This seminar will give you a closer look at the popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and donts of each channel.
You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Constant Contact provides several suggestions for growing an email list:
1) Use paper sign-up sheets, ask customers face-to-face, check your existing contact database, and ask friends and family to sign up.
2) Leverage in-person interactions like conversations over the phone or with a sidewalk sign to promote sign-ups.
3) Employ digital tactics such as adding sign-up forms to websites, social media pages, emails, and other online properties.
4) Test different calls-to-action and optimize sign-up processes to easily allow customers to subscribe via various channels and devices.
The document provides information about using email and social media for marketing purposes. It discusses using campaigns and newsletters to drive engagement through email. It emphasizes using both email and social media together to amplify messages and drive traffic between the different channels. The document also provides tips for writing effective email content, when to send emails, and tools to expand email lists and reach across social media.
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERGhost Partner
The document provides an overview of social media marketing basics. It discusses why businesses and nonprofits should use social media, highlighting statistics showing the majority use it and its influence on purchasing decisions. It outlines the top 5 social networks - Facebook, LinkedIn, Twitter, Pinterest - describing their primary audiences and best uses. The document advises spending 50% of social media posts entertaining and inviting conversation, 30% providing useful industry information, and 20% promoting the business. It includes tips for getting started on Facebook and provides a sample weekly posting schedule.
Campaigns that Drive Action: Newsletters and Annoucements - GHOST PARTNERGhost Partner
The document discusses email marketing campaigns and newsletters. It begins by defining campaigns and newsletters, noting that campaigns are designed to elicit a physical response from recipients while newsletters keep audiences informed. It then covers various topics related to effective email marketing like writing compelling subject lines, using images appropriately, scheduling emails, and integrating email with social media platforms. The document concludes by offering tools to expand email lists and providing an upcoming workshop schedule.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
Leveraging, Growing and Enhancing E-mail Communication Mobloggy
Leveraging, Growing and Enhancing E-Mail Communication will be presented by Jodi Jahrling, a Constant Contact Authorized Local Expert, in the council chambers of the Snowmass Village Town Hall.
Email is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organization. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Constant Contact provides several suggestions for growing an email list:
1) Use paper sign-up sheets, ask customers face-to-face, check your existing contact database, and ask friends and family to sign up.
2) Leverage in-person interactions like conversations over the phone or with a sidewalk sign to promote sign-ups.
3) Employ digital tactics such as adding sign-up forms to websites, social media pages, emails, and other online properties.
4) Test different calls-to-action and optimize sign-up processes to easily allow customers to subscribe via various channels and devices.
The document provides information about using email and social media for marketing purposes. It discusses using campaigns and newsletters to drive engagement through email. It emphasizes using both email and social media together to amplify messages and drive traffic between the different channels. The document also provides tips for writing effective email content, when to send emails, and tools to expand email lists and reach across social media.
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERGhost Partner
The document provides an overview of social media marketing basics. It discusses why businesses and nonprofits should use social media, highlighting statistics showing the majority use it and its influence on purchasing decisions. It outlines the top 5 social networks - Facebook, LinkedIn, Twitter, Pinterest - describing their primary audiences and best uses. The document advises spending 50% of social media posts entertaining and inviting conversation, 30% providing useful industry information, and 20% promoting the business. It includes tips for getting started on Facebook and provides a sample weekly posting schedule.
Campaigns that Drive Action: Newsletters and Annoucements - GHOST PARTNERGhost Partner
The document discusses email marketing campaigns and newsletters. It begins by defining campaigns and newsletters, noting that campaigns are designed to elicit a physical response from recipients while newsletters keep audiences informed. It then covers various topics related to effective email marketing like writing compelling subject lines, using images appropriately, scheduling emails, and integrating email with social media platforms. The document concludes by offering tools to expand email lists and providing an upcoming workshop schedule.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
Grow Your Business with the Power of Email Marketing Featuring Social Media E...Elizabeth Quintanilla, MBA
Grow Your Business with the Power of Email Marketing Featuring Social Media Engagement - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides 60 proven ideas to grow your business with email marketing and social media.
This document provides an overview of social media platforms and how to use them effectively for business purposes. It discusses Facebook, Twitter, LinkedIn, Google+, and Pinterest, explaining whether each platform is suitable for different types of businesses. For each platform, it outlines best practices for content types, frequency of posting, and next steps for businesses to get started. The document concludes by discussing social media etiquette and how to measure whether social media efforts are successful.
This document provides an overview of social media platforms and how to use them effectively for business purposes. It discusses the top social media platforms (Facebook, Twitter, LinkedIn, Google+, and Pinterest), whether each platform is suitable for different types of businesses, best practices for content on each platform, and next steps to get started. The document aims to help businesses understand social media and create strategic plans to make social media work for their specific business needs and goals.
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
This document provides guidance on using social media to grow leads and sales. It discusses focusing social media efforts on key networks like Facebook, Twitter, LinkedIn and Pinterest based on the target audience. The document also covers developing a social media strategy around attracting an audience at the top of the funnel with engaging content, capturing leads in the middle with value incentives, and making offers at the bottom. It emphasizes measuring performance through metrics like traffic, sign-ups and actions to evaluate success. The overall strategy presented is to develop a mix of content across networks to attract and engage an audience, capture leads through incentives, and generate sales through targeted offers.
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
You're Social - Now What? Making Social Media Work for Your OrganizationThe URL Dr.
The document summarizes a webinar on making social media work for businesses. It discusses which social networks are most commonly used among nonprofits, B2C, and B2B companies. It then provides guidance on content best practices for Facebook, Twitter, LinkedIn, Google+, and Pinterest, including how often to post, types of content to share, and examples of how other companies are using each network. The document concludes by recommending next steps such as choosing the right networks and tracking engagement.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-youre-social-now-webinar/
In part 2 of our social media series, you’ll get a closer look into each of the 5 most popular social networks – Facebook, Twitter, LinkedIn, Google+, and Pinterest. You’ll learn the benefits of using each, how other organizations are marketing with them, and a list of dos and don’ts for each channel.
This presentation covers:
How to tell if a social network is right for your business
What kind of content to post to get the best engagement
Social network etiquette
Is your content working? How to tell.
Next steps
Are you ready for social media? You will be after this seminar. Join us and get ready to be social.
Also, Don’t miss Part 1 of this series – “Basics of Social Media." Available in SlideShare and as a free online webinar.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Content marketing has become utmost game changer in the social media space.
Visual content has taken over the traditional ways of driving traffic to website and conveying brand message across multiple domains. Here "Power of Content Marketing" : Media-Mosaic presentation
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyNicole Kroese
Facebook is increasingly an extremely powerful marketing and lead generation tool for small and large businesses alike. Learn WHY social media is the new word-of-mouth, what kind of industries are ideal for Facebook marketing, how to overcome common challenges with Facebook strategies, what Facebook ROI looks like, and how to master Facebook ads.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Small Business Guide To Social Media MarketingHubSpot
This document provides guidance for small businesses on using social media marketing. It discusses that traditional outbound marketing is being replaced by inbound marketing, and that social media can work for small businesses if done properly. Some key tips include focusing social media on solving customer problems; using case studies, calls to action, and dynamic content; becoming a thought leader; measuring results; and generating and distributing content regularly. The goal is to use social media to generate traffic, leads, and sales for small businesses in an integrated way.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
The Brazilian constitution ensures the right to privacy but there is no data protection law. After the Snowden leaks revealed US spying on Brazilians, President Dilma Rouseff urged the right to privacy at the UN and proposed solutions like an undersea cable connecting Brazil and Europe without US interference and requiring companies like Google and Microsoft to store Brazilian user data within Brazil. However, increasing control over the internet and requiring adequate monitoring of cross-border data raise questions about balancing privacy, intellectual property, and not hampering companies and innovation.
Making the Case for Mobile and 60 Ways to Grow Your ListMobloggy
This document provides tips for growing an email list through mobile and digital marketing strategies. It discusses the importance of having a mobile-friendly presence and offers over 50 suggestions across various channels for collecting email addresses, such as through social media, print advertising, events, and direct customer interactions both online and offline. The tips are aimed at helping marketers expand their reach and build relationships with more potential customers and supporters.
