This document discusses pricing writing services. It defines content marketing and quality content, and outlines different writing styles, specifications, and performance goals. It then describes three common pricing methods - pay per word, pay per hour, and pay per project - and provides pricing guidelines based on complexity, experience, and additional costs like editing and optimization. The document emphasizes that developing quality content is complex and requires both traditional and new curriculum in areas like content marketing, SEO, and analytics.
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Gain Greater Visibility and Build a Pipeline that Never LeaksLeadLife Solutions
Learn how you can gain visibility into your sales pipeline, segment your database, deliver targeted messages, and enable qualification through lead nurturing.
Generating Leads via Email Marketing - presentation for the Sales SummitRebecca Herson
Presented on May 30, 2012 at the Sales Summit, an organization for CEOs and Sales and Marketing executives of B2B companies for networking and ongoing learning.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
Copywriting for Startups and EntrepreneursAndrea Goulet
So, you've decided to start your own business. Awesome! Now it's time to connect with potential customers, investors and employees through your website. It needs to impress your readers, be engaging, and make your idea shine. Having a website that clearly presents your idea can be the difference between success and failure. No pressure, right?
Andrea Goulet Ford of BrandVox™ shares her tips from writing hundreds of websites over the past decade.
Gain Greater Visibility and Build a Pipeline that Never LeaksLeadLife Solutions
Learn how you can gain visibility into your sales pipeline, segment your database, deliver targeted messages, and enable qualification through lead nurturing.
Generating Leads via Email Marketing - presentation for the Sales SummitRebecca Herson
Presented on May 30, 2012 at the Sales Summit, an organization for CEOs and Sales and Marketing executives of B2B companies for networking and ongoing learning.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Over the years, businesses have invested enormous energy and money into connecting with customers. The ultimate measure of customer experience has been the face-to face conversation. But what do you do when your customers are online? How do you learn the wants and needs of your customers? How do you bring human connection to the web, and what is the impact?
Join host Byron White and guest Patrick Bultema, CEO of CodeBaby, as they offer insights into human behavior online, drawn from neuroscience and social psychology, which uncover the myths and mistaken assumptions we often make in developing the online sales funnel. We'll explore a number of new "online behavior measurement tools" that help pinpoint what's working and what's not on your site.
In this webinar you'll learn:
Misconceptions of online behavior
Online behavior research tools
Methodology to improve conversion rates
Mistaken assumptions in online content
Secret New Tools and Resources - August 2010WriterAccess
To get ahead the competition these days in the content marketing world, you need to expand your resources, tools and methodology for the madness. Join host Byron White and SpyFu's President Mike Roberts for a presentation of new releases that might just change the content marketing world as you know it.
Imagine instant access to thousands of writers that are one click away from creating the content you need to win the war of words on the web. Imagine reports and methodology at your fingertips that tell you how much, how often and how frequently you need to publish content to capture market share and mind share. This is top secret stuff, for your eyes only. So let's hope your competition does not show up to his invitation only Webinar.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Think Like A Search Engine and Win - September 2011WriterAccess
To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engine—the world's first "transparent" search engine—reveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
What distinguishes writers from web writers? And how do you win the war of words on the web. Byron's PubCon 2007 conference presentation offers the answers.
Creating Great Content Has Never Been Easier - March 2011WriterAccess
You need great content to grow your business. This great content should be created by great writers who know how to get the great results you demand for your investment. But finding expert writers and managing the workflow takes a lot of time and experience. Until now!
Join host Byron White, founder of WriterAccess.com, a new service of ideaLaunch that offers direct connection to thousands of U.S.-based writers available for paid assignments created to your specification. Byron will discuss how to select and manage freelance writers, and how to create assignment specifications and instructions for success. Both writers and clients will learn lessons we learned in the development of WriterAccess and from observations on the tens of thousands of content assignments completed at WriterAccess.com.
Best of all, Byron will discuss the newly launched “project complexity” pricing option now available on WriterAccess, which offers an elevated “fair price” scale for complex projects demanding higher skills and experience for the high quality content you demand.
In this webinar you'll learn:
How to price writing assignments
How to price yourself as a writer
Selecting the best writers
Selecting the best clients
How and why to reject work from writers
Why rejection of your work is a good thing
Writer skill levels evaluation and guide
Tracking content performance
Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam.
In November's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (who joined us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing.
In this webinar:
* You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action.
* You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters.
* You'll hear the latest information about new email distribution methodology.
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...WriterAccess
Making your website an engaging place that your visitors trust is no easy task. You can start by making a site that allows visitors to easily find, discuss and share resources.
Join iPressRoom's Chris Bechtel and ideaLaunch founder Byron White for a webinar on Reaching a Global Audience to Drive Influence, Reputation and Outcomes.
