Abhishek Kr. Srivastava is a marketing professional with over 4.7 years of experience. He is currently working as an Executive of Marketing Services-North at Hyderabad Industries Ltd. He has expertise in developing marketing strategies, implementing promotional activities, and managing regional budgets. Prior to this, he worked at Brandbaron Marketing and Team QED in client servicing and business development roles. Abhishek holds a Post Graduate Diploma in Advertising & Public Relations and a Bachelor's degree in Sociology & History.

1. Abhishek Kr. Srivastava
Mobile: 09971100540/09953008104
E-Mail: abhishek.mrkt@gmail.com
A positive, sincere and disciplined professional with a strong ambition to excel in the area of
Marketing and a desire to serve an organization that will help me realize my capabilities to the
fullest and reach the pinnacle by adhering to my values.
Professional Profile
A competent professional with 4.7 years of experience in Marketing communications. Currently
associated with Hyderabad Industries Limited as Marketing Services- North.
Exposure in mapping business requirements and designing customised solutions with strong
analytical skills and ability to analyse business practices and define optimal procedures. A
proactive planner with abilities in devising effective strategies for augmenting business,
identifying and penetrating new market segments, promoting products for business excellence.
Proven performer with an excellent track record in marketing across assignments. An enterprising
leader with strong numerical reasoning, communication, presentation, relationship management
and time management skills.
Organisational Experience
Hyderabad Industries Ltd., DELHI From June ’10 Onwards
(A Birla Group Company)
As an Executive Marketing Services-North
Industry: Building Material
Product(s) handled: Green building materials which are Aerocon Panels and Aerocon AAC Blocks along
with Charminar roofing sheets
Profile Description
The role is a divisional marketing role & works in niche areas of developing regional marketing
strategies for specific brands and creating effective & efficient channel sales, keeping dealer and
company needs, in mind. It encompasses co-ordination among the sales and marketing function and
driving growths through understanding, conceptualizing and then implementing effective marketing
initiatives in different regions of the division. It covers all the ATL & BTL activities for the region.
Brand Promotions: Developing marketing pitches for influencers and customers, designing and
developing ATL & BTL activities to address specific region’s core issues. E.g. AEROCON PANELS, a
premium partition & prefab panel, has been re-launched and marketed in Delhi region leading to
good market sentiments and market share gains for the product.

2. Budgeting: Allocating regional marketing budgets to different regions for the financial year and
controlling its usage.
Internal Consultation: Conduit the feedbacks from influencers and customers to marketing team
for making necessary changes in previous marketing tools and strategies.
Developing business partners: Developing new and better means of improving selling skills of our
business partners like Architects, franchise and contractors. Training and educating them to learn
new business processes and changing trends to serve customer better.
Marketing Strategy Formulation: Understanding market dynamics, issues to create effective
marketing strategy. Three of our best brand Charminar, Aerocon Panels and Aerocon Blocks, have
been re-worked for strategy and as of now has reaped good benefits in North region respectively.
Strategy Implementation: Implementing the strategy modules by assisting the sales team with clear
directions on the way forward. Bring about effectiveness in implementation and measure the same to
have mid course corrections wherever needed.
Areas of Excellence
1. Successful re-launch a premium partition & prefab panel. Post the re-launch Aerocon panels
2. Nearly 5 consumer activations in one year span aimed at product upgradation has helped the
product grow well in last 1 years.
3. A robust program for sub dealers to help the smaller dealer category grow faster leading to
better balanced network.
Brandbaron Marketing, Delhi Feb’09 – May’10
Manager – Marketing
Responsibilities:
• New business accounts and below the line advertisers in Pan India.
• Managing bottom line growth, profitability and operational results to achieve major sales growth.
Exploring new markets and creating new accounts.
• Reviewing and interpreting the competition & market information to fine tune the marketing
strategies and strengthen the brand image.
• Actively involved in selling below the line & retail merchandising concept in the malls, exhibition,
events and brand activation in societies, HNI & corporate during the carrier path.
• Building and strengthening relationships with key accounts and opinion leaders in Pan India
region. Recruiting, developing and retaining team members in the system.
• Monitoring, evaluating and reporting to the Reporting Head on achievements and progress of
given tasks and responsibilities.
• Liaising with cross functional departments for pre and post sales support.
Achievements:
• Clients added like Logitech, Asian Paints, Brother International, Staples and DNA.
• Received huge recognition to do a success full concept base activity in Haryana.
• Handling an advertising budget of nearly Rs. 1 Crore for BTL & retail.
• Key clients handled include Tata Motors, Magicbricks and Yamaha etc.
• Received huge recognition and laurels for initiating the first ad sale deal with ASIAN PAINTS for
the company.

3. Team QED, New Delhi September’06– Jan’09
Client Servicing
• Conceptualising, planning and implementing retail concept for marketing, Brand visibility and
product line on PAN India basis.
• Execution and supervision for Visual merchandising.
• Direct interaction with channel head and partneres.
• Driving sales worth Rs 0.75 Crores.
• The key responsibilities include handling the clients like Sony Ericsson, Lenovo and Himalya etc.
Achievements:
• Successfully done Sony Ericsson global VM team audit and get a huge recognition.
• Successfully achieved sales figure of approximately Rs. 75 Lakh in a span for 1 year.
• Increased revenues by about 12-15%.
• Initiated the sales closure with first time Global Visit of Sony Ericsson team.
• Awarded the monthly recognition award of the “Best Employee” consistently in 2008.
Academia
• PGDAPR( Advertising& Public relations) from JIMMC, Noida in 2007.
• B. A. (Sociology & History) from Bundelkhand University in 2005.
Academic Achievements
• Received the “Best Talent of the Year Award” at JIMMC in 2007.
IT Skills
Successfully completed Diploma in Information System Management from APTECH Computer
Education
• MS office i.e. MS word, MS excel, and MS PowerPoint.
Personal Dossier
Date of Birth : 11th Nov’1984
Address : B-548,New Ashok Nagar Delhi-96
Date-................. Abhishek Kr. Srivastava