STUDY ABOUT SHOPPERS STOP

2. INTRODUCTION
●Shoppers Stop is an Indian departmental
store started in year 1991, with its first store in
Andheri , Mumbai.
●Shoppers Stop is the first retail venture by the
K. Raheja Corp. Promoted by Mr. Chandru L.
Raheja, Mr. Ravi C. Raheja and Mr. Neel C.
Raheja, the K. Raheja Corp. have been leaders
in the construction business for over 48 years.
●With the launch of the Navi Mumbai
departmental store, Shoppers Stop has 27
stores in 12 cities in India.

3. OLD NEW
LOGOS

4. International
Affiliations●Shoppers’ Stop is the only retailer from
India to become a member of the
prestigious Intercontinental Group of
Departmental Stores (IGDS).
●The IGDS consists of 29 experienced
retailers from all over the world, which
include established stores like Selfridges
(England), Karstadt (Germany), Shanghai
No. 1 (China), Matahari (Indonesia),
Takashimaya (Japan), C K Tang
(Singapore), Manor (Switzerland) and
Lamcy Plaza (Dubai).
●This membership is restricted to one
member organization per country/region.

5. Range of Merchandise
●The stores offer a complete range of apparel and
lifestyle accessories for the entire family. From
apparel brands like Provogue, Color Plus,
Arrow, Levi’s, Scullers, Zodiac to cosmetic
brands like Lakme, Chambor, Le Teint Ricci
etc., Shoppers’ Stop caters to every lifestyle need.
●Shoppers' Stop retails its own line of clothing
namely Stop, Life , Kashish, Vettorio Fratini and
DIY. The merchandise at Shoppers’ Stop is sold at
a quality and price assurance backed by its
guarantee stamp on every bill.
●Their motto: “We are responsible for the goods
we sell”.

6. PRODUCTS
●MENSWEAR
●WOMENSWEAR
●KIDSWEAR
●HOME & TRAVEL
●FRAGRANCES
The company also has licenses for Austin
Reed (London), an international brand,
who men's and women's outerwear are
retailed in India exclusively through the
chain.

7. MEN’S PRODUCTS

8. WOMEN’S PRODUCT

9. KIDS PRODUCT

10. HOME AND TRAVEL

11. FRAGRANCES & BEAUTY

12. CUSTOMER PROFILE
●Shoppers’ Stop’s core customers represent a
strong SEC A skew.
●They fall between the age group of 16 years
to 35 years, the majority of them being
families and young couples with a monthly
household income above Rs. 20000 and an
annual spend of Rs.15000.
●A large number of Non - Resident Indians
visit the shop for ethnic clothes in the
international environment they are
accustomed to.

13. APPAREL BRANDS

14. APPAREL BRANDS

15. COSMETIC BRANDS

16. ACCESORRIES BRANDS

17. CUSTOMER REWARDS –
THE FIRST CITIZENS
● Shoppers’ Stop’s customer loyalty
program is called The First Citizen.
● The program offers its members an
opportunity to collect points and avail
of innumerable special benefits.
● Currently, Shoppers’ Stop has a
database of over 2.5 lakhs members
who contribute to nearly 50% of the
total sales of Shoppers’ Stop.

18. The IT Backbone
●Realizing the role of IT way back in 1991,
Shoppers’ Stop was among the first few retailers to
use scanners and barcodes and completely
computerize its operations.
●Today it is one of the few stores in India to have
retail ERP in place, which is now being integrated
with Oracle Financials and the Arthur Planning
System, the best retail planning system in the
world.
●With the help of the ERP, they are able to replicate
stores, open new stores faster and get information
about merchandise and customers online, which
reduces the turnaround time in taking quick
decision.

19. WEBSITE
●Shoppers stop has its website,
www.shoppersstop.com, here one can
check all the products, its size, color,
availability, its price and many more.
●Purchase can be done online by using
credit card and providing shipping
address on which the product is
delivered.

20. SUPPLY CHAIN
MANAGEMENT
●The company has developed process
manuals for each part of the logistics
chain.
●These modules include vendor
management, purchase order
management, stock receiving
systems, purchase verification and
inventory build up, generation and
fixing of price and store tags,
dispatch of stocks to the retail floor
and forwarding of bills for payment

21. AWARDS
Shoppers Stop Ltd has been
awarded “The Hall of Fame" and
won “The Emerging Market
Retailer of the Year Award",
by World Retail Congress at
Barcelona, on April 10, 2008.

22. FUTURE PLAN
●Shoppers’ Stop aims to
position itself as a global
retailer.
●The company intends to
bring the world’s best retail
technology, retail practices
and sales to India.
●Currently, they are adding 4
to 5 new stores every year

23. Presented By:
Sushant Kumar
Ashutosh Vatsa
Pankaj Pathak