In this webinar you'll learn reasons why upgrading your website capabilities is a necessity if you want to turn site visits into relationships, and relationships into outcomes. Outcomes like greater brand awareness, higher measures of favorable response and revenue growth.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Over the years, businesses have invested enormous energy and money into connecting with customers. The ultimate measure of customer experience has been the face-to face conversation. But what do you do when your customers are online? How do you learn the wants and needs of your customers? How do you bring human connection to the web, and what is the impact?
Join host Byron White and guest Patrick Bultema, CEO of CodeBaby, as they offer insights into human behavior online, drawn from neuroscience and social psychology, which uncover the myths and mistaken assumptions we often make in developing the online sales funnel. We'll explore a number of new "online behavior measurement tools" that help pinpoint what's working and what's not on your site.
In this webinar you'll learn:
Misconceptions of online behavior
Online behavior research tools
Methodology to improve conversion rates
Mistaken assumptions in online content
Secret New Tools and Resources - August 2010WriterAccess
To get ahead the competition these days in the content marketing world, you need to expand your resources, tools and methodology for the madness. Join host Byron White and SpyFu's President Mike Roberts for a presentation of new releases that might just change the content marketing world as you know it.
Imagine instant access to thousands of writers that are one click away from creating the content you need to win the war of words on the web. Imagine reports and methodology at your fingertips that tell you how much, how often and how frequently you need to publish content to capture market share and mind share. This is top secret stuff, for your eyes only. So let's hope your competition does not show up to his invitation only Webinar.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Think Like A Search Engine and Win - September 2011WriterAccess
To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engine—the world's first "transparent" search engine—reveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
What distinguishes writers from web writers? And how do you win the war of words on the web. Byron's PubCon 2007 conference presentation offers the answers.
Creating Great Content Has Never Been Easier - March 2011WriterAccess
You need great content to grow your business. This great content should be created by great writers who know how to get the great results you demand for your investment. But finding expert writers and managing the workflow takes a lot of time and experience. Until now!
Join host Byron White, founder of WriterAccess.com, a new service of ideaLaunch that offers direct connection to thousands of U.S.-based writers available for paid assignments created to your specification. Byron will discuss how to select and manage freelance writers, and how to create assignment specifications and instructions for success. Both writers and clients will learn lessons we learned in the development of WriterAccess and from observations on the tens of thousands of content assignments completed at WriterAccess.com.
Best of all, Byron will discuss the newly launched “project complexity” pricing option now available on WriterAccess, which offers an elevated “fair price” scale for complex projects demanding higher skills and experience for the high quality content you demand.
In this webinar you'll learn:
How to price writing assignments
How to price yourself as a writer
Selecting the best writers
Selecting the best clients
How and why to reject work from writers
Why rejection of your work is a good thing
Writer skill levels evaluation and guide
Tracking content performance
Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam.
In November's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (who joined us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing.
In this webinar:
* You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action.
* You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters.
* You'll hear the latest information about new email distribution methodology.
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...WriterAccess
Making your website an engaging place that your visitors trust is no easy task. You can start by making a site that allows visitors to easily find, discuss and share resources.
Join iPressRoom's Chris Bechtel and ideaLaunch founder Byron White for a webinar on Reaching a Global Audience to Drive Influence, Reputation and Outcomes.
In this webinar you'll learn reasons why upgrading your website capabilities is a necessity if you want to turn site visits into relationships, and relationships into outcomes. Outcomes like greater brand awareness, higher measures of favorable response and revenue growth.
A comprehensive overview of marketing in the interactive realm of the world wide web. The workshop covers evaluating and organizing your content. Shaping your marketing message. Deploying your content on your own web site as the hub of your company's publishing hub. Optimizing and strategizing for effective search results. Establishing a presence and effectiveness in social media. Web video principles, Email marketing strategy and mobile web sites. Whew!
Put Some Press Release Magic In Your Content! - May 2010WriterAccess
Sure, we all know that certain Press Release secrets offer an opportunity to get the words out and links in. But that's just the beginning of the Press Release magic that you need to be practicing each and every day. From SEO Press Release strategy to public relations impact measurement, this special Press Release webinar will cover all you need to know to get in-the-know on how public relations strategy and advanced PR methodology can impact your business and deliver the ROI you demand for your investment. See how new age technology helps you create Press Release magic, optimize and revolutionize you public relation and press release strategy. Don't miss this exclusive Press Release Webinar powered by ideaLaunch.
Join PR Web online marketing machine Meg Walker and ideaLaunch founder Byron White for the advanced webinar on Press Release Secrets to grow your business in a variety of ways, beyond simply optimizing the press releases for the search engines.
