Marketing of shipping companies requires particular strategies and tactics that
traditional marketing books do not fully reflect. This book does not attempt to replace them. Instead, it intends to fit fully within a framework of internationally accepted marketing principles and develop these concepts in merchant shipping.
Distribution Management, Need for Marketing Channels,Decision involved in setting up the channels, Management Strategies, Introduction to logistics Management, Retailing, wholesaling, Multi Channel Marketing.
This is a USAID handout that provides examples of the Cooperation and Competition for Upgrading. It is a framework to assess the current picture and frame a future vision for value chain upgrading.
The Club War Case Study Report by Sachin mathews Sachin Mathews
The objective of this study is to analyse Sam’s club and their current inefficiencies and provide suggestions to Mr.Jim who heads the reengineering team that can help his team formulate appropriate supply chain strategies in order to achieve lowest possible cost and attain greater competitive advantage. The paper provides a background of the current situation faced by club where the current inefficiencies are discussed and possible recommendations are then suggested.
Designing a hybrid global sourcing strategy for triton labs case study reportSachin Mathews
Objective of the case is to analyse Triton’s current purchasing mechanisms and provide alternatives to Mrs. Donna Rock, who heads the Global Sourcing Task force in formulating a suitable hybrid sourcing policy. This includes providing suggestions both on the sourcing procedures as well as structuring the performance evaluation framework of such a policy.
Distribution Management, Need for Marketing Channels,Decision involved in setting up the channels, Management Strategies, Introduction to logistics Management, Retailing, wholesaling, Multi Channel Marketing.
This is a USAID handout that provides examples of the Cooperation and Competition for Upgrading. It is a framework to assess the current picture and frame a future vision for value chain upgrading.
The Club War Case Study Report by Sachin mathews Sachin Mathews
The objective of this study is to analyse Sam’s club and their current inefficiencies and provide suggestions to Mr.Jim who heads the reengineering team that can help his team formulate appropriate supply chain strategies in order to achieve lowest possible cost and attain greater competitive advantage. The paper provides a background of the current situation faced by club where the current inefficiencies are discussed and possible recommendations are then suggested.
Designing a hybrid global sourcing strategy for triton labs case study reportSachin Mathews
Objective of the case is to analyse Triton’s current purchasing mechanisms and provide alternatives to Mrs. Donna Rock, who heads the Global Sourcing Task force in formulating a suitable hybrid sourcing policy. This includes providing suggestions both on the sourcing procedures as well as structuring the performance evaluation framework of such a policy.
The Supply Chain Index - Improving Strength, Balance and Resiliency - 13 MAY ...Lora Cecere
Supply Chain Metrics That Matter is a series of monthly reports published by Supply Chain Insights LLC. These reports are a deep focus on a specific industry. This was preparatory work to understand the patterns of supply chain ratios for supply chain leaders.
As shown in Figure 1, the Supply Chain Insights team analyzed 15 different industries with deep dives on their progress on the cash-to-cash cycle.
Figure 1. Supply Chain Metrics That Matter Reports Published in 2012-2014
Here we take a next step, and launch the Supply Chain Index. The Supply Chain Index is a mathematical formula that a supply chain leader can use to measure their relative performance to an industry peer group. It was built in cooperation with the Operations Research team at Arizona State University (ASU).
This methodology was designed to measure the balance, strength and resiliency of a company’s supply chain from an objective financial perspective. It is a measurement of supply chain improvement during the period of 2006-2012. In April 2014, we published an in-depth look at the resiliency metric: Supply Chain Metrics That Matter: Improving Supply Chain Resiliency. In this report, adding strength and balance, we examine the calculation of these three values in tandem.
The supply chain is a complex system with increasing complexity. Here we analyze how companies made trade-offs over a period of several years in balancing growth, profitability, cycles, and complexity. Many of the trade-offs were unconscious. As complexity rose, it became more difficult for companies to manage the intersection of growth and inventory turns. For leaders, as you will see in this report, the trade-offs were conscious.
Within the world of Supply Chain Management (SCM), each industry is unique. We believe that it is dangerous to list all industries in a spreadsheet and declare a supply chain leader. Instead, we believe that change needs to be measured over a number of years with a focus on an industry peer group. Here we define, and demonstrate, how the Supply Chain Index can be used to measure supply chain performance. To help the reader, we share insights on three industries—chemical, consumer packaged goods and pharmaceutical—using the methodology.
Shipbroking and Chartering is a practical course that covers in detail the obligations of owners and charterers, the relevance of international shipping regulations, the common issues in transporting cargoes and the vital functions of other key players when chartering a vessel.
