Proud to be invited to share our Library Foundation team's Capital Campaign strategy and share insight and differences between Canada and U.S.A. with Billings Public Library. We have to change how these traditional institutions are viewed before building the business case for major gift philanthropy.

1. Major Capital Campaigns: Case Studies from
Calgary, Alberta and
Billings, Montana
Brent Buechler,
Vice President
Calgary Public Library
Foundation
Leslie Modrow,
Development Director
Billings Public Library
Foundation

2. Billings Public Library

4. Campaign Readiness
What we did wrong
What we did right
What you can do now

10. New Central Library

11. Building the case
Don’t be afraid!
Hire the best fit
Go beyond your circle

12. iii. Communications –
Changing the Story

13. Libraries are the next great
strategic philanthropic
investment.
"We've given (in Canada) hospitals and post-
secondary institutions a 50 year head start."

14. Today's Library is an Igniter
of Human Potential

15. • ROI Study
• White Papers
• Case Studies
• Outcome Evaluations

18. 2. Campaign Execution
• Scope
• Key Messages
• Tools

19. Campaign Scope
• From small to transformational
• Founding Partners at $500,000+
• Major Gifts: $25,000 to $500,000
• One signature event grown to $300,000
• Leadership Giving: $5,000 to $25,000
• Impact Giving (renamed from Annual)

20. Public Phase
• Windows campaign: $2,000,000 goal
• New Central Library windows available from $100
(group) to $5,000 (individual 25 year philanthropic
naming).
• Target Audiences:
• Family: 4,000 approx Library employees,
volunteers, Board
• Donors: 13,500 individuals
• Calgarians: 1.2 million residents, 600,000
Library members

21. Key Messages
• Add In, the Campaign for Calgary’s Library is an
investment in the potential of all Calgarians and the
future of a great city
• We believe there is no greater investment society can
make than in people’s opportunity to grow, learn and
prosper
• Only the Library can meet an entire city’s thirst for
knowledge and community connection

22. Campaign Tools
• High quality brand materials and customization with
in-house Creative Director & Communications
Director
• Inspire visually through compelling images of New
Central Library’s distinctive design and in our
messaging
• Lead Gifts: Campaign Opportunity Book showcases all
$500,00+ opportunities and inspire support

23. • Add In website; printed external case and external
rackcard (for broad distribution)
• Community Impact Reports, ROI Study, Case Studies
of key donor funded initiatives
• Custom major gift asks to inspire personal connection
and opportunities reflecting donor passion
• Inspiring cause videos and personal testimonials
• NCL Construction Tours, Walking Tours, and Library
Experience Centre

24. • Campaign Reports, our Team’s Campaign Wall, and
tracking Results
• Year to Date Raised
• Campaign to Date
• Year to Date Cash In
• Total Campaign Gifts
• The Week’s Major Moves (Gift of the Week, Major
Gift, Leadership, Legacy), Design of the Week
• Grants and Awards
• Wow Factors and Cool Stuff
• Fail of the Week

25. • Where We Are:
• $2,935,841 Year to Date Raised
• $304,124,831 Campaign to Date
• $2,814,618 YTD Cash In
• 38,708 Total Campaign Gifts
• 13,472 Unique Supporter
• 361 Monthly Donors
• 12 NCL Windows (pre-sold)
• Benchmarks: San Diego and Seattle $75,000,000+
• Canada: Toronto Reference Library $10,000,000

26. Keeping Momentum
Inform
Engage
Refresh
Celebrate successes