The document provides a summary of Melissa De Flora's qualifications and work experience. She has over 15 years of experience in marketing, public relations, sales, and account management. Her experience includes managing digital marketing campaigns, building media contacts, event planning, and relationship building. She is proficient in Microsoft Office and has experience managing client accounts and growing sales.

1. MELISSA DE FLORA
832-372-8170
melissadeflora@yahoo.com or defloramelissa@gmail.com
QUALIFICATIONS SUMMARY
Highly personable Marketing Public Relations and Sales Professional experience in account management, record and
document management. Extensive media contacts in the Houston area. Proven track record of accountability and
substantially increased sales. .
 Ability to gain customer trust and provide exceptional follow-up, leading to increased repeat and referral business.
 Hands-on experience managing and/or marketing digital properties including: display marketing campaigns, SEO and SEM, interfacing
with and utilizing social media tools sets such as Facebook, Google+, LinkedIn, Advisor Tweets, Twitter, mobile applications, blogs
 5+ years of experience leading online social media/marketing campaigns, fine tuned PR Media Contacts list to ensure press release
placement.
 Event Planning from Networking Mixers, Trade Shows, to Major Fundraising Dinner, Golf Tournaments & Festivals
 Inside Sales, outside sales, relationship building, commission based sales. Every aspect of the sales spectrum.
 Secured numerous company achievement awards for most new business with a fiscal year. Track able success available
 Proficient with Microsoft Office System (including Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Access, and
Microsoft Outlook).
PROFESSIONAL EXPERIENCE
Texas Quality Water --- Friendswood, Texas June 2016 to January 2017
Marketing Director Contract Position
In Bound Marketing, with a content and social media management focus
Responsible for the strategy and efficient day to day management of assigned client accounts, focusing on client gross profit
growth. Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaign meet the desired
performance metrics. To fully understand business objectives (e.g. increased profit, generate leads/sign-ups, increase sales for
key products etc) and can translate this into PPC strategy and action plans. Report on key performance indicators and present
effectively to management. Utilizing bottom-line approach for cost effective yield. Research constantly the latest tools and
techniques in paid online marketing (such as advanced “behavior based” targeting, and retargeting) and form a view on the
relevance of these to business objectives. Undertake smart buying decisions to ensure maximum effect for a given online
budget spend. Use trending tools and similar approaches as part of an ongoing review of target/key word relevancy.
Ingram Plumbing—Webster, Texas September 2015 – February 2016
Director of Marketing Contract Position
In Bound Marketing management, and outside business development through referral marketing and relationship building.
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog
posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead
generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and
continually refine our process to convert customers.
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional
channels that may be deemed relevant.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads
and customers as well as from brand new audiences.
Conducting analytical projects to improve blog strategies/tactics.