Learn practical voyage estimating, charter negotiation, laytime & demurrage calculation and manage common issues associated with your shipping contracts/documents.
Market Research Report : Shipping and port market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract:
Netscribes’ latest market research report titled Shipping and Port Market in India 2014 states that the Indian shipping sector is expected to witness a major growth due to the rapid increase in economic activities and increased EXIM trade. The Indian shipping sector comprises of the coastal shipping, ship building and ship repair industries, whereas the port sector consists of the major and non-major ports. Shipping and port industry is one of the major industries in India and has always been a major area of focus for the Indian government. It plays a crucial role in the development of the Indian economy. Coastal shipping is an important part of the shipping industry with immense potential to grow. The industry is still in its nascent stage wherein the government is taking steps to promote it.
Significant increase in economic activities and favorable initiatives taken by the government and investment from both the public and private sector is helping in the growth of the Indian ports industry. The major drivers propelling the growth of the market are increase in imports of coal, oil, iron-ore and food grains. But at the same time the industry is plagued with some challenges including, increased competition in terms of ship building from China and Korea and oversupply of tonnage. Overall the industry is showing a favorable growth rate and is expected to grow in the coming decade.
Coverage
• Overview of the shipping and port sector in Indiaand forecasted shipbuilding market sizeover 2013 to 2018e
• Active government initiatives encouraging the shipping and port sector in the country
• Qualitative analysis of the major drivers and challenges affecting the market
• Analysis of the competitive landscape and detailed profiles of majorplayers
Table of Contents:
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12– 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly(Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual(2010-11– 2013-14), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 5: Shipping and Port Industry – Segments
Slide 6: Shipping Vessels (2012 and 2013)
Market Overview
Slide 7: Shipping – Overview, Growth of Indian Tonnage (2011 – 2013), Indian Overseas Seaborne Trade (1999-00 and 2012-13)
Slide 8: Coastal Shipping – Overview, Number of Coastal Vessels (2010 – 2013), Capacity of Coastal Vessels (2010 – 2013)
Slide 9: Shipbuilding – Overview, Market Size of Shipbuilding (2013 – 2018e), Shipbuilding No and Capacity (2011-12 and 2012-13)
Slide 10: Ship Repair – Overview, Market Share and Size (India and Rest of the World), Number of Ships Repaired (2009 – 2012)
Slide 11-12: Trends observed in the market
Sli
Online learning to understand the concept and application of chemicals on the topic of salt. These slides were uploaded to help students understand the basic concepts of chemistry. Independent study in Freestyle.com
Knowledge of the law is particularly useful when choosing the communication and distribution strategy.
Section “Competition Protection Against Brands” will show that luxury brand managers must keep an eye on a growing power law that is beginning to surpass trademark law: the European competition law.
Yet, it will be seen that these competition law constraints are pushing managers to finally make the best decisions for their brands: sell products directly and avoid independent distributors.
Knowing both of these laws (Trademark IP law (1) and European competition law (2)) is of particular importance when planning a luxury brand strategy (image, communication and distribution of the branded products) as well as measuring the level of risks of this strategy.
It is in that sense that law is a catalyst for success.
---
Available at http://amzn.eu/4d3BMHc
Progressive Management Program by ECR Europe Brochure 2010ECR Community
Progressive Management Program by ECR Europe Brochure 2010
- Understanding Consumers at London Business School
- Generating Demand at The Wharton School
- Executing Supply at WHU
- Leading Change at INSEAD
We started this Academic Writing Help in the year 2011.Writekraft Research & Publication: www.writekraft.com 1000s of students have graduated across the globe from our in-depth research.
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The Full Sails Strategy - a 360 Communication Strategy for aBoatTimeConnie Wansbrough
Communication Strategy developed for the Spanish startup aBoatTime as the final project of IE Business School Executive Masters Class June 2016, Madrid, Spain. This project was developed by: Ana Carolina Addobbati;
Karen Garcia; Maria Teresa Ferreiro; Roobkirat Kaur ; Ruth Constance Wansbrough
The Dry Bulk market is a key element in international trade, being a visible supply and demand market subject to volatility. This 2 day course is designed to give a practical insight to understanding the Dry Bulk FFA market and its
application as a risk management tool. FFA’s are used by ship owners, commodity traders and charterers globally to manage forward price risk.
Having attended and completed this course, participants will gain a clearer understanding of how to hedge using FFA’s, setting up a trading and clearing account in line with current regulations. Participants will come away being
able to set up their own trade portfolio to hedge their freight exposure.
Running Head BAGGAGE MANAGEMENT AND TRUCKING BUSINESS PLANB.docxsusanschei
Running Head: BAGGAGE MANAGEMENT AND TRUCKING BUSINESS PLAN
BAGGAGE MANAGEMENT AND TRUCKING BUSINESS PLAN
2
Baggage Management and Trucking Business Plan
.
