1. Frank Addante was motivated to start businesses from a young age to finance his college education by working odd jobs and selling and installing car alarms.
2. He was motivated to start a search engine company after overhearing conversations between marketing company owners, though this venture failed to get funding.
3. His motivation was also to form a "dream team" for technology and marketing, but another venture grew too quickly before outside funding could be secured. He later ensured there was a clear market fit before starting subsequent ventures.