Join us for the monthly ideaLaunch Content Marketing Webinar v8 focused on how to track the social engagement of your content, website and blog.
Special guest Carol Leaman, CEO of PostRank, joins Byron White, founder of ideaLaunch, for the presentation, offering a review of killer tools to measure social engagement of your content and the value of content in the social media sphere. Learn how content marketing powers social media, inbound marketing and all marketing today.
It can drive you crazy. You spend and spend and spend on PPC, without harvesting the results you demand for the investment you make. Let the wizard of PPC Soren Ryherd from Working Planet Marketing Group de-mystify the PPC ROI tracking process with some live examples from PPC campaigns and clients, including ideaLaunch.com.
Learn how to track the ROI from your PPC investment with new methodology, tools and tricks of the trade. Learn how content marketing becomes your best asset with PPC strategy in turning more browsers into believers, and believers into buyers.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
Chapter 8 : SEO Content Marketing Strategy by Pagelocus.comPage Locus
In this module we cover areas such as how to approach SEO Content Marketing for any niche. We also cover misconceptions about content marketing and tips to get better conversion or Improving ROI
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
It can drive you crazy. You spend and spend and spend on PPC, without harvesting the results you demand for the investment you make. Let the wizard of PPC Soren Ryherd from Working Planet Marketing Group de-mystify the PPC ROI tracking process with some live examples from PPC campaigns and clients, including ideaLaunch.com.
Learn how to track the ROI from your PPC investment with new methodology, tools and tricks of the trade. Learn how content marketing becomes your best asset with PPC strategy in turning more browsers into believers, and believers into buyers.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
Chapter 8 : SEO Content Marketing Strategy by Pagelocus.comPage Locus
In this module we cover areas such as how to approach SEO Content Marketing for any niche. We also cover misconceptions about content marketing and tips to get better conversion or Improving ROI
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
One of the Main Factors in Digital Marketing is using keywords to promote Organic SEO. Keywords play a major role in ranking the website as well as making the content in the domain to reach potential Web Surfers. This slide will help you to know more about the strategies used in SEO that is Search Engine Optimization. This SEO Strategy slide will help you to get an insight into strategies and use of Keywords in Organic SEO. For further details click the link below:
Website: " http://www.techiebeez.com/batch1/Lelwyn/ "
LinkedIn: " https://www.linkedin.com/in/lelwynnishallawrence/ "
My Blogger Site: "https://lelwynnishal.blogspot.com/"
My Medium Site: "https://lelwyn-nishal.medium.com/"
we are bangalore based SEO company services provider in bangalore since 2018. We focused on getting your website to the first page and more traffic & leads
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
How do you get under the skin of the target audience and learn what your customers want and need to know? And how to make content so great that readers keep coming back for more?
One of the Main Factors in Digital Marketing is using keywords to promote Organic SEO. Keywords play a major role in ranking the website as well as making the content in the domain to reach potential Web Surfers. This slide will help you to know more about the strategies used in SEO that is Search Engine Optimization. This SEO Strategy slide will help you to get an insight into strategies and use of Keywords in Organic SEO. For further details click the link below:
Website: " http://www.techiebeez.com/batch1/Lelwyn/ "
LinkedIn: " https://www.linkedin.com/in/lelwynnishallawrence/ "
My Blogger Site: "https://lelwynnishal.blogspot.com/"
My Medium Site: "https://lelwyn-nishal.medium.com/"
we are bangalore based SEO company services provider in bangalore since 2018. We focused on getting your website to the first page and more traffic & leads
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
What are the top 19 things business owners need to know about search engine marketing in 2011? This presentation covers search engine optimization (SEO), pay-per-click (PPC), social media, mobile & local search, and analytics.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
How do you get under the skin of the target audience and learn what your customers want and need to know? And how to make content so great that readers keep coming back for more?
It’s not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
This webinar is sure to add to your bottom line.
Byron White is your guide. He has more than 10 years of content marketing experience as the founder and Chief Idea Officer of idealaunch and LifeTips.
Digging Deep with Competitive Intelligence - April 2010WriterAccess
Join SpyFu founder Mike Roberts and ideaLaunch founder Byron White for the advanced webinar, “Digging Deep with Competitive Intelligence,” taking place on Friday April 16, 2010 at 1 p.m. EDT.
You’ll get insight on SpyFu technology, which offers the in-depth information you need to make content marketing strategy decisions. You’ll also learn sophisticated methods to track the ROI and impact of the content you deploy on your website using revolutionary technology powered by both WordVision (an ideaLaunch toolset) and SpyFu. Register now and get a free copy of Byron’s 101 Content Marketing Tips book, along with a link to a recording after the session. Limited seating. RSVP now. Don't miss this cutting-edge content marketing webinar!