Table of Contents
1. Contents
41.Executive Summary
42.Company Summary
42.1.Services
42.2.Market Segments
52.3.Management
62.4.Marketing
62.5.Mission Statement
62.6.Environment
72.7.History of the Company
73.Services
83.1.Market Analysis
83.2.Market Breakdown
93.3.Market Strategy
103.4.Services Analysis
103.4.1.Market Description: Trucking
103.4.2.Industry Trends
113.4.3.Competition and Purchasing Patterns
113.4.4.Risks and Contingencies Associated with Finance
123.5.Business Counterparts and Participants
123.5.1.Trucking
133.5.2.Private Haulers
133.5.3.For Higher Carriers
134.Strategy and Implementation
144.1.Value in Top-Notch
154.2.Competitive Edge
154.3.Marketing Strategy
154.3.1.Marketing responsibilities.
164.3.2.Promotion.
164.3.3.Incentives
164.4.Sales Strategy
165.Management
175.1.Organizational Structure
176.Financial Plan
176.1.General Assumptions
186.2.Break Even
186.3.Pro forma Cash Flow
196.4.Balance Sheet
22References
23Appendices
23Projected Profit and Loss
2. Executive Summary
Top Notch baggage management and trucking is a Nairobi based company that aims at becoming the largest trucking company within Kenya. Top Notch is focusing on the perishable goods industry at the initial stages with future plans of diversification and serve new industries. Venturing in perishable goods industry is due growth expectations that encourage. Besides the stable nature of the industry presents an all-round season market that gives Top Notch an advantage in generating stable ever-growing profit margins. 3. Company Summary3.1. Services
Top Notch will offer both hiring services as well as private hauling and carrier services. Most of the business operations will be derived and based on primary producers and manufacturers of perishable goods that require quick delivery to the market. Both wide load and miniature load services will be provided by the company. The food industry is the major target in the business since purchasing variables in the industry are based on customer service, referrals programmes as well as historical reputations.
3.2. Market Segments
Top Notch will primarily focus on serving four customer and market segments. The food industry will be given the first priority. This is because of the growth and versatility within the industry. Besides, the food industry presents an annual growth rate of about 4% with about 4000 customers with higher purchasing potential being identified per month. The subsequent segment is the horticulture industry that has a promising market with the advent of modern irrigation techniques. The industry has an estimated growth capability of 3% with some average of 1500 potential customers annually. The retail industry is another potential segment that presents complexity due to variation in customer base. The industry has an estimated growth rat ...
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Create Map Views in the Odoo 17 ERPCeline George
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Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
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The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1. Stamoulis Publications S.A.
“Marketing of shipping companies is the science of business to business marketing, which helps the shipping enterprise establish
an organised methodology in order the right people of the company (personnel and crew) to provide the appropriate sea transport
services, with the proper (seaworthy and cargoworthy) vessel, to the appropriate clients (charterers – shippers), at the right place
(port or geographical area), at the right moment of time, at the appropriate freight (or hire), with the suitable promotion”.
the Institute
Reco mmended by ipbrokers
Sh
of Chartered
MARKETING OF SHIPPING COMPANIES
A TOOL FOR IMPROVEMENT OF CHARTERING POLICY
Marketing of shipping companies requires particular strategies and tactics that
traditional marketing books do not fully reflect. This book does not attempt to replace
them. Instead, it intends to fit fully within a framework of internationally accepted
marketing principles and develop these concepts in merchant shipping.
The book aims at:
Providing a comprehensive text about what marketing of shipping companies
means.
Presenting the stages of marketing implementation in shipping companies.
Describing the marketing policies and philosophies of shipping companies.
Presenting a comparative analysis of marketing implementation in the leading
tanker and liner shipping companies.
Analyzing the role of marketing as a tool for improvement of chartering policy.
This work is addressed to:
Shipping market practitioners whether or not they are directly engaged in
marketing practice. For all of them - and particularly for those engaged in
chartering and operation - marketing is likely to play a vital role in their careers.
Students with career interests in shipping industry and particularly in the
fields of chartering, ship operation and management.
Students, who wish to become members of the Institute of Chartered
Shipbrokers.
The content of this publication has been exposed to the criticism of shipping market
practitioners and shaped according to the comments of maritime academics.
Every chapter presents carefully selected cases to illustrate shipping marketing
strategies. Suggested references and extensive bibliography may inspire the reader
for further research.