This document provides an overview of social media platforms and how to use them effectively for business purposes. It discusses Facebook, Twitter, LinkedIn, Google+, and Pinterest, explaining whether each platform is suitable for different types of businesses. For each platform, it outlines best practices for content types, frequency of posting, and next steps for businesses to get started. The document concludes by discussing social media etiquette and how to measure whether social media efforts are successful.
This document provides an overview of social media platforms and how to use them effectively for business purposes. It discusses the top social media platforms (Facebook, Twitter, LinkedIn, Google+, and Pinterest), whether each platform is suitable for different types of businesses, best practices for content on each platform, and next steps to get started. The document aims to help businesses understand social media and create strategic plans to make social media work for their specific business needs and goals.
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
This document provides guidance on using social media to grow leads and sales. It discusses focusing social media efforts on key networks like Facebook, Twitter, LinkedIn and Pinterest based on the target audience. The document also covers developing a social media strategy around attracting an audience at the top of the funnel with engaging content, capturing leads in the middle with value incentives, and making offers at the bottom. It emphasizes measuring performance through metrics like traffic, sign-ups and actions to evaluate success. The overall strategy presented is to develop a mix of content across networks to attract and engage an audience, capture leads through incentives, and generate sales through targeted offers.
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
You're Social - Now What? Making Social Media Work for Your OrganizationThe URL Dr.
The document summarizes a webinar on making social media work for businesses. It discusses which social networks are most commonly used among nonprofits, B2C, and B2B companies. It then provides guidance on content best practices for Facebook, Twitter, LinkedIn, Google+, and Pinterest, including how often to post, types of content to share, and examples of how other companies are using each network. The document concludes by recommending next steps such as choosing the right networks and tracking engagement.
View this presentation as a free online webinar at: http://www.prescriptionsforonlinesuccess.com/register-youre-social-now-webinar/
In part 2 of our social media series, you’ll get a closer look into each of the 5 most popular social networks – Facebook, Twitter, LinkedIn, Google+, and Pinterest. You’ll learn the benefits of using each, how other organizations are marketing with them, and a list of dos and don’ts for each channel.
This presentation covers:
How to tell if a social network is right for your business
What kind of content to post to get the best engagement
Social network etiquette
Is your content working? How to tell.
Next steps
Are you ready for social media? You will be after this seminar. Join us and get ready to be social.
Also, Don’t miss Part 1 of this series – “Basics of Social Media." Available in SlideShare and as a free online webinar.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Content marketing has become utmost game changer in the social media space.
Visual content has taken over the traditional ways of driving traffic to website and conveying brand message across multiple domains. Here "Power of Content Marketing" : Media-Mosaic presentation
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyNicole Kroese
Facebook is increasingly an extremely powerful marketing and lead generation tool for small and large businesses alike. Learn WHY social media is the new word-of-mouth, what kind of industries are ideal for Facebook marketing, how to overcome common challenges with Facebook strategies, what Facebook ROI looks like, and how to master Facebook ads.
Content Marketing for Associations and Non-ProfitsJoe Pulizzi
Presentation given by Joe Pulizzi of the Content Marketing Institute on how Associations can develop a strategic vision to their content marketing in all channels. Includes both content strategy setup and tactical distribution tips.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
Small Business Guide To Social Media MarketingHubSpot
This document provides guidance for small businesses on using social media marketing. It discusses that traditional outbound marketing is being replaced by inbound marketing, and that social media can work for small businesses if done properly. Some key tips include focusing social media on solving customer problems; using case studies, calls to action, and dynamic content; becoming a thought leader; measuring results; and generating and distributing content regularly. The goal is to use social media to generate traffic, leads, and sales for small businesses in an integrated way.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
The Brazilian constitution ensures the right to privacy but there is no data protection law. After the Snowden leaks revealed US spying on Brazilians, President Dilma Rouseff urged the right to privacy at the UN and proposed solutions like an undersea cable connecting Brazil and Europe without US interference and requiring companies like Google and Microsoft to store Brazilian user data within Brazil. However, increasing control over the internet and requiring adequate monitoring of cross-border data raise questions about balancing privacy, intellectual property, and not hampering companies and innovation.
Making the Case for Mobile and 60 Ways to Grow Your ListMobloggy
This document provides tips for growing an email list through mobile and digital marketing strategies. It discusses the importance of having a mobile-friendly presence and offers over 50 suggestions across various channels for collecting email addresses, such as through social media, print advertising, events, and direct customer interactions both online and offline. The tips are aimed at helping marketers expand their reach and build relationships with more potential customers and supporters.
Based on primary research, the document discusses several factors that influence attitudes towards biodiversity conservation in tourism. Businesses prioritize profits over environmental protection, though small businesses care more than large ones. Personal values, education, experiences in biodiverse regions, and how biodiversity is framed can shape environmental attitudes. Tourist behavior is also impacted by attraction sequencing and early education. Community-based tourism increases support for biodiversity. Raising awareness of individuals' direct impacts can encourage more pro-environmental behavior.
Sustainable Supply Chains: An ‘Updated’ Case Study of Dabbawallahs of MumbaiBabu George
The document summarizes the sustainable practices of the Dabbawallah lunch delivery network in Mumbai, India. It discusses how the network delivers 200,000 food containers from homes to offices daily using a trust-based system with few resources. The network originated in the late 1800s and operates as a cooperative using a hub-and-spoke model. It achieves high performance through organic development, community coexistence, and resilience. The network is exploring new opportunities while maintaining simplicity and trust which have been keys to its success. Its future may depend on engaging new generations and adapting to changing lifestyles while avoiding dilution of its strengths.
Reflections, New Methodologies, and Thought ProcessesBabu George
This document discusses creativity in research methods and processes. It provides:
1) A brief summary of the author's research profile, noting their interdisciplinary approach across multiple fields without specializing in any one area.
2) Reflections on identifying compelling research topics, including topics that personally excite the researcher, opportunities that arise, or issues they feel passionate about addressing.
3) An overview of new digital methodologies emerging from technological advances, including online forums, social media, and text analysis tools for conducting research.
The Culture of Technology: Differences in the Use of E-Learning Technologies ...Babu George
This document summarizes key findings from focus groups and surveys about differences in how e-learning technologies are used across cultures. It discusses how various cultural dimensions from Hofstede's model, including power distance, individualism-collectivism, uncertainty avoidance, masculinity-femininity, and time orientation, influence preferences and perceptions around e-learning design, content, and tools among faculty and students from different cultures. The document concludes by raising the critical question of how to design e-learning in a universally accessible way given the complex interplay between culture and technology.
This document discusses critical thinking and provides examples of rational problem solving techniques. It examines the differences between inductive and deductive reasoning as well as dialectical reasoning. Errors in thinking are identified and the importance of engaging critically with others without damaging relationships is explored. Creative thinking is also briefly discussed as distinct from critical thinking. The overall document serves to define critical thinking and provide examples of applying logical reasoning skills.
The Brazilian constitution ensures the right to privacy but there is no data protection law. After the Snowden leaks revealed US spying on Brazilians, President Dilma Rouseff urged the right to privacy at the UN and proposed solutions like an undersea cable connecting Brazil and Europe without US interference and requiring companies like Google and Microsoft to store Brazilian user data within Brazil. However, increasing control over the internet and requiring adequate monitoring raises questions about balancing privacy, intellectual property, and not hampering private companies.
Employee Adaptiveness, Workplace Diversity, and Organizational PerformanceBabu George
George, B.P. (2016). Employee Adaptiveness, Workplace Diversity, and Organizational Performance. 32th Annual Pacific Rim International Conference on Disability and Diversity, held in the Honolulu, HI, USA, during 25-26 April, 2016.
www.pacrim.hawaii.edu
Child sex tourism involves traveling abroad to engage in the commercial sexual abuse or prostitution of children, with many child sex tourists being pedophiles who use the internet to plan trips. Exploited children often experience mental and physical harm, including HIV, drug addiction, malnutrition and PTSD. While some countries have taken steps to address child sex tourism through laws and codes of conduct, it remains a problem facilitated by poverty in countries like Thailand, Cambodia, India, Brazil and others.
