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Retail Management
1. What are Retailing? Explain the functions of retailing
2. Describe in detail various ‘theories of retailing’
3. What are the several types of store locations ? Discuss
4. Describe three type of shopping centers
5. What is ‘customer relationship marketing’ ? briefly explain ‘Relationship Marketing strategies’ in
Retailing
6. What is meant by ‘Relationship Marketing’ ? Compare and contrast the relationship marketing in
organized and unorganized retail sectors
7. What are different ‘Retail promotion strategies’? Why media selection is a very important issue in
retail management
8. What do you mean by sales promotion? Write in detail different tools of sales promotion
Safety Management
1. Why safety is a must in an industry? Discuss.
2. Name at least ten personal protective equipments used in chemical industries, their brief
descriptions and utilities.
3. What are the different methods for hazarad identification? Define HAZOP and describe the end
result of such a study.
4. What is the difference between hazard and risk? Give examples.
5. Explain with examples how industrial workers can be motivated by the management.
6. Explain how management can be motivated.
7. Explain the following:
a) Fire prevention and fire protection. b) Accident prevention.
8. Explain safe working environment and workmen compensation act in industries.
Sales & Distribution Management
1. Identifying of buyers from non-buyers and eliminating calls on non-buyers is the prime and
prudent work of an effective sales person’’ – Explain.
2. Explain in detail various statistical sales forecasting techniques.
3. Discuss the essentials of a good compensation plan
4. Identify major channel alternatives considering type, number and responsibilities for distributing
FREEZE ice creams.
5. Explain the major activities involved in physical distribution.
6. What are the characteristics that you look for in
(a) In house demonstrators (b) Door knockers.
7. State the pros and cons of Sea transport and Air transport.
8. Explain different methods to be used in training sales force of an organization selling perishable
goods.
9. Discuss in detail the theories of selling with its uses in personal selling.
10. As a sales person in selling a service product say, debenture. List down the difficulties you
encounter and the methods you chose to close the sale.
SALES & DISTRIBUTION

3. Q1. What do you mean by distribution management? Explain the need for distribution channels with
suitable examples.
Q2. What is sales organization? Discuss the different types of sales organization structures
Q3. If you were Ashok Desai, what would you do to achieve superior results in terms of sales and net
profit as expected by the General Manager (Sales)?
4. Shakti Masala is a market leader in spices in North India and is planning to launch its ‘Swad’ brand
of spices in Western India. Design a marketing channel for it specifying the channel intermediaries,
channel levels, and the distribution intensity. Justify your recommendations.
Q5. What is meant by Channel Information System? Explain any four elements of a channel
information system.
Q6. Discuss the distribution channel options available to companies willing to sell its products in
international markets.
Q7. Discuss the basic types of compensation plans used for compensating salespeople. Which plan
will be suitable for compensating an insurance agent? Justify.
8. Briefly explain the meaning of ‘Sales Territory’. Describe the steps involved in designing sales
territories.
SAP MANAGEMENT
1. Write a comprehensive note on SAP Net weaver & ECC?
a.) How Does SRM’s tight integration with PLM benefit your SRM users
b.) How does SAP CRM maximize your profitability?
c.) Does security restrict access in Query reporting?
d.) What do you mean by year dependent in fiscal year variants?
e.) What are posting keys? State the purpose of defining posting keys?
f.) What are the Steps in consignment processing?
g.) What is SAP Net weaver’s Rapid installer?
h.) What is core value of SAP xApps?
i.) How does SAP KW support searching?
j.) How will be the Ticket process flow happens in a Production support project?
k.) What is document type, and what does it control? Examples
l.) What is chart of account and how many charts of accounts can be assigned to a company
m.) What does Field status group assigned to a GL master record controls?
n.) How is case used in SAP?
3. In your own organization, research how many repositories or “ system of records’ of master data
you have. Are you a good candidate for SAP MDM?
3. Define the term Variant? What does it mean to “protect’ a variant. Create two new variants for a
familiar report, and then re-execute the report using each of the variants
1. Comment on the relevance of this article in today's times. Cite an example to support your
comments.
2. Write in not more than 500 words your ability to create wealth in the community/company you
work in. Wealth may not necessarily be in terms of money. It may refer to your ability to contribute
to the wealth of your organization. Write in the context of above article.
Shipping Management
1} Towards the last quarter of 2007 the crude oil prices rose to unprecedented levels approaching
$100 per barrel. Discuss the impact that a sustained rise in crude oil prices is likely to have on
shipping and the global economy in both the long and short term.
2.} Discuss the advantages and disadvantages of in-house or independent ship operation and
management for your fleet.

4. 3.} Discuss the following with regard to marine insurance contracts:
a) Role and Function of P & I Clubs b) Role of a marine insurance broker c) Assignment
of a marine insurance policy d) Implied warranty of legality
4.} Letters of credit are the ‘lifeblood’ of international trade and the different types of letters of credit
are of benefit to both the buyer and seller. Explain why you would agree or disagree with the above
statement and why the documentary credit system is more popular outside the EU Single Market.
5.} Describe how the container terminal interface should be geared in a multimodal transportation
system. How can good road/rail connections improve the efficiency of terminals? Use examples to
elaborate your answer.
6.} Explain the importance and benefits of proper inventory management systems for a company and
the options available to manage the costs together with their limitations and risks.
7.} Describe the role of logistics in the context of ‘globalised world’. Answers should cover all modes of
transportation.
8.} Cost management is key to business success and shipping is no exception. Identify the cost
elements that ship owners are able to control and how their cost base may be reduced. Graphs
recommended.
Total Quality Management
1. "TQM is a total system approach and is an integral part of corporate strategy. It works horizontally
across functions and departments involving all employees from top to bottom." Explain and
elucidate the ramifications of the statement.
2. Examine the role and responsibility of top management of an organization in achieving centered
focus on strategic planning.
3. The American quality crisis of being prolonged by what Darning called "the seven deadly diseases"
associated with traditional management practices. What are these seven deadly diseases? Explain.
4. Describe the type of documentation required for implementing ISO 9000 in an organization and
seeking registration.
5. What are the general requirements in a quality award process? Examine one of the quality awards
critically and identify the factors contributing towards performance excellence in an organization.
6. "TQM requires a different kind of thinking about customers, suppliers and shareholders/owners."
7. What is meant by "Customer Value? Explain the concepts of 'Value Realized, "value Sacrificed' and
'Net Value'.
8. Discuss the primary applications of control charts.