The document discusses LifeTips.com and ideaLaunch, companies that provide content marketing services and SEO solutions. They own various brands and websites that generate revenue through ads and publishing. LifeTips.com attracts 900k monthly visitors without paid marketing. ideaLaunch is a leading content marketing agency that offers editorial and optimization outsourcing. They track ROI through metrics like traffic, rankings, engagement, and conversions.

1. LifeTips.com, Inc. and ideaLaunch.com The ROI of Organic Search Software and Information Industry Association June 16th, 2010

2. LifeTips.com and ideaLaunch offer content marketing services, custom publishing solutions and SEO services to a wide range of clients.

3. We own and operate a number of other brands and micro-sites that help drive revenue for services and solutions all related to content, content marketing and content solutions.

4. LifeTips.com launched in 2000 and consistently attracts more than 900k unique monthly visitors without any PPC spend or marketing support.

5. Google, Chitika and Kontera ads generate revenue for the web property LifeTips.com.

6. LifeTips is also an on-demand book publisher with 26 titles in print.

7. LifeTips also hosts a weekly radio show produced and promoted by WebmasterRadio.FM, with 3 years of podcasts available on iTunes.

8. Our ideaLaunch brand is now a leading content marketing agency offering an outsourced solution for editorial and optimization services for clients.

9. Our WordVision technology removes the guesswork of SEO and measure the impact and performance of content published a domain name.

10. Original Page Experiment 1 Experiment 2 Our SplitTestLab brand offers content testing services that experiment with different headlines, copy and graphics to improve conversion rates using Google Website Optimizer.

11. Our Writer Access brand and web property powers our content creation revenue stream with access to 2000+ expert writers with specific industry experience for writing assignments.

12. How to track and measure Content ROI Content Plan Quality Content ROI Measurement

15. Competitive intelligence reports helps pinpoint weakness and opportunity. Content Asset YourSite.com Competitor.com Traffic A C PPC Spend B A Content Portfolio B B Content Authority C B Publishing Frequency D C Social Reach F D Social Conversations F F Testimonials A F Partnerships B A Internal Links C B Inbound Links C C SEO Strength A C SEO Performance B A Testing Methodology A B

16. Find the opportunity to capture organic mind share and market share.

22. Make scoring content for SEO strength easy for all your writers.

23. Time stamp publishing dates of content for impact and ROI tracking.

24. Measuring Content and Organic ROI

25. Measure ROI in a variety of ways.

26. Track improved monthly listing positions for content optimization ROI.

27. Track increased traffic for search performance ROI.

28. Track repeat visitation for content engagement ROI.

29. Track increased time-on-site for content stickiness ROI.

30. Track improved conversion rates for content testing ROI.

31. Track increased leads from content interaction ROI.

32. Track increased sales from those leads for actual ROI.