Ecotourism: Overcoming the Lifecycle of a FadBabu George
Ecotourism aims to involve low-impact travel to fragile natural areas that emphasizes experiencing flora, fauna, and culture. It strives to educate visitors about their environmental impact and support conservation efforts while benefiting local communities. However, ecotourism faces challenges regarding who it prioritizes and how its goals are decided. The researcher argues ecotourism should enlighten individuals by teaching children about interconnectedness. Exposure to natural and cultural areas may "convert" people with low environmental ethics into conservation supporters. The researcher hypothesizes tourists who visit eco-cultural attractions before leisure activities in an area will demonstrate more responsible behavior there in the future. A study found this hypothesis was supported, with some tourists expressing
This document discusses cross-cultural communication and its importance in business. It begins by defining culture and discussing different cultural classifications. It then defines cross-cultural communication as relating to, nurturing, and enhancing relationships with people from different cultures. Good cross-cultural training provides knowledge, understanding, and skills to communicate across cultural barriers. The document emphasizes understanding and adapting to different cultures to avoid miscommunication and build strong business relationships globally.
Presentation made at the "Cuba as a Tourism Destination for Americans” expert panel organized by the Association of North America Higher Education International (ANAHEI) as part of the “International Education Week” celebrations, 15 November, 2016.
Reflections on tourism higher education: Innovation and ChangeBabu George
The present presentation provides some intensely personal reflections about the past, present, and future of tourism higher education, with special focus on India. The presenter highlights forces of continuity and change in the historical development of tourism education. In addition to more trivial issues such as curriculum design, instruction, and campus placements, deeper currents that manipulate the system such as authority and dogma are touched upon. Special mention is accorded to the historical factors that resulted in the current state of institution development and the future outlook. The presenter worked as a faculty member in one of the Central Universities of India teaching tourism before he migrated to the United States six years back, which gives him the unique vantage point of an ex-insider. While no grand design is offered as a panacea, it is hoped that the discussion contained here will help clarify the issues better, which is the first major step in identifying meaningful solutions.
This document provides an overview of a doctoral study examining the use of unique selling propositions (USPs) in Caribbean tourism marketing from 2004-2014. The study aims to analyze the longitudinal trend in USP usage, relationship between USP usage and destination attraction diversity, and impact of diversity on the effectiveness of USPs. It discusses literature on destination competitiveness and USP strategies. The methodology involves mixed quantitative and qualitative analysis of tourism statistics, promotional campaigns, and traveler reviews to address the research questions.
This mixed methods research examines the use of unique selling propositions (USPs) in tourism marketing campaigns of Caribbean countries from 2004-2014. By analyzing tourism slogans and websites, the researcher found that higher level USP use initially increased but then declined. Destinations with higher attraction diversity were less likely to use highly targeted USPs, while those with less diversity relied more on USPs. The number of attractions mattered less than type of attractions. Attraction diversity moderated the impact of USPs on tourist arrivals. Underlying power dynamics between stakeholders representing different attractions may also influence the chosen national tourism slogan.
You’ve thought about what social networks to use for your
organization, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the
popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. This session is best suited for
beginners who have begun to use social media for business but are ready to go a little further.
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
This document discusses how businesses can use LinkedIn effectively. It outlines that LinkedIn is most suitable for B2B companies and those seeking to establish themselves as thought leaders. The key aspects covered are optimizing profiles and pages by including targeting keywords, joining relevant groups, connecting with others, and engaging in discussions. Content sharing on LinkedIn is also addressed, emphasizing posting useful, relevant information for connections rather than self-promotional content. Relationship building through online and offline interactions is positioned as central to leveraging LinkedIn for business purposes.
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
Binnen recruitment is content marketing momenteel een hot topic. Maar waarom is dit nou zo belangrijk?
In part 1 hebben we besproken en ook stap 1 en 2 van het 5-stappenplan. (Zie de presentatie van deel 1: http://www.slideshare.net/LinkedInTalentSolutionsBenelux/content-marketing-webcast-part-1)
In part 2 gaan we in op:
• Stap 3 t/m 5
3 – Waar, wanneer en hoe publiceer je content
4 – Hoe vergroot je de engagement met je content
5 – Hoe weet je of jouw content marketing werkt
• Praktische tips en voorbeelden
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
Building a social strategy on LinkedIn is vital for Hong Kong's small businesses today. With 1+ million members in Hong Kong, the network will not only give you exposure to potential leads, customers and candidates, but also the ability to engage in discussions that pertain to your industry, ultimately positioning you and your small business as a thought leader.
Led by our own experts Lauren Gilbert and Mandy Wong, the March session will focus on Building a Social Strategy:
- How does social change the way we do business?
- How does an effective content marketing strategy change the game?
- How do I measure my success on LinkedIn?
Want to grow your business online?
Then you'll love these 6 action based,
internet marketing workshops.
I am working with Ben from Rather Inventiveon a series of workshops to deliver the tools and focus to improve your online lead generation and conversion.
Seattle Startup Week: Sales & Marketing on a Shoestring BudgetHeinz Marketing Inc
This document provides guidance and best practices for startups developing sales and marketing strategies. It recommends understanding customers and objectives before planning, using existing resources, reviewing priorities weekly, firing many "bullets" or initiatives, and managing sales actively. Common startup mistakes include hiring sales leadership too soon, spending on marketing too early, building processes that don't match customer buying behaviors, selling beyond early adopters, and building sales teams too fast.
The document provides tips and strategies for using various social media platforms like LinkedIn, Twitter, Facebook, YouTube and blogs for business purposes. It discusses how to create profiles and pages on these sites, what types of content to share, how to engage users and measure results. Case studies are presented on how some businesses have successfully used social media to increase sales, followers and brand awareness. The key takeaway is to create a manageable social media plan and connect with others in discussions.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
Forest Enterprise Week aims to supercharge attendees' social media use. The agenda covers optimizing profiles on Facebook, Twitter, LinkedIn and using blogs and YouTube. Social media should align with search engine optimization strategies to increase online mentions and links. Facebook Pages are for businesses while Groups allow private sharing. LinkedIn enables connecting with contacts and finding jobs. High-quality videos and blogs that experts want to share can help brands on YouTube and Google+. Business should engage customers on social media and drive traffic to their websites.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
This document provides guidance for reviewing websites through summarizing key areas to evaluate including user experience, design, content, SEO, and social media. It outlines questions in each area and provides specific examples for two sample sites, Springest, an education and training site, and BathandUnwind, a beauty and bath products site. Recommendations are given for each site to improve user experience, content, SEO optimization, and social media strategy. The document aims to help web marketers perform quick yet insightful reviews of websites.
Personal Branding Social Media Campaign StrategyTori Green
A summary of campaign research, implementation and evaluation of promoting personal brand on three social media platforms: Twitter, Linked-in and a blog on portfolio website. The campaign goal was to promote personal brand to potential employers and demonstrate knowledge of events and communication industry. Summary includes additional research on cross platform best practices and advice for personal branding, career readiness on Facebook, Pinterest and Instagram.
Similar to Mobloggy Constant Contact Social Media102-feb25-2015 (20)
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
2. Rebecca Ruck
Mobloggy®
• Founder, Chief Visionary Officer
• Constant Contact Authorized Local Expert
Twitter: @mobloggy
Facebook.com/mobloggy
rebecca@mobloggy.com
YOUR
PHOTO
HERE
YOUR
LOGO
HERE
9. Facebook
Content best practices
Get likes, shares, comments
Entertain, invite conversation, ask
questions, images & video
50%
Be useful & informative
Industry info, hints + tips,
curate content
30%
About your business
Calls to action, not “buy now” 20%
12. Facebook content exercise
Get likes, shares,
comments
Entertain, invite conversation,
ask questions, images & video
Industry info, hints &
tips, curate content
Calls to action,
not “buy now”
50% Be useful &
informative
About your
business30% 20%
1 50% Fill-in-the-blank:
2 50% Question:
3 50% Photos:
4 30% Tip, stat or fact:
5 30% Link to a blog post:
6 20% Sale, event or product/service info:
12
13. 13
Plan weekly
Take time on Friday to think
about the next week
Be flexible
Leave 1 or 2 posts open for
something that comes up
Facebook
Create an editorial calendar
15. Facebook
What do I do next?
