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Bridging Generational Gaps in Museum Volunteering
- 2. Volunteering in the Heritage Sector
- 3. Volunteering Across Science Museum Group 0 5 10 15 20 25 0- 16 16-17 18-24 25-34 35-44 45-54 55-64 65-74 75-84 85-94 Average age of volunteers SMG Average age of volunteers Volunteers Count
- 4. Our Baby Boomers • Motivated by an interest in our museums and to keep active • Long term commitment • Regular, ongoing activities • Provide knowledge and experience • Increasingly time poor • Increased economic pressures • Opinionated • Change averse • The affects of age
- 5. Our Millennials • Motivated by skills and development opportunities • Short term, project based • More diverse and reflective of our audience • Bring fresh perspectives and ideas • Less reliable than our older volunteers • More focused on what they can get from us • Less engaged with us as an organisation
- 6. The Gap
- 7. Barriers to Participation • Museums and the roles we create aren’t seen as impactful or “worthy” • Most of our roles are weekdays, 9-5 • We can’t recruit under 16s • Recruitment and induction takes place during the week
- 8. Bridging the Gap • Consider the motivations of all those we want to engage with • Create roles that are inspiring and accessible to a wider audience • Remove barriers to participation • Highlight the worth of volunteering for our organization, particularly STEM • Open up volunteering to under 16s
Editor's Notes
- Predominantly older, retired individuals and young people looking to gain skills and experience A higher percentage of female volunteers Except in Science and Technology museums
- Results from 2017 Volunteers Count Survey At Science Museum Group we reflect wider trends across the Heritage sector almost exactly U shaped demographic High percentage of retirees and CV builders Gap between ourselves and our peers in Generation X Before we look at that, lets explore our two key groups – Baby Boomers and Millenials…
- Baby boomers are our traditional volunteer They fill many of our core roles They provide LIST POSITIVES But LIST NEGATIVES
- Millennials are a growing audience for us Often coming in to short our short term projects TAKE INTO CONSIDERATION DURING THE PLANNING PROCESS Consider MOTIVATIONS, WAYS of WORKING, REQUIREMENTS
- Generation X have been pretty much ignored by us. Without trying, we have made it really difficult for this group to engage with us
- We know you want to volunteer somewhere you will make a real difference, but we’re not going to tell you how volunteering for us will help you achieve that We’ve created roles for when you work We won’t let your kids volunteer with you, so we’re going to force you to make a choice between us and them If you do want to volunteer in a weekend role, we’re going to interview and induct you during the week just to make it really hard to get involved “I don’t care about museums” Simplicity of Parkrun volunteering
- This is a long term process of cultural change It requires us to change the way we think and work It requires us to make braver decisions Ultimately the benefits are huge