SEO for Startups - #StartupSEO.TO by Powered by SearchPowered by Search
Slides from the 1st ever StartupSEO.TO event by Powered by Search.
This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup.
Slides Images Credit: SEOMoz & Eliance.
It’s not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
This webinar is sure to add to your bottom line.
Byron White is your guide. He has more than 10 years of content marketing experience as the founder and Chief Idea Officer of idealaunch and LifeTips.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Making your marketing accountable is one of the keys to making it successful. We explore ways to make your marketing trackable and accountable in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
The Ultimate Formula to Improve Conversions - July 2011WriterAccess
It's a small formula. But it will have a big impact on your conversion rates, if you follow each of the elements of the equation in a systematic, methodical way.
Conversion = (Content + Usability + Motivation + Incentive) - (Friction + Anxiety)
Byron White, CEO of ideaLaunch, and Tim Ash, CEO and Founder of Site Tuners will walk you through this simple, but powerful conversion-rate improvement formula that they put to work every day–on the web and for multiple channels.
In this webinar, you'll learn:
Conversion: How to use the Four Pillars of Trust to increase conversion rates.
Content: How to create different content for different readers for betterment.
Usability: How to avoid confusing your buyers and smooth the path to your conversion goal.
Motivation: How to motivate customers to take action and feel great!
Incentive: How to push customers over the edge in simple ways.
Friction: How to find it and reduce it to maximize conversions.
Anxiety: How to reduce both customers' and your own anxiety.
Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months.
The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage.
Key Takeaways:
1. Overall trends in content for digital marketing
2. Emerging consumer driven models for content marketing
3. How successful companies are growing with web content
4. Roles for a successful content marketing "A-Team”
5. Future growth opportunities with digital content
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
Driving Email Marketing Results - November 2010WriterAccess
Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam.
In this month's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (joining us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing.
In this webinar:
You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action.
You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters.
You'll hear the latest information about new email distribution methodology.
Digging Deep with Competitive Intelligence - April 2010WriterAccess
Join SpyFu founder Mike Roberts and ideaLaunch founder Byron White for the advanced webinar, “Digging Deep with Competitive Intelligence,” taking place on Friday April 16, 2010 at 1 p.m. EDT.
You’ll get insight on SpyFu technology, which offers the in-depth information you need to make content marketing strategy decisions. You’ll also learn sophisticated methods to track the ROI and impact of the content you deploy on your website using revolutionary technology powered by both WordVision (an ideaLaunch toolset) and SpyFu. Register now and get a free copy of Byron’s 101 Content Marketing Tips book, along with a link to a recording after the session. Limited seating. RSVP now. Don't miss this cutting-edge content marketing webinar!
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Social Engagement of Content - January 2010WriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar v8 focused on how to track the social engagement of your content, website and blog.
Special guest Carol Leaman, CEO of PostRank, joins Byron White, founder of ideaLaunch, for the presentation, offering a review of killer tools to measure social engagement of your content and the value of content in the social media sphere. Learn how content marketing powers social media, inbound marketing and all marketing today.
4. It’s the art of listening to your customers’ wants and needs
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
Geo-Targeting
5. And the science of delivering it to them in a compelling way
Articles
Blogs
Books
eBooks
RSS Feeds
Printed Books
Newsletters
Videos
Web
Widgets
6. It’s catching customers orbiting at high speeds
Applet
Desktop
Events
Information Portals
Mobile
Podcasts
RSS Feeds
Social Networks
Video Portals
7. With information they want and need
Downloads
Deals
Geo-Targeted Offers
Interest-Targeted Offers
Send to Friend
Re-Tweet
Likes
Loves
Repeat Visitation
8. It’s testing campaigns to learn what works best
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
Content Testing
9. And finding the most efficient path to engagement and sales
Score Engagement
Qualify Lead
Evaluate Intent
Induce Trial
Motivate Purchase
Get the Sale
Correlate Assets to Sale
10. It’s working with great writers that understand your goals
Writing Style
Tone of Voice
Brand Influence
Requirements
Restrictions
Conversion Goals
11. That know how to engage readers that want to learn MORE!
Target Audience
Motivators
Current Events
Pain Points
Like Me
Like You
13. Creating Quality Content is Challenging
“Writing is easy: All you do is sit staring at a
blank piece of paper (screen) until the drops of
blood form on your forehead.”
—Gene Fowler
“There’s nothing to writing. All you do is sit down
at a keyboard and open a vein.”
