The document provides an overview of content planning and marketing. It discusses how to analyze domains, research keywords, organize keywords into groups and silos, conduct competitive research including analyzing page rank, pages indexed, and inbound links of competitors. The content plan template includes sections for domain analysis, keyword research methodology, keyword silos, competitive research, content audit, content samples, and a summary. The goal is to help companies develop a content plan that will drive engagement and sales through efficient content creation and distribution.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Think Like A Search Engine and Win - September 2011WriterAccess
To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engine—the world's first "transparent" search engine—reveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Think Like A Search Engine and Win - September 2011WriterAccess
To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engine—the world's first "transparent" search engine—reveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
Social Media Week Chicago - SEO Strategies for PR and Social MediaCramer-Krasselt
Content creation has always been at the heart of a communicator’s role in building and defending a brand. Yet a critical tool for adding fuel to their campaigns is often overlooked or under-leveraged: search engine optimization (SEO). From optimizing press releases to creating high-demand content to making your webpages more Google-friendly, there are a number of SEO tactics and tools that will benefit every PR and social media pro. Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis offers a crash course in search strategies every communicator should know.
Seo and Retargeting for the Data Driven MarketerSinch
SEO is an important part of many marketers' digital strategies, but it's not as easy as it may look. Strong SEO campaigns are driven by data and function as part of an integrated marketing strategy. Retargeting, as part of one of those integrated campaigns, is one of the most powerful complements to a strong SEO strategy.
In this webinar, you'll learn:
-How you can track key performance indicators across various pillars of SEO, including keyword research, technical SEO, and competitive analysis.
-How SEO can magnify the power of a retargeting campaign.
-Tips for running an integrated, data-driven campaign with SEO and retargeting.
Presenter manual SEO and internet marketing (specially for summer interns)XPERT INFOTECH
XPERT INFOTECH imparts qualitative training in .NET, ASP.NET, PHP, PHP++, JAVA, J2EE, ORACLE DBA, ORALE D2K, RIA, SEO, WEB DEVELOPMENT, MOBILE APPLICATIONS DEVELOPMENT, ANDROID and other latest technologies. The training is designed for the BCA/MCA/B.E./B-Tech students who want to speed up their technical skills and proficiencies into real time development environment.
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
Social Media Week Chicago - SEO Strategies for PR and Social MediaCramer-Krasselt
Content creation has always been at the heart of a communicator’s role in building and defending a brand. Yet a critical tool for adding fuel to their campaigns is often overlooked or under-leveraged: search engine optimization (SEO). From optimizing press releases to creating high-demand content to making your webpages more Google-friendly, there are a number of SEO tactics and tools that will benefit every PR and social media pro. Cramer-Krasselt Director of Interactive/Search and PR Daily “SEO for PR” expert Nick Papagiannis offers a crash course in search strategies every communicator should know.
Seo and Retargeting for the Data Driven MarketerSinch
SEO is an important part of many marketers' digital strategies, but it's not as easy as it may look. Strong SEO campaigns are driven by data and function as part of an integrated marketing strategy. Retargeting, as part of one of those integrated campaigns, is one of the most powerful complements to a strong SEO strategy.
In this webinar, you'll learn:
-How you can track key performance indicators across various pillars of SEO, including keyword research, technical SEO, and competitive analysis.
-How SEO can magnify the power of a retargeting campaign.
-Tips for running an integrated, data-driven campaign with SEO and retargeting.
Presenter manual SEO and internet marketing (specially for summer interns)XPERT INFOTECH
XPERT INFOTECH imparts qualitative training in .NET, ASP.NET, PHP, PHP++, JAVA, J2EE, ORACLE DBA, ORALE D2K, RIA, SEO, WEB DEVELOPMENT, MOBILE APPLICATIONS DEVELOPMENT, ANDROID and other latest technologies. The training is designed for the BCA/MCA/B.E./B-Tech students who want to speed up their technical skills and proficiencies into real time development environment.
