This document summarizes a webinar about signature events for small libraries. It defines a signature event as a unique annual event that is well-attended, successful, and owned by the organization. Reasons for hosting a signature event include raising funds, increasing awareness of library services, and building community relationships. The webinar provided examples of different types of signature events including galas, after hours events, wine tastings, golf tournaments, and more. It offered tips for planning an event such as establishing goals and objectives, budgets, and low-cost ideas. Additional resources for hosting different event types were also provided.
From "chocolate in the stacks" tastings to 5K runs to off-site literary dinner parties, small libraries are getting creative in offering signature events that raise funds and create friends. This presentation is a "show and tell" of library fundraisers, with quick tips on how to get started in your community.
Presented at the 2012 Association of Rural and Small Libraries Conference, as a WebJunction webinar on March 19, 2013, and as a two-hour workshop at the Eastern Shore Regional Library (MD) on May 2, 2013. Scheduled to present: Ontario Library Association Super Conference in Toronto, January 2014 and as a Trustee Institute for the Westchester Library System in April 2014.
How to Make Your Vision of Play a RealityPark Pride
Presentation is from Park Pride's 15th Annual Parks and Greenspace Conference. The speakers are Judy Hammack, Kimberly Kleiber, and Veronica Squires.
Using several local case studies, this Friends of the Park panel will share their successful strategies that lead to the development of playful parks for visitors of all ages, from community engagement, negotiation and consensus building to fundraising and leveraging dollars, and much more
From "chocolate in the stacks" tastings to 5K runs to off-site literary dinner parties, small libraries are getting creative in offering signature events that raise funds and create friends. This presentation is a "show and tell" of library fundraisers, with quick tips on how to get started in your community.
Presented at the 2012 Association of Rural and Small Libraries Conference, as a WebJunction webinar on March 19, 2013, and as a two-hour workshop at the Eastern Shore Regional Library (MD) on May 2, 2013. Scheduled to present: Ontario Library Association Super Conference in Toronto, January 2014 and as a Trustee Institute for the Westchester Library System in April 2014.
How to Make Your Vision of Play a RealityPark Pride
Presentation is from Park Pride's 15th Annual Parks and Greenspace Conference. The speakers are Judy Hammack, Kimberly Kleiber, and Veronica Squires.
Using several local case studies, this Friends of the Park panel will share their successful strategies that lead to the development of playful parks for visitors of all ages, from community engagement, negotiation and consensus building to fundraising and leveraging dollars, and much more
#Giving Tuesday is the international phenomenon that has become the brand name for causes to fundraise, and specifically online fundraise, for one day in November across the country and around the world. The main concept behind #Giving Tuesday is not necessarily just to raise the most amount of money, but in its fourth year, the movement has become a one-day public relations campaign that focuses attention on the amazing work thousands of non-profits do on a daily basis.
This nonprofit workshop is presented by Villanova University School of Business' Center for Church Management and Business Ethics in partnership with the NTEN Delaware Valley Tech Club.
Stacy Lienemann, Director, Waseca-Le Sueur Regional Library System | Anissa Sandland, Assistant Lead Librarian, Saint Peter Public Library | Tosha Anderson, Library Associate at St.Peter Public Library and Assistant Director at Henderson Public Library | Anne Lundquist, Assistant Director, Watonwan County Library
How-To Festivals are a great way to bring a community together by showcasing a wide variety of your local community members' skills in one day, offering networking opportunities, and celebrating lifelong learning all in one awesome event. From How to Be a Roller Derby Girl to How to Brew the Perfect Cup of Coffee, these short ½ hour-sessions are a perfect way to invite the community into the library. By holding multiple sessions at once, libraries can offer an all-ages, fresh festival atmosphere in which to learn a variety of skills without a major time commitment. Library staff can also use this event as an opportunity to teach library and literacy skills--making the event valuable as a way to market library services as well. The presenters will cover how-to session ideas, logistical planning, marketing, and community response.
#Giving Tuesday is the international phenomenon that has become the brand name for causes to fundraise, and specifically online fundraise, for one day in November across the country and around the world. The main concept behind #Giving Tuesday is not necessarily just to raise the most amount of money, but in its fourth year, the movement has become a one-day public relations campaign that focuses attention on the amazing work thousands of non-profits do on a daily basis.
