten most common email marketing sins and how to overcome them. Covering everything from writing style snafus to common spam triggers, each email offense is brought into the light with an explained fix.
Also covered:
How to best manage your contacts
Spam-can compliancy
Subject line elements
What to avoid
Plus more
Similar to Getting People to Open Your Email (Blue Sky Factory User Conference) (20)
Advanced List Building for Social Media MarketersBlue Sky Factory
The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing: <strong>Your email list.</strong>
View the slides from our epic email marketing & list building webinar!
The Strategic Intersection of Search, Email and Social - Blue Sky Factory Web...Blue Sky Factory
Email marketing. Social media. Search. All three can – and sometimes do – live on their own. However, when combined into an integrated strategy, they are an unstoppable force. Email marketing feeds social media. Social media feeds email marketing. Both feed search and search feeds both.
Confused yet?
In our webinar, "The Strategic Intersection of Search, Email and Social"; DJ Waldow, Director of Community at Blue Sky Factory and David Reske, Founder & Managing Director of Nowspeed, provided the following insights:
A brief background on email, social, and search as well as their current state.
An understanding of how each channel (email, social, search) powers each other.
Actionable steps that you can take (now) to begin integrating email, social, and search.
Do you know how many subscribers are reading your emails on mobile devices? Do you even know what your emails look like on a mobile device?
This presentation tells you all you need to know to ensure your emails are designed and optimized for mobile devices, including: how to determine whether your subscribers are using mobile, key design elements for mobile devices, strategy tips and tricks to get recipients to act on your mobile emails, and the nuances of email on different mobile devices.
Tell Me Something New: Unique Ways to Instantly Engage Your AudienceBlue Sky Factory
The web is getting more social, winning new business is becoming more competitive, and the attention span of your audience is shrinking. Now more than ever, it's important to stay top of mind with your customers and prospects, and ahead of your competitors. In this presentation, Velaro & Blue Sky Factory deliver tips and tactics for more effectively engaging your audience online, including live chat, email marketing, and social media.
Using video in your email campaigns will increase your click-through rate, reduce your opt-out rate, and increase overall subscriber engagement. In "Video Demystified: 3 Easy Ways to Make Video For Your Emails" we cover: current trends, client success stories, and how to get started using video in email.
21st Century Email Marketing: What you need to know to make email work for youBlue Sky Factory
21st Century Email Marketing: What you need to know to make email work for you. Presented by Christopher S. Penn, VP of Strategy and Innovation at Blue Sky Factory.
Facebook Analytics: How to Measure 600 Million People for Fun and ProfitBlue Sky Factory
http://www.blueskyfactory.com/
Facebook Analytics: How to Measure 600 Million People for Fun and Profit: Christopher Penn, Vice President of Strategy and Innovation at Blue Sky Factory, discusses how to use a variety of analytics tools to measure your Facebook marketing efforts.
Beyond Email Marketing: Adding Social to Your Marketing MixBlue Sky Factory
Learn how social marketing can enhance your current strategies and help drive new business for you in the real-time world of social networks. JitterJam & Blue Sky Factory will walk you through the basics and provide use cases on how email and social marketing together can enhance your bottom line.
9 Email Marketing Problems (& How to Fix Them in 2011)Blue Sky Factory
No email marketing program is perfect.
As an email marketer, it's likely you struggle with certain aspects of your campaign, whether it's deliverability, mobile, creative, or other. Identifying the problems is not the issue; it's figuring out what you can do to solve them.
This presentation includes 9 email marketing problems, 9 email marketing solutions, and 9 ways to ensure email marketing success in the New Year.
The 9 email marketing "problems" include:
1. Nobody reads (or clicks-through) our emails
2. Unsubscribe & spam complaints are on the rise
3. We know it's bad, but we blast emails
4. Our emails are not making it to the inbox
5. Everyone is on mobile. Help!
6. How do we know if our emails are valuable?
7. How do we add social sharing to our email campaigns?
8. We understand that testing is important, but what do we test?
9. We've been following the "best practices", but it's not working
All You Ever Wanted to Know About Email MarketingBlue Sky Factory
Are you really taking advantage of email marketing as the cost effective, measurable medium it is? This session will help new email marketers get started and it will serve as a refresher to seasoned industry veterans. Attendees will learn: tips for getting started with your email program, tried and true industry best practices, key elements to a permission-based email strategy, ways to use email & social media as complementary channels to drive more results, and how real world organizations are successfully using email to reach their audience.