How do you create content that will engage and connect with readers? Byron's offers 30 tips that will help you find and manage the great writers you need to achieve top listings in the search engines.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
Reaching a Global Audience to Drive Influence, Reputation and Outcomes - May ...WriterAccess
Making your website an engaging place that your visitors trust is no easy task. You can start by making a site that allows visitors to easily find, discuss and share resources.
Join iPressRoom's Chris Bechtel and ideaLaunch founder Byron White for a webinar on Reaching a Global Audience to Drive Influence, Reputation and Outcomes.
In this webinar you'll learn reasons why upgrading your website capabilities is a necessity if you want to turn site visits into relationships, and relationships into outcomes. Outcomes like greater brand awareness, higher measures of favorable response and revenue growth.
Critical Competitive Intelligence Tools and Tricks - August 2011WriterAccess
To compete in today's fierce marketplace, you need a competitive edge with insightful information, meaningful metrics and dollar-producing data that helps you find the fastest path to growing your business organically–the content marketing way. Let's face it–the right data can save you a lot of time and money.
Join SpyFu founder Mike Roberts and ideaLaunch founder Byron White for this month's Content Marketing Webinar focused on killer competitive intelligence tools, tricks and resources you can use to discover important insights about your customers, competitors and even your friends (and enemies).
From PPC patterns to social media behaviors to organic market share analysis, get the competitive information you want and need to make critical decisions at your fingertips.
In this webinar, you'll learn:
The top 10+ competitive intelligence tools and resources
A competitive intelligence methodology for content plans
A competitive intelligence methodology for SEO plans
PPC keyword and campaign tools for competitive intelligence research
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
To win the war of words on the web, you need a battle plan to capture organic market share. Creating volumes of SEO content and publishing it on the web is not the best strategy these days. You need competitive intelligence tools to drive the strategy. You need a vision on how to increase traffic and improve listing positions, and a roadmap for performance goals. Trying to put all these pieces together may seem difficult, if not impossible. Until now.
Join Byron White of ideaLaunch and Mike Roberts of Spyfu, offering two very different solutions on how to develop the strategy you need to capture mindshare -- the new measurement for success. Mike will discuss some new SpyFu technology solutions that offer the vision you need. Byron will discuss breakthrough content planning methodology including content curation, content plans and secrets that set the stage for performance goals.
These two different approaches will leave you with dozens of ideas, secrets and methods to hit the ball out of the park!
Put Some Press Release Magic In Your Content! - May 2010WriterAccess
Sure, we all know that certain Press Release secrets offer an opportunity to get the words out and links in. But that's just the beginning of the Press Release magic that you need to be practicing each and every day. From SEO Press Release strategy to public relations impact measurement, this special Press Release webinar will cover all you need to know to get in-the-know on how public relations strategy and advanced PR methodology can impact your business and deliver the ROI you demand for your investment. See how new age technology helps you create Press Release magic, optimize and revolutionize you public relation and press release strategy. Don't miss this exclusive Press Release Webinar powered by ideaLaunch.
Join PR Web online marketing machine Meg Walker and ideaLaunch founder Byron White for the advanced webinar on Press Release Secrets to grow your business in a variety of ways, beyond simply optimizing the press releases for the search engines.
There is a deluge of information being published online and there is an increasing need to make sense of it all. For this month's webinar, ideaLaunch is teaming up with StoryCrawler to educate you on Content Curation and how it can improve your B2B content marketing and SEO.
For those of you those of you considering taking the content marketing plunge, you won't want to miss this one.
About StoryCrawler:
Research, archive, syndicate, publish - all in real-time. StoryCrawler is a Web 2.0 application that helps businesses and organizations sift through the mass of Internet clutter to pinpoint the most relevant information. There are millions of news stories, RSS feeds, blogs and social media networks that flood the Internet, making it virtually impossible to find all the information you need, when you need it. StoryCrawler makes it possible.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
How can Content Marketing amplify reach, engagement and results by integrating Social Media SEO? This presentation from Lee Odden of TopRank Online Marketing lays out how online marketers can implement a process for incorporating the finer points of search engine optimization, content and social networking.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Similar to Social Engagement of Content - January 2010 (20)
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
Driving Email Marketing Results - November 2010WriterAccess
Things may change in the web-marketing world, but one thing seems to be consistent; when done right, email marketing works. However, there's a fine line between bulk email marketing and spam.
In this month's content marketing webinar, Byron White of ideaLaunch and Manas Kumar of Genesis Interactive (joining us all the way from New Zealand!) will offer insights on the technology and methodology of email marketing.
