Cezary Pietrzak is hosting office hours on growth and marketing fundamentals for startups on Mondays from 4-7 PM over 9 weeks. He has experience in startup marketing, consumer insights, brand strategy, and marketing consulting. He believes successful marketing combines qualitative research and positioning with quantitative analytics and testing. During the sessions, he will cover frameworks and his expertise in areas like marketing funnels, user acquisition, content marketing, and referral programs.

1. EDGE EDTECH ACCELERATOR
MARKETING + GROWTH FUNDAMENTALS
Cezary Pietrzak
September 24, 2015
@ckp cezary.co

2. I’M HOSTING OFFICE HOURS ON GROWTH
MONDAYS 4PM-7PM
9 WEEKS
45-MIN SESSIONS
(EXCEPT TUE 11/3)
ADMIN

3. MY EXPERTISE IS IN STARTUP MARKETING
2000-2004
business degree +
marketing specialization
2005-2008
consumer insights +
brand strategy
2008-2012
co-founder + biz dev + marketing
(acquired by TripAdvisor)
2012
early-stage marketing
(tech incubator)
2013
marketing + growth
(B2B mobile startup)
2014
marketing consulting
(high-growth startups)
Cezary & Co
ABOUT ME

4. I WRITE A STARTUP MARKETING BLOG: CEZARY.CO
ABOUT ME

5. I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT
QUAL
branding
positioning
messaging
customer exploration
market research
QUANT
analytics/KPIs
funnel analysis
conversion tracking
A/B testing
optimization
+
PHILOSOPHY

6. HALF THE BATTLE IS PUTTING THINGS ON PAPER
PHILOSOPHY
+ FRAMEWORKS

7. MY AREAS OF EXPERTISE
CORE
marketing fundamentals canvas
customer profiles
messaging / message architecture
moments + places / day-in-the life
traction channels
hypothesis testing
CHANNEL-SPECIFIC
marketing funnels
user acquisition (organic + paid)
content marketing
email automation
lead gen
cold outreach
sales process mapping
referral programs

8. MARKETING FUNDAMENTALS CANVAS
CORE

9. CUSTOMER PROFILES
CORE

10. MESSAGING ARCHITECTURE
CORE

11. MOMENTS & PLACES
CORE

12. TRACTION CHANNELS
CORE

13. HYPOTHESIS TESTING
CORE

14. MARKETING FUNNELS
CHANNEL-SPECIFIC

15. USER ACQUISITION
CHANNEL-SPECIFIC

16. EMAIL AUTOMATION
CHANNEL-SPECIFIC

17. LEAD GEN
CHANNEL-SPECIFIC

18. COLD OUTREACH
CHANNEL-SPECIFIC

19. REFERRAL PROGRAMS
CHANNEL-SPECIFIC

20. MARKETING TOOLS
CORE

21. MARKETING RESOURCES

22. QUESTIONS?
cc@cezary.co
@ckp cezary.co