The document is a guide to blogging presented by Britt Bravo, covering essential aspects like the anatomy of a blog, audience targeting, content creation, and techniques for increasing traffic. It provides practical tips on achieving blogging goals, measuring impact, and various blogging platforms and tools. Additionally, the guide includes examples of blog topics, listening tools, and resources for nonprofits to effectively engage their audience.

1. Blog or Die: The Essential Guide to Blogging Presented by Britt Bravo LA New Media Boot Camp September 17, 2010

2. Agenda Anatomy of a blog + blog examples Why blog? Goals, audience & content Listening Features & functions Staff, time & money Tips for building traffic Measuring impact

3. Amnesty International

4. ACLU

5. Case Foundation

6. Blogroll

7. 2nd Harvest Food Bank of Santa Clara & San Mateo Counties

8. Comments

9. Second Harvest site

10. Urban Sprouts

11. The Hunger Challenge

12. NetSquared Community Blog

13. MomsRising.org

14. Why Blog? Share stories Share your expertise Build trust with supporters Create your own media coverage Google likes links & updated content Be a niche news source Promote a campaign or project

15. What goal will a blog help you achieve?

16. Who are you trying to reach?

17. What will you write about?

18. Blog Post Topics Interviews experts, donors, constituents, volunteers, board Report back from events & the field Ask questions Guest posts Success stories Opinions Comment on current events Round-up of news about your issue Photos, video & audio How-to’s & lists Press coverage

19. Even if you don’t have a blog you can listen & comment

20. Listening Tools Google Reader www.google.com/reader Google Alerts www.google.com/alert Google Blog Search http://blogsearch.google.com/ Twitter Search http://search.twitter.com/ Social Mention www.socialmention.com

21. Blogger (free) WordPress.com (free) WordPress.org (you pay for hosting) TypePad ($8.95-29.95/month) Movable Type (you pay for hosting) Drupal, Plone & Joomla (you pay for hosting) Blogging platforms

22. Blogger

23. WordPress

24. TypePad

25. Drupal

26. Features & Functions Separate or integrated Custom or template Rss & email subscription Search Images, audio, video Categories & tags About us Blog roll AddThis, ShareThis, TweetMeme E-commerce or donation Twitter feed Facebook badge

27. Staff & Budget Staff Designer/developer Ongoing tech support Blogger(s) Managing Editor Community Builder Hardware/Software Blogging software Analytics services Digital/Flip camera

28. Time Listening Commenting Creating content Outreach Measuring impact

29. Tips for Increasing Traffic Post regularly Link to other bloggers Have a blogroll Make it easy to comment & share Link to posts in your e-newsletter Email & rss subscription (feedburner)

30. Tips for Increasing Traffic Always use images (Flickr) Share on Facebook Share on Twitter Write titles people are searching for Comment on current events Have a strong opinion Ask a question

31. Tips for Increasing Traffic Post lists & how-to’s Write short posts Interview people Have guest bloggers Host contests Put blog URL in email signature Notice what posts are the most popular, write more of those!

32. Measuring Impact Google Analytics: http://www.google.com/analytics/ Site Meter: http://www.sitemeter.com/ PostRank: http://www.postrank.com/ Feedburner: http://feedburner.google.com Press Donations Actions Anecdotes

33. Resources Nonprofit Blog Carnival Roundup: How to Create a Juicy Nonprofit Blog http: //havefundogood . blogspot .com/2010/07/nonprofit-blog-carnival-roundup-how-to.html We Are Media http://www.wearemedia.org Beth’s Blog: http://www.bethkanter.org Blogging for Bliss by Tara Frey The Networked Nonprofit by Beth Kanter & Allison Fine

34. Questions? Britt Bravo Big Vision Consulting http://brittbravo.com [email_address] (510) 757-9684 This presentation is on SlideShare: http://www.slideshare.net/Bbravo