In this webinar:
You'll walk away with concrete examples of marketing strategies that are proven to engage readers and result in quantifiable action.
You'll learn how to make sure your mass email campaigns are not blocked by ISPs and junk email filters.
You'll hear the latest information about new email distribution methodology.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010
Social Engagement of Content - January 2010
1. Content Marketing
Tracking
Monthly Webinar Series
January 20, 2010
Byron White
Content
Engagement
Chief Idea Officer
Byron[@]ideaLaunch.com
Carol Leaman
CEO
and ROI
Carol[@]PostRank.com
2. How to track and measure content marketing ROI
Content Content Measuring PostRank
Marketing Marketing Content CEO
Revolution Plan ROI Carol Leaman
4. It’s the art of listening to your customers’
wants and needs.
Listen Up
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
5. And the science of delivering content
in a compelling way.
Measurements
Books
Blogs
eBooks
RSS Feeds
Printed Books
Web
Widgets
6. It’s constantly testing campaigns to learn
what works and what doesn’t.
Prediction Testing
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
7. And measuring readers’ engagement
and desire for more.
Engagement
Downloads
Time on Page
Action on Page
Repeat Visitation
Send to Friend
Social Bookmark
8. It’s catching readers orbiting at high
speeds at the right time and place.
Anytime Content
Applet
Desktop
Mobile
RSS Feeds
Podcasts
Social Networks
9. And engaging them with content on
websites, gadgets and apps.
iPhone Apps
Urban Spoon
Amazon Kindle
Sirius XM
SalesForce.com
Flixter
Fandango
10. It’s developing a content pipeline to
educate, earn trust and drive sales.
New Sales Pipeline
Offer Content
Accumulate Leads
Score Leads
Distribute Leads
Induce Trial
Score New Activity
Measure Success
11. And scoring content engagement to
find out who’s most likely to buy.
SalesForce Scoring
Free Tool Interaction
Content Downloads
Proposal Downloads
Newsletter Sign Ups
Widget Interaction
Customer Logon
13. The content marketing plan becomes the
nerve center for ROI measurement.
Table of Contents
Scope of Project
Competitive Research
Customer Research
Keyword Research
SEO Plan
Content Plan
Performance Plan
14. Start by researching the competition with
the free research tools.
Free Research Tools
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com
15. Competitive intelligence helps pinpoint
strength, weakness and opportunity.
Content Asset YourSite.com Competitor.com
Traffic A C
PPC Spend B A
Content Portfolio B B
Content Authority C B
Publishing Frequency D C
Social Reach F D
Social Conversations F F
Testimonials A F
Partnerships B A
Internal Links C B
Inbound Links C C
SEO Strength A C
SEO Performance B A
Testing Methodology A B
17. Create an SEO Plan that balances reader
interest with search engine appeal.
SEO Plan
Keyword Universe
Golden Keywords
Keyword Silos
Internal Links
PPC Price
Search Volume
Search Market Share
19. Build a large keyword universe to measure
performance and ROI.
Keyword Universe
10,000 Keywords
Long Tail
Short Tail
High PPC Price
High Search Volume
Recent Up Trends
Recent Down Trends
Market Share +-=
20. Select “golden” keywords for optimization,
SEO and ROI goals.
Golden Keywords
150 Keywords
Priority
Weighted
1/3 Top 50-100
1/3 Top 1-50
1/3 Top >100
Keyword Silos
Primary Keywords
Secondary Keywords
21. Create category maps featuring primary
and secondary SEO keywords.
Category Map
Hot Topic
Primary Keywords
Secondary Keywords
22. Create a Content Plan with the right mix of
content assets.
Content Assets
Articles
Courseware
eBooks
Podcasts
Printed Books
Tip Centers
Webinars
Whitepapers
Widgets
WorkBooks
23. Find the hot topics for your content plan
for readers and then the bots.
Content Plan
Search Box
Customer Service
FAQ Popularity
Social Media
Customer Surveys
Site Analytics
Brand Language
24. Listen-in to the conversations in the social
media sphere to find the hot topics.
Social Research Tools
Search.Twitter.com
Facebook.com/lexicon/
ThunderThimble.com
TechRigy.com
BlogSearch.Google.com
BlogPulse.com
IceRocket.com
TweetDeck.com
26. Infuse your brand with the content you
publish. And publish it regularly.
Authority Assets
Speaking Events
White Papers
Webinars
Podcasts
Books
Online Courses
Informational Guides
Press Releases
55. Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
“Demand and track a
measurable return on
Byron[at]ideaLaunch.com
Phone: 617-227-8800 x 201
your investment in
Carol Leaman, PostRank
CEO
content marketing.”
Carol [at] PostRank.com
Phone: 519-514-0064
Let’s Talk.