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
Critical Competitive Intelligence Tools and Tricks
Content Planning to Drive Results
1. Content Planning to Drive Results
Content Marketing Webinar V37
January 31st, 2013
Byron White Jon Wuebben
Chief Idea Officer Content Launch
ideaLaunch.com Author: Content is Currency
Byron [at] ideaLaunch.com Jon [at]ContentLaunch.com
240 Commercial Street
Boston, MA 02109
617-227-8800
2. What is The Content Planning
Content Marketing? Content Plan to Drive Results
4. It’s the art of listening to your customers’ wants and needs
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
Geo-Targeting
5. And the science of delivering it to them in a compelling way
Articles
Blogs
Books
eBooks
RSS Feeds
Printed Books
Newsletters
Videos
Web
Widgets
6. It’s catching customers orbiting at high speeds
Applet
Desktop
Events
Information Portals
Mobile
Podcasts
RSS Feeds
Social Networks
Video Portals
7. With information they want and need
Downloads
Deals
Geo-Targeted Offers
Interest-Targeted Offers
Send to Friend
Re-Tweet
Likes
Loves
Repeat Visitation
8. It’s testing campaigns to learn what works best
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
Content Testing
9. And finding the most efficient path to engagement and sales
Score Engagement
Qualify Lead
Evaluate Intent
Induce Trial
Motivate Purchase
Get the Sale
Correlate Assets to Sale
13. What does a content plan offer you?
How much content to I need to compete online?
How frequently should I publish it?
How good does it need to be?
What type of content assets do I need?
How much will the content plan cost?
14. Content Plans: Table of Contents
Introduction 3
Domain Analysis 4
Keyword Research 5-10
Keyword Research Methodology 5
Keyword Silos 6
Keyword Classifications 7
Keyword Silo Distribution 8-10
Competitive Research 11-32
SEO Research 11-13
Listing Positions 14-16
Aggregate Search Volume by Industry 17
Content Audit 18-20
Content Samples 21-24
Executive Summary 25
Appendix 26
Content Plan by Silo Summary 27
Summary of Methods 28
Glossary 29
Keyword Silo Summary 30-141
26. Social Media
Social Media Publishing Volume
9000
8093
8000
7000
6000
5000
4000
2945
3000 2461
1751
2000
1166 1045
1000
0
Oracle SAP Salesforce Microsoft Netsuite Sugar CRM
Dynamics CRM
27. Social Fan Base
Social Media Fan Base
300000
257898
250000
200000
150286
150000
123369
100000
50000
21582 14665
4530
0
Oracle SAP Salesforce Microsoft Netsuite Sugar CRM
Dynamics
CRM
28. Here’s the Problem: To Much Data
Social Media Fan Base
300000
257898
250000
200000
150286
150000
123369
100000
50000
21582 14665
4530
0
Oracle SAP Salesforce Microsoft Netsuite Sugar CRM
Dynamics
CRM
29. Step 3: Content Asset Recommendations
Articles
Books
Courseware
eBooks
Podcasts
Printed Books
Tip Centers
Webinars
Whitepapers
Widgets
Workbooks
Video
32. Expected ROI for Content Marketing Investment
Recommended Content Marketing Budget $523,505
Estimated Traffic Increase 447,036
Total Value for #1 Listing Position $2,576,154
36. The goals is to create content and optimize for performance
Content + Optimization = Listing Positions + Traffic
37. The Content Planning Challenge
How can content creators align with performance goals?
How can you create fresh content and avoid duplication?
How can you track performance of content and drive strategy?
How can you get writers, SEO specialists and marketers on the same page?
50. Best of All: WordVision is Free for up to 200 Keywords
51. Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com “The only marketing
Phone: 617-227-8800 x 201
left is content
marketing.”
Seth Godin
Free 101 Content Marketing Tips Book
PDF Version Visit ideaLaunch.com/101