2. MELISSA DE FLORA
832-372-8170
melissadeflora@yahoo.com or defloramelissa@gmail.com
Hibu/Yellow book-- Friendswood, Texas April 2012 – June 2014
Client Services Representative
Outside sales which focus is to consult with small to medium size business owners, both existing and new customers, about their
online and print electronic advertising and marketing needs.
 Prospecting for new business by identifying and qualifying leads generated from cold-calling, networking, marketing, referrals
and lead databases
 Using interactive laptop tablets, state of the art presentation tools to educate and sell the extensive, progressive Yellowbook
suite of available solutions, including yellowbook.com, WebReach search engine marketing, SEO, websites, direct mail, video,
printed directories, and more, based upon your prospective clients’ needs and goals
 Recognized as the top performer for company growth by exceeding sales objectives, currently in the top 10% for renewal and
new business in the country.
Yellowbook’s marketing portfolio includes: Website design, hosting and optimization; scalable, customizable SEM and SEO programs;
online advertising and video on one of the top 50 websites in the United States, the yellowbook.com network; yellow pages print
advertising in approximately 1,000 directories in 48 states plus the District of Columbia; Yellowbook Direct Marketing services, and
more.
Better Business Bureau – Houston, Texas September 2010- March 2012
Accreditation Specialist
Responsible for contacting eligible businesses in 7 county area of the Houston Better Business territory and presenting
accreditation invitation. Sales presentations are made via telephone communication with owners, presidents and principles of
companies of all sizes. The position is to seek out companies that appear to meet bureau standards, if everything is in order,
extend an invitation for them to apply for accreditation
 Membership benefits package offered to businesses as incentive to them with understanding what the BBB can do for
their company.
 Submitted applications to the board of directors for final approval, if they qualify.
 These are cold calls with heavy emphasis on sales closure on first communication.
The Better Business Bureau assists hundreds of thousands of people each week by providing phone and Internet reports about
companies and charities. The BBB monitors the marketplace for deceptive advertising, sales tactics, fraud, misleading charitable
appeals, and fly-by-night scams. The BBB is a non-profit organization totally funded, governed, and supported by the ethical
business community for over 100 years.
JML Publishing & Marketing -- Houston, Texas May 2005 to September 2011
Account Business Development Executive
Completely created and developed successful business model through appreciation marketing techniques and services I provide
web design, graphic design, professional writing (e-newsletters, white papers, press releases), planning/staffing promotions and
events, social networking, Expert knowledge of the social media industry including channels such as YouTube, Flickr, Twitter,
Facebook, StumbleUpon, Delicious, Digg, blogs, Wikis,. Passion for using social media channels as a means to communicate with
online audiences and deep understanding of what motivates people to engage with brands through various social media platforms.
Provide flexible end-to-end solutions that assist companies and individuals to meet their objectives by giving the
best possible service at an affordable fee to realize the highest net dollar from their assets.
 Helped local small business, nonprofit organizations achieve their revenue goals through marketing & social media
benchmarks. Assisted non-profits in organizing fund-raising and awareness events and writing and executing
marketing plans.
 Seized the opportunities that today's technology and media platforms present and executed custom campaigns to
reach goals as effectively as possible. Monthly training classes for clients on how to use social media channels and
best practices, so they become the in-house social media marketing expert
 Create a comprehensive strategy for clients that include; strong business goals, an understanding of your competitive
landscape and knowledge of your target demographic(s).

3. MELISSA DE FLORA
832-372-8170
melissadeflora@yahoo.com or defloramelissa@gmail.com
Central Transportation -- Houston, Texas August 2007-May 2009
National Account Business Development Executive
Responsible for new business development, through networking, telemarketing, email campaigns, and cold calling. Assisted
with Request for proposals and the request for qualifications the entire bidding process. Introduced sales team to the
effective use of social media, mainly Facebook & Twitter.
Created new database and successfully implemented new account database of clients. Achieved objective of new national
account acquisition, by the use of various sales techniques. Managed a portfolio of social media accounts and engaged online
audiences, both reactively and proactively, to promote on social channels. Networking and becoming a well-known committee
member of SHRM & HR Houston.
 Assisted with the creation of aggressive sales & marketing program. Developed and tracked the application of targeted
email marketing, mass mail, and trade show implications.
 Relocation services created new business, by creating PowerPoint presentations for fortune 500 companies. Meeting
with various HR departments to fine-tune current relocation benefits.
 Brought in 3 major national accounts through networking and outside sales, and social media.
BIC Alliance – Webster, Texas June 2006 – December 2006
Administrative Assistant- Contract Assignment
Supported sales team with daily correspondence affiliated with the monthly sale of advertising in BIC magazine.
Assisted with the daily maintenance of one of the most comprehensive mailing lists of any industrial publication, counting
corporate executives, plant managers, industry personnel and government officials among its recipients.
 Collated media kits to promote the sale of services provided by BIC Alliance.
 Assisted with the constant information updates needed to maintain excel data base of over 30,000 subscribers to BIC
magazine.
 Supported sales staff by preparing business proposals, answering phones, and document preparations.
COMMUNITY LEADERSHIP & DIGITAL PRESENCE
The League City Small Business Owners Networking Group President & Founder
The Friendswood Pearland Small Business Owners Networking Group President & Founder
Bay Area Swing For Pink PR Chairman Butler Long Horn Museum Wild West Show A Texas Gathering PR Chairman
The League City Heritage Foundation PR Chairman 2008-2010 Krewe Du Lac PR Committee Member
Far Pointe Theater PR Committee Member
http://www.linkedin.com/pub/melissa-deflora/8/774/62 http://www.facebook.com/#!/mdeflora
http://twitter.com/calendarlady
EDUCATION & CERTIFICATIONS
Spencer School of Real Estate
Microsoft Word Certification Microsoft Office Certification Google Ad words Certified
5+ years experience in the social media / online marketing industry
3+ year working within the hospitality / travel industry
References & letters of recommendations, reports & pages I manage available upon request. .