ISBN: 978-960-351-730-6
Size: 17x24, Pages: 236
ABOUT THE AUTHOR Dr. Evi Plomaritou (eviplom@gmail.com) was awarded her PhD in “Marketing Strategy and Chartering
Policy of Shipping Companies” from the University of Piraeus (Greece). Currently, she is teaching in the fields of Shipping Marketing,
Services Marketing and Chartering Practice at the University of Piraeus, at the Frederick University of Cyprus as well as at the European
University. She is also a visitor lecturer at various academic institutions in Greece and abroad. Moreover, Dr. Evi Plomaritou is working
for the Institute of Chartered Shipbrokers (ICS) providing consulting and training services to shipping practitioners. In 2005, she was
actively involved with the foundation of the ICS Greek Branch. She is the author of the monograph titled “Marketing of Shipping Companies”
(Stamoulis Publications, 2006, in Greek), the co-author of the book titled “Chartering” (2nd edition, Stamoulis Publications, 2006, in Greek)
and the co-author of the book titled “Shipping Organizations Framework for Internal Assessment” (EBEN Publications, 2006, in English).
She is a member of the Chartered Institute of Marketing (CIM), the International Association of Maritime Economists (IAME), the Women’s
International Shipping and Trading Association Hellas (WISTA), the Hellenic Academy of Marketing (HELAM), the European Business Ethics
Network (EBEN) and the Hellenic Chamber of Economics.
ABOUT THE ICS A major provider of education and training, the Institute of Chartered Shipbrokers (www.ics.org.uk), sets
and examines the syllabus for membership providing the shipping industry with highly qualified professionals. Today, ICS is an internationally
recognised professional body, representing shipbrokers, ship managers and agents throughout the world. With 23 branches in
key shipping areas, 3,500 individuals and 120 company members, ICS membership represents a commitment to maintaining
the highest professional standards across the shipping industry. Founded in 1911, ICS was awarded its Royal Charter in 1920
and a Supplemental Charter in 1984, enabling international membership. Every year over 1000 students worldwide sit the
ICS Professional Qualifying Examination. In addition, ICS runs a variety of courses targeted at everyone, from new entrants
to people already in the industry, who want to gain more specialised knowledge. Therefore, training courses for individuals
and bespoke company packages are also organised by ICS. In this framework the ICS publishes and recommends shipping
business books, which meet the needs of market practitioners and of students by combining both theory and practice.
STAMOULIS ATHENS: 2, Averof Str. 104 33, Greece, Tel.: +30 210 5238305, Fax: +30 210 5238959
P U B L I C A T I O N S
2. Marketing of Shipping Companies
A Tool for Improvement of Chartering Policy
Evi Plomaritou
• CHAPTER 1 Marketing Strategies for Competitive Advantage -
CONTENTS
Characteristics of Sea Transport Services Differentiation & Positioning
Characteristics of Sea Transport Services Marketing programs & action plans
Intangibility Organization: 3rd stage of marketing implementation
in shipping companies
Perishability
Implementation: 4th stage of marketing implementation
Ownership
in shipping companies
Inseparability
Control: 5th stage of marketing implementation
Variability in shipping companies
Adaptation Marketing Philosophies
Marketing of Shipping Companies
• CHAPTER 3
• CHAPTER 2 Marketing as a Tool for Improvement of Chartering Policy
Implementation of Marketing in Shipping Companies Shipping Marketing and Customer Orientation
Marketing Policies Charterer’s & Shipper’s Decision Process
Procedure of Marketing Implementation Charterer’s & Shipper’s Buying Behavior
in Shipping Companies
Charterer’s and Shipper’s Chartering Policy
Diagnosis: 1st stage of marketing implementation
The chartering policy in the tramp market
in shipping companies
The chartering policy in the liner market
Phase one: Marketing information system
Shipowner’s Chartering Policy
Internal file subsystem
Marketing information subsystem • CHAPTER 4
Marketing research subsystem Marketing Strategies of the Leading Shipping
Marketing decision support subsystem Companies in the World
Phase two: Opportunities & threats analysis Empirical Research Methodology
Phase three: Shipping market segmentation Marketing strategies of the largest tanker companies
Phase four: Evaluation of market segments in the world
Phase five: Choice of the target market How do they perceive the charterers’ requirements?
Planning: 2nd stage of marketing implementation Which marketing philosophy do they adopt?
in shipping companies Which marketing strategy do they apply?
Phase one: Marketing objectives Marketing strategies of the largest liner operators
Phase two: Situation analysis (SWOT analysis) in the world
Phase three: Marketing strategies & programs How do they perceive the shippers’ requirements?
Marketing strategies & shipping marketing mix Which marketing philosophy do they adopt?
Which marketing strategy do they apply?
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