Calling all B2B email marketers: this webinar is just for you! From email design tips and list building tactics to deliverability must-dos and social media integration, this presentation helps B2B marketers plan and execute successful email marketing campaigns
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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2. Agenda
• Introductions
• Sharon Mostyn – E-Commerce Manager,
MEDEX Global Solutions
• Doug Broujos – COO, Blue Sky Factory
• Frame-up the Session
• Factors Affecting Open Rates / Best Practices
• Wrap-up / Questions & Answers
2
3. But first, let’s get a perspective
3
2010: “It’s relationships stupid.”
1992: “It’s the economy stupid.”
4. Get these right first:
Email opt-in process
Set the expectations
Follow-up quickly
Build & maintain trust
The Most Important Stuff are the Basics
There’s no magic formula to get people to open your email.
4
6. “Give me useful stuff”
“Don’t waste my time”
“Don’t annoy me”
“Don’t break my trust”
What People Want
Stop. Don’t make this so
complicated, because it is NOT.
6
7. MEDEX - Set User Expectations
7
• What am I getting?
• When/how often will I get it?
• What does it look like?
• What else do you have for me?
8. Follow the basics
Continuously test
(raise the bar)
Plan-Do-Check-Act
Rinse and repeat
The Rules are fairly simple
Doing everything right will increase
your open chances.
8
10. MEDEX – Subject Lines
10
Open
MEDEX March Newsletter Control 12.22%
March Newsletter - Hidden Threats Within Your
Company Test A 17.41%
MEDEX Can Find Hidden Threats Within Your
Company Test B 4.65%
Test A vs. Control 42.47%
Test B vs. Control -61.95%
Control:
•MEDEX March Newsletter
Test Subject Lines:
•March Newsletter - Hidden Threats Within Your Company
•MEDEX Global Solutions Can Find Hidden Threats Within Your Company
12. Get personal, really
personal
Go beyond the name
only
…and why did you
collect that signup data?
Subject Lines: 5 Things to Do.
#1: Make it personal
12
Subject: Let’s Go Shopping
Subject: Denise- Towson area Shopping Deals
13. Long-winded voicemails are
boring. So are subject lines.
Less than 41 characters
(sometimes they are cut-
off)
Give them a reason to open
Subject Lines: 5 Things to Do.
#2: Keep it short
13
Subject: Really Cool Buying Opportunities Especially For You
Subject: Exclusive Two-Day Sale
14. No hard-sell sales pitch
You want emails from
friends, relatives, co-
workers (think about those)
ALL CAPS, $$$$, !!!!
Kill the spam risk
Subject Lines: 5 Things to Do.
#3: Earn their respect….fast
14
Subject: WANT TO SAVE $?? SHOP RIGHT NOW!!!
Subject: Exclusive Savings-Clothing, Shoes & More
15. Grab attention- be
compelling
Create urgency, curiosity,
exclusivity
Announce, share, inform
Answer quickly: “what’s in
it for me?”
Subject Lines: 5 Things to Do.
#4: Simple is beautiful (and understated)
15
Subject: Volunteer Opportunities
Subject: We Need Your Help Now.
16. Subject line = email content
Think “preview”
30% people read emails in preview pane only
70% people at work use preview pane
Do not try to fool the subscriber
Complete the connection
Subject Lines: 5 Things to Do.
#5: Trick or Treat is Over
16
18. Personal- don’t go corporate
(DebbieThompson@DebbiesBakery.com)
“From Names” affect Open Rates.
Just Be Yourself. And Be Consistent.
18
Corporate- don’t get personal
(TheChef@DebbiesBakery.com)
19. MEDEX – From Address
19
Consistency is key.
•mktginfo@medexglobal.com
•MEDEX Global Solutions
•Sharon, MEDEX Global Solutions
•MEDEX Global Solutions Marketing
21. Pre-Headers affect Open Rates.
This is important. It all starts here.
21
“Your Daily Baltimore Groupon”
A text preview of your email
Call-to-action The “hook” to open & read more
24. How frequent you send
What day you send
What time you send
The more you test- and adjust- the
more your results improve.
Other Factors Affecting Open Rates.
24