15
1. Try a fill-in-the-
blank or question
post
2. Create and
share visual
content
3. Monitor your
page. Is your
content engaging?
17. Twitter
Is it right for my business?
Nonprofit
69%use Twitter
Source: Nonprofit Content
Marketing 2014 Benchmarks,
Budgets and Trends
80%use Twitter
B2C
Source: B2C Content Marketing
2014 Benchmarks, Budgets and
Trends
85%use Twitter
B2B
Source: B2B Content Marketing
2014 Benchmarks, Budgets and
Trends
18. 18
If you have the resources
(time, staff)
For content creation and
curation
For monitoring
If you are (or want to be) a
thought leader
Twitter
Is it right for my business?
24. Twitter content exercise
Tweet at least 5 X per day
Plan 4 tweets, leave 1 open for
something that happens during the day
Tips:
1 Planned Blog post (created or curated):
2 Planned Question:
3 Planned Photo:
4 Planned Tip, stat or fact:
5 Open Something new you discovered or saw today:
24
25. Posts news and
events
Shares fun facts
Retweets others
Curates content
Twitter
How others are using it
Currier Museum
of Art
26. Twitter
What do I do next?
26
1. Tweet at least
5 X per day
2. Share curated
content
3. Retweet or
thank a follower
28. LinkedIn
Is it right for my business?
Nonprofit
53%use LinkedIn
Source: Nonprofit Content
Marketing 2014 Benchmarks,
Budgets and Trends
71%use LinkedIn
B2C
Source: B2C Content Marketing
2014 Benchmarks, Budgets and
Trends
91%use LinkedIn
B2B
Source: B2B Content Marketing
2014 Benchmarks, Budgets and
Trends
29. 29
If you are a B2B
If you are (or want to be)
a thought leader
LinkedIn
Is it right for my business?
30. Low volume/high value
Minimum: 2 X per week
Maximum: 5 X per week
More formal and technical
30
LinkedIn
LinkedIn content
31. 31
What’s the difference?
Fill out all of the
information
Add content to
Company culture
Products & services
Recommendations
LinkedIn
Page vs. profile
34. LinkedIn content exercise
Post at least 2 X per week
Share content that’s about you
Post something useful for your
audience
Tips:
1 About you Product updates, behind the scenes or recruiting:
2 Useful info Blog posts, guides or ebooks, or industry news :
34
36. LinkedIn
What do I do next?
36
1. Fill out
everything
on your page
2. Be active –
post at least 2 X
per week
3. Try sharing
something about
your industry
44. Google+ content exercise
Post at least 3 X per week
Share content your audience will find
useful
Try sharing multimedia
Tips:
1 Useful info Blog post (created or curated):
2 Useful info Link to industry news:
3 Multimedia Photo or video:
44
45. Shares blog posts
Provides industry
news
Posts events
Shares photos
Uses humor
Google+
How others are using it
Geek Girl
46. Google+
What do I do next?
46
1. Share your
blog posts
2. Post a photo
or a video
3. Use keywords
that will get you
found
51. 51
90% of information
transmitted to the brain is
visual
Photos are liked 2X more
than text updates
67% say images are very
important in selecting and
purchasing a product
Pinterest
Why visual content is
important
54. Pinterest content exercise
Pin at least 5 X per day
Pin content that’s about you
Share useful and interesting content
Tips:
1 About you Products or services:
2 About you Digital assets (guides or ebooks):
3 Useful/interesting Curated pins:
4 Useful/interesting Blog post with tips or how-to:
5 Useful/interesting Inspirational quote:
54
55. Pins its products
Provides useful pins
Curates
Tries how-to pins
Pinterest
How others are using it
The Unique Sheep
56. Pinterest
What do I do next?
56
1. Create 3-4
boards to start
2. Install the
Pin It button
about.pinterest.com
/goodies
3. Provide a
description and
link in your
product pins
58. Delete negative
comments
Next steps
Etiquette
Be helpful, create a positive
experience
Ignore your fans Say thank you, answer questions
Talk about yourself
all the time
Balance self-promotion with
helpful and entertaining content
Not completing
your page
Fill out all the information about your
business, add your logo and photos
Forget to provide context
Infrequent posting
or posting too much
Be active, but
don’t overdo it
Include a comment when sharing
58
59. 59
Engagement = content
and frequency your
audience wants
Likes, shares,
comments, retweets,
repins, +1s
More followers
It takes time
Next Steps
How do I know it’s working?
60. 60
Choose the networks that are right for you
Use the worksheets to help with content ideas
Try the next steps we suggested for each
network
Keep track of audience engagement
Next Steps
Go do it!
61.
62. Q&A
All attendees receive FREE Trial OR
FREE One-on-One Training
Rebecca Ruck
Mobloggy®
YOUR
PHOTO
HERE
YOUR
LOGO HERE
Introduce yourself and give them a clear understanding that you are there on behalf of Constant Contact.
Constant Contact and Mobloggy is sponsoring this free workshop today.
For those of you not familiar with Constant Contact, we offer engagement marketing tools to help you create newsletters and announcements, offers and promotions, feedback and surveys, and events and registration. You’ll also get free coaching for your small business or nonprofit. For more information, visit our website at ConstantContact.com.
If you’ve attended our beginners’ social media presentation, Getting Started with Social Media, we briefly overviewed each of the big 5 social networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – so you could get a better idea of what each channel was about.
Today’s session is going to go more in-depth into each of these social networks. And that’s why we’re here today. You want to make sure that you’re using the right social media network to promote your business or nonprofit. Each of these channels is a little bit different. Some may be a good fit for you, and some may not. And that’s OK. You don’t need to use every social network. We’re going to help you find out what’s right for your business so you can focus your time on the social networks that matter for you, your business and your audience.
Within each network, we’ll look at the following:
We’re going to help you answer the question “Is this right for my business?”We’ll show you how to create content specifically for each social network.
You’ll see an example of how other organizations are using these channels
After a look at the networks, we’ll give you some next steps to move forward, including specific recommendations and
The also dos and don’ts of social media marketing. You’ll learn the etiquette so you can make a good impression online.
We’ll also discuss how to know if the channels you’re using and the content you’re creating is working.
Let’s start with Facebook – the most popular of the social media networks. It has 1.1 billion users, and many small businesses and nonprofits are already using it in their marketing. If you have prospects and customers, chances are they’re already on Facebook.
But is it right for your business?
[click to build] If you are a B2C – business to consumer – Facebook can be a good fit for you. 89% of your peers are using it for marketing, and many of them are finding success with Facebook.
[click to build] If you are a B2B – business to business – many of your peers are using it to reach out to customers and clients.
[click to build] If you are with a nonprofit, just about all nonprofit organizations are using Facebook – 91%.
So this is one way to help figure out if Facebook is a good fit – is it working for a business or nonprofit like yours?
And let’s think about how to make Facebook effective. It can work for you if you use best practices to grow your audience and keep them engaged with the content you’re sharing.
B2C http://www.marketingprofs.com/assets/files/pdf/B2C_Content_Marketing_Research_2014_MP.pdf
B2B http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
NP http://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
Here’s some realities about Facebook marketing – there are some practical things to consider.
You need to be visible and active to reach your fans, and you have keep up with the conversations happening on Facebook.
[click to build] You need resources for Facebook marketing. You do need to make some time for it during your week. The amount of time is up to you. With Facebook marketing – or really all social media marketing – you get out of it what you put into it.
Who is going to run your page? Is it you or someone on your staff? You need a person who is dedicated and focused on your page.
[click to build] Do you have things to say about your business? Can you share news, photos, events, tips? If you deal with sensitive, private or competitive information, can you share things about your corporate culture, industry or local area instead?
[click to build] Facebook is playing a big role in search right now. Not only are people searching through search engines like Google, they are using mobile search and the Facebook mobile app to find businesses and check in to them. The more people talk about you and check in, the more you’ll come up in a search.
Facebook is a [click to build] low volume, high value network, which means that your frequency should be low – fans get frustrated if they see that a business or brand is dominating their news feed. But every piece of content you post should be valuable to your audience. In other words – you do need to plan ahead. Don’t post just to post. You need to be strategic about your content – and we’ll show you how to do that later.