—Red Smith
18. Blog Writing Styles
Insight Ambition
Challenger Piggyback
Life Brand
Promotional WingFlap
Announcement Link
Video Photo
Evangelist List
Survey Thematic
Guest Interview
Event Live
Response
19. Tone of Voice
Authority Informative
Academic Friendly
Static Dramatic
Straight Forward Compelling
To the Point Animated
Feed the Brain Touch the Hart
Active Passive
Personal Objective
20. Specifications and Requirements
Brand Values
Target Audience
Voice and Tone
Punctuation and Syntax
Industry Jargon
Style Selection
Legal Requirements
21. Search Engine Optimization
Keyword Research Google +
Title Tags Attribution
Meta Keywords Authority Sources
Meta Description Social Popularity
Links to Authority Sites Publishing Frequency
Internal Links Analytics
External Links to Authorities Conversion Enhancement
Keyword Density Engagement and Circulation
23. Developing Quality Content is Complex
Find the Best Content Asset Mind Legal Restrictions
Style Flex for the Audience Deliver Performance Goals
Align with Brand Position Follow Workflow for Success
Speak the Audience Language
Offer Consistent Voice Tone
Perfect Syntax/Punctuation
Adhere to Requirements
Meet Specifications
24. Biggest Challenge is Education and Training
Traditional Curriculum New Curriculum
Colleges and Universities Organizations, Online Institutions and Companies
Journalism Content Marketing
Creative Writing Search Marketing
Poetry/Lyricism Inbound Marketing
Search Engine Optimization
PPC Advertising
Marketing Automation
Copywriting
Conversion
Analytics
27. Three Methods for Pricing Writing Services
Pay Per Word Pay Per Hour Pay Per Project
Online Marketplace In-Office Out-Of-Office
Easy Order Hourly Control Bids Required
Low Rates Rates/Experience High Demands
Light Instruction Style Guides Content Strategy
Perception: Low Quality Perception: More Control Perception: High Price
28. Pricing Premium Writing Services
Complexity Low Medium High Extreme
SEO Experience Basic Experience SEO + Link Crafting Keyword Research Keyword Strategy
Research Easy to Find Some Digging Difficult Interviews Required
Target Audience General Experienced Industry Specific Micro Targeted
Knowledge Level Basic Intermediate Industry Specific Advanced
Writing Style Basic Proficient Advanced One-of-a-Kind
Brand Aware Review Align Infuse
Persuasion No Selling Scattered Mention Soft Selling Hard Selling
Instructions Clear Workable Fuzzy Back and Forth
Creativity Basic Creative Very Creative Brilliant
Specifications Punctuation + Style + Tone of Voice + Restrictions
Typical Projects Research Articles Creative Articles Stylistic Articles Technical Articles
Fast News Stories Complex News Press Releases PR Strategy
SEO Articles SEO Link Articles Meta + SEO Articles Meta + Image + SEO
Consumer Products Tech Products Technical Articles White Papers
Product Page About Page Signup Page Home Page Copy
Per Word $0.03 $0.10 $0.30 $1.00
Per Hour $14 $32 $50 $75
Per Project $7-10 $50-500 $500-2000 $2,000-10,000+
29. Writer Experience for Premium Writing Services
Experience 2 Star 3 Star 4 Star 5 Star
Test Scores Pass Pass + Tops Ace
Basic SEO + Link Keyword
SEO Experience Experience Crafting Research SEO Strategy
Industry Industry
Expertise Generalist Some Expertise Recognized
Authority Experienced Published Author
Portfolio Basic Intermediate Sophisticated Advanced
Client Reviews Basic Unique Technical Creative
Algo
Performance C+ B+ A+
Per Word $0.03 $0.10 $0.03 $1.00
Per Hour $14 $32 $50 $75
Per Project $7-10 $50-500 $500-2000 $2,000-10,000+
30. Additional Costs in Pricing Premium Writing Services
Editing Optimization Performance
Managing Editor Keyword Research User Acquisition Cost
Sr. Editor Keyword Optimization Conversion Rates
Jr. Editor Keyword Density Organic Traffic
Proofreading Internal Link Building Content Influence
Original Verification External Link Building Content Path Analysis
36. Motivation for Writers
• Additional Compensation (Optional Bonus Post Delivery)
• Professional Negotiation and Communication
• Client Recognition
• Peer Recognition
• Public Recognition
• Goals and Career Advancement
• Algorithmic Scoring
• Professional Communication
• Respect
• Fun/Smiles
37. Tips for Success with an Online Marketplace
• Clear and Concise Order Instructions
• Professional In-Mail Communication
• Strategic Plan to Onboard New Writers
• Positive Feedback
• Constructive Feedback Professionally Crafted
• Style Sampling Writers with the Same Order
41. Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com “The only marketing
Phone: 617-227-8800 x 201
left is content
marketing.”
Seth Godin
Free 101 Content Marketing Tips Book
ideaLaunch.com/101