This nonprofit workshop is presented by Villanova University School of Business' Center for Church Management and Business Ethics in partnership with the NTEN Delaware Valley Tech Club.
Stacy Lienemann, Director, Waseca-Le Sueur Regional Library System | Anissa Sandland, Assistant Lead Librarian, Saint Peter Public Library | Tosha Anderson, Library Associate at St.Peter Public Library and Assistant Director at Henderson Public Library | Anne Lundquist, Assistant Director, Watonwan County Library
How-To Festivals are a great way to bring a community together by showcasing a wide variety of your local community members' skills in one day, offering networking opportunities, and celebrating lifelong learning all in one awesome event. From How to Be a Roller Derby Girl to How to Brew the Perfect Cup of Coffee, these short ½ hour-sessions are a perfect way to invite the community into the library. By holding multiple sessions at once, libraries can offer an all-ages, fresh festival atmosphere in which to learn a variety of skills without a major time commitment. Library staff can also use this event as an opportunity to teach library and literacy skills--making the event valuable as a way to market library services as well. The presenters will cover how-to session ideas, logistical planning, marketing, and community response.
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Beth Nawalinski is the Executive Director of United for Libraries, the Association of Library Trustees, Advocates, Friends and Foundations, a division of the American Library Association. Beth will be joined by Steve Laird, President of Infogroup and 2017-2018 President of United for Libraries, to share their ideas about United for Library’s mission and vision and how Nebraska and its libraries can benefit and fully use the resources available through this dynamic ALA division. Learn how Nebraska's statewide membership, including the newly updated online Trustee Academy which is available free to all Nebraska public libraries, can benefit Nebraska - its libraries and people.
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http://nlcblogs.nebraska.gov/bigtalk
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1. Signature Events for Small Libraries
Cassie Guthrie
Library Director, Greece Public Library, Rochester, NY
Webinar • Nicolet Federated Library System • March 18, 2015
2. My Work in Libraries
Signature Events for Small Libraries
Service Population: 56,000
Service Population: 20,000
42 small libraries in 4 counties
Service Population: 96,000
3. Agenda
Signature Events for Small Libraries
• The What and Why of Signature Events
• Event Show & Tell
• Event Theme Ideas
• Auctions and Thank Yous
• Quick Tips for Getting Started
• Planning and Budgeting
4. What Is a Signature Event?
Signature Events for Small Libraries
A unique annual event that is:
• Well attended
• Successful
• “Owned” by an organization
5. Why Do a Signature Event?
Signature Events for Small Libraries
• Raise funds to support special projects
• Increase awareness of the library’s
service program
• Community and relationship building
• Generate positive publicity
• “Relationship polishing”
• They are fun!
6. EVENT SHOW & TELL
Signature Events for Small Libraries
40. Quick Tips for Getting Started
Signature Events for Small Libraries
• Know Your Community
• Put Together a Super Star Event
Committee
• Planning
• Budgeting
42. Planning
Signature Events for Small Libraries
Sample Mission Statement:
“After Hours @ the Library” is an annual event that raises
funds to support special projects at the Any Town Library
Sample Goals:
A. Raise funds for the library
B. Increase awareness for the role of the library in the
community
C. Generate positive publicity for the library
43. Planning
Signature Events for Small Libraries
Sample Objectives
Goal A (Fundraising):
1. Raise $1,000 net
2. Secure at least $250 in event sponsorships
3. Sell 50 tickets
Goal B (Awareness):
1. Develop invitation list of 200 to include school staff, elected officials,
business owners
2. Post flyers about the event in at least 5 outside the library locations
3. Speak at local service clubs about the event and the project it’s raising $ for
Goal C (Publicity):
1. Present pre- and post- event news releases (post-event with photos)
2. Invite the local news media to attend
45. Low Cost, High Value
Signature Events for Small Libraries
• Smile
• Music
• Clean
• Photographs & Social Media
• Invitations
46. Additional Resources
Signature Events for Small Libraries
How to do a 5K:
http://www.active.com/running/Articles/How-to-Organize-Your-First-Race
DIY Murder Mysteries:
http://www.nightofmystery.com/
Library mini-golf vendor:
http://www.libraryminigolf.org
Images from this webinar (and more):
http://www.pinterest.com/cassieguthrie1/