[click to build] We suggest that you post at least 3 times a week to keep your relationship with your fans going and be visible to them.
[click to build] But DON’T go overboard. 10 times a week/2 times a day is plenty to keep top of mind with your fans.
[click to build] When you are sharing content on Facebook, don’t post just to post. Focus on quality content.
And what is that quality content? Let’s talk about some best practices to keep in mind for when you’re creating Facebook content.
Fortunately, we have a rule of thumb at Constant Contact that will help you come up with the right things to talk about on social media. If you’ve taken our Getting Started with Social Media webinar, you’ve seen this before so this is a refresher for you:
[click to build] 50% of the content you post should be aimed at getting likes, shares, and comments. This means that it needs to be entertaining and invite conversation. Asking questions, asking for opinions, using images and video, as well as being timely (is there an event or holiday coming up?)
[click to build] 30% of your content should be useful/informative. Provide information about your industry that your customers will find interesting. Become known as a source of important information and tips---whether that content is from your own blog or from other blogs you trust.
[click to build] If you do that stuff correctly, then you’ve earned the right for 20% of your content to be direct CTAs for your business. This doesn’t necessarily have to be BUY NOW!
Let’s look at some different types of content, and keep these best practices in mind when you see the examples. And – even though these examples are all about Facebook – you can apply them to any social media network you use.
Text updates are a really quick and easy way to update your Facebook fans and you can get some great interaction if you do them right. Here’s some examples:
[click to build] A fill-in-the-blank post is a really easy post that you can do that will spark conversation – part of your 50% of content. Here’s one we did about Pinterest: You tell us: What I don’t understand about Pinterest is ___. We’re asking our fans to share their opinion, and let us know how we can help them. You can see that there was a lot of back-and-forth on this post – more than 40 comments from people who needed Pinterest help.
[click to build] Try asking your audience a question – another way to allow them to share an opinion and start conversation. This question is one we were posting about multiple user login functionality that we were adding to our email marketing product. So this is one of the 20% of posts about our business, but it’s not “buy now.” We thought we’d ask the customers what they thought this function should be called. We’re giving them an easy way to provide us with input and it shows that we are building products with them in mind.
[click to build] Share a fun fact or tip. People love trivia and they love insider tips they might not have heard before. This is something you can do for the 30% of content that’s useful and informative.
So these text updates are all easy ways to generate conversation and sharing on Facebook, but it’s important to also share multimedia on Facebook. Let’s talk about ideas for visual content.
Visual content is an important part of not only your Facebook marketing, but any social media marketing you do. 90% of information transmitted to the brain is visual. We see before we read. On Facebook, visual content gets the best engagement. Photos are liked 2 times more than text updates.
[click to build] You need to be sharing photos on Facebook. The easiest way to do this is with the Instagram app – which Facebook owns. You can share photos individually and you can add an Instagram app to your Facebook page. Your fans can go to the app anytime to check out your Instagram stream.
[click to build] Try combining images and text to make a text update more visually appealing. When we share tips, we often use a royalty free stock image or a graphic and add text to it using a free photo editing app called PicMonkey.
[click to build] Videos are another great way to bring your content to life. Keep them short and provide a clear description.
[click to build] If you produce digital content like blog posts, guides or ebooks, it’s easy to create a visual post. Just link to your digital content in the Facebook post. It will pull any images that are on the webpage, and you can choose which one you want to appear with the link in the newsfeed.
QUESTION: Many of you here today have most likely tried both text and multimedia content on Facebook. I want to know which kind has gotten more engagement from your audience. Just give us your thoughts by telling us in the chat window – what’s been more effective for your audience on Facebook: text or multimedia (photos and videos). You can even share your best post with us – was it text, photo or video and what was it about?
answers: Most people in the audience are saying that photos have worked best. We have a few colleges online with us today that said the best engagement they’ve ever gotten is from a photo album. A yoga studio said when they changed their cover photo to a holiday theme, they had a lot of clicks, likes and comments.
So visual content and text updates are something you should be sharing on a regular basis. There are some other best practices to keep in mind as well. Let’s look at Facebook etiquette – some dos and don’ts.
Sources:
90% information transmitted to the brain is visual – B2B Infographics http://www.mediabistro.com/alltwitter/visual-social-media-marketing_b46896
Photos are liked 2X more than text updates – B2B Infographics http://www.mediabistro.com/alltwitter/visual-social-media-marketing_b46896
Something that can help a lot is an editorial calendar. And this can be as simple as a blank calendar you print out and keep at your desk or scheduling Facebook posts in your Outlook calendar. Having a calendar helps you figure out what to post, that your important messages are getting out there, and that you’re consistent and interacting with your fans.
[click to build] You don’t need to plan far in advance. Plan for the upcoming week – you know what’s coming up as far as events or sales, products or anything happening at your business that has been planned.
[click to build] At the end of the week, start scheduling some content ideas for the next week.
[click to build] But also be flexible. Save some spaces for something that comes up at the last minute, or to share something interesting you found.
So who is doing this right? Who is successful with their Facebook marketing? A great example is Boloco, a chain of burrito restaurants in New England. They use a lot of the best practices we talked about today.
[click to build] They ask questions of their fans to get them talking and sharing their opinions.
[click to build] They share multimedia. They take lots of photos and videos about what they do, information about their products, a look behind the scenes, charity and community outreach.
[click to build] They are helpful to their fans and answer their questions, address concerns, and provides information about their menu items.
[click to build] They also get their fans involved in their content, and regularly share fans’ Instagram photos on the page or they’ll make them the Boloco page cover photo.
We’ve talked about best practices for Facebook. We’ve looked at what kinds of content you should share, an example of a business that’s doing a great job with Facebook marketing. So what can YOU do next?
If you are using Facebook for your business, what are some things you can try next? We have 3 suggestions for you:
Our next social network is Twitter. What makes Twitter stand out from the other social networks? It’s the fastest moving. When you check out twitter you’ll see tweets posted in real time, and there’s a lot being posted at a rapid pace. It’s become a place to catch breaking news. Twitter has 500 million users, and 400 million tweets are posted daily through Twitter.
But should you use Twitter for your business?
[click to build] There are a lot of B2C – business to consumer – on Twitter at 80%.
[click to build] As for B2B – business to business – slightly more are using it, 85.
[click to build] Lastly, nonprofits are using Twitter as well, but at a smaller rate.
So this is the landscape for your peers. But is Twitter right for you?
B2C http://www.marketingprofs.com/assets/files/pdf/B2C_Content_Marketing_Research_2014_MP.pdf
B2B http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
NP http://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
Twitter is a fast paced network. It’s a real-time feed of conversations. It’s a hungry beast. So you need the resources to feed it.
[click to build] The first of those – just like Facebook – is resources to dedicate to Twitter: time and staff.
[click to build] You need someone to spend time finding and sharing content. On Twitter it’s important to share content you created, but it’s also important to curate content. Curating means sharing content you’ve found on others’ websites or blogs. That’s one of the things that can help you form relationships through Twitter. People love it when you share their content, and they’ll be more willing to have a public conversation with you on Twitter, thank you and share YOUR stuff.
[click to build] You need resources for monitoring Twitter, to keep track of what’s being said about you and to address questions or comments.
[click to build] You can really build your brand and reputation on Twitter. The more content you share that you create, and the more interesting and useful content you share that’s being created by others, you’ll show that you’re an expert in your industry. You’re tuned in to what’s happening, and people will turn to you when they’re looking for information or advice.
http://blogs.constantcontact.com/product-blogs/social-media-marketing/content-curation/
Twitter is a [click to build] high volume low value network – different from Facebook. This means – because of the high volume of conversations happening on Twitter – you need to tweet several times a day. The tweets don’t have to have that high value, like Facebook posts. Your tweets need to be interesting to your audience, but they don’t have to be as carefully crafted as a Facebook post.
[click to build] We suggest that you post at least 5 times a day to be visible in that high volume stream of content that’s happening on Twitter
[click to build] There’s no maximum recommendation for tweets, but make sure you are spacing them out over time. Don’t send all of your tweets at once. Your content will dominate the feed, and people will get frustrated.
