Sherri Weeks Resume 2015
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Sherri C. Weeks is a marketing expert with over 30 years of experience in B2B marketing, communications, public relations, advertising, and branding. She has a proven track record of successfully positioning companies and products, developing compelling messaging and stories, and managing marketing projects. Her experience spans various industries including healthcare, consumer products, manufacturing, energy, and technology. She is known for simplifying complex concepts and creating value propositions that help achieve business goals.
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Sherri Weeks Resume 2015
- 1. Sherri C. Weeks 3700 Starlight Trail, Plano, TX 75023 Phone: 972 523 9774 E-Mail: sj.weeks@verizon.net Confidential (SCWEEKS) Pg. 1 October 7, 2015 B2B Marketing. Communications. Public Relations. Advertising. Branding. Sales Support. Profile CLIENT RELATIONS MARKETING: Provide dedicated marketing support for industry segments; i.e., healthcare, consumer/retail, financial, manufacturing, energy, high tech to strategic IT outsourcing opportunities by leveraging and coordinating of marketing resources to provide insights in strategy, creating value propositions and messaging, supporting the execution of opportunities >$100M TCV BUSINESS-TO-BUSINESS MARKETING EXPERT: Experience in planning and implementing marketing communication tactics (public relations, advertising, promotions & technical publications) for corporate/ product branding and new product launches for varied industries SKILLED MARKETING Project Manager: Supervisory experience in collaboration of creative, freelancers and agency/design creative talent EFFECTIVE TEAM PLAYER AND INDEPENDENT PRODUCER: Senior experience managing multiple simultaneous projects with minimal supervision in matrixed organizations and fast-paced environments EXCELLENT COMMUNICATOR WITH PROVEN TRACK RECORD: Proven leadership skills and expert writing and presentation insight, with demonstrated ability to translate features, benefits and information into compelling stories aligned to business/professional outcomes Professional Achievements Instrumental in positioning company to increase win rate of pursuit’s >$100M by 30% Branded a new corporate identity, resulting from a spin-off endeavor, as a “pure-play” manufacturer Successfully created presence in a market place with limited financial resources in a downturn Developed high visibility with trade journal editors—2 to 3 articles published per year (secured 3 front covers) Simultaneously created product promotional programs for worldwide product launches Successfully managed all areas of marketing communications projects and personnel (promotions, exhibits, public relations, web content and technical publications) Established an in-house agency Executed aggressive new product introductions via press announcements, tradeshow presentations, advertising Earned promotions based on results achieved via annual marketing and business goals Awarded the outstanding team contribution achievement for a successful product launches Under my direction, marketing communications staff won outstanding “team” contribution award Position reassignment to the top revenue group Requested by high profile legal counselors to assist in the production of vignettes for district attorneys, prosecutors and criminal defense for continuing education programs Appointed as the “first” female sports commentator for a CBS television affiliate in Beaumont, TX
- 2. Confidential (SCWEEKS) Pg. 2 October 7, 2015 Personal Strengths: A go-to person for those looking for a good listener, effective communicator, contributor, strategic thinker, business and acumen in achieving business results on an on-gong basis Known For: Making the complex simple, creating value propositions, win themes and compelling stories, team player and mentoring/coaching people to change behaviors to help them achieve outcomes Work History Hewlett Packard Enterprise Services (Leader of IT outsourcing services, Plano TX Location) May 2004 to present Raytheon Commercial Infrared (Contract Consulting Position, Dallas, TX) 2003 to 2004 Millipore Corporation (Cross Industry Manufacturer Boston, MA…Allen, TX Div.) 1998 to 2002 Pall Corporation (Cross Industry Manufacturer, Long Island, NY) 1988 to 1991 Cameron Iron Works (Energy Manufacturer, Houston, TX) 1982 to 1986 FMC, Fluid Control Division (Energy Manufacturer, Houston, TX) 1979 to 1982 National College of District Attorneys (Bates College of Law, Houston, TX) 1977 to 1979 KFDM Television CBS Affiliate (Beaumont, TX) 1976 to 1977 Education BACHELOR OF SCIENCE Degree (School of Communications) University of Texas at Austin, TX