The document discusses strategies for effective follow-up when generating leads or nurturing clients. It recommends 7-30 follow-up touches depending on the industry and goal. Sample follow-up includes stories, value-adding content, and calls to action in emails, direct mail, and text messages. The key is providing value in each automated follow-up while testing and tweaking the system to find the most effective approach. Starting now with the current resources and gradually building the system is advised over waiting to have everything perfect.

1. Valerie Pugsley Inspired Strategic Solutions

2. Mindset
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3. ● Start with End in Mind
● Think of the End Result
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4. The problem
is, we try and
sell features.
Our audience,
uses features to
justify their
purchase.
Valerie Pugsley Inspired Strategic Solutions

5. They're not looking for your service,
They're looking for a result
Valerie Pugsley Inspired Strategic Solutions

6. Buying security or freedom from
debt will look for financial services
wealth coach etc.
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7. Valerie Pugsley Inspired Strategic Solutions
FTF =
Fortunes in
The Follow-up

8. Follow-up
7-10 touches to make a sale
Valerie Pugsley Inspired Strategic Solutions
Recently heard 14-30 touches
via internet

9. Mistake I See: $$ in Lead
Generation with…
● Little to No Follow-up
● Push Follow-up w/ No Value
● Adding to List w/Out
Permission
● Networking but No Follow-up
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10. Type of follow-up varies per
Industry & Goal
Email
Snail Mail
Text Messaging
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11. Valerie Pugsley Inspired Strategic Solutions

12. Email:
Email 1. Story about Legacy or Family from own
life & why you do what you do
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13. Email 1. Story about Legacy or Family from own life & why you do what you do
Email:
Email 2. Ideas for family get together --or-- Fun
things to do with Grandchildren
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14. Email 2. Ideas for family get together --or-- Fun things to do with Grandchildren
Email 1. Story about Legacy or Family from own life & why you do what you do
Email:
Email 3. Things to avoid when getting photos done
--or-- Stamping activity next time Grands are over
Valerie Pugsley Inspired Strategic Solutions

15. Email 1. Story about Legacy or Family from own life & why you do what you do
Email 2. Ideas for family get together --or-- Fun things to do with Grandchildren
Email 3. Things to avoid when getting photos done --or-- Stamping activity next time
Grands are over
Email 4. What to look for in photographer & link to
schedule appt. --or-- Kit and bonus videos to walk
through project when send receipt
Email:
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16. Direct Mail or
Personal
Snail Mail
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17. Direct Mail,
Think Lumpy &
Campaign
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18. Send Out Cards to
Nurture Leads
Retain Clients/Customer
Get Referrals
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19. Nurture
Leads
Card With Brownies
Retain Leadership/Success Tips
Quote
Card
Thanksgiving card vs Christmas Card
Referrals
Quote
Card
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20. Text Messaging Health
Industry or Any Coaching
Weekly Quotes or Healthy
Activity Reminders
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21. Think Automation &
Evergreen
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22. MailChimp
Aweber
SOC
Call Fire
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23. Takes Time but
Saves Time
Building a
System/Machine
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24. First one may not work great,
Keep testing and tweaking.
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25. Start Now with what
you've got.
Next call we can work
on Outline for Your
Biz!
Valerie Pugsley Inspired Strategic Solutions

26. Marketing Concept
April 13 Follow-up Brain
Storming [HotSeats]
April 27 Pinterest
May 11 Adding Value
May 25 Video Overview
June 8 Video Brainstorm
June 22 Video About Page
Productivity / Mindset Tips
April 13 One Page Planner
April 27 Night Before
May 11 Morning Routine
May 25 And….
June 8 Goals
June 22 Mentors
Future Calls
https://clarity.fm/ValerieP for Consulting Between Calls
Valerie Pugsley Inspired Strategic Solutions