[click to build] When you are sharing content on Twitter, quantity really is important. Remember, the pace of information being shared on Twitter is fast. There’s a lot happening at once. Be visible, watch your timing, and your tweets will get noticed as part of the Twitter conversation.
Let’s talk about some best practices to keep in mind for when you’re creating and sharing content on Twitter.
When you’re sharing content on Twitter, [click to build] it’s either going to be content you’ve created or content you’ve found on others’ websites or blogs, which is known as curated content. It’s important to strike a good balance of content. Definitely share your blog posts, news, information about your business, sales, etc. But it’s also OK to share something that someone else wrote. It doesn’t matter that you didn’t create it, all that matters is that it’s interesting to your followers.
[click to build] Here’s a blog post that Constant Contact shared on Twitter – it was written by someone on our staff. [click to build] And here’s one we shared from a blog called AllTwitter. The key is both these tweets contain links to something our audience would find interesting. One thing to note about sharing someone else’s content – make sure you tag them in the tweet. They will get a notification that someone tweeted about them, and they will be thankful that you’re sharing their work.
[click to build] It’s a good idea to also retweet other people – which basically just means to re-share their tweets. It means that you thought their tweet was important or interesting enough to share to your followers. They’ll get notified when you retweet them too.
[click to build] It’s also important to think about using hashtags in your tweets. A hashtag is putting the pound symbol in front of a word or phrase. It’s like bolding those words and calling attention to certain topics in a tweet. There’s some tips to keep in mind when using hashtags so let’s explore that a bit.
http://blogs.constantcontact.com/product-blogs/social-media-marketing/content-curation/
So you know what a hashtag looks like, but what exactly is it? [click to build] To get more specific – a hashtag consists of words or phrases (with no spaces), preceded by a # sign that is used to tie various social media posts together and relate them to a topic.
[click to build] Originally, hashtags were created on Twitter, but today they can be used on Pinterest, Facebook, Google+, Instagram, LinkedIn, and other networks.
[click to build] What’s the point of using a hashtag? It’s to help group tweets that are part of a conversation – around a live event or a certain topic. By clicking on a hashtag in a social post, that social network will automatically curate and display a feed of other messages also incorporating the same hashtag. Hashtags let you add context to a post and show that it’s a part of a larger discussion.
[click to build] To create a hashtag, simply include a # in front of a word or phrase, without spaces. Before you create one that’s just for your business, do a search for it first just to make sure no one else is using it and your conversation doesn’t get lost in something that’s already been established. You never know what people may be using hashtags to discuss. You wouldn’t want to accidentally connect your business to a negative, controversial or embarrassing topic.
[click to build] Don’t abuse the hashtag, save it for when you need it. Too many hashtags looks spammy, and research has shown that engagement drops when a tweet has two or more hashtags. #DontCreateAHashtagThatsTooLong: Keep your hashtag short and sweet, easy to spell, and easy to remember. If you want to incorporate your hashtag across multiple channels, you need to consider the character restrictions of those social networks.
QUESTION: While we’re on the subject of hashtags, I’d like to know what are the hashtags you use the most on Twitter. Let us know by typing them into the chat window.
Fake answers: Several people have used things like #infographic #photo or #video to show people there’s a link to multimedia content in the tweet. Or they’re using #Facebook when they’re promoting something happening on their Facebook page.
So what should you be posting on Twitter? Your tweets can be just text tweets – a simple statement, sentence or question that starts or contributes to a conversation, [click to build] a tweet with a link back to resources like your blog posts, [click to build] a fact, a stat, or tips [click to build] or even a quote.
You can share multimedia on Twitter – photos and videos now show up in the Twitter stream. [click to build] So make sure to post photos about your company culture, your products or services and your events. [click to build] Share videos you’ve created. [click to build] Remember when I mentioned PicMonkey earlier in the Facebook section? You can use that free tool to create graphics or word images and post them on Twitter. Whenever you are sharing visual content, make sure you call attention to what you’re sharing in the text of the tweet to get people’s attention. Use the words photo, video, tip, image or guide in the tweet.
The Currier Museum of Art is a nonprofit art museum in New Hampshire, and they’ve built a successful Twitter following. How do they use Twitter?
[click to build] They inform their followers about news at the art museum – new exhibits, classes and events like this image of their NewYear’s Eve party.
[click to build] They educate by sharing fun facts about the art and artists they exhibit. This tweet shares the term for African symbols in an exhibit.
[click to build] They retweet other people, museums, artists and news sources about art in general and they retweet people who mention them.
[click to build] And they curate content – tweet and share content from other sources. This tweet links to a video about one of their artists.
What can you do today for your small business or nonprofit on Twitter?
[click to build] Try tweeting the minimum amount – at least 5 times per day to be present in the Twitter feed of your followers.
[click to build] Share others’ content and don’t forget to tag them in the tweet so they’ll know you shared their stuff. This is also helping establish yourself as an industry expert because you share useful content from others.
[click to build] Retweet someone you follow or thank someone who mentioned you. This will help to grow your relationship with other followers on Twitter, who could start sharing your tweets!
LinkedIn is our next social network. It has more than 238 million members. If you haven’t spent too much time on LinkedIn or haven’t started using it, LinkedIn is strictly a professional network focused on sharing industry news, tips and stats, as well as jobs, resumes and businesses.
So who is using LinkedIn to market their organization?
[click to build] There are many B2Cs – business to consumer organizations – using LinkedIn at 71%.
[click to build] As for B2Bs, this is probably not a surprise, a majority – 91% - are using LinkedIn to promote their business.
[click to build] There are fewer nonprofits on LinkedIn. A little more than half have been using it.
So would LinkedIn be a good fit for your business?
B2C http://www.marketingprofs.com/assets/files/pdf/B2C_Content_Marketing_Research_2014_MP.pdf
B2B http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
NP http://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
If you are a [click to build] B2B – business to business – and you sell products or services to other businesses, you really should be on LinkedIn. But there are plenty of B2Cs there, and nonprofits do have a presence as well.
[click to build] Another reason to use LinkedIn is because it’s a great place to show your expertise by being helpful – share your blog posts, answer questions, participate in discussions, and posting links to useful information created by you or others, including digital assets like slide decks, ebooks, studies and guides.
Let’s talk about content on LinkedIn - what to post and when.
[click to build] LinkedIn is a low volume/high value network. This is similar to Facebook. Make sure you’re not taking over the news feed on LinkedIn with a lot of posts on a daily basis. Plan them out, and make sure each one is a valuable post to your audience.
[click to build] You should be posting at least twice a week on LinkedIn to help maintain a presence.
[click to build] And not more than five times per week.
[click to build] The content you post should be more formal and technical – it should be about your industry and your business. But not everything has to be completely serious. You can talk about your company’s culture or your industry’s culture too so you can show your personality.
One thing I want to note about LinkedIn – there are 2 kinds of accounts you can have. One is a business page, and the other is a personal profile.
[CLICK TO BUILD] This is a business page.
[CLICK TO BUILD] This is a personal profile.
You can use both for business purposes, but for the sake of today’s talk we’re concentrating on what you can do with a business page. It’s important for nearly all businesses to have a business page, but for B2Bs, it’s really quite critical.
One of the reasons for using the business page is that someone’s personal profile sticks with them. So if you have someone at your organization that’s been really vocal, and engaging people on LinkedIn on behalf of your business, those relationships will follow that employee if they move on.
With business pages, your content and interactions belong to your business.
Some of the content on LinkedIn is going to be about your business. You can be a little more vocal on LinkedIn about your business because of the culture here.
[click to build] Share news or announcements about your business. This Constant Contact post is an update of new features to our event marketing tools.
[click to build] Give people a look at your personality and your business’ personality with information on what’s going on beyond your products. Share some behind the scenes information or photos and videos of your employees.
[click to build] Finally, you can share recruiting posts on LinkedIn. Here’s a video we created that talks about what happens behind the scenes at Constant Contact and highlights some of our employees and what they think about working here.
There’s a lot of educational/informative posts on LinkedIn, including [click to build] blog posts [click to build] electronic publications such as guides or ebooks [click to build] Or industry news, tips or information. We often share blog posts, guides, facts or tips on LinkedIn as well. These kinds of posts show off your expertise to your followers.
QUESTION: For those of you who have been using LinkedIn, what kind of content has worked best for you and why? Let us know by telling us in the chat window.
Fake answers: We have a few people saying that the recruiting content has worked the best. One of our audience members said that their audience primarily uses LinkedIn to look for jobs. Industry news and education are working for some in our audience. They said they do get some thank yous and likes when they share tips.
A good example of a business using LinkedIn well is MarketMeSuite. MarketMeSuite is a marketing company and their product is a social media dashboard. They’re a B2B – business to business – so LinkedIn is a perfect way for them to start conversations with other businesses and share their expertise.
How does MarketMeSuite use LinkedIn?
[click to build] They share blog posts they’ve written, which educate their customers and establishes their expertise.
[click to build] They’re helpful – they post guides and other digital assets that customers can use.
[click to build] They also use LinkedIn to ask for customer input to make their services even better.
[click to build] And they have some fun and show their personalities by talking about the industry and office culture – this post is about coffee and how the kind of coffee you drink says something about you.
So what should you be doing if you’re using LinkedIn?
[click to build] Make sure you’ve completed everything on your LinkedIn business page.
[click to build] Then, be active. You should be post at least twice a day so your business stays top of mind.
[click to build] When you post, try sharing something about your industry. It could be a blog post, guide, ebook, or news article – it can either be something you’ve created or curated content from another source.
Moving on to Google+. This network hasn’t been around as long as Facebook, Twitter and LinkedIn, but it is experiencing an increase in users and traffic, so let’s talk about how you might use Google+ for your business or organization.
Although G+ has been criticized for being a ghost town, it actually has 343 million monthly active members.
The most important reason for considering G+ is your findability. It’s Google’s own social network, it’s just smart to play on their field.
Are your peers on Google+?
[click to build] There’s a little over half of B2C – business to consumer companies on Google+ [click to build] and a little over half of B2Bs – business to business.
[click to build] Nonprofits have a small presence there – 23% are on Google+
So there are some businesses and organizations like yours using Google+ for marketing.
B2C http://www.marketingprofs.com/assets/files/pdf/B2C_Content_Marketing_Research_2014_MP.pdf
B2B http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
NP http://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
Is Google+ a good fit for your business?
[click to build] If you create content, Google+ is a good place to share it. Google+ is similar to Facebook in many ways. You can post a lot of the same things you share on Facebook.
[click to build] Make sure you have the time to nurture your Google+ page. Do you have the time to add another network to your marketing?
[click to build] The biggest reason to use Google+ is for SEO value – Search Engine Optimization. A lot of people use search engines like Google to search for businesses and organizations. If you have another social network that you’re posting to, that’s more content out there that’s linked to you and your business. Before we go any further, let’s talk a little about search engine marketing/SEO.
Google uses [click to build] complex (and somewhat secretive) algorithms that determine what shows up when a person searches on your business name or brand terms
[click to build] So – to get found on Google, you want to produce quality content on a regular basis that includes information about you and your business and the keywords you want to be associated with in a Google search. Share that content on Google+ so you can get found Google loves fresh content, so it’s important to update regularly. One important difference between Facebook and Google+ content is that Google (the search engine) indexes both G+ Pages and Posts, while on Facebook Pages (not posts) are indexed.
[click to build] Also remember that Google is a robot, so be as descriptive as possible. Don’t over-keyword everything you post there, but do make sure your content is keyword rich.
[click to build] Which brings me to the final point, which is Google loves Google. This is the main reason you should be on Google+. You can use search engine optimization to a much greater advantage and increase your digital footprint if you utilize Google’s own social network. When someone does a search on Google, it’s going to look at its own resources first, right? So a presence on Google+ will help to push you further to the top of a search.
As far as content goes …
[click to build] Google+ is a higher volume, high value network, just like Facebook. So you should be posting more frequently there, and you should be offering higher value content.
[click to build] Post at least 3 times a week
[click to build] At most – 10 times a week
[click to build] Remember this is about increasing your findability in a Google search, so the topics and keywords in your content are important. Use the keywords you’ve already been using on your business’ website and in your blog to get you found.
Let’s look at some types of content you could share on Google+. The content you share here can be useful information for your followers.
[click to build] Try sharing blog posts – we’ve talked about this already – for searchability – and this can help build your credibility as an expert.
[click to build] You can also create events on Google+ - promote your events there and link to your registration page.
[click to build] Similar to other social networks, think about sharing interesting information about your industry.
Google+ is also a great place to post multimedia.
It displays [click to build] photos and [click to build] videos beautifully, as well as word images or e-publications like guides or e-books. Google+ displays multimedia in a large format in its newsfeed, so anything visual you share there will get noticed by your followers.
QUESTION: So for those of you who have been using Google+, what have you found success with posting? Blog posts? Photos? Tell us in the chat window.
Fake answers: There are a few people who have posted graphics or infographics, and people have really liked those.
This is the Google+ page for Geek Girl Camp, which is an organization that trains women on technology and marketing.
[click to build] They’re an educational organization, so they do write a lot of blog posts to help their clients solve problems, and they share those on Google+.
[click to build] They also talk about what’s going on in the industry and share the latest reports.
[click to build] They have lots of events, and use Google+ to announce events, post reminders, and
[click to build] They share photos of what goes on at and behind the scenes of the events.
[click to build] Geek Girl also shows off their personality by sharing funny pictures and quotes – their audience is a lot like them, and they share the same kind of humor.
Now that you know a bit more about Google+, what can you do next with it?
[click to build] Share blog posts you’ve written to help your searchability.
[click to build] Try sharing multimedia – a photo or video on Google+.
[click to build] And make sure you use keywords in the blog posts or text updates or multimedia descriptions to help get you found in a search.
Our last network today is Pinterest.
Pinterest is the third largest social network in the US. 15% of all American Internet users are on Pinterest.
It drives more website traffic than G+, YouTube, and LinkedIn combined. And that’s because a lot of people come to Pinterest with a shopping mindset. They’re looking for items they want to buy.
Pinterest referrals spend twice as much money as referrals from Facebook.
If you haven’t you already jumped on the Pinterest bandwagon, now is a good time to take that step.
Are your peers on Pinterest? Let’s take a look:
[click to build] More than half of B2C – business to consumer are on Pinterest.
[click to build] As far as B2Bs – business to business – a smaller number, 34 percent.
[click to build] And fewer nonprofits, almost a quarter are using Pinterest.
B2C http://www.marketingprofs.com/assets/files/pdf/B2C_Content_Marketing_Research_2014_MP.pdf
B2B http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
NP http://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
Pinterest can be utilized for different purposes depending on if you’re a retail business or not. [click to build] But, if you are a retail business, you can definitely use Pinterest to sell products. Make sure that’s not the only thing you’re doing, but Pinterest is certainly a network where you can do that.
[click to build] If you have great visuals – photos, multimedia or graphics – or e-publications, Pinterest is a great way to show them off.
[click to build] If you aren’t a retail business, you can still use Pinterest, but you’re going to be focused on using Pinterest for search performance, branding, and awareness to promote your business or organization.
Pinterest is a [click to build] high volume, high value network. So you need to make sure you have a frequent amount of posts during the week – not too many in a row, but make sure you are visible. The posts need to be valuable and interesting to your followers.
[click to build] So try at least 5 pins per day, [click to build] but try not to go on a pinning spree and dominate your followers’ feed with more than 10 times a day.
[click to build] When you are pinning, make sure you use quality images. Anything that’s too small, stretched, or fuzzy will stand out in a bad way.
Frequency best practices: http://www.socialmediaexaminer.com/get-your-pins-noticed-on-pinterest/
If you’re already using social media marketing for your organization, you know that visual content is huge. People engage more with photos than a text update. If you use visuals in your marketing, you should be on Pinterest because:
[click to build] It’s how we process information. 90% of information transmitted to the brain is visual.
[click to build] Social media users are drawn to visual content – they interact and engage more with photos than text, and – this is a Facebook statistic that I mentioned earlier, but it shows that people value visual content more. People like photos twice as much as text updates.
[click to build] People use images to research purchases – 67% believe that images are a very important factor when selecting and purchasing a product. Remember – people are coming to Pinterest with a shopping mindset, so those images are part of the research they’re doing on purchases.
QUESTION: While we’re talking about photos – has this been your experience? What has worked better for you, photo content or text updates? Type your thoughts in the chat window.
Fake answers: People in the restaurant industry of course have gotten a great response anytime they share food photos. There’s a marketing service company that says their photos of employees and life behind the scenes have gotten better results than just text or link posts.
90% information transmitted to the brain is visual – B2B Infographics http://www.mediabistro.com/alltwitter/visual-social-media-marketing_b46896
Photos are liked 2X more than text updates – B2B Infographics http://www.mediabistro.com/alltwitter/visual-social-media-marketing_b46896
67% say quality of a product images is very important in selecting and purchasing a product – MDG Advertising http://www.mediabistro.com/alltwitter/visual-social-media-marketing_b46896
If you‘re not sure what to share on Pinterest, here are a few ideas:
[click to build] Of course, if you have products or services to sell, definitely pin those so potential customers know what’s available.
[click to build] If you do not sell products, share your digital assets – this is a board of Constant Contact guides and ebooks.
[click to build] Any photos or videos you have of your staff or customers or what goes on behind the scenes are also great content to share on Pinterest.
Try sharing content on Pinterest that will be entertaining and useful for your followers.
[click to build] Some of the Constant Contact boards are curated content – helpful blog posts, guides, stats and infographics we’ve found on other sites, but organized by theme for people who are looking for help or advice on those topics.
[click to build] If you have a blog, create a board that links to all your posts.
[click to build] You can also use tools like PicMonkey to create graphical images. Try creating inspirational quote images or interesting quotes about your industry.
One business that has found success with Pinterest is The Unique Sheep, a craft store specializing in yarn and patterns.
[click to build] They pin their products and show the finished product – there’s a whole board of photos of socks knitted using their patterns and yarn.
[click to build] The Unique Sheep also pins helpful resources for followers like seasonal color schemes, inspiration and project ideas.
[click to build] They also curate content and share related pins that their audience is interested in, like this sheep pillow.
[click to build] The Unique Sheep’s staff is also active on Pinterest. They have a whole board of craft projects, recipes and how-to tips that staff members have found on other Pinterest boards. They try them out and report back on what worked and what didn’t.
What can you try today on Pinterest?
[click to build] Create 3 to 4 boards to start and focus on topics your audience is interested in.
[click to build] Make it easy for your audience to pin content from your website. Make sure you install the Pin It button, and you can find that on Pinterest’s website at about.pinterest.com/goodies.
[click to build] As you pin, make sure you are using the right keywords in your description so your pins are easy to find, and provide a link directly to where people can purchase something or access content on your website.
We’ve covered a lot today! You now know more about Facebook, Twitter, LinkedIn, Google+ and Pinterest. You know if your peers are using these networks, and what you can do with each of them to promote your business or nonprofit.
What are your next steps for social media marketing with these channels?
It’s important to keep these do’s and don’ts in mind as you use social media to market your organization:
[click to build] Don’t leave your social media pages or profiles empty. [click to build] Having an incomplete page not only looks bad, it may look like you’re not active or interested in connecting with customers online.
[click to build] It’s important to talk about your business on social media, but don’t just talk about yourself every time you post. [click to build] The best way to use social media is to help people solve problems and share interesting, entertaining content. You don’t want to come off as an “it’s-all-about-me” kind of person. Find a nice balance between promoting your business and offering your audience relevant content and solutions.
[click to build] Infrequent posting are posting too much are things you want to avoid. [click to build] Be active – follow our suggestions for the minimum amount to post on each channel – so people know you’re serious about your social channels and getting your business out there. But don’t dominate the stream or news feed of your followers.
[click to build] This sounds like a small thing, but it’s important – when someone interacts with your page, don’t ignore it. It’s important to respond. [click to build] Say thank you to someone who shares something on your page, or offers a compliment or a nice review. They’ll know you’re listening and they’ll remember it.
[click to build] This might be a difficult one to follow, but you should not delete negative comments. I know it’s frustrating. But you should leave them up. [click to build] Here’s why: you can turn this negative comment into a positive response, and your reaction is what’s going to stick with the commenter AND any of the fans who see it. Address the commenter’s issue. Apologize. Then, move the conversation to a private space. By addressing the negative comment publicly, it shows your fans that you care about their concerns and opinions, and you have great customer service.
[click to build] If you share a link, a photo or a video on social media, don’t just post the content and walk away. [click to build] Tell people why you’re posting this link. What’s interesting or helpful on this page you want them to click on? If there’s no context, people might not click because they don’t know what they’re clicking and why they should care.
So beyond the content and etiquette, how do you know if you’re doing social media right? How do you know it’s working?
You do need to monitor your networks – each of the social networks has its own analytics, and you do need to check those. But if you are newer to this, just starting out, I just want you to focus on two things:
[click to build] The first is engagement. Be mindful of the frequency, days of the week and times you’re posting. Consider the type – text updates, photos, videos or links. Think about the 50-30-20 rule. Are you sharing engaging, useful content and balancing that with content about your business? What’s your audience’s response to that content? Look at your content on a regular basis, think about when you posted, and [click to build] see what kind of results you got. Did you get Likes, comments and shares? And don’t worry if you got Likes but no comments or shares. Any activity is good and it shows that people are paying attention to what you’re sharing. Focus on the content that your audience engages with, and don’t post things they haven’t or don’t react to.
[click to build] Another benefit of that engagement– when someone Likes, comments or shares your content, that activity is seen by THEIR networks. This is digital word of mouth, and those actions are a way of endorsing you to their friends, which could get you more fans and followers. Monitor your Facebook page’s likes. As you continue to post while focusing on what your audience wants and when they want it, you will see your fan count go up.
[click to build] Keep in mind – this does take time. Your page is not going to explode overnight. This is about building relationships – building relationships with actual people does not happen overnight, and that’s what you’re doing with these social networks. You’re sharing and having conversations and getting to know each other. Stick with it and you’ll build those relationships and get great results.
Now, go do it!
[click to build] If you want to start new social channels for your business, use what you’ve learned today to pick the networks that will work best for your business. I just want you to know that it is OK if you‘re not doing EVERYTHING. You don’t have to be on every network. Just focus on what’s going to work for your business and your audience.
[click to build] We’ve included worksheets in the slides you’ll be getting today that will provide space for you to think about what to post. Use the best practices and the 50-30-20 rule we talked about to create content, and write down your ideas.
[click to build] At the end of each social network section, we’ve got 3 ideas for you to try. Start using those suggestions if you haven’t taken those steps already.
[click to build] It’s important to keep tabs on what’s working and what’s not. Look for audience engagement with your content. What topics and content types do they like? Are you posting at the right times and frequency? Sit down and check on a regular basis. Do more of the marketing they like, and less of what they don’t, and you will build on the relationships of your followers and gain new ones.
Before I log in, just with a quick show of hands, how many of you use Constant Contact already?I’m going to log in to a live account, for the purposes of this demonstration, and when I do you may not see a screen that looks exactly like what you see when you log in to your account. I have special access to the newest updates and even some test tools, and I tell you that because what is on my screen may not look exactly like what you have on your screen when you log in. CLICKSome of you see a screen that looks like this [CLICK] when you first log in and others may see a screen that looks like this [CLICK]Two different front doors, depending on how you found us and which version of our tools you are using,
But both lead to the same basic functionality – (if you have time, you may decide to go deeper and explain this) The version on the top shows the home page for people that use our “stand alone” products and the one below shows the Constant Contact “toolkit” which bundles all of the tools together. I can answer questions about the difference between the two at the end of the session as needed, but again – both of these home pages are just different front doors to get to the same room full of great tools. So I’m going to open up my account now and we will get started with the demonstration.
At the end, post this slide while you take questions.MAKE SURE YOU ADD YOUR Call To Action!!!!!Note – pricing slides are next in case the question comes up!!!
This slide is provided for your quick reference if pricing questions come up.CLICK ONCE for a